Pure Flix
Pure Flix is a privately held, U.S.-based subscription streaming service offering ad-free, faith-centered and family-friendly films, series, and children's programming to values-aligned households in the USA and Canada, operated under GAC Media and currently expanding into Spanish-language micro-dramas.
- Company typePrivate
- Founded2005
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pure Flix does
Pure Flix (legally Great American PF, LLC, d/b/a Great American Pure Flix) is a privately held, U.S.-based subscription streaming service founded in 2005 and now operating under the GAC Media, LLC conglomerate. The platform distributes faith-centered and family-friendly films, series, and children's programming (including VeggieTales and original productions) to consumers who want values-aligned entertainment without the content variability of mainstream streaming services. Its product surface consists of a Standard tier (no-ads unlimited streaming at $9.99/month or $149.99/year with a $2.50 first-month promotion), a Premium tier ($14.99/month or $149.99/year) that adds early access, talent interactions, and behind-the-scenes content, and optional Give More supporter contributions ($25-$100/month or $250-$500/year). Complementary offerings include the Kids Ark Club children's section, the Great American Journal devotional blog, and the Today's Morning Prayer feature. Distribution spans web, iOS, Android, Roku, Fire TV, Apple TV, Chromecast, and the Samsung/LG/Vizio/Sony smart-TV ecosystems, though content rights limit availability to USA and Canada.
The underlying business model is direct-to-consumer, product-led subscription with freemium trial entry, ad-free paid tiers, and a contribution-up architecture on top of premium pricing. Pure Flix is part of a broader GAC Media portfolio that includes Great American Family and Great American Living, and the company completed a 2025 merger that consolidated its operations under unified leadership. A new sub-brand, Pure Flix Familia, is scheduled to launch in 2026 in partnership with Minivela, extending the platform into Spanish-language and bilingual micro-drama content for U.S. Hispanic and Latin American audiences. The service has recently amplified its cultural visibility through high-profile initiatives such as the April 2026 'America Reads the Bible' event at the Museum of the Bible, which featured a reading by President Donald J. Trump broadcast live through the platform.
Strategically, Pure Flix is pursuing a multi-axis expansion: a new product line (Familia micro-dramas), a new pricing/ARPU layer (Give More tiers), an ecosystem buildout (Great American Journal and Today's Morning Prayer), and high-impact partnership-driven brand positioning. Customer concentration is diffuse by definition (B2C subscription), but the business is highly concentrated on a single audience vertical (U.S. faith-based families), which is both its moat and its ceiling.
Pure Flix firmographics
Firmographics- Name
- Pure Flix
- Legal name
- Great American PF, LLC
- Website
- https://pureflix.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Flix is a privately held, U.S.-based subscription streaming service offering ad-free, faith-centered and family-friendly films, series, and children's programming to values-aligned households in the USA and Canada, operated under GAC Media and currently expanding into Spanish-language micro-dramas.
- Ownership category
- akta.pro rank
Pure Flix industry classification
Industry- Product category
- Faith-Based Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.) (MPACAAAH)
- akta.pro secondary industry
- Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF)
Keywords
Where Pure Flix is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Flix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Streaming Subscription - Standard: Monthly and annual subscription plans providing unlimited access to the faith and family entertainment library with no ads. First month at $2.50 promotional pricing, then $9.99/month or $149.99 annually.
- Streaming Subscription - Premium: Premium membership tier at $14.99/month or $149.99/year with exclusive early access to new releases, talent interactions, behind-the-scenes content, event giveaways, and priority customer service. Also includes 'Give More' optional support payments of $25-100/month or $250-500/year.
- Gift Memberships: Gift membership vouchers available for purchase, temporarily unavailable while service is updated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Monthly |
| Subscription | Annual | Standard Plan - Annual |
| Subscription | Monthly | Premium Plan - Monthly |
| Subscription | Annual | Premium Plan - Annual |
| Subscription | Monthly | Premium Give More - Gold Monthly |
| Subscription | Monthly | Premium Give More - Platinum Monthly |
| Subscription | Annual | Premium Give More - Gold Annual |
| Subscription | Annual | Premium Give More - Platinum Annual |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Pure Flix product offering
Product offeringCore offering
Pure Flix is a direct-to-consumer subscription video streaming service offering unlimited, ad-free access to a curated library of faith-based and family-friendly movies and series. The service is offered through tiered monthly and annual subscription plans (Standard and Premium), with dedicated children's programming and exclusive original faith-centered productions available across multiple connected devices.
Product overview
Pure Flix is a faith-first streaming platform operated by Great American Media (Great American PF, LLC) offering a portfolio of streaming products. The core offering is the Pure Flix Standard streaming service providing unlimited access to faith-based movies and series with no ads, with an optional Premium upgrade adding exclusive screenings, talent interactions, and behind-the-scenes content. The platform includes dedicated sections for Kids (Kids Ark Club), faith movies, and Christmas content. Complementary offerings include the Great American Journal companion blog/devotional and Today's Morning Prayer feature. A new sub-brand, Pure Flix Familia (launching 2026), expands the portfolio with Spanish-language and bilingual micro-drama content for U.S. Hispanic and Latin American audiences through a partnership with Minivela.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Flix Familia: A new Spanish-language and bilingual streaming destination focused on faith- and family-centered content targeting U.S. Hispanic and Latin American audiences, developed in partnership with Minivela.
Products and services
- Pure Flix Standard Streaming
Companies that use Pure Flix
Customer profileSegments3 records
Ideal customer profiles2 records
Pure Flix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pure Flix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Museum of the BiblecoreHost venue partnership for America Reads the Bible event. President Trump read Scripture from the Oval Office with video played at Museum of the Bible and streamed via Pure Flix. Historic event marking no previous sitting president had read lengthy uninterrupted Scripture without commentary or integration into a speech.
- MinivelacoreMulti-project partnership to develop and distribute micro-drama slate for Pure Flix Familia, a new Spanish-language and bilingual streaming destination focused on faith- and family-centered content. Production anchored in Miami, Los Angeles, New York, and key Latin American locations. Positions both companies at forefront of rapidly expanding micro-drama category targeting underserved U.S. Hispanic and Latin American audiences.
- Christians EngagedcorePartnership with Christians Engaged nonprofit organization to host 'America Reads the Bible' event at Museum of the Bible in Washington D.C. Nearly 500 Christian leaders and 120 ministries participated in continuous weeklong reading of Scripture from Genesis to Revelation, livestreamed nationally through Pure Flix. Event coincided with 250th anniversary of United States.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Pure Flix competitors and assessment
Company assessmentEmerging players
- Angel Studios: Faith and family-values aligned studio and streaming platform behind hits like Sound of Freedom and The Chosen. Comparable in values-based positioning and family audience targeting, with a stronger theatrical and viral distribution model.
- VidAngel: Family-friendly content filtering and streaming service that lets users filter mainstream content for explicit material. Targets the same parental concern over content appropriateness that drives Pure Flix's value proposition, though via a different mechanism (filtering vs. curation).
- Minno: Faith-based kids streaming service offering animated Christian content. Comparable to Pure Flix's Kids Ark Club sub-product, serving the same Christian family demographic for children's programming.
- Gaither Music TV: Streaming platform featuring Gaither Homecoming gospel and Christian music content. Targets an overlapping Christian audience with faith-based video content, though focused more on music than films and series.
Direct peers
- Hallmark Movies Now: Subscription streaming service from Hallmark offering family-friendly movies and series. Directly comparable to Pure Flix in target audience (wholesome family viewing) and SVOD business model, though less faith-specific.
- Dove Channel: Family-friendly and faith-aligned streaming service curating wholesome movies and series for families. Competes with Pure Flix for the same faith-conscious family demographic with a comparable curated SVOD offering.
- UP Faith & Family: Faith-based streaming service offering family-friendly and Christian movies and series. Directly competes with Pure Flix in the niche faith SVOD category, serving overlapping faith-centered family audiences in the US/Canada with a similar subscription model.
Broad incumbents
- Great American Family: Linear cable channel and sister service under the same GAC Media parent as Pure Flix. Offers overlapping faith and family-friendly programming including Candace Cameron Bure-led originals, providing both direct content overlap and a distribution complement.
- Tubi: Free ad-supported streaming service owned by Fox with a large library including family and faith titles. Provides indirect competition for eyeballs in the free-with-ads tier and increasingly carries faith content alongside general entertainment.
Others
- Minivela: Micro-drama production and distribution company partnering with Pure Flix on Pure Flix Familia. Not a direct competitor but a strategic content partner and adjacent player in the rapidly growing short-form vertical drama category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Flix social profiles
Digital presencePure Flix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Flix leadership team
Management profileNumber of profiles
Profiles1 record
Pure Flix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Flix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Flix
What does Pure Flix do?
Pure Flix is a direct-to-consumer subscription video streaming service offering unlimited, ad-free access to a curated library of faith-based and family-friendly movies and series. The service is offered through tiered monthly and annual subscription plans (Standard and Premium), with dedicated children's programming and exclusive original faith-centered productions available across multiple connected devices.
Is Pure Flix a public or private company?
Pure Flix is a private company. It is classified as corporate owned and is currently operating.
When was Pure Flix founded?
Pure Flix was founded in 2005. It employs 51 to 100 people.
Where is Pure Flix based?
Pure Flix is headquartered in Scottsdale, United States, in the North America region.
How does Pure Flix make money?
Three revenue lines are on record. Streaming Subscription - Standard is the primary driver. The others are streaming Subscription - Premium and gift Memberships.
Who are Pure Flix's main competitors?
Emerging players on record are Angel Studios, VidAngel, Minno and Gaither Music TV. Direct peers are Hallmark Movies Now, Dove Channel and UP Faith & Family. Broad incumbents are Great American Family and Tubi. Minivela is listed as an others.
Does Pure Flix have an API?
No public API is recorded for Pure Flix.
What industry is Pure Flix in?
Pure Flix's product category is Faith-Based Video Streaming. Its primary akta.pro industry code is MPACAAAH, Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.), with a secondary code of MPABAHAF, Hybrid Streaming Services (Mixed FAST/AVOD/SVOD). Its NAICS code is 5162 and its SIC code is 4841.