Personify Care

What Personify Care does

Personify Care is an Australian-headquartered healthcare SaaS company founded in 2014 and based in Adelaide's Lot Fourteen precinct, providing a cloud-based clinical platform that digitizes patient pathways from pre-admission through to post-discharge recovery. The platform combines a mobile-first patient interface, a staff-facing clinical dashboard with real-time risk alerts, a drag-and-drop Pathway Builder, and standards-based HL7/FHIR interoperability with hospital EMR systems, along with modules for digital consent (surgical and financial informed consent), remote patient monitoring via wearable medical devices, real-time patient feedback, and readmission prevention. Underlying functionality includes smart screening and risk scoring (flagging factors such as Blood Thinners, VTE, BMI, Allergies, and COVID-19), automated process workflows, conditional branching pathways, and multi-language content delivery in 32+ languages.

The company operates an enterprise SaaS business model, selling custom-priced multi-year subscriptions to hospitals and health services across Australia, New Zealand, Canada, and the United States. Its go-to-market is enterprise field sales supported by clinically-credentialed (RN) sales and customer success staff, targeting private hospitals, day hospitals, public and multisite hospital networks, and increasingly clinical research organizations. Personify Care reports serving 90+ health services, monitoring 16.5M+ patient interactions and screening 9.3M clinical risks over the prior 12 months, with claimed customer outcomes including a 91%+ patient response rate, 71% reduction in wait times for Category 1 procedures, 28% reduction in weekly cancellations, and 85% reduction in manual follow-up phone calls. The platform is ISO 27001 certified, HIPAA compliant for US providers, and aligned with Australian and New Zealand privacy regimes.

Name

Personify Care

Legal name

Personify Care

Website

https://personifycare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Personify Care is an Adelaide-based healthcare SaaS company that provides a cloud-based digital patient pathway platform to hospitals and health services across Australia, New Zealand, Canada, and the United States, automating pre-admission, perioperative, and post-discharge workflows to reduce cancellations and manual calls.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Offices of Physicians (6211), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Post-Acute & Transitional Care Virtual Platforms (SNF/home health coordination) (HLALABAG)

Keywords

• Digital patient pathways
• Patient engagement software
• Clinical workflow automation
• Healthcare SaaS platform
• Remote patient monitoring

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Subscription: Healthcare SaaS platform delivering digital patient pathways on a subscription basis. Hospitals and health services pay for access to the platform with deployment typically completed within weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Personify Care provides a cloud-based digital patient pathways platform that helps hospitals streamline the pre-admission, admission, discharge, and post-discharge journey through automated, mobile-first patient workflows. The platform screens patients for clinical risks, delivers personalised education and reminders, captures digital consent and payments, and feeds real-time data back into hospital EMRs via HL7/FHIR APIs to reduce manual phone calls, cancellations, and readmissions.

Product overview

Personify Care is a cloud-based clinical platform and digital patient engagement solution that transforms manual hospital workflows into patient-centric digital pathways. The core Personify Care Platform connects hospitals and patients across the entire care journey—from pre-admission through to post-discharge recovery. The platform consists of integrated modules including the Patient Interface (mobile portal for personalized checklists and education), Clinical Dashboard (real-time risk monitoring and alerts), Pathway Builder (drag-and-drop workflow editor), and Reports & Analytics. Additional specialized modules extend the platform including: Informed Surgical Consent (eConsent) for digital procedure and anesthesia consent, Virtual Care/Remote Patient Monitoring for Hospital-in-the-Home programs, Real-Time Patient Feedback for PREMs collection, Readmission Prevention Programs, Perioperative Care Pathways, Outpatient Waitlist Management, Patient Intake Software, 24-Hour Post-Op Screening, Multi-Language Support, and Payments/IFC workflows. The platform is deployed across private hospitals, public hospitals, day hospitals, and clinical research organizations in Australia, New Zealand, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Personify Care Platform Cloud-based clinical platform that digitises patient pathways from pre-admission through post-discharge, connecting hospitals and patients via personalised mobile-first digital pathways that screen for clinical risks, deliver patient education, collect consent, and monitor recovery outcomes. Sold to hospitals and health services on a multi-year subscription.
• Informed Surgical Consent (eConsent) Digital informed consent solution for surgical and anaesthesia procedures, supporting video-based patient education, digital signatures, and automated reminders for incomplete consent to streamline pre-admission consent workflows for hospitals.
• Virtual Care and Remote Patient Monitoring Hospital-in-the-Home digital pathway with remote patient monitoring through medical device integrations (pulse oximeters, glucometers, blood pressure monitors, electronic scales, smartwatches), supporting early discharge programs, readmission prevention, and real-time clinical alerts to clinical teams.
• Real-Time Patient Feedback Platform Digital patient-reported experience measures (PREMs) collection system embedded within patient pathways, delivering claimed 87%+ response rates via real-time dashboards to support hospital quality improvement initiatives.
• Readmission Prevention Programs Post-discharge patient monitoring pathway with automated check-ins, wound photo and video collection, and symptom tracking designed to reduce hospital readmission rates and extend the reach of evidence-based prevention programs such as those deployed at St John of God Health Care.
• Outpatient Waitlist and Appointment Management Outpatient waitlist and appointment management module with automated confirmations, reminders, and waitlist audits designed to reduce Did Not Attend (DNA) rates, identify bottlenecks, and optimise scheduling capacity for hospitals.
• Perioperative Care Pathways Perioperative digital pathway covering pre-admission, consent, and discharge for surgical patients, including prehab optimisation, risk screening, and theatre-time utilisation improvement, with reported 85% reduction in manual follow-up calls and 71% reduction in Category 1 procedure wait times in deployed sites.
• Informed Financial Consent (IFC) Digital financial consent workflow informing patients of treatment costs prior to admission, supporting itemised cost breakdowns, anaesthesia financial consent, and online payment processing for out-of-pocket expenses either prior to arrival or post-discharge.

Quantifiable outcome

• 91%+ patient response rate across all specialties and clinical pathways
• +9 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• ConsultmedcoreTechnology or Integration · 21 July 2024Partnership to digitise patient pathways using an integrated e-referral platform. The solution launched at a Queensland-based rehab centre, enabling digital referral management and patient pathway coordination.
• CMAX Clinical ResearchcoreStrategic or Co-development PartnerClinical research partnership supporting streamlined participant recruitment, screening, and matching. Personify Care's digital pathways help determine trial suitability at point of intake based on unique health history.
• InterSystemscoreTechnology or IntegrationIntegration partnership with InterSystems enabling data exchange between Personify Care platform and hospital EMR systems for St Andrew's Hospital implementation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/personifycare
• Facebookfacebook.com/personifycare
• LinkedInlinkedin.com/company/personify-care

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personify Care