Northwoods Community Realty

What Northwoods Community Realty does

Northwoods Community Realty LLC is a privately held, Wisconsin-based real estate brokerage founded in 2012 by Broker Owner Jackie Leonhard. The firm is headquartered in Tomahawk and operates a second office in Lake Tomahawk (opened 2020), serving buyers and sellers across the Northwoods region, including Tomahawk, Lake Tomahawk, Minocqua, Hazelhurst, Woodruff, Rhinelander, Eagle River, and surrounding communities. Its core offering is full-service residential and commercial real estate representation, with supplementary segments in vacant land, hunting/recreational parcels, investment properties (1031 exchanges, self-directed IRA purchases), and waterfront commercial assets.

The firm runs a team of approximately seven licensed agents and uses the Xposure™ listing platform to deliver property search, virtual tours, and lead capture, supplemented by in-house drone photography and aerial videography for lakefront and large-acreage listings. Listings are syndicated to the Greater Northwoods MLS, and a Private Client Services program offers registered clients early access to new listings before public release. The company's go-to-market blends direct agent sales with content marketing (blog, SEO), a recurring presence on WJJQ Radio's 'Jeff in the Morning', organic social, and email newsletters.

Revenue is generated primarily through transaction commissions of approximately 2.0%–2.4% per side on completed buyer and seller representation, with secondary income from vacation rental property management (Lake Mohawksin Lodge, Wisconsin-Getaways.com) and long-term rental placement via Northwoods Housing Rentals. The firm is a small, independently owned LLC with no disclosed parent company, institutional investors, or external funding, operating with a community-engagement-led value proposition.

Name

Northwoods Community Realty

Legal name

Northwoods Community Realty LLC

Website

https://northwoodscommunityrealty.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwoods Community Realty is a privately held Wisconsin real estate brokerage with offices in Tomahawk and Lake Tomahawk, serving buyers and sellers of lakefront homes, cabins, land, investment, and commercial properties across the Northwoods region through approximately seven licensed agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Residential real estate brokerage
• Lakefront property sales
• Commercial real estate services
• Vacation rental management
• Property valuation services

Headquarters

HQ city

Tomahawk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue model. The firm earns commissions on completed real estate transactions for both buyers and sellers. Commission rates vary from 2% to 2.4% for buyer representation.
2. Rental Property Management: Vacation rental property management through associated lodge (Lake Mohawksin Lodge) and Northwoods Housing Rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Northwoods Community Realty is a Wisconsin-licensed real estate brokerage that represents buyers and sellers of residential, commercial, and vacant land properties across the state's Northwoods region, with a specialty focus on lakefront homes, waterfront lots, cabins, and hunting land. The firm supplements its brokerage core with vacation rental management, long-term rental services, drone-based aerial marketing, virtual tours, and a Private Client Services program that provides registered clients with early access to new listings.

Product overview

Northwoods Community Realty is a real estate brokerage offering a platform-plus-services model for the Northern Wisconsin market. The core offering consists of Residential and Commercial Real Estate Services, supported by supplementary modules including Vacation Rentals, Northwoods Housing Rentals, the Private Client Services Program (providing early listing access), Property Valuation Services, Exclusive Listings, Market Updates via WJJQ Radio, and Tomahawk Lakes Aerial Tour (drone photography). The company operates two offices (Tomahawk and Lake Tomahawk) serving buyers and sellers across Tomahawk, Lake Tomahawk, Minocqua, Hazelhurst, Woodruff, Rhinelander, Eagle River, Sugar Camp, Gleason, Irma, Harrison, Prentice, and Merrill.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation for residential properties including lakefront homes, waterfront lots, lakeside cabins, and off-water houses across Northern Wisconsin's Northwoods region.
• Commercial Real Estate Brokerage Services Sales and listing representation for commercial properties including waterfront restaurants, bars, retail spaces, and other business real estate in the Northern Wisconsin Northwoods region.
• Vacation Rental Management Short-term rental management services for vacation homes and cabins in the Northwoods area, listed via the associated wisconsin-getaways.com platform.
• Northwoods Housing Rentals Long-term residential rental properties and rental listings for tenants in Northern Wisconsin.
• Private Client Services Program Subscription-style program giving registered clients exclusive early access to new listings and sold data via a clients-only website area where they can see, save, compare, and print favorite listings before public release.
• Home Value Assessment Service Home value assessment service for property owners seeking to understand current market worth of their Northern Wisconsin property.

Quantifiable outcome

• Over $150,000 donated to local organizations and initiatives
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Weber Group: Largest independent Wisconsin-based real estate brokerage with broad statewide coverage including the Northwoods region. Comparable as a Wisconsin-rooted residential brokerage competing in the same local market.
• Shorewest Realtors: Major Wisconsin-headquartered residential brokerage with offices across the state. Directly comparable in geography and core residential brokerage focus.
• Whitetail Properties Real Estate: Niche brokerage specializing in hunting, recreational, and rural land sales across the Midwest. Closely comparable product niche (hunting land, recreational acreage) overlapping with Northwoods' land segment.

Broad incumbents

• Coldwell Banker Real Estate: National residential real estate franchise with presence in Wisconsin. Comparable as a broader-portfolio brokerage operating in the same residential/lakefront market with greater scale and brand reach.
• RE/MAX: Globally franchised residential brokerage with significant Wisconsin agent count. Comparable in residential transaction model, with greater scale, marketing budget, and referral network.
• Century 21 Real Estate: Established national residential brokerage franchise with Wisconsin offices. Comparable on core residential brokerage model and commission-based revenue, with broader geographic reach.
• Berkshire Hathaway HomeServices: National residential brokerage network with Midwest presence. Comparable on commission-based residential real estate model, with substantially larger agent network and brand recognition.

Regional players

• Stark Company Realtors: Wisconsin-based independent brokerage competing primarily in southern and central Wisconsin. Comparable mid-size independent brokerage model, with limited overlap in the Northwoods geography.

Emerging players

• Redfin: Tech-enabled national residential brokerage with discount commission model. Comparable on residential brokerage service, with overlapping Wisconsin presence and stronger online consumer funnel.
• eXp Realty: Cloud-based residential brokerage with rapidly growing agent count, including in Wisconsin. Comparable on the commission-based brokerage model, with a low-overhead structure that pressures traditional firms on cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthwoodsCommunityRealty
• LinkedInlinkedin.com/company/northwoods-community-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwoods Community Realty