What Experience.com does

Experience.com, created and operated by BuyersRoad, Inc., is a local search ranking and AI visibility platform founded in 2015 and headquartered in San Ramon, California. The platform captures customer experiences and converts them into reviews, content, and reputation signals that improve visibility across traditional search engines (Google, Bing, Yahoo, DuckDuckGo) and AI-powered search. Its core product is the Search Rank Platform, anchored by the proprietary 850-point Search Rank Score® visibility benchmark, paired with an Experience Management Platform that covers Customer Experience and Employee Experience modules. The architecture is modular, with add-ons for Reviews, Campaigns (CX Surveys), Listings, Insights analytics, Website, Social compliance/monitoring, Content, Search Ranking, AI Visibility, and Online Visibility. VOCE, a proprietary AI Writing Studio, generates content to support AI search visibility and sales enablement. The platform integrates natively with Google Business Profile, Apple Maps, Salesforce, HubSpot, Zillow, Slack, Microsoft Teams, Zendesk, Tableau, Zapier, Encompass, Docusign, BambooHR, Arive, and Facebook.

The company operates a hybrid go-to-market combining a freemium product-led sign-up flow (free tier at app.experience.com) with direct enterprise sales via "Schedule a Call." Revenue comes from premium subscription tiers (freemium-to-paid conversion) and channel/reseller commissions, including the resale of Locafy's Localizer product into the U.S. home services market under a January 2026 partnership. Named enterprise and mid-market customers span mortgage (Movement Mortgage, CrossCountry Mortgage, Fairway Home Mortgage, AnnieMac Home Mortgage, Guild Mortgage, First Federal Bank), real estate (Magnolia Realty, Berkshire Hathaway HomeServices), title insurance (WFG National Title), and insurance (Allstate). The company has raised approximately $16.8M across three funding rounds through 2018 (most recent: $14.575M Series A co-led by Kennet Partners and Silicon Valley Data Capital) and acquired Zyudly Labs in January 2021. Headcount is stated at 101-250, with no subsequent priced funding round disclosed and an active expansion into APAC and the home services vertical underway.

Name

Experience.com

Legal name

BuyersRoad, Inc.

Website

https://experience.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Experience.com is a local search ranking and AI visibility platform that converts customer experiences into reviews, content, and reputation signals for professionals and enterprises in mortgage, real estate, insurance, and home services verticals.

Ownership category

akta.pro rank

Product category

Reputation & Experience Management Software

NAICS

Marketing Consulting Services (541613), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• Reputation management software
• Local search ranking
• AI visibility platform
• Experience management platform
• Customer feedback software

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions: Freemium model with free sign-up for professionals, monetizing through premium enterprise features and plans. Paid tiers likely include advanced analytics, additional integrations, and enhanced visibility features.
2. Channel/Reseller Revenue: Revenue from partnership with Locafy to sell their Localizer product, targeting thousands of sales in 2026 across 800,000+ home services business profiles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Experience.com is a local search ranking and AI visibility platform (built and operated by BuyersRoad, Inc.) that captures customer experiences and turns them into reviews, content, and reputation signals. It combines a Search Rank Platform with an Experience Management Platform spanning Customer Experience and Employee Experience, supported by modules for reviews, surveys, listings, insights, social, web analytics, content, and AI-powered search visibility. The company sells primarily to professionals and enterprises via a freemium self-serve motion and direct enterprise sales, and resells Locafy's Localizer product into the U.S. home services market.

Product overview

Experience.com is a Local Search Ranking and AI Visibility Platform built on an integrated multi-module architecture. The core platform consists of the Search Rank Platform (for online and AI visibility management) and the Experience Management Platform (split into Customer Experience and Employee Experience modules). Supporting these are add-on products including Reviews, Campaigns (CX Surveys), Listings, Insights (Advanced Insights), Website analytics, Social media compliance and control, and Content management. VOCE serves as the proprietary AI Writing Studio. The platform targets professionals (Mortgage, Real Estate, Dentists, Physical Therapists, Finance, Insurance, Legal) and enterprises, with built-in integrations to major CRM, analytics, communication, and marketplace platforms. The company also resells Locafy's Localizer product to the home services vertical.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Rank Platform Core platform for managing local search ranking and AI visibility, built around the proprietary 850-point Search Rank Score metric that benchmarks business visibility across Google, Bing, Yahoo, DuckDuckGo, and AI-powered search platforms.
• Experience Management Platform Comprehensive platform spanning Customer Experience and Employee Experience modules, used by professionals and enterprises to capture feedback at key moments and convert it into reputation signals.
• VOCE (AI Writing Studio) Proprietary generative-AI writing studio that creates content and powers AI search visibility and sales enablement for businesses.
• Localizer (resold from Locafy) Locafy's local digital marketing product, resold by Experience.com to home services contractors in roofing, plumbing, and HVAC across the United States.

Quantifiable outcome

• Rank higher in Google, Bing, Yahoo, and AI-powered search results
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LocafycoreStrategic or Co-development Partner · 8 February 2026Experience.com partnered with Locafy to reshape local digital marketing in the Asia-Pacific (APAC) region, expanding their partnership beyond the initial U.S. focus.
• LocafycoreChannel Partner/ Reseller/ Distributor · 16 January 2026Experience.com partnered with Locafy to sell their Localizer product across the United States home services market. Experience.com initially targets more than 800,000 home services business profiles including contractors in roofing, plumbing, and HVAC trades. The companies project thousands of Localizer sales during 2026, with Locafy providing sales support through webinars and AI-powered sales enablement technology.
• Growth Pro AgencyminorChannel Partner/ Reseller/ Distributor · 16 January 2026Growth Pro Agency serves as Locafy's premium U.S. partner in sales and deployment, supporting the partnership expansion between Experience.com and Locafy.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Birdeye: Reputation, reviews, and customer experience platform for local businesses with similar SMB + enterprise GTM and listings/review management focus; directly comparable in product scope and customer base to Experience.com.
• Reputation.com: Reputation management platform combining review management, listings, social, and CX analytics for multi-location enterprises; competes head-on with Experience.com's enterprise experience management and reputation modules.
• Podium: Customer interaction platform for local businesses with strong review generation, messaging, and AI-driven CX; serves overlapping verticals (home services, healthcare, real estate) and competes for the same freemium/enterprise motion.
• Yext: Digital presence platform for multi-location brands covering listings, reviews, pages, and now AI search/answers; directly comparable to Experience.com's listings and AI Visibility capabilities.
• Trustpilot: Consumer review platform with B2B reputation management products (Trustpilot Business) that compete with Experience.com's Reviews module and review-driven CX/EX approach.
• BrightLocal: Local SEO platform providing citation building, reputation management, and local search rank tracking; overlaps directly with Experience.com's Search Rank and Listings products.
• ReviewTrackers: Review monitoring and customer feedback analytics platform for multi-location businesses; comparable offering in the reputation/review intelligence layer of Experience.com.

Broad incumbents

• Qualtrics: Enterprise CX and EX management platform with broader portfolio; competes at the enterprise experience-management tier where Experience.com positions its CX/EX modules.
• Surveymonkey (GetFeedback): Broader survey and CX platform with adjacent customer feedback capabilities that overlap Experience.com's Campaigns / CX Surveys module for enterprise customers.

Emerging players

• Moz Local: Local SEO toolset from Moz with listings management and local search ranking features; smaller-scope overlap with Experience.com's Search Rank and Listings products, primarily serving agencies and SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/experience__com
• LinkedInlinkedin.com/company/experiencecom
• Facebookfacebook.com/experiencecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience.com