C.G. DiArie Vineyard & Winery

What C.G. DiArie Vineyard & Winery does

C.G. DiArie Vineyard & Winery is a family-owned boutique winery founded in 2000 by Chaim and Elisheva Gur-Arieh on a 209-acre parcel in the Shenandoah Valley of the Sierra Foothills (Amador County, California), with 42 acres planted across 11 varietals (Zinfandel, Primitivo, Syrah, Petit Sirah, Barbera, Sauvignon Blanc, Cabernet Sauvignon, Cabernet Franc, Tempranillo, Grenache, Touriga Nacional). Production capacity is stated at 10,000 cases per year, processed through a 12,000 sq.ft. winery built on two plateaus to enable gravity-flow handling, supported by 11 custom-engineered Dual Compartment Submerged Cap Fermentation Tanks designed by the winemaker, a 600-ft deep well with drip irrigation, and Fish Friendly Farming certification. The product portfolio is organized into three primary lines — Flagship Wines, Gallery Collection (club-exclusive releases), and Age-Worthy Wines — supplemented by the 2022-launched Hikaru sushi wine line co-created with daughter Sivan Gur-Arieh.

The business operates entirely on a direct-to-consumer model with no disclosed wholesale or distributor relationships. Revenue is generated through four streams: retail wine sales via the owned wineshop.cgdiarie.com e-commerce platform (shipping to 19 US states), on-site tasting-room sales at 19919 Shenandoah School Road in Plymouth, CA (open Friday-Sunday), six tiers of recurring wine-club subscriptions (Gallery Collection tiers at 20-30% discounts, Prix Fixe at $85/4 bottles, Mixed Breed at $89/4 bottles, with multi-club stacking up to 35% off), and event hosting in the amphitheater/garden venue. Pricing is public and tiered, with no membership fees for wine clubs.

The company is privately held by the founding family (no outside investors, parent company, or funding rounds disclosed), employs 51-100 people across its Mount Aukum headquarters, Plymouth tasting room, and event operations, and ships only within the US — international shipping is not offered. Differentiation rests on the proprietary submerged-cap fermentation process, the winemaker's food-science background applied to enology, sustainable viticulture practices, and curated wine-club exclusivity rather than scale advantages.

Name

C.G. DiArie Vineyard & Winery

Legal name

C. G. Di Arie Vineyard & Winery

Website

https://cgdiarie.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

C.G. DiArie Vineyard & Winery is a family-owned boutique winery in California's Sierra Foothills producing 11 varietals through proprietary submerged-cap fermentation and selling direct-to-consumer via a tasting room, e-commerce, and six wine-club subscription tiers shipping to 19 US states.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Estate wine production
• Wine club memberships
• Tasting room experiences
• Premium varietal wines
• Sustainable vineyard practices

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Retail wine sales through the winery's e-commerce platform (wineshop.cgdiarie.com) and tasting room. Wines are shipped directly to consumers in 19 states. The winery maintains award-winning wines at affordable prices with discounted shipping offers.
2. Wine Club Subscriptions: Six wine club tiers (Gallery Collection, GC Half-Case, GC Case, GC Library, Prix Fixe, Mixed Breed) offering 2-12 bottles every other month with 20-35% discounts. Members receive complimentary tastings, exclusive wines, early access to releases, and invitations to club-only events. No membership fee required.
3. Event Hosting: Revenue from hosting private events at the tasting room including life cycle celebrations, corporate events, and weddings. The venue offers an open-air amphitheater setting and garden space for event bookings.
4. Tasting Room Fees: Wine tasting fees charged at the tasting room, with complimentary tastings offered for holidays like Father's Day and Memorial Day Weekend. Wine pairings with food items like dumplings available during tasting sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

C.G. DiArie Vineyard & Winery is a family-owned boutique winery operating a 209-acre estate in California's Shenandoah Valley, Sierra Foothills, with 42 acres planted across 11 grape varietals. The winery produces and sells estate-grown premium wines (Flagship, Gallery Collection, Age-Worthy, and Hikaru sushi wines) direct-to-consumer through an online wine shop, a physical tasting room in Plymouth, CA, six wine club subscription tiers, and on-site events. Production capacity is approximately 10,000 cases per year using a custom-engineered gravity flow winery with proprietary submerged cap fermentation tanks.

Product overview

C.G. DiArie Vineyard & Winery is a boutique winery offering premium wines through multiple channels. The portfolio includes Flagship Wines (primary varietals), Gallery Collection Wines (exclusive club releases), and Age-Worthy Wines (aged library selections). The winery operates three wine clubs: Gallery Collection Club (with tiers ranging from 2 bottles to 12 bottles every other month), Prix Fixe Club (4 flagship bottles at fixed price), and Mixed Breed Club (mixed selections). The company also produces Hikaru - a sushi wine line launched in 2022. Additional offerings include tasting room experiences, educational Winemaker's Corner content, and hosted events including winemaker sessions and regional festivals. The winery's unique winemaking approach features Dual Compartment Submerged Cap Fermentation Tanks designed by winemaker Chaim Gur-Arieh.

Differentiator

Problem solved

Functional benefit

Brands

• Hikaru: Sushi wine line created in collaboration with Sivan Gur-Arieh, featuring Sauvignon Blanc, Chilled Red Wine Blend, and Sparkling Rose designed for pairing with sushi
• Gallery Collection
• Blends of Honor
• Hikaru (日光)

Products and services

• Flagship Wines

Quantifiable outcome

• Winery capacity of 10,000 cases per year with 209 acres of land and 42 acres planted
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• JOLO Vineyards & WinerycoreStrategic or Co-development Partner · 1 January 2020Collaborative winemaking partnership with JOLO Vineyards & Winery from North Carolina resulting in the '2+2=1' wine blend. Created by 2 winemakers (Chaim Gur-Arieh from C.G. Di Arie and JW Ray from JOLO), using grapes from 2 wine regions (California and North Carolina), creating 1 unique wine. The wine combines Cynthiana/Norton (40%) from JOLO with Cabernet Franc (20%), Zinfandel (20%), and Petite Sirah (20%) from Di Arie. Total production of 175 cases bottled separately by both wineries.
• Capital StageminorGTM or Marketing PartnerTheater partnership for Wine Wednesdays events at Capital Stage in Sacramento, CA. Di Arie provides pre-show wine tastings on the patio before Wednesday evening performances. Event included with theater ticket, providing wine marketing exposure to theater audiences.
• Amador County Wineries AssociationminorChannel Partner/ Reseller/ DistributorParticipation in the Amador Four Fires Food & Wine Festival, an annual regional event celebrating Amador Wine Country through four iconic wine regions. The festival features wine tastings, culinary experiences, and educational seminars. Di Arie participates as one of the featured wineries.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JOLO Vineyards & Winery: North Carolina boutique winery partnered with C.G. Di Arie on the '2+2=1' collaborative blend; both are family-owned, similarly sized boutique operations with on-site tasting rooms, wine clubs, and direct-to-consumer focus, making JOLO a directly comparable peer.
• Renwood Winery: Amador County (Sierra Foothills) winery with similar varietal emphasis (Zinfandel, Barbera, Sangiovese), tasting room, and wine club; direct regional competitor operating in the same AVA.
• Bella Grace Vineyards & Winery: Boutique Sierra Foothills winery with estate vineyards, tasting room, and small-batch varietal wines — comparable scale (few thousand cases), family ownership, and DTC club-driven model.
• Frogs Tooth Winery: Boutique Sierra Foothills (Plymouth/Amador area) producer focused on estate wines and tasting-room experiences; overlapping geographic market and DTC business model.
• Turley Wine Cellars: Premium California boutique winery known for Zinfandel and Petite Sirah from Amador County and other regions; comparable varietal portfolio and DTC-focused mailing list/clubs business model.
• St. Amant Winery: Amador County (Sierra Foothills) family winery producing limited-release estate wines with tasting room and wine club; very similar size, location, and DTC model to C.G. Di Arie.
• Matchbook Wine Company: Northern California (Yolo County) estate winery with tasting room, wine clubs, and DTC e-commerce shipping; comparable boutique production scale and direct-to-consumer orientation.

Regional players

• Ironstone Vineyards: Sierra Foothills (Calaveras County) winery operating at significantly larger scale with tasting room, events, wine club, and concert venue; geographic neighbor with overlapping varietal mix and DTC/wine-club model makes it a comparable regional peer.
• Kunde Family Winery: Multi-generational family-owned Sonoma winery with estate vineyards, tasting room, wine club, and event hosting; similar vertical integration of vineyard-winery-hospitality under family ownership.

Broad incumbents

• Bogle Vineyards: Multi-generational California winery in Clarksburg with tasting room, wine club, and estate-produced portfolio covering many varietals; broader and more scalable than C.G. Di Arie but exemplifying the family-owned California DTC winery archetype.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cgdiarie
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/diariewines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.G. DiArie Vineyard & Winery