Birth Arts International

What Birth Arts International does

Birth Arts International (BAI) is a private, founder-owned online education company that delivers self-paced certification programs for birth workers. Founded in 2000 by Demetria Clark and operated under Demetria Clark Education LLC, BAI offers core certifications in Doula, Postpartum Doula, Childbirth Education, and Breastfeeding/Human Lactation, supplemented by specialty tracks in Midwife Assistant, Crossover (for experienced practitioners), Nurse-to-Doula, Bereavement, Aromatherapy, and Herbalism, plus an advanced Mentorship Program. Programs are delivered through a web-based multimedia online classroom (classroom.birtharts.com) providing 24/7 access to video lectures, audio content, PDFs, interactive assignments, and student collaboration features, with one-on-one mentorship conducted personally by Director Demetria Clark.

The business operates a one-time payment / perpetual license pricing model with lifetime certification and no renewal fees. Individual programs are priced around $350-$600, while bundles (Birth Worker Bundle $1,900, Mentorship Bundle $3,295, All-In Bundle $5,500) and the Midwife Assistant certification at $2,750 anchor upmarket offerings. Payment plans are offered across most products. Programs are approved by Medicaid, CARROT, and Maven for insurance billing, and BAI is an approved school under the Department of Defense SpouseWorks Scholarship (formerly MyCAA), providing access to up to $4,000 in tuition assistance for military spouses.

Go-to-market combines product-led self-serve enrollment via the website with a secondary enterprise channel for customized hospital and university training programs (named institutional clients include UMASS, Heywood Hospital, Oklahoma Primary Care Association, Northwestern University, and Eastern Virginia Medical School). Marketing is conducted through email newsletter, organic social (Facebook, Instagram, Pinterest, Twitter), student testimonials, and the SpouseWorks referral channel. As of 2022 the company reported training over 33,000 birth workers worldwide.

Name

Birth Arts International

Legal name

Demetria Clark Education, LLC – Birtharts International

Website

https://birtharts.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Birth Arts International is an online education company that delivers self-paced certification programs for doulas, postpartum doulas, childbirth educators, breastfeeding educators, midwife assistants, and related birth workers, serving individual students and institutional clients such as hospitals and universities.

Ownership category

akta.pro rank

Product category

Professional Birth Worker Certification and Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep eLearning Modules (EDAGAEAL)

akta.pro secondary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Doula certification
• Postpartum doula training
• Childbirth educator
• Breastfeeding education
• Midwife assistant

Headquarters

HQ city

Bokeelia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Certification Program Enrollment: Students pay enrollment fees for certification programs. Programs include Doula Certification ($600), Postpartum Doula ($600), Breastfeeding Educator ($600), Childbirth Educator (pricing varies), and specialty programs. Payment plans available for most programs. One-time payment model with lifetime certification - no recertification fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Birth Arts International provides online certification programs for birth workers, including doula, postpartum doula, childbirth educator, breastfeeding educator, and midwife assistant certifications. Courses are delivered through a self-paced multimedia online classroom with lifetime certification and no renewal fees. The company also offers a one-on-one mentorship program and customized in-house training for hospitals and healthcare institutions.

Product overview

Birth Arts International is an educational platform offering multiple certification programs for birth workers. The core offerings include Doula Certification, Postpartum Doula Certification, Breastfeeding Educator Certification, and Childbirth Educator Certification, all delivered through an online multimedia classroom. Additional specialized programs include Midwife Assistant, Crossover Doula (for experienced doulas), Nurse to Doula, Aromatherapy for Pregnancy Birth and Postpartum, Bereavement Certification, and Herbalism for BirthWorkers. The platform also offers bundled enrollment options at discounted prices and an advanced Mentorship Program. All programs are self-paced, online, and provide lifetime certification without renewal fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Doula Certification Online certification program training students in emotional and physical birth support, business skills, and holistic doula practice. Certification is lifetime with no renewal fees. For aspiring and practicing doulas.
• Postpartum Doula Certification Online certification for professionals providing physical, emotional, and educational support to new parents and families during the postpartum period, including infant feeding support and light household assistance.
• Breastfeeding and Human Lactation Educator Certification Human milk feeding certification program that exceeds IBCLC Education Hours, training educators to assist families with breastfeeding and infant nutrition.
• Childbirth Educator Certification Certification program training individuals to offer community-centered childbirth education, supporting families in making informed decisions about pregnancy, labor, birth, and infant care.
• Midwife Assistant Certification Training program for assisting midwives in homebirth and birth center settings, providing skills for prenatal care, birth support, and postpartum care, with over 900 pages of content, 70+ student lectures, and 20+ NARM Level I Skills sign-offs.
• Mentorship Program One-on-one mentorship with Director Demetria Clark, featuring seven intensive modules and seven private mentorship calls over six months, focused on business growth and achieving six-figure success.
• Crossover Doula Certification Crossover program for trained, experienced, or previously certified doulas from other organizations to earn Birth Arts International certification using prior work and experience.
• Crossover Postpartum Doula Certification Crossover program for experienced or previously certified postpartum doulas from other organizations to earn BAI certification using prior work and experience.
• Nurse to Doula Certification Accelerated certification program for nurses to become doulas, bridging clinical nursing experience with compassionate and holistic doula care approaches for hospital birth support.
• Aromatherapy for Pregnancy, Birth, and Postpartum Certification Eight-module certification program teaching the safe use of essential oils during pregnancy, birth, and postpartum, taught in conjunction with Heart of Herbs Herbal School (NAHA-approved).
• Bereavement Certification Certification for birth professionals supporting families through loss, including doulas, postpartum doulas, midwives, nurses, and family support workers.
• Herbalism for BirthWorkers Program teaching the benefits of incorporating herbal remedies for pregnancy, childbirth, and postpartum, providing gentle and holistic care that promotes natural well-being.
• Professional Hospital Doula Training Customized in-house doula training programs for hospitals, medical schools, and healthcare organizations. Delivered onsite, hybrid, or fully online. Programs approved by Medicaid, CARROT, and Maven for insurance billing.

Quantifiable outcome

• Most students run profitable businesses after 1-2 clients (excellent return on investment)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Heart of Herbs Herbal SchoolcoreStrategic or Co-development PartnerThe Aromatherapy for Pregnancy, Birth, and Postpartum certification program is taught in conjunction with Heart of Herbs Herbal School, a NAHA-approved school. Clinical Aromatherapist and Birth Worker teach the program. The two organizations also allow cross-enrollment bundles where students can combine Birth Arts International programs with Heart of Herbs programs.
• SpouseWorks Scholarship (formerly MyCAA)coreGTM or Marketing PartnerBirth Arts International is a SpouseWorks Scholarship-approved school. Military spouses can receive up to $4,000 in tuition assistance ($2,000/year over 2 years) for doula and birth worker certification programs. The company prepares Education and Training Plans (ETP) for students to submit for approval.
• Midwives College of UtahminorStrategic or Co-development PartnerDemetria Clark, Director, was on faculty at the Midwives College of Utah and has taught at educational institutions around the world.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ToLabor: ToLabor certifies professional doulas through an in-person and online curriculum, overlapping directly with BAI's doula certification product.
• Simkin Center for Allied Birth Vocations (Bastyr University): The Simkin Center offers doula, childbirth educator, and lactation educator training at a university setting, addressing the same audience as BAI with a more institutional delivery model.
• Aviva Institute: Aviva Institute offers holistic birth worker certification and continuing education for midwives, doulas, and childbirth educators with a similar practitioner-focused curriculum.
• CAPPA (Childbirth and Postpartum Professional Association): CAPPA certifies labor doulas, postpartum doulas, and childbirth educators through online and in-person training, directly competing with BAI's core certification portfolio.
• International Childbirth Education Association (ICEA): ICEA provides childbirth educator certification and professional development programs for birth workers, overlapping with BAI's Childbirth Educator and professional development offerings.
• DONA International: DONA International is one of the largest and oldest doula training and certification organizations globally, offering birth and postpartum doula certifications that directly overlap with Birth Arts International's core offerings.
• ProDoula: ProDoula offers online doula and postpartum doula training and certification programs targeted at aspiring professional doulas, mirroring BAI's self-paced online model.
• BirthWorks International: BirthWorks International is a childbirth educator and doula training organization offering certification programs, comparable to BAI's core educator and doula tracks.

Emerging players

• Heart of Herbs Herbal School: Heart of Herbs Herbal School is BAI's stated co-development partner for NAHA-approved aromatherapy training, making it an adjacent provider of complementary herbal and aromatherapy certification.
• Healthy Children Project: Healthy Children Project provides lactation consultant training and continuing education, comparable to BAI's Breastfeeding Educator certification with a more clinical/healthcare focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/birtharts
• Facebookfacebook.com/birtharts
• Instagraminstagram.com/birthartsinternational
• Pinterestpinterest.com/birtharts
• LinkedInlinkedin.com/company/birth-arts-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth Arts International