WunderLand Group

What WunderLand Group does

WunderLand Group is a Chicago-based private firm founded in 2009, operating in the 11-50 employee range and operating under the trade identity Catena Solutions ("Catena"). The corpus of firmographic and product evidence describes Catena as a specialized consulting firm that delivers marketing and creative services to consumer brands, with a documented vertical concentration in food and beverage. Its service portfolio is structured as a ten-solution menu covering Marketing & Creative Services, Technology Strategy & Implementation, Project & Program Management, Insights & Analytics, Strategic Growth & Innovation, Human Capital, Revenue Growth Management, Supply Chain & Operations, Order to Cash, and Food Safety & Quality.

Within the Marketing & Creative Services umbrella, Catena bundles six interconnected offerings: Marketing (unbiased third-party evaluations across social, search, and loyalty marketing, plus go-to-market strategy execution), Branding (equity evaluation, visual identity assessment, refresh after M&A/divestiture, and multimedia brand relaunches), User Experience (UI/UX design), In-House Agency (design and optimization), Design Systems (UI/UX talent provision, principles, reusable components), and Technology (eCommerce, CRM, Custom Development, Digital Asset Management implementation).

The business model is professional-services / consulting: quote-based, customized engagements with enterprise and mid-market consumer brands, sold through direct enterprise engagement, LinkedIn-led demand generation, email newsletter capture, and thought-leadership content marketing (e.g., the 2026 Food & Beverage Outlook). The firm's differentiators articulated in its own materials are unbiased third-party evaluation, deep F&B sector expertise, and end-to-end support from strategy through execution.

Name

WunderLand Group

Legal name

Catena Solutions

Website

https://wunderlandgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

WunderLand Group (operating as Catena Solutions) is a Chicago-based consulting firm providing specialized marketing, branding, UI/UX, and creative services — with deep food and beverage vertical focus — to enterprise and mid-market consumer brands via direct, quote-based engagements.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Supplier Performance, Quality & Development (BPAHAHAI)

Keywords

• Marketing consulting services
• Brand strategy consulting
• User experience design
• Design system development
• Creative services consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Creative Consulting Services: Catena Solutions generates revenue through specialized consulting engagements providing marketing strategy, branding, user experience design, in-house agency support, design systems, and technology implementation services. Revenue is derived from professional services engagements with consumer brands, particularly in the food and beverage sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WunderLand Group operates as a marketing and creative services consulting firm (doing business as Catena Solutions), providing specialized consulting engagements to consumer brands, particularly in the food and beverage industry. Core offerings span six service lines: unbiased marketing evaluations and go-to-market strategy support, brand strategy and management, UI/UX design, in-house agency consulting, design system development, and digital technology implementation including eCommerce, CRM, custom development, and Digital Asset Management.

Product overview

Catena Solutions offers a unified consulting services portfolio under its Marketing & Creative Services umbrella, comprising six interconnected service offerings: Marketing (evaluations and go-to-market strategy), Branding (strategy and brand management), User Experience (UI/UX design), In-House Agency (agency design and optimization), Design Systems (design standards development), and Technology (eCommerce, CRM, Custom Development, and Digital Asset Management implementation). These services work together to help consumer brands attract, engage, and retain customers while driving measurable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Unbiased, third-party marketing evaluations and consulting services covering marketing effectiveness, social media, search, and loyalty marketing, with customized solutions for go-to-market strategy execution, optimization, and scaling.
• Branding Brand strategy and management services including brand equity evaluation, visual identity assessment, brand refresh following mergers/acquisitions/divestitures, brand repositioning for new markets or product launches, and hands-on execution of multimedia brand relaunches.
• User Experience (UI/UX) UI/UX design services delivering seamless, engaging digital experiences that enhance customer interactions, simplify online ordering, improve product discovery, and strengthen brand loyalty through new interface builds and optimization of existing interfaces.
• In-House Agency Consulting services to design, build, or optimize in-house agencies (IHAs) providing greater control, agility, and alignment with brand vision, enabling faster decision-making and more consistent execution.
• Design Systems Design system development including UI/UX talent provision, creation of core principles and guidelines, reusable elements for web, mobile, and digital interfaces, and evaluation or optimization of existing design standards.
• Technology Digital technology implementation services including eCommerce, CRM, custom development, and Digital Asset Management solution selection and rollout.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Catena Solutions (operating brand of WunderLand Group): Same entity — Catena Solutions is the operating brand of WunderLand Group, included here for completeness as the canonical reference point for direct comparability.
• Siegel+Gale: Brand strategy and design consultancy serving consumer brands with brand positioning, design systems, and customer experience work — closely overlapping Catena's Branding, Design Systems, and UI/UX offerings.
• Lippincott: Brand strategy and design consultancy focused on CPG and consumer brands, providing brand identity, naming, and design system work — directly comparable to Catena's Branding and Design Systems service lines.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm with deep CPG/food and beverage experience across brand strategy, identity, and packaging — a larger-scale incumbent in the same core branding service line Catena offers.
• Interbrand: Global brand consultancy with extensive CPG and food & beverage client rosters, offering brand strategy, valuation, and visual identity services that directly overlap with Catena's Branding and Marketing service lines.
• Prophet: Management consulting firm with a dedicated brand and marketing practice serving CPG and consumer brands, providing go-to-market strategy and brand transformation services parallel to Catena's Marketing and Branding offerings.
• Accenture Song (formerly Accenture Interactive): Global experience and marketing services arm of Accenture offering end-to-end marketing, commerce, and creative services to CPG clients including food and beverage brands — competes for the same enterprise transformation mandates Catena targets.
• Deloitte Digital: Digital transformation and creative consultancy within Deloitte serving consumer products clients with CRM, eCommerce, and brand experience capabilities that overlap Catena's Technology, UI/UX, and In-House Agency practices.
• R/GA: Global experience design and marketing consultancy serving consumer brands with brand, digital product, and commerce capabilities — comparable to Catena's combined Marketing, UI/UX, and Technology stack offerings at greater scale.

Regional players

• Elmwood (Havas): Brand design consultancy within Havas with strong consumer/CPG portfolio; comparable to Catena's Branding, UI/UX, and Design Systems offerings but operating primarily within Havas's global network rather than as a standalone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wunderland
• Instagraminstagram.com/catenasolutions
• Xx.com/WunderLandGroup
• Facebookfacebook.com/wunderlandgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WunderLand Group