Whitetail Properties Real Estate

What Whitetail Properties Real Estate does

Whitetail Properties Real Estate is a privately held U.S. real estate brokerage founded in 2007 and headquartered in Pittsfield, Illinois, that specializes in buying and selling rural land — including hunting, recreational, ranch, farm, timberland, waterfront, and home-on-acreage properties. The company operates as a horizontal, use-case-segmented platform with a national network of 400+ credentialed Land Specialists covering 44 states, supported by a corporate office providing marketing, accounting, IT, public relations, and an in-house production company for property photography, drone videography, and virtual tours. Its underlying technology stack is a conventional property listing and search website with filters by state, county, land type, price, acreage, and status, supplemented by a Rural 1st-powered land loan calculator, social login (Google, Facebook), and signature-account distribution across 45+ land listing portals including LandWatch.com and LandsofAmerica.com.

Whitetail Properties generates revenue exclusively through transaction-based real estate commissions on closed land sales, with commission rates fully negotiable and not fixed by law or the company. Over the trailing five years the company reports $17.4B+ in sales volume, 26,320+ transactions, and 3M+ acres sold, equating to roughly 16 closed transactions per day company-wide. The go-to-market combines direct enterprise-style field sales through assigned Land Specialists, a direct-to-consumer website with property search and agent directory, and event-driven demand generation through the Whitetail Properties TV show on the Sportsman Channel (24M+ households), bi-annual American Land Magazine, and 400K+ social media followers across Facebook, Instagram, Twitter, and YouTube.

Customer segments are horizontal by land use case — hunting/recreational buyers and farm/ranch operators are the primary segments, with timberland, waterfront, rural residential, and commercial/development buyers as secondary segments. The company's core positioning is a vertically specialized brokerage for rural land, differentiated from generalist residential brokerages by the credentialing of its agents (ALC, NDA Deer Steward I/II, FAA Part 107 drone pilot, and the internal Whitetail Properties Certified Land Specialist designation) and by the land-specific expertise (timber, mineral rights, hunting habitat, agricultural productivity) embedded in its transaction process.

Name

Whitetail Properties Real Estate

Legal name

Whitetail Properties Real Estate, LLC

Website

https://whitetailproperties.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Whitetail Properties Real Estate is a privately held U.S. rural-land brokerage founded in 2007 that connects buyers and sellers of hunting, ranch, farm, and timberland properties through a network of 400+ credentialed Land Specialists across 44 states.

Ownership category

akta.pro rank

Product category

Rural Land Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Timberland & Forestry Properties Brokerage (BPAJADAC), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Rural land brokerage
• Hunting land sales
• Farm ranch real estate
• Timberland transactions
• Land specialist services

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company earns commissions on completed land transactions. Land Specialists unite buyers and sellers of rural properties including hunting land, ranch land, farm land, timberland, waterfront, and homes on acreage. Commission rates are fully negotiable and not fixed by law or the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Whitetail Properties Real Estate is a rural land brokerage that unites buyers and sellers of hunting, ranch, farm, timberland, waterfront, home-on-acreage, and commercial/development properties through a nationwide network of 400+ Land Specialists. The company operates a property search website, supports listings with an in-house production company for aerial drone photography and virtual tours, and connects transactions to financing via an integrated Rural 1st land loan calculator.

Product overview

Whitetail Properties Real Estate operates as a specialized rural land real estate company offering a unified platform for buying and selling land. The core offering consists of the property search platform combined with a network of over 400 Land Specialists who provide expertise in hunting, ranch, farm, and timber properties. Supporting services include a land loan calculator, the Knowledge Center educational hub, American Land Magazine, the Whitetail Properties TV show, AG Services for agricultural operations, and access to Ranch and Farm Auctions. The company covers 44 U.S. states with a focus on recreational and agricultural land transactions.

Differentiator

Problem solved

Functional benefit

Brands

• American Land Magazine: Proprietary bi-annual digital magazine published by Whitetail Properties featuring property listings, feature stories, and land investment content.
• Whitetail Properties TV

Products and services

• Property Search Platform Online property search platform that lets individual buyers browse rural land listings across multiple U.S. states, filter by land type (hunting and recreational, ranch and farm, timberland, waterfront, waterfowl, home on acreage, commercial and development, auctions), price, acreage, and sale status, and register an account to save searches and properties.
• Land Specialists (Agent Network) A nationwide network of 400+ Land Specialists providing personalized brokerage services for buying and selling hunting, ranch, farm, timberland, waterfront, and recreational properties, with each specialist operating in an assigned territory and walking and evaluating full properties including timber, mineral rights, fencing, and land-specific features.
• AG Services Agricultural support services for farmers and landowners covering farm management, market research, and strategies to maximize farm potential, offered alongside the company's core land brokerage.
• Ranch and Farm Auctions Auction services for rural properties, delivered through a partnership with Ranch and Farm Auctions, giving sellers an alternative transaction channel to traditional brokerage listings.

Quantifiable outcome

• Averages 16 properties sold every day company-wide
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supportive.

• Ranch and Farm AuctionscoreChannel Partner/ Reseller/ DistributorRanch and Farm Auctions is a related company that handles property auctions. Listed in the site navigation alongside Whitetail Properties, suggesting a collaborative relationship for auction-based property sales.
• LandWatch.comcoreChannel Partner/ Reseller/ DistributorWhitetail Properties achieves Signature Account status on LandWatch.com, giving listings higher visibility and ranking on this leading land listing website.
• LandsofAmerica.comcoreChannel Partner/ Reseller/ DistributorWhitetail Properties achieves Signature Account status on LandsofAmerica.com, one of the leading listing websites for rural land properties.
• 45+ Additional Land WebsitessupportiveChannel Partner/ Reseller/ DistributorWhitetail Properties maintains listing presence and Signature Account status across over 45 additional land-focused websites beyond the major platforms.
• Sportsman ChannelcoreGTM or Marketing PartnerThe Sportsman Channel broadcasts Whitetail Properties TV, reaching over 24 million homes nationwide and serving as a major marketing and brand awareness channel.
• National Deer Association (NDA)coreStrategic or Co-development PartnerNDA provides Deer Steward certifications for Land Specialists, including Level I and Level II programs covering whitetail deer biology, behavior, ecology, habitat management, and quality deer management. All Land Specialists have achieved or are working toward these certifications.
• REALTORS® Land InstitutecoreStrategic or Co-development PartnerThe REALTORS® Land Institute administers the Accredited Land Consultant (ALC) designation, the highest distinction in land real estate. All Whitetail Properties Land Specialists have achieved or are working toward their ALC designation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: One of the largest global real estate franchise networks, with deep rural and land agent participation across North America. Overlaps with Whitetail on rural-residential, farm, ranch and recreational listings but lacks the dedicated rural-media brand.
• Century 21 Real Estate: A globally recognized generalist real estate franchise with nationwide rural and land agent participation. Provides the 'do-everything' generalist alternative to Whitetail's specialized rural-land offering.
• Cushman & Wakefield | Land Services Group: A global commercial real estate services firm with a dedicated land and rural property practice. Larger, broader portfolio but with meaningful overlap in commercial and development land transactions served by Whitetail.
• Berkshire Hathaway HomeServices: A large-scale national residential brokerage franchise with growing rural/lifestyle property exposure. Competes for second-home, lifestyle acreage, and rural residential transactions but is not specialized to the hunting/recreational niche.

Direct peers

• Republic Ranches: A Texas-focused ranch and recreational land brokerage with deep regional coverage of hunting, livestock, and agricultural properties. Overlaps with Whitetail in the ranch and recreational land category.
• Fay Ranches: A specialized ranch brokerage operating across the western U.S., marketing working ranches, hunting properties, and timberland. Comparable rural-expert agent model competing for similar high-value rural transactions.
• LandLeader: A cooperative network of independent land-specialist brokerages across multiple U.S. states marketing hunting, ranch, timber and farmland. Closely analogous operating model (specialist agents, rural-land-only focus, multi-state agent network).
• United Country Real Estate: A national rural and lifestyle property franchise focused on farms, ranches, country homes, and recreational land. Competes head-to-head with Whitetail Properties for the same hunting/recreational/ranch buyer and seller segments.
• Hall and Hall: A specialized ranch and farm real estate firm focused on larger western and Plains-state properties. Competes with Whitetail Properties in the ranch and farm segment, particularly for high-acreage agricultural and recreational transactions.
• Mossy Oak Properties: A hunting and rural land real estate franchise built around the Mossy Oak outdoor brand, directly competing with Whitetail Properties for recreational land listings and buyers across the South and Midwest. Operates a similar agent-network model with a media-driven, lifestyle-anchored brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg2kC5bT1qkmVH8lL4j8i4w
• Facebookfacebook.com/WhitetailProperties
• LinkedInlinkedin.com/company/whitetail-properties
• Instagraminstagram.com/whitetail_properties
• Xx.com/WhitetailPropTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitetail Properties Real Estate