Round Room Live

What Round Room Live does

Round Room Live, LLC is a privately held live entertainment production company headquartered in New York with an operating office in Southport, Connecticut. Founded in 2014 under the name Round Room Entertainment, the company was acquired by Entertainment One in 2016, became a subsidiary of Hasbro following Hasbro's 2021 acquisition of eOne, and in 2024 was acquired back by its founders Stephen Shaw and Jonathan Linden through a management buyout backed by Manhattan West. The company produces two product lines: large-scale theatrical touring shows featuring licensed children's IP (Blippi Live!, Sesame Street Live!, CoComelon Live, Peppa Pig Live, PJ MASKS Live!, Shrek the Musical) and action-sports entertainment via Nitro Circus, with touring legs reaching 30–100+ cities across North America, Europe, Australia, and Asia. The second line is immersive touring exhibitions built around premium cultural and entertainment IP, including Jurassic World: The Exhibition, Formula 1: The Exhibition, Mandela: The Official Exhibition, Tupac Shakur: Wake Me When I'm Free, and Universal Theme Parks: The Exhibition.

The business model is predominantly transaction-based: revenue is generated principally through ticket sales (gross ticketing routed through venue box offices and production websites), supplemented by on-site merchandise at shows and exhibitions and by co-production/licensing arrangements with IP owners who share development costs. Distribution is direct-to-consumer through production-specific websites, third-party venue box offices, and dedicated exhibition venues (Lighthouse ArtSpace, Grand Prix Plaza Las Vegas, The Franklin Institute, OMSI). The customer base is split between B2B IP licensors (Sesame Workshop, Moonbug, DreamWorks, Universal Destinations & Experiences, the Nelson Mandela Foundation, the Shakur Estate, and others) and B2C families with young children seeking live entertainment experiences. No revenue figures, ticket pricing, or subscription tiers are publicly disclosed.

Round Room Live is led by co-founders Stephen Shaw and Jonathan Linden as Co-CEOs. Its sole disclosed investor is Manhattan West, which backed the management buyout; no venture capital or institutional growth equity rounds are referenced. The company holds no disclosed patents, operates no mobile applications, and does not maintain a software platform. Its primary moat is its deep portfolio of co-development relationships with premium IP owners and its global arena/theater/exhibition touring infrastructure, both of which would require years to replicate.

Name

Round Room Live

Legal name

Round Room Live, LLC

Website

https://roundroomlive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Round Room Live produces and promotes large-scale touring family entertainment shows and immersive exhibitions based on premium licensed IP, including Blippi Live!, Sesame Street Live!, CoComelon Live, Nitro Circus, Jurassic World, and Formula 1 exhibitions, serving families across North America, Europe, Australia, and Asia.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), General Consumer Expos & Trade Shows (MPAGAFAA), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Live family entertainment
• Immersive exhibitions
• Theatrical touring productions
• Arena entertainment shows
• Experiential family attractions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Theatrical Touring Shows: Round Room Live produces and promotes family entertainment tours including Blippi Live!, Sesame Street Live!, CoComelon Live, Peppa Pig Live, Shrek the Musical, and Nitro Circus Live!. Revenue is generated through ticket sales at arena shows and theatrical venues.
2. Immersive Exhibitions: The company produces and manages exhibitions such as Formula 1: The Exhibition, Jurassic World: The Exhibition, Mandela: The Official Exhibition, and Tupac Shakur: Wake Me When I'm Free. Revenue comes from exhibition admission tickets.
3. Merchandising: Round Room Live offers merchandise at their live events and productions, including branded merchandise at shows and exhibitions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Round Room Live produces, promotes, and tours large-scale live family entertainment stage shows based on premium children's and pop-culture intellectual properties (e.g., Sesame Street Live, Blippi, CoComelon, Peppa Pig, PJ Masks, Shrek the Musical, Nitro Circus). The company also creates and operates immersive branded exhibitions (e.g., Formula 1: The Exhibition, Jurassic World: The Exhibition, Universal Theme Parks: The Exhibition, Mandela: The Official Exhibition, Tupac Shakur: Wake Me When I'm Free) that tour globally across North America, Europe, Australia, and Asia, selling tickets directly to consumers through production websites, venue box offices, and partner venues.

Product overview

Round Room Live is a global leader in producing and promoting live family entertainment and immersive exhibitions. The company operates two distinct divisions: Touring Theatrical Shows and Immersive & Entertainment Experiences. The touring division produces large-scale live shows featuring popular children's entertainment properties including Blippi Live!, Sesame Street Live!, CoComelon Live, Peppa Pig Live, PJ MASKS Live!, Blue's Clues & You!, and Shrek the Musical, as well as action sports entertainment through Nitro Circus Live. The exhibitions division creates and tours immersive branded experiences such as Formula 1®: The Exhibition, Jurassic World: The Exhibition, Mandela: The Official Exhibition, Tupac Shakur: Wake Me When I'm Free, and Universal Theme Parks: The Exhibition. The company transforms iconic intellectual properties into interactive live experiences that tour across Europe, Australia, Asia, and the Americas with installations in major cities such as London, Los Angeles, and Toronto.

Differentiator

Problem solved

Functional benefit

Products and services

• Elmo's Got The Moves An all-new Sesame Street Live touring show featuring Elmo and Sesame Street friends performing singing, dancing, and favorite songs in a heartwarming celebration for families with young children.
• Be Like Blippi Tour An all-new live Blippi stage experience featuring music, laughter, and interactive adventures with Blippi and Meekah, showcasing fan-favorite songs like 'The Excavator Song,' 'Monster Truck,' and 'Dino Dance' for families with young children.
• CoComelon: Sing-A-Song Live A live stage production where families sing and dance along with JJ and friends from CoComelon to favorite songs including 'If You're Happy and You Know It,' 'Wheels on the Bus,' and 'Animal Dance.'
• Blippi: Join the Band Tour A musical live performance in which Blippi and Meekah explore sounds, rhythms, and instruments through favorite Blippi hits, inviting families to grab drumsticks, tune up guitars, and dance.
• Nitro Circus A jaw-dropping action sports live entertainment show featuring elite athletes performing unbelievable stunts and high-flying tricks including freestyle motocross, skate, BMX, scooter, and crazy contraptions.
• Shrek the Musical A reimagined musical based on the DreamWorks animated film featuring a fairy-tale adventure with Shrek, Donkey, Princess Fiona, and fairy-tale misfits, with music by Tony Award-winning duo Jeanine Tesori and David Lindsay-Abaire.
• Peppa Pig Live! Peppa Pig's Sing-Along Party An interactive live show where Peppa, George, Mummy Pig, and Daddy Pig guide audiences through favorite songs including 'Peppa Party Time' and the 'Bing Bong Song' with balloons and disco.
• PJ MASKS Live! An action-packed live musical bringing Catboy, Owlette, Gekko, and PJ Robot from the hit PJ Masks series to stage to save the day from villains Romeo, Night Ninja, and Luna Girl.
• Blue's Clues & You! Live On Stage A Broadway-style live show featuring Josh and Blue skidooing to amazing places, creating rainbows with Magenta, making music videos with Rainbow Puppy, and solving Blue's Clues with audience help.
• Little Baby Bum Live! Twinkle's Talent Show A musical extravaganza featuring Mia and Little Baby Bum friends showcasing talents with new songs and classic nursery rhymes including 'Baa Baa Black Sheep,' 'Wheels on the Bus,' and 'Twinkle, Twinkle.'
• Formula 1®: The Exhibition An immersive exhibition offering an unprecedented journey through Formula 1 blending iconic moments, cutting-edge technology, and never-before-seen artifacts with interactive racing simulators and curated galleries; winner of 'Best Visitor Experience' at the Access All Areas Awards.
• Universal Theme Parks: The Exhibition An all-new exhibition created with The Franklin Institute in collaboration with Universal Destinations & Experiences, exploring storytelling and innovation of Universal's legendary creations including Jaws, Minions, Jurassic World, and SUPER NINTENDO WORLD.
• Mandela: The Official Exhibition A powerful global touring experience exploring the life of Nelson Mandela through rare personal belongings, unseen film footage, and immersive multimedia galleries, produced in collaboration with The Nelson Mandela Foundation.
• Tupac Shakur. Wake Me When I'm Free A groundbreaking exhibition created in collaboration with the Shakur Estate exploring the life and legacy of Tupac Shakur through technology, contemporary art, and never-before-seen artifacts from his personal archives.
• Jurassic World: The Exhibition A thrilling exhibition based on the blockbuster film transporting visitors to Isla Nublar with encounters with Brachiosauruses, Velociraptors, and T-Rex, combining interactive exhibits and real-world dinosaur DNA science.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Moonbug EntertainmentcoreStrategic or Co-development PartnerMoonbug Entertainment is a key IP partner for Round Room Live's children's entertainment productions. They collaborate on Blippi tours (including Be Like Blippi Tour and Blippi: Join the Band) and CoComelon: Sing-A-Song Live productions, transforming Moonbug's beloved digital properties into live stage experiences.
• Entertainment One (eOne)coreStrategic or Co-development PartnerEntertainment One was a former parent company that acquired Round Room Entertainment. Round Room Live continues to produce shows based on eOne properties including PJ Masks Live and other entertainment properties. The relationship evolved through a management buyout.
• Nelson Mandela FoundationcoreStrategic or Co-development PartnerRound Room Live co-produced Mandela: The Official Exhibition in collaboration with The Nelson Mandela Foundation, bringing the story of the world-renowned leader to international audiences through immersive exhibitions.
• The Franklin InstitutecoreStrategic or Co-development PartnerCreated by The Franklin Institute in collaboration with Universal Destinations & Experiences, Universal Theme Parks: The Exhibition offers an immersive exploration into themed entertainment storytelling and innovation.
• Universal Destinations & ExperiencescoreStrategic or Co-development PartnerPartnership to create Universal Theme Parks: The Exhibition featuring iconic attractions including Jaws, Minions, Jurassic World, and SUPER NINTENDO WORLD, bringing themed entertainment experiences to exhibition format.
• Thrill One Sports & EntertainmentcoreStrategic or Co-development PartnerPartnership to present Nitro Circus tours featuring elite athletes and extreme sports performances. Round Room Live produces and promotes the live touring spectacle with Thrill One's roster of action sports athletes.
• Shakur EstatecoreStrategic or Co-development PartnerCreated in collaboration with the Shakur Estate for the Tupac Shakur: Wake Me When I'm Free exhibition, bringing never-before-seen artifacts and immersive experiences exploring the life and legacy of the acclaimed artist and activist.
• CityneoncoreStrategic or Co-development PartnerPartnership with Cityneon to launch the U.S. tour of Jurassic World: The Exhibition, bringing the blockbuster film franchise to life through immersive traveling exhibitions.
• Grand Prix PlazaminorStrategic or Co-development PartnerRound Room Live is the lead producer of Formula 1: The Exhibition, working with Grand Prix Plaza in Las Vegas to deliver F1 X, F1 DRIVE, and F1 HUB attractions at the Las Vegas Grand Prix venue.
• Various Technology and Production PartnersminorOthersRound Room Live has industry-leading partners across digital marketing, production equipment, and agency fields to support their live entertainment operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: Large-scale theatrical live-entertainment producer with global touring shows and resident productions. Comparable as a higher-end theatrical entertainment operator competing for arena and theater audiences and IP-driven experiential content.
• Live Nation Entertainment: World's largest live-entertainment company, operating concerts, tours, ticketing, and venue management. Comparable as a broad incumbent with scale advantages in promotion, ticketing, and venue relationships that affect Round Room's touring economics.
• The Walt Disney Company: Owns and produces the largest portfolio of family entertainment IP and associated live experiences (Disney on Ice via Feld, Disney On Broadway). Comparable as both an IP licensor/competitor and the dominant force shaping the family entertainment market.
• MSG Entertainment: Owns and operates iconic entertainment venues (Madison Square Garden) and produces live entertainment experiences. Comparable as a vertically integrated live-entertainment and venue operator with overlapping ticketing and venue economics.
• Herschend Family Entertainment: Operator of family entertainment destinations (Silver Dollar City, Dollywood) and co-owner of critical-IP licensing with Warner Bros. Comparable as a broader family entertainment operator with diversified venues and IP partnerships.

Others

• Hasbro: Former parent company of Round Room Live (via Entertainment One) and licensor of family IP including PJ Masks, Peppa Pig, and Transformers. Comparable as the IP owner whose strategic direction influences Round Room's slate.

Direct peers

• Cityneon Holdings: Global producer of licensed immersive exhibitions (Marvel Avengers S.T.A.T.I.O.N., Jurassic World: The Exhibition) and Round Room's co-production partner. Directly comparable on the exhibitions side of the business.
• Feld Entertainment: The largest family live-entertainment touring producer in North America (Disney On Ice, Monster Jam, Marvel Universe LIVE, Sesame Street Live historically). Directly comparable because it produces arena-scale family tours under licensed IP, the same core business model as Round Room Live.
• VStar Entertainment Group: Produces and tours family stage shows including PAW Patrol Live, Clifford the Big Red Dog Live, and other Nickelodeon-based touring productions. Directly comparable as a touring family-entertainment producer monetizing licensed pre-school IP through arena shows.
• Pophase Entertainment: Family entertainment tour producer behind Bluey's Big Play Date and other pre-school IP-based touring shows. Directly comparable as a touring family-entertainment producer focused on pre-school IPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/roundroomlive
• YouTubeyoutube.com/channel/UCY2ZN8tSfXaHMeeGRBDOImw
• Facebookfacebook.com/roundroomlive
• Instagraminstagram.com/round_room_live
• LinkedInlinkedin.com/company/round-room-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Room Live