What Monarch Media does

Monarch Media is a Santa Cruz, California-based digital solutions firm founded in 1997 that developed eLearning platforms and a consumer budgeting application. Its core competency is eLearning development and technical implementation, producing digital learning content and tools for educational and corporate training requirements. The company also built a standalone personal-finance budgeting app, expanding beyond its learning-services origins into consumer financial tooling.

Monarch Media operated as an independent company for more than two decades before being acquired by Vivayic, Inc. in August 2020, following a 12-year period as strategic partners. The acquisition merged Vivayic's learning strategy expertise with Monarch's eLearning and technical capabilities, creating a combined entity serving clients in education, agriculture, and performance/impact sectors. Post-acquisition, Monarch Media no longer operates independently; its operations are integrated with Vivayic under common ownership, with the company effectively serving as the technical delivery arm of the parent's broader learning solutions practice.

The firm's business model centers on project-based eLearning development services and related technical work, with no publicly disclosed pricing, revenue, or customer data. The budgeting app represents a separate product line that has been subject to National Advertising Division (NAD) scrutiny over the rigor of its marketing claims. Leadership consists of a CEO (Greg Flesher), CTO (Nandu Madimchetty), and a senior project manager (Nicki Nelson), supporting a headcount of 11-50 employees.

Name

Monarch Media

Website

https://monarchmedia.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Monarch Media is a Santa Cruz-based eLearning development and digital solutions firm that built interactive learning platforms and a personal-finance budgeting app, now operating as part of Vivayic, Inc. following an August 2020 acquisition.

Ownership category

akta.pro rank

Product category

eLearning Development Services

NAICS

Software Publishers (5132)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• ELearning development services
• Digital learning solutions
• Custom learning platforms
• Corporate training content
• Personal finance app

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Monarch Media provides eLearning development and technical expertise, building digital learning solutions for educational content delivery to corporate and educational clients. The company also developed a budgeting app for personal finance management aimed at individual consumers. Following the August 2020 acquisition by Vivayic, Inc., Monarch Media's technical implementation capabilities combine with Vivayic's learning strategy expertise to deliver integrated digital learning offerings.

Product overview

Monarch Media offers a portfolio of digital solutions, including a budgeting app for personal finance management and eLearning solutions for educational content delivery. Following the August 2020 acquisition by Vivayic, Monarch Media's eLearning and technical expertise is combined with Vivayic's learning strategy capabilities to serve clients as a unified company. The core offerings center on educational technology and financial management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• eLearning Solutions Custom digital eLearning development and technical implementation services for corporate, educational, and institutional clients needing to design, build, and deliver educational content through digital channels.
• Budgeting App

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Infopro Learning: Infopro Learning delivers managed learning services, custom content development, and learning strategy for global enterprises. It is a direct competitor in the integrated strategy-plus-content eLearning services category where Monarch/Vivayic now operates.
• Obsidian Learning: Obsidian Learning is a custom eLearning development firm focused on interactive training and learning experience design. It competes for the same custom build engagements and serves a similar corporate and association buyer profile.
• Designing Digitally: Designing Digitally is a custom eLearning solutions company developing interactive courses, simulations, and gamified training. It is directly comparable as a custom eLearning development shop targeting corporate and association training buyers similar to Monarch's clients.
• SweetRush: SweetRush is a custom eLearning development and learning strategy firm serving corporate clients. It is directly comparable to Monarch Media's combined offering with Vivayic, with similar custom content design, instructional strategy, and full-service eLearning build capabilities.
• Allen Interactions: Allen Interactions provides custom eLearning design, development, and learning strategy services for enterprise and association clients. It competes head-to-head with Monarch/Vivayic for the same custom corporate and association learning engagements.

Emerging players

• Articulate: Articulate makes the Storyline and Rise eLearning authoring tools widely used by in-house teams and external developers. It is an emerging/established player in the eLearning tools layer that competes indirectly with Monarch's custom development services by enabling clients to build internally.
• dominKnow: dominKnow is an eLearning authoring and content publishing platform. It is comparable to Monarch as part of the same eLearning production ecosystem and represents the tooling-side alternative that can displace custom development services for routine projects.

Broad incumbents

• Skillsoft: Skillsoft is a large enterprise learning platform and content provider. While it focuses on off-the-shelf libraries and a learning platform, it competes for the same corporate learning budget that funds custom eLearning projects like those Monarch builds.
• GP Strategies: GP Strategies is a large, publicly traded workforce performance and learning solutions provider. It overlaps with Monarch/Vivayic on custom learning content and learning strategy but operates at a much larger scale and with a broader service portfolio.
• Kineo (City & Guilds): Kineo, part of City & Guilds, is a global eLearning and learning solutions provider offering custom content, platforms, and learning strategy. It is a broad incumbent that overlaps with Monarch/Vivayic's combined custom content and learning strategy offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Media