Affirm Films

What Affirm Films does

Affirm Films is the faith-based film and television division of Sony Pictures, operating as a wholly-owned strategic subsidiary headquartered in Culver City, California. Founded in 2006 by David White, the company produces, acquires, markets, and distributes Christian-themed theatrical films for the faith-based audience segment, which seeks family-friendly entertainment aligned with spiritual values. Its portfolio includes branded theatrical releases such as Soul on Fire, The Forge, A Thousand Tomorrows, Going Home, Journey to Bethlehem, Live Like That, and the upcoming Flywheel: Ignition of the Soul, alongside a Television division producing faith-based content for streaming platforms and supplementary Resources/Discussion Guides for audience engagement.

The company's go-to-market is event-driven: it produces or co-produces individual faith-based films and releases them through Sony Pictures' theatrical distribution infrastructure in specific regional windows (US domestic, Brazil/Latin America), with downstream home video and streaming availability. Revenue is generated primarily through theatrical ticket sales, distribution licensing fees, and ancillary rights on a one-time-license basis per release. The company pursues a localization strategy, most recently producing a Brazilian remake of the 2003 Kendrick Brothers film Flywheel in Rio de Janeiro with local partner 360WayUp, and has co-produced content with partners such as Mucho Mas Media. In 2020, Affirm Films expanded its footprint through the acquisition of Pure Flix.

Affirm Films serves two primary audience segments: the core US faith-based/Christian demographic seeking values-driven family entertainment, and regional audiences in Brazil and Latin America targeted with localized productions. Marketing is conducted through dedicated film websites (e.g., soulonfiremovie.com, theforgemovie.com, livelikethatmovie.com), a central Affirm Entertainment hub, social media (Facebook, Twitter), and email registration via Sony's platform. Competitive positioning rests on combining major-studio production quality and distribution reach with faith-centered storytelling — a combination that independent faith-based studios cannot easily replicate.

Name

Affirm Films

Legal name

Affirm Films, Inc.

Website

https://affirmfilms.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Affirm Films is the faith-based film and television division of Sony Pictures, producing and distributing Christian-themed theatrical films such as The Forge, Soul on Fire, and Journey to Bethlehem for family and faith-based audiences in the US and Brazil/Latin America.

Ownership category

akta.pro rank

Product category

Faith-based Film Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Development & Packaging (IP Sourcing, Script, Attachments) (MPADAAAA)

akta.pro secondary industry

Format & Remake Rights Licensing (MPADALAB)

Keywords

• Faith-based film production
• Christian theatrical films
• Religious film distribution
• Inspirational movie production
• Family-friendly cinema

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Theatrical Film Distribution: Revenue generated from theatrical releases of faith-based films in theaters, including domestic (US) and international markets (Brazil, Latin America). Ticket sales and distribution fees form the primary revenue stream from each film release.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Affirm Films produces, acquires, markets, and distributes faith-based theatrical films as the faith-based film division of Sony Pictures. The studio develops original faith-centered content in collaboration with established faith filmmakers and regional co-production partners, releasing films through Sony Pictures' domestic and international theatrical distribution infrastructure, followed by potential streaming and home video distribution.

Product overview

Affirm Films is the faith-based film division of Sony Pictures. The company operates as a multi-film production and distribution studio with a portfolio of faith-based theatrical releases. The product portfolio includes multiple branded films (Soul on Fire, Live Like That, The Forge, A Thousand Tomorrows, Going Home, Journey To Bethlehem) distributed across theatrical releases, a Television division producing streaming content, and supplementary Resources/Discussion Guides for faith-based audience engagement. The company also collaborates with partners like Mucho Mas Media and 360Wayup on co-productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Soul on Fire Faith-based theatrical film produced and distributed by Affirm Films, with an official trailer available on YouTube, targeted at Christian and faith-based viewers seeking family-friendly entertainment aligned with spiritual values.
• Live Like That Faith-based theatrical film based on a true story about forgiveness and community healing, co-produced with Mucho Mas Media and released theatrically on February 26, 2027.
• The Forge Faith-based theatrical film produced and distributed by Affirm Films, with an official trailer available on YouTube, targeted at Christian and faith-based viewers.
• A Thousand Tomorrows Faith-based theatrical film produced and distributed by Affirm Films, based on Karen Kingsbury's work, with an official trailer available on YouTube.
• Going Home Faith-based theatrical film produced and distributed by Affirm Films, with an official trailer available on YouTube.
• Journey To Bethlehem Faith-based theatrical film produced and distributed by Affirm Films, with an official trailer available on YouTube.
• Flywheel: Ignition of the Soul Brazilian-language remake of the 2003 faith-based film 'Flywheel,' retitled 'Flywheel: Ignition of the Soul,' produced in Rio de Janeiro for release in Brazil/Latin America and the US through Sony Pictures' theatrical distribution.

Quantifiable outcome

• The Chosen series drew over 300 million viewers worldwide since 2019 debut

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Mucho Mas MediacoreStrategic or Co-development Partner · 25 March 2026Production partner for the film 'Live Like That' announced February 26, 2027 theatrical release. Co-producing faith-based film with Affirm Films based on a true story about forgiveness and community healing.
• 360WayUpcoreStrategic or Co-development PartnerLocal Brazilian partner that collaborated with the Kendrick Brothers on their filmmaking bootcamp in Rio de Janeiro to recruit Brazilian filmmakers for the Flywheel remake production. Executive producer Ygor Siqueira involved from this partnership.
• Kendrick BrotherscoreStrategic or Co-development PartnerAlex and Stephen Kendrick, filmmakers behind the original 2003 Flywheel film. The Kendricks hosted a filmmaking bootcamp in Rio de Janeiro to recruit Brazilian filmmakers for the remake, with director Alessandro Barros directing the new version.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Angel Studios: Angel Studios is the leading faith/family-friendly distribution platform (The Chosen, Sound of Freedom) and directly competes with Affirm Films for faith-based audience attention, theatrical windows, and limited theatrical marketing resources.
• Kingdom Story Company: Production company of Alex and Stephen Kendrick (the Fireproof, Courageous, Flywheel creators) who co-produce with Affirm Films; comparable as a producer of theatrical faith-based films targeting Christian audiences.
• Pure Flix: Faith-based streaming and film platform now part of Affirm Films since the 2020 acquisition; historically a direct competitor in the faith streaming/digital distribution space.

Broad incumbents

• Sony Pictures Entertainment: Parent of Affirm Films and a major Hollywood studio with broad film/TV production and distribution; comparable as a wide-portfolio incumbent that houses a faith-focused unit.
• Lionsgate Films: Lionsgate has a long history of faith-based theatrical releases (e.g., I Can Only Imagine, The Shack) and competes with Affirm for the same theatrical-faith audience under a broader studio slate.
• Universal Pictures Faith & Family: A major Hollywood studio whose family- and values-driven titles (e.g., The Chronicles of Narnia series) overlap with Affirm's faith-friendly positioning across broader catalog releases.
• Word Films / Word Entertainment: Long-running faith-based film/TV label with theatrical releases and faith-audience distribution expertise; comparable as an established incumbent in Christian film.
• Hallmark Channel (Crown Media): Hallmark's family- and values-oriented film/TV slate targets a closely overlapping values-driven audience as Affirm Films, though delivered primarily through cable/streaming rather than theatrical.

Emerging players

• Marcos Media / Catharsis Productions: Independent faith-based production outfits producing theatrical and streaming faith content; comparable as smaller faith-focused producers intersecting Affirm's distribution pipeline.
• Atlas Artists / Salt of the Earth Marketing: Faith-focused marketing and grassroots distribution specialists supporting Christian film campaigns; comparable as an ecosystem participant enabling faith-film theatrical rollouts similar to Affirm's.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/affirmfilms
• LinkedInlinkedin.com/company/affirm-entertainment-inc.-dba-pureflix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirm Films