Capital Stage
Capital Stage is a Sacramento-based 501(c)(3) nonprofit professional theatre company, founded in 2005, operating a single ~200-seat venue that produces six mainstage productions per season, supported by season subscriptions, donations, sponsorships, a wine club, and educational programs serving local arts patrons.
- Company typePrivate
- Founded2005
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capital Stage does
Capital Stage is a 501(c)(3) nonprofit professional theatre company founded in May 2005 and headquartered at 2215 J Street in Midtown Sacramento, California, operating a single approximately 200-seat venue that produces six mainstage productions per season. Its core offering is live theatrical performance — contemporary plays and world premieres featuring Actors' Equity Association performers — with productions including The Lehman Trilogy (2022 Tony Award for Best Play) and Eureka Day (2025 Tony Award for Best Play). Supporting products and revenue streams include six tiered season subscription plans ($210–$402), single tickets ($35–$70), the Capital Stage Wine Club ($60/month Di Arie partnership), the Capital Stage Reserve co-branded wine, the CapStage Academy educational program, the Legacy Circle planned giving program, corporate sponsorships, and venue rental.
The underlying operational technology is intentionally lightweight: a Salesforce-based online ticketing and CRM platform, the Patron Manager CRM/ticketing integration, WordPress website hosting, and Constant Contact for email marketing. There are no proprietary technology assets, patents, or technical differentiators — the moat is human talent, programming, and community positioning rather than technology. The business model is a hybrid nonprofit mix of earned revenue (single tickets ~$35–$70, season subscriptions $210–$402, wine club $60/month, ancillary events) and contributed revenue (individual donations, planned giving, corporate sponsorships from CapRadio, Di Arie, Oak Park Brewing, SMUD, Golden 1 Credit Union, and grants from the NEA, California Arts Council, Shubert Foundation, and Sacramento Region Community Foundation).
Distribution is exclusively direct-to-consumer via the owned Salesforce ticketing portal, physical box office, mail-order and online subscriptions, and on-site events (Wine Wednesdays, Beer Fridays, CapChats, Community Nights, Apprentice Showcase). The customer base is broad — individual Sacramento regional arts patrons and season subscribers — with no enterprise anchor accounts, making this a long-tail, community-sustained operating model rather than a concentrated revenue model. Leadership rests with Producing Artistic Director Michael Stevenson (a co-founder who directed the Tony-winning Lehman Trilogy), Development Manager Kirk Blackinton, and Co-Founder Jonathan Rhys Williams.
Capital Stage firmographics
Firmographics- Name
- Capital Stage
- Legal name
- Capital Stage Company
- Website
- https://capstage.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capital Stage is a Sacramento-based 501(c)(3) nonprofit professional theatre company, founded in 2005, operating a single ~200-seat venue that produces six mainstage productions per season, supported by season subscriptions, donations, sponsorships, a wine club, and educational programs serving local arts patrons.
- Ownership category
- akta.pro rank
Capital Stage industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where Capital Stage is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital Stage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Season Subscriptions: Multi-show subscription plans offering 4–6 productions per season at discounted rates (up to 15% off single ticket prices), with tiered plans for preview, evening, and matinee performances.
- Single Ticket Sales: Individual performance tickets sold at regular prices through the box office and online platform. Single ticket prices range from $35–$70 depending on the production.
- Donations and Planned Giving: Charitable contributions from individual donors including annual fund donations, capital campaigns, and legacy planned gifts (bequests, IRA charitable rollovers, charitable remainder trusts). Capital Stage is a 501(c)(3) nonprofit organization.
- Capital Stage Wine Club and Merchandise: Monthly wine club membership ($60/month) through Di Arie partnership; sale of Capital Stage Reserve wine; gift certificates and merchandise.
- Ancillary Events and Venue Rental: Revenue from special events such as estate planning seminars, apprentice showcases, and potentially venue rental for private events.
- Corporate Sponsorships and Advertising: Corporate sponsorships and advertising opportunities offered to local businesses, with tiered visibility at the theatre and on digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 6 Show Preview Plan — $210 (All Sections) |
| Subscription | Annual | 6 Show Evening Plan — $288–$360 |
| Subscription | Annual | 6 Show Matinee Plan — $312–$372 |
| Subscription | Annual | 6 Show Opening Night Plan — $342–$402 |
| Subscription | Annual | Full Season Flex Plan — $384 (All Sections) |
| Subscription | Annual | 4 Show Partial Flex Plan — $256 (All Sections) |
| One time/ perpetual license | Pay-as-you-go | Single Tickets — $35–$70 |
| Subscription | Monthly | Capital Stage Wine Club — $60/month |
| Other | Annual | Season Parking Pass — $40 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Capital Stage product offering
Product offeringCore offering
Capital Stage produces and presents live professional theatrical performances at its single Midtown Sacramento venue, staging six productions per season of contemporary and award-winning plays. Offerings are sold to individual patrons through single tickets, multi-tier season subscriptions (savings up to 15% off single ticket prices), and group sales, complemented by educational classes, a wine club, planned giving programs, and venue rental for events.
Product overview
Capital Stage is a Sacramento-based nonprofit theatre company operating as a single-venue performing arts organization. The core offering consists of live theatrical productions presented in rotating seasons, supplemented by season subscription plans offering various ticket packages, the CapStage Academy educational program with classes and workshops, a Wine Club membership with Di Arie wines, the Capital Stage Wine Reserve branded wine product, the Legacy Circle planned giving program, and venue rental services including a wine bar and patio. The company uses Salesforce for ticketing, WordPress for website hosting, and Patron Manager as its CRM system.
Differentiator
Problem solved
Functional benefit
Brands
- Capital Stage Legacy Circle: Planned giving program for supporters who include Capital Stage in their estate plans.
- Capital Stage Wine Club
Products and services
- Theatre Productions Live theatrical performances featuring contemporary plays, world premieres, and Sacramento premieres, presented in rotating seasons at the Capital Stage Theatre in Sacramento's Midtown district. Performances are staged Wednesday through Sunday for individual ticket-buying patrons.
- Season Subscriptions Annual subscription plans offering savings of up to 15% off single ticket prices, with tiered options including 6-Show Preview ($210), Evening ($288–$360), Matinee ($312–$372), Opening Night ($342–$402), Full Season Flex ($384), and 4-Show Partial Flex ($256) plans. Includes priority seating, exchange privileges, subscriber-only events, and discounted parking.
- Capital Stage Wine Club Monthly wine membership delivering two bottles of Di Arie premium wines for $60/month with free shipping, plus a 20% discount on additional wine purchases and 20% of proceeds donated back to Capital Stage.
- Capital Stage Wine Reserve Co-branded 2023 Capital Stage Reserve wine, a blend of Cabernet Sauvignon, Cabernet Franc and Syrah, sold through the Di Arie wine shop with 20% of proceeds donated back to Capital Stage.
- CapStage Academy Educational classes and workshops (including playwriting and 'Behind The Curtain') taught by Capital Stage teaching artists, offered to community participants through the CapStage Academy.
- Capital Stage Legacy Circle Planned giving program offering estate planning options for supporters, including IRA charitable rollovers, charitable remainder trusts, donor advised funds, bequests, and life insurance gifts that benefit Capital Stage.
- Event Venue Rental Rental of the Capital Stage Theatre venue at 2215 J Street, Sacramento, including its associated wine bar, dessert bar, and patio facilities, for private events and special functions.
Companies that use Capital Stage
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Capital Stage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capital Stage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Di Arie Vineyard & WinerycoreSeason wine sponsor providing wine for Wine Wednesdays events at the theatre. Di Arie Winery also sells Capital Stage-branded wines (2023 Capital Stage Reserve) and hosts the Capital Stage Wine Club, donating 20% of club proceeds and wine sales to Capital Stage.
- Oak Park Brewing Co.coreBeer sponsor providing tastings for Beer Fridays events at the theatre every 2nd Friday of the season, enhancing the patron experience.
- CapRadiocoreSeason media sponsor and community partner providing cross-promotional support and media visibility for Capital Stage productions and events.
- CLARA (Sacramento's Midtown Cultural District)minorCultural district partner supporting arts and culture programming in Sacramento's Midtown area.
- SMUD (Sacramento Municipal Utility District)minorLocal utility provider sponsoring Capital Stage productions and events as part of community investment programs.
- Golden 1 Credit UnionminorLocal credit union sponsoring Capital Stage productions and events as a community partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Capital Stage competitors and assessment
Company assessmentRegional players
- Laguna Playhouse: Southern California nonprofit regional theatre producing a professional subscription season of plays and musicals in its own venue. Operates a producing-and-presenting model very similar to Capital Stage's, serving as a useful size and structure benchmark outside the Sacramento market.
- Berkeley Repertory Theatre: Tony Award-recognized nonprofit regional theatre in the San Francisco Bay Area producing a mix of new works and acclaimed plays in its own venues. Highly comparable business model (nonprofit, subscription-driven, producing company) but operates in an adjacent rather than overlapping geography and at significantly larger scale.
- TheatreWorks Silicon Valley: Long-running Silicon Valley nonprofit theatre company producing new works and contemporary plays with a subscription model and educational programming. Comparable producing-and-presenting business model but operates in a different Northern California region with its own audience base.
- San Jose Stage Company: Bay Area nonprofit professional theatre operating its own venue and producing a subscription season of contemporary and classic works. Closely mirrors Capital Stage's producing-only, single-venue nonprofit model, though located in a different metropolitan market.
- South Coast Repertory: Long-established Orange County nonprofit professional theatre producing a subscription season of new works and contemporary plays. Highly comparable producing-and-presenting model to Capital Stage, differing mainly in geography (Southern California) and longer operating history.
- Pacific Conservatory of the Performing Arts (PCPA): Central Coast nonprofit producing theatre that operates a multi-theatre campus with professional and training programs. Comparable producing nonprofit model with subscription-based seasons and education mission, but with a stronger conservatory component and different geographic anchor.
Direct peers
- B Street Theatre: Sacramento-based professional nonprofit theatre running its own multi-stage producing operation with new works, classics, and a family series. Directly comparable to Capital Stage in scale, mission, and Sacramento-market overlap as competing for both subscribers and corporate sponsors.
- Sacramento Theatre Company: The other long-established professional nonprofit theatre serving the Sacramento market, producing a multi-show season of plays and musicals in its own venue. Most directly comparable peer given same city, same nonprofit producing model, and overlapping audience/donor pool with Capital Stage.
Broad incumbents
- American Conservatory Theater: San Francisco-based Tony-winning nonprofit theatre and conservatory that combines producing, presenting, and actor training. Comparable in mission (professional nonprofit producing) but materially larger and broader than Capital Stage, serving as a broad incumbent in the wider regional theatre landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital Stage social profiles
Digital presenceCapital Stage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Stage leadership team
Management profileNumber of profiles
Profiles2 records
Capital Stage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Stage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Stage
What does Capital Stage do?
Capital Stage produces and presents live professional theatrical performances at its single Midtown Sacramento venue, staging six productions per season of contemporary and award-winning plays. Offerings are sold to individual patrons through single tickets, multi-tier season subscriptions (savings up to 15% off single ticket prices), and group sales, complemented by educational classes, a wine club, planned giving programs, and venue rental for events.
Is Capital Stage a public or private company?
Capital Stage is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Capital Stage founded?
Capital Stage was founded in 2005. It employs 11 to 50 people.
Where is Capital Stage based?
Capital Stage is headquartered in Sacramento, United States, in the North America region.
How does Capital Stage make money?
Six revenue lines are on record. Season Subscriptions are the primary driver. The others are single Ticket Sales, donations and Planned Giving, capital Stage Wine Club and Merchandise, ancillary Events and Venue Rental and corporate Sponsorships and Advertising.
Who are Capital Stage's main competitors?
Regional players on record are Laguna Playhouse, Berkeley Repertory Theatre, TheatreWorks Silicon Valley, San Jose Stage Company, South Coast Repertory and Pacific Conservatory of the Performing Arts (PCPA). Direct peers are B Street Theatre and Sacramento Theatre Company. American Conservatory Theater is listed as a broad incumbent.
Does Capital Stage have an API?
No public API is recorded for Capital Stage.
What industry is Capital Stage in?
Capital Stage's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7900.