What Memomi does

Memomi (legal entity Eyesmatch Labs Inc.) is a private enterprise software company that develops AR and AI smart mirror software for the luxury retail industry. Founded circa 2013-2015 (firmographics record 2013; company timeline references 2015 founding events), the company is headquartered in Palo Alto with regional offices in Paris (EMEA) and Tokyo (APAC). Its flagship platform, the Memory Mirror®, runs a multi-layer AR & AI engine built on physics and pixel-based algorithms to deliver virtual try-on for beauty, fashion, eyewear, hair care, footwear, and accessories. The software deploys across web, iOS, Android, in-store digital mirrors, and home devices, and is complemented by a developer SDK and analytics dashboards that surface customer try-on behavior and preferences to brand operators.

The company's go-to-market is consultative enterprise field sales targeting luxury groups and high-end retailers. Named enterprise customers include LVMH, L'Oréal, Estée Lauder, Luxottica, Neiman Marcus (34-store deployment reported in 2017), Shiseido, Sephora, Tom Ford, and Finish Line. Revenue mechanics are anchored in enterprise software licensing for custom in-store and online deployments, supplemented by SDK licensing to developers and technology partners; pricing is not publicly disclosed and contracts are bespoke. The company has received earned media coverage in Forbes, The New York Times, Wall Street Journal, CBS, Bloomberg, USA Today, and Fast Company, and has been recognized through Plug N Play Batch 6 Brand & Retail (2016) and a BOLD Awards nomination (2019).

Technology leadership is anchored by CTO and co-founder Ofer Saban, who holds 30+ patents (15 issued) in image processing, wireless, and electro optics from prior roles at Corning and Mobile Access. The leadership team combines technical depth (CEO Salvador Nissi Vilcovsky, MIT Sloan ACSE; CTO Saban) with commercial reach into luxury and beauty (GM EMEA Romain Daumont; senior advisor Vincent Nida, Deputy CEO of Groupe Rocher and former Global President of Kerastase and shu uemura). No external institutional funding, revenue, or headcount growth metrics are disclosed in the available data, leaving the company's current scale and capital structure largely opaque.

Name

Memomi

Legal name

Eyesmatch Labs Inc.

Website

https://memorymirror.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Memomi (Eyesmatch Labs Inc.) develops patented AR and AI smart mirror software that powers virtual try-on experiences for enterprise luxury brands in beauty, fashion, eyewear, and hair care across web, mobile, and in-store deployments.

Ownership category

akta.pro rank

Product category

Virtual Try-On Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphics Tablets, Styluses & Pen Displays (HDACAFAD)

Keywords

• Augmented reality try-on
• Smart mirror software
• Virtual beauty try-on
• Luxury retail technology
• AR eyewear fitting

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: Memomi licenses its AR & AI mirror software platform to luxury brands and retailers for custom in-store and online deployments. The company works with select partners to create custom mirror experiences, suggesting a licensing/SaaS model with enterprise contracts.
2. SDK / Developer Licensing: The company provides a sophisticated SDK allowing developers to plug in their technologies into applications, connecting to the retail world. This represents a technology licensing revenue stream for developers and third-party integrators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Memomi develops and licenses the Memory Mirror® software platform — an AR and AI smart mirror solution that enables luxury retailers and brands to offer customers virtual try-on of beauty, fashion, eyewear, footwear, hair care, and accessory products in-store and online. The platform combines a patented multi-layer AR and AI engine with AI-powered personalization, real-time recommendation, and customer analytics, and is delivered as custom enterprise deployments plus an SDK for developer and partner integration.

Product overview

Memomi (branded as Eyesmatch) provides the award-winning Memory Mirror® software platform - the world's first high-fidelity AR and AI digital imaging platform for luxury retail. The platform enables virtual try-on of beauty (makeup, skincare), fashion (clothing, accessories), and eyewear products with AI-powered personalization. The core Memory Mirror® platform works across multiple deployment channels (in-store digital mirrors, web, iOS, Android, home devices) and is complemented by an SDK for developer integration. Key capabilities include multi-layer AR and AI engine, real-time personalized recommendations, 360-degree views, session recording, and customer analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Mirror®: Award-winning augmented reality and artificial intelligence platform that enables customers to try products virtually and get personalized recommendations. The flagship product of Eyesmatch Labs Inc.

Products and services

• Memory Mirror® Award-winning flagship AR and AI smart mirror software platform that enables customers to virtually try on beauty (makeup, skincare), fashion (clothing, accessories), eyewear, footwear, and hair care products. Supports in-store digital mirrors plus online deployment across web, iOS, Android, and home devices, with AI-powered personalization, real-time color/pattern changes, 360-degree views, and customer analytics. Sold and licensed to enterprise luxury brands and retailers on custom contract terms.
• AI Frames Advisor AI-powered eyewear try-on solution that analyzes customers' face shapes and matches them with optimal frames, supporting side-by-side comparison, session recording, and social sharing for second opinions. Co-developed with Luxottica for luxury eyewear retail deployments.
• Memomi SDK

Quantifiable outcome

• 34 Neiman Marcus store deployments demonstrating enterprise-scale rollout
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LuxotticacoreStrategic or Co-development PartnerMemomi partnered with Luxottica on the AI Frames Advisor, an AI-powered solution that analyzes face shapes and matches customers with optimal eyewear frames. The partnership was showcased at Vision Expo East NYC in March 2019, demonstrating deep co-development of a specialized retail solution for luxury eyewear.
• IntelcoreTechnology or IntegrationMemomi was featured in Intel's Embedded Intel Solutions publication as a Digital Mirror Pioneer, and Intel's technology underpins the Memory Mirror platform. The partnership was highlighted at NRF 2018 as a key retail technology innovation.
• LVMHcoreStrategic or Co-development PartnerMemomi participated in LVMH's Station F accelerator program inaugurated in 2018, and presented its project with Sephora to LVMH Chairman Bernard Arnault at Viva Technology 2017. This represents a strategic partnership with the world's largest luxury goods group.
• Neiman MarcuscoreStrategic or Co-development PartnerNeiman Marcus was the launch partner for the Memory Mirror, deploying it across 34 stores starting in 2015. The partnership represents a flagship enterprise deployment of Memomi's technology in luxury department store environments for makeup and fashion try-on.
• Finish LineminorStrategic or Co-development PartnerFinish Line deployed smart mirrors in its stores for footwear try-on experiences, representing an expansion of Memomi's technology beyond luxury beauty into athletic footwear retail.
• ShiseidominorStrategic or Co-development PartnerShiseido launched a web-based hair coloring AR service powered by Memomi technology in March 2020, marking an extension of Memomi's AR capabilities into hair care and a partnership with a major Japanese beauty group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perfect Corp (YouCam Makeup): Perfect Corp's YouCam platform is the leading consumer AR beauty try-on app and competes directly with Memomi in providing virtual try-on technology to beauty brands including luxury and mass-market players.
• ModiFace (L'Oréal): ModiFace provides AR try-on technology for beauty and skincare, now owned by L'Oréal. Directly comparable to Memomi in AR beauty virtual try-on and serves overlapping enterprise customers in the luxury beauty segment.
• Holition: Holition is a London-based AR and virtual try-on specialist serving luxury beauty and fashion brands (including LVMH-adjacent brands). Directly comparable in providing bespoke AR experiences for luxury retail.
• Zugara: Zugara develops AR virtual try-on technology for fashion and apparel e-commerce, overlapping with Memomi's fashion and eyewear use cases for enterprise retail customers.

Broad incumbents

• Snap (Snapchat AR Try-On): Snap has built extensive AR try-on capabilities within its Snapchat platform and Lens Studio, partnering with luxury and beauty brands. Comparable as a broad incumbent offering AR commerce capabilities that compete with Memomi's enterprise deployments.
• Google (AR Beauty Try-On): Google has partnered with luxury beauty brands (e.g., through YouTube and Search AR features) to provide AR beauty try-on at scale. A broad incumbent with platform reach that competes for the same enterprise budgets as Memomi.

Emerging players

• Obsess (Obsess VR): Obsess creates immersive virtual stores and AR/VR shopping experiences for luxury and fashion brands (including Tommy Hilfiger, Dior). Comparable in providing digital experience technology to luxury retail, though more focused on virtual stores than mirror-based try-on.
• ZERO10: ZERO10 develops AR try-on mirrors for fashion and luxury retail, with physical in-store mirror hardware deployments. Direct adjacent competitor to Memomi's in-store digital mirror model.
• Aryel: Aryel provides an AR marketing and try-on platform for retail and fashion brands, offering no-code AR experiences. Comparable as an emerging AR retail platform serving similar enterprise customer segments.

Regional players

• Warby Parker (AR Glasses Try-On): Warby Parker built proprietary AR try-on for eyewear and uses virtual try-on extensively in its direct-to-consumer business. Comparable as an eyewear AR try-on use case that overlaps with Memomi's Luxottica AI Frames Advisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3579566
• Xx.com/memomilabs
• Facebookfacebook.com/memomilabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memomi