ITSM Academy
ITSM Academy is a privately held, female-owned PeopleCert-accredited training organization that delivers ITIL, DevOps, SRE, DevSecOps, XLA, and Value Stream Mapping certification courses to IT professionals and enterprises worldwide via instructor-led virtual classrooms, eLearning, self-study, and courseware licensing.
- Company typePrivate
- Founded2004
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ITSM Academy does
ITSM Academy, Inc. is a privately held IT Service Management training and certification company founded in 2003/2004 as a female-owned small business headquartered in Boca Raton, Florida. The company operates as a PeopleCert Accredited Training Organization (ATO), which authorizes it to deliver accredited ITIL certifications and resell official ITIL publications. Its portfolio spans more than 50 instructor-led, eLearning, and self-study courses across ITIL (Versions 4 and 5), DevOps, DevSecOps, SRE, Value Stream Mapping, Agile Service Management, Process Design, and Employee Experience (XLA), with curriculum drawn from partner bodies of knowledge at PeopleCert, DevOps Institute, and Experience Collab. Delivery occurs through seven distinct channels — live virtual open enrollment, on-site corporate training, eLearning, self-study, courseware licensing, exam voucher sales, and an online bookstore selling ITIL V5 hardcopy publications — with a stated global reach delivered primarily through U.S.-time-zone virtual classrooms.
The company's core technology stack consists of a proprietary Learner Portal (my.itsmacademy.com) hosting lifetime-access digital content, sample exams, reference cards, and study aids; the branded GAME ON! interactive game-based learning system used in physical and virtual classrooms; and the APOLLO 13 ITSM simulation. Recurring revenue mechanics are anchored by the PeopleCert Plus annual membership ($129/year) offering mock exams, exam retakes, digital publications, and CPD logging, alongside transactional instructor-led course sales ranging from $895 (Foundation Bridge) to $3,995 (Managing Professional Transition). Single exam vouchers are priced at $540 with a 6-month renewal extension at $65.
The customer base spans individual IT professionals seeking career-advancing certifications and organizations of all sizes running digital transformation, DevOps adoption, or ITSM process modernization initiatives; enterprise reach is served through on-site corporate training (contact-based pricing) and courseware licensing for qualified organizations. Marketing is conducted via website content marketing, email newsletters, LinkedIn, Facebook, YouTube, and a webinar program. Leadership is concentrated with Co-Founder/CEO Lisa Schwartz and President Jayne Groll, with Donna Knapp managing Curriculum Development. The company has not raised external funding, has no parent organization or subsidiaries, and has remained an independent private operator throughout its 20+ year operating history.
ITSM Academy firmographics
Firmographics- Name
- ITSM Academy
- Legal name
- ITSM Academy, Inc.
- Website
- https://itsmacademy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITSM Academy is a privately held, female-owned PeopleCert-accredited training organization that delivers ITIL, DevOps, SRE, DevSecOps, XLA, and Value Stream Mapping certification courses to IT professionals and enterprises worldwide via instructor-led virtual classrooms, eLearning, self-study, and courseware licensing.
- Ownership category
- akta.pro rank
ITSM Academy industry classification
Industry- Product category
- IT Service Management Training & Certification
- NAICS
- Business Schools and Computer and Management Training (6114), Computer Training (61142), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
- akta.pro secondary industries
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Information Technology & Software (EDAAAPAB)
Keywords
Where ITSM Academy is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ITSM Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Instructor-Led Training Courses: Revenue from live, instructor-led virtual and in-person training courses across ITIL, DevOps, SRE, Process Design, Agile, and other service management topics. Courses are priced per enrollment and include various certification tracks.
- Exam Vouchers: Sale of exam vouchers for various certifications including ITIL 4 Foundation, ITIL 4 Advanced modules, DevOps, SRE, and others. Vouchers priced at $540 for general exams with various options.
- PeopleCert Plus Membership: Annual membership program offering certification renewal resources, digital badges, professional development tools, community support, exam preparation materials, free mock exams, and exam retakes. Priced at $129 for 1-year membership.
- Courseware Licensing: Licensing of courseware materials to qualified organizations for internal training delivery.
- Self-Study and eLearning: Self-paced online learning options with lifetime access to materials and exam vouchers. Pricing varies by course, with packages like 12-month access eLearning + exam options.
- Official ITIL Publications: Resale of official ITIL Version 5 hardcopy publications including Product, Service, Experience, Strategy, and Transformation publications, as well as the Managing Professional Transition (MPT) Bundle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ITIL (Version 5) Foundation Course |
| One time/ perpetual license | Pay-as-you-go | ITIL (Version 5) Foundation Bridge Course |
| One time/ perpetual license | Pay-as-you-go | ITIL (Version 5) Managing Professional Transition |
| One time/ perpetual license | Pay-as-you-go | ITIL (Version 5) Experience Course |
| One time/ perpetual license | Pay-as-you-go | ITIL (Version 5) AI Governance Course |
| Subscription | Annual | ITIL 4 Advanced eLearning (5 titles) |
| Subscription | Annual | ITIL 4 Foundation eLearning |
| One time/ perpetual license | Pay-as-you-go | DevOps Foundation Course |
| One time/ perpetual license | Pay-as-you-go | DevOps Leader (DOL) Course |
| One time/ perpetual license | Pay-as-you-go | DevSecOps Practitioner (DSOP) |
| One time/ perpetual license | Pay-as-you-go | XLA Foundation (XLAFND) |
| One time/ perpetual license | Pay-as-you-go | XLA in a Day |
| One time/ perpetual license | Pay-as-you-go | PeopleTek Coaching - Leadership Journey Program |
| One time/ perpetual license | Pay-as-you-go | AI in Business: Tools & Techniques |
| One time/ perpetual license | Pay-as-you-go | SAFe Scrum Master |
| One time/ perpetual license | Pay-as-you-go | Value Stream Mapping Fundamentals (VSMF) |
| One time/ perpetual license | Pay-as-you-go | Self-Study Options |
| Subscription | Annual | PeopleCert Plus Annual Membership |
| Unit Pricing | Pay-as-you-go | Exam Vouchers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
ITSM Academy product offering
Product offeringCore offering
ITSM Academy delivers accredited IT Service Management training and certification courses across ITIL (Versions 4 and 5), DevOps, Site Reliability Engineering (SRE), AIOps, Agile Service Management, Value Stream Mapping, and Experience Level Agreements (XLA). Offerings are delivered via instructor-led virtual classrooms, on-site corporate training, self-study, eLearning, and courseware licensing, bundled with exam vouchers and access to a proprietary Learner Portal.
Product overview
ITSM Academy is a female-owned training company founded in 2004 offering accredited IT Service Management education and certifications. The company's product portfolio centers on instructor-led, eLearning, and self-study courses across multiple frameworks including ITIL (Versions 4 and 5), DevOps, Agile Service Management, SRE, Value Stream Mapping, and Employee Experience/XLA. Key products include foundational and advanced courses such as ITIL 4 Foundation, ITIL 4 Advanced eLearning (5 titles), ITIL Practice Manager eLearning (15 titles), DevOps Foundation, DevOps Leader, DevSecOps courses, and XLA courses. The offering includes exam vouchers, PeopleCert Plus membership for exam prep resources, a Learner Portal with interactive content, and the GAME ON! gamified learning experience. Training is delivered through open enrollment, virtual classrooms, onsite corporate training, and courseware licensing for organizations. The company is a PeopleCert Accredited Training Organization (ATO) offering official ITIL publications.
Differentiator
Problem solved
Functional benefit
Products and services
- ITIL (Version 5) Foundation Course Accredited foundation-level certification course covering ITIL Version 5 concepts aligned to Digital Product and Service Management (DPSM), experience, strategy, and transformation priorities, for IT professionals pursuing ITIL certification.
- ITIL (Version 5) Foundation Bridge Course Bridge course for ITIL 4 Foundation certified professionals transitioning to ITIL Version 5, covering updated guidance around DPSM, experience-driven services, and AI-native operating models.
- ITIL (Version 5) AI Governance Course
- ITIL (Version 5) Experience Course
- ITIL (Version 5) Product Course
- ITIL (Version 5) Service Course
- ITIL (Version 5) Strategy Course
- ITIL (Version 5) Transformation Course
- ITIL (Version 5) Managing Professional Transition Course
- ITIL Leader: Digital & IT Strategy (DITS)
- ITIL Specialist: Create Deliver and Support (CDS)
- ITIL Specialist: Drive Stakeholder Value (DSV)
- ITIL Specialist: High Velocity IT (HVIT)
- ITIL Specialist: Monitor, Support and Fulfil (MSF)
- ITIL Strategist: Direct, Plan and Improve (DPI)
- ITIL Practitioner: Change Enablement (CE)
- ITIL Practitioner: IT Asset Management (ITAM)
- Official ITIL (Version 5) Hardcopy Books & Publications
- DevOps Foundation Course
- DevOps Leader (DOL) Course
- DevSecOps Foundation (DSOF) Course
- DevSecOps Practitioner (DSOP) Course
- SIAM Foundation Course
- ITSM Key Concepts Course
- ITSM for DevOps Course
- Site Reliability Engineering (SRE) Foundation Course
- SRE Practitioner Course
- AIOps Foundation Course
- Value Stream Mapping Fundamentals (VSMF)
- XLA Foundation (XLAFND)
- XLA in a Day
- AI in Business: Tools & Techniques Course
- SAFe Scrum Master Course
- PeopleTek Coaching - Leadership Journey Program
- APOLLO 13 - An ITSM Case Experience
- I am the Incident Workshop
- Agile Service Management (ASM) Key Concepts Workshop
- ITIL 4 Foundation eLearning
- ITIL 4 Advanced eLearning (5 titles)
- ITIL Practice Manager eLearning (15 titles)
- Self-Study Options
- Exam Voucher
- PeopleCert Plus Annual Membership
- Courseware Licensing Program
Quantifiable outcome
- Organizations adopting DevOps report 15-25% overall IT cost reduction
- +2 more outcomes
Companies that use ITSM Academy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
ITSM Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ITSM Academy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PeopleCertcoreITSM Academy is a PeopleCert Accredited Training Organization (ATO), authorized to deliver ITIL certifications and sell official ITIL publications. As an authorized reseller, they offer official ITIL Version 5 publications including Product, Service, Experience, Strategy, and Transformation publications, as well as the Managing Professional Transition (MPT) Bundle. PeopleCert provides exam administration, certification management, and official publications access.
- DevOps InstitutecoreITSM Academy is an authorized partner for DevOps Institute certifications including DevOps Foundation, DevOps Leader (DOL), DevSecOps Foundation (DSOF), and DevSecOps Practitioner (DSOP). The DevOps Institute develops and provides the certification curricula that ITSM Academy delivers as accredited training.
- Experience CollabcoreITSM Academy offers XLA (Experience Level Agreements) training and certifications based on the XLA Framework developed by Experience Collab. XLA Framework® is a registered mark of Experience Collab, and ITSM Academy provides accredited training for XLA certifications.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ITSM Academy competitors and assessment
Company assessmentDirect peers
- Pink Elephant: Pink Elephant is one of the longest-established ITSM and ITIL training organizations globally, also a PeopleCert ATO, and offers an almost identical catalog of ITIL, DevOps, and service management courses to enterprise and individual learners. It is the closest direct competitor to ITSM Academy in the North American and global ATO ecosystem.
Broad incumbents
- Global Knowledge: Global Knowledge is a large, established IT and business skills training provider with an extensive multi-vendor course portfolio (AWS, Cisco, Microsoft, ITIL, Scrum). It overlaps with ITSM Academy on ITIL, DevOps, and SRE training delivered via classroom, virtual, and onsite formats to enterprise customers.
- Learning Tree International: Learning Tree is a long-standing IT and professional development training provider offering instructor-led and onsite IT courses including IT service management and related disciplines. Its delivery model (open enrollment plus corporate onsite) mirrors ITSM Academy's enterprise channel.
- New Horizons Computer Learning Centers: New Horizons is one of the largest IT training franchise networks globally, delivering IT certification and workforce training including ITIL to enterprise and individual learners. Its scale and franchise footprint place it as a broad incumbent that competes for the same enterprise and individual training budgets as ITSM Academy.
- Pluralsight: Pluralsight is a large-scale technology skills platform offering self-paced cloud, DevOps, security, and IT operations content to enterprise teams. It is a core alternative for the self-paced and team-licensing segment that ITSM Academy also serves via eLearning and courseware licensing.
- Simplilearn: Simplilearn is a large digital-first professional training provider covering IT certifications, cloud, DevOps, and project management via bootcamp, self-paced, and corporate cohorts. It competes for the same individual career-advancement and enterprise upskilling buyers that ITSM Academy targets.
- Skillsoft: Skillsoft is a major enterprise learning platform offering thousands of IT, leadership, and compliance courses via Percipio, with a broad organizational footprint and strong enterprise sales motion. It is an alternative vendor for the same corporate training RFPs where ITSM Academy's courseware licensing competes.
- Coursera: Coursera is a global online learning platform that hosts accredited IT and ITIL content from universities and certification bodies, and sells enterprise workforce-development subscriptions. It is the leading self-serve alternative in the same buyer segments that ITSM Academy addresses via open enrollment and eLearning.
Regional players
- QA (training provider): QA is one of the UK's largest IT and business training providers, offering ITIL, DevOps, cloud, and cybersecurity training primarily to enterprise and government clients in the UK and EMEA. It is comparable in product offering but is regionally focused rather than US-led like ITSM Academy.
Others
- DevOps Institute (a PeopleCert company): DevOps Institute is the content and certification owner for DevOps, SRE, and AIOps frameworks that ITSM Academy delivers as an authorized partner. While not a direct competitor (they set curricula; ITSM Academy delivers), they sit in the same ATO ecosystem and their certification roadmap directly shapes Academy's product strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ITSM Academy social profiles
Digital presenceITSM Academy compliance and trust
Trust signalCompliance1 record
ITSM Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITSM Academy leadership team
Management profileNumber of profiles
Profiles3 records
ITSM Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITSM Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITSM Academy
What does ITSM Academy do?
ITSM Academy delivers accredited IT Service Management training and certification courses across ITIL (Versions 4 and 5), DevOps, Site Reliability Engineering (SRE), AIOps, Agile Service Management, Value Stream Mapping, and Experience Level Agreements (XLA). Offerings are delivered via instructor-led virtual classrooms, on-site corporate training, self-study, eLearning, and courseware licensing, bundled with exam vouchers and access to a proprietary Learner Portal.
Is ITSM Academy a public or private company?
ITSM Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITSM Academy founded?
ITSM Academy was founded in 2004. It employs 11 to 50 people.
Where is ITSM Academy based?
ITSM Academy is headquartered in Fort Lauderdale, United States, in the North America region.
How does ITSM Academy make money?
Six revenue lines are on record. Instructor-Led Training Courses are the primary driver. The others are exam Vouchers, peopleCert Plus Membership, courseware Licensing, self-Study and eLearning and official ITIL Publications.
Who are ITSM Academy's main competitors?
Pink Elephant is listed as a direct peer. Broad incumbents are Global Knowledge, Learning Tree International, New Horizons Computer Learning Centers, Pluralsight, Simplilearn, Skillsoft and Coursera. QA (training provider) is listed as a regional player. DevOps Institute (a PeopleCert company) is listed as an others.
Does ITSM Academy have an API?
No public API is recorded for ITSM Academy.
What industry is ITSM Academy in?
ITSM Academy's product category is IT Service Management Training & Certification. Its primary akta.pro industry code is BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.), with a secondary code of EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL). Its NAICS code is 6114 and its SIC code is 8200.