Exposure Skate
Exposure Skate is a 501(c)(3) nonprofit founded in 2012 that runs free skateboarding programs — annual competition, youth clinics, and adult lessons — for women, girls, and nonbinary individuals globally.
- Company typePrivate
- Founded2012
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exposure Skate does
Exposure Skate is a 501(c)(3) nonprofit organization founded in 2012 and headquartered in Vista, California, that runs free skateboarding programs for women, girls, and nonbinary individuals. Its core offerings are the annual Exposure competition (the world's longest-running women's skateboarding event, now in its 13th year with 230+ competitors from 25+ countries), the Skate Rising youth program (monthly free clinics for girls ages 4-18 combining skateboarding instruction with mindfulness and community service), and Sesh(E) adult clinics (free lessons for women, trans, and nonbinary skaters ages 16+ in exchange for donations to local domestic violence shelters). The organization also operates summer camps at Woodward West, administers two annual $5,000 college scholarships in partnership with the College Skateboarding Education Foundation (CSEF), sells branded merchandise, and rents a portable vert ramp for partner activations.
The organization's technology footprint is light: a WordPress website serving as the hub for event registration, donations (via Network for Good), merchandise (Shopify-style storefront at exposureskate.org/shop), and content; social media channels (Instagram ~31K followers, YouTube, TikTok); and X Games/Thrasher YouTube livestream partnerships that distribute event coverage globally. Operational technology is essentially event management and community programming — there is no proprietary software platform, no mobile app, and no disclosed AI/data infrastructure.
Exposure Skate is funded through a diversified nonprofit revenue mix: individual donations, corporate sponsorships (X Games, Vans, Red Bull, Etnies, Skatelite, Bones Love Milk, Woodward), merchandise sales priced $10-$35, and in-kind support. All programming is free to participants; attendees at the annual competition and clinics do not pay, and competitors vie for prize purses that reached $60,000-$65,000 by 2019. Co-founders Amelia Brodka (Olympian, Executive Director and President) and Lesli Cohen lead the organization, with Jess Robledo as Programs Director. The org has helped raise $300,000 cumulatively for the Community Resource Center's domestic violence programs, and 60% of Women's Olympic Skateboarding Olympians at Tokyo 2020 reportedly got their competitive start at Exposure.
Exposure Skate firmographics
Firmographics- Name
- Exposure Skate
- Legal name
- Exposure Skate
- Website
- https://exposureskate.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exposure Skate is a 501(c)(3) nonprofit founded in 2012 that runs free skateboarding programs — annual competition, youth clinics, and adult lessons — for women, girls, and nonbinary individuals globally.
- Ownership category
- akta.pro rank
Exposure Skate industry classification
Industry- Product category
- Community Sports Programs
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI)
- akta.pro secondary industries
- Youth Adventure Camps & Summer Programs (THAAAOAB), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
Keywords
Where Exposure Skate is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Exposure Skate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Donations and Fundraising: Individual and corporate donations supporting the nonprofit's mission, programs, and the CRC domestic violence shelter beneficiary. Donation portal is prominently featured on the website.
- Merchandise and Apparel Sales: Online shop selling merchandise including event t-shirts, sweatshirts, hats, patches, socks, and the Etnies x Exposure collaboration collection. Prices range from $10 to $35.
- Event Revenue and Sponsorships: Sponsors (X Games, Vans, Red Bull, Woodward, Etnies, Skatelite, Bones Love Milk, etc.) provide prize purse funding, in-kind support, and financial sponsorship for the annual Exposure competition and related events.
- Scholarship Partnerships: Partnership with the College Skateboarding Education Foundation (CSEF) to distribute $5,000 college scholarships to qualifying skateboarders. Funded through donations and partner contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Youth Skate Clinics (Skate Rising) |
| Freemium | Pay-as-you-go | Free Adult Skate Clinics (Sesh(E)) |
| Freemium | Pay-as-you-go | Free Annual Exposure Competition |
| Unit Pricing | Pay-as-you-go | Merchandise Store |
| Other | Pay-as-you-go | College Scholarships |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Exposure Skate product offering
Product offeringCore offering
Exposure Skate is a 501(c)(3) nonprofit organization that runs free skateboarding competitions, youth clinics (Skate Rising for girls ages 4-18), adult clinics (Sesh(E) for women and nonbinary individuals ages 16+), summer camps, college scholarships, and merchandise sales. All programs integrate skateboarding instruction with social-emotional learning, mindfulness, and community service, primarily serving women, girls, and nonbinary individuals in the skateboarding community.
Product overview
Exposure Skate is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of programs centered on empowering women, girls, and nonbinary individuals through skateboarding. The core offerings include the annual Exposure competition (the world's largest women's skateboarding event), the Skate Rising youth program for ages 4-18, and Sesh(E) adult clinics. Additional offerings include summer camps at Woodward West, college scholarships in partnership with CSEF, vert ramp rentals, and merchandise through their online store. The organization also collaborates with Etnies on a branded footwear and apparel collection. All programs incorporate social and emotional learning, mindfulness, and community service components.
Differentiator
Problem solved
Functional benefit
Brands
- Skate Rising: Youth program launched in 2016 teaching girls ages 4-18 a combination of skateboarding, mindfulness and community service. Each event includes a teachable moment, service project, and learn-to-skate clinic taught by Olympians and Pros.
- Sesh(E)
- Skate Rising
Products and services
- Exposure Annual Competition The world's largest and longest-running women's skateboarding competition featuring street, vert, and bowl disciplines for amateur to professional skaters from around the globe. Free to attend, with competitors competing for prize purses (reaching $60,000+ by 2019).
- Skate Rising Youth program teaching girls ages 4-18 a combination of skateboarding, mindfulness, and community service through monthly events featuring learn-to-skate clinics taught by Olympians and pros. Each event includes a teachable moment, service project, and learn-to-skate clinic.
- Sesh(E) Adult skate clinic program offering free skateboarding guidance to women, trans and nonbinary skaters age 16+ in exchange for goods donated to local domestic violence shelters. Includes personalized instruction with professional coaches, skate gear, and safety equipment.
- Summer Camps Week-long skateboarding camps held at Woodward West, offering activities including crafts and skate jams for girls ages 7-17 of all skill levels. Promo code 'exposure' provides a $150 discount on any week.
- College Scholarships Two annual $5,000 scholarships for skaters who actively contribute to the wellbeing of their communities, in partnership with the College Skateboarding Education Foundation (CSEF). Awarded to skateboarders who identify as female or non-binary.
- Vert Ramp Rentals Portable vert ramp rental services for events and community activations, including free clinics at various venues.
- Exposure Merchandise Store Online store selling branded merchandise including hats, t-shirts, sweatshirts, patches, socks, and magazines to support the organization's mission. Prices range from $10 (patches) to $35 (corduroy hats, event sweatshirts).
- Exposure X Etnies Collection Limited-edition collaboration with Etnies featuring custom footwear, tees, hoodies, and accessories designed for skaters, with proceeds supporting Exposure Skate's mission.
Quantifiable outcome
- 60% of Women's Olympic Skateboarding Olympians (Tokyo 2020) got their competitive start at Exposure
- +4 more outcomes
Companies that use Exposure Skate
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Exposure Skate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Exposure Skate partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- EtniescoreExposure Skate partnered with Etnies to release an exclusive collaboration collection of apparel and footwear. The limited-edition drop includes custom Etnies footwear featuring Exposure Skate's signature design elements, exclusive tees, hoodies, and accessories. Every purchase supports Exposure Skate's mission to create opportunities for women and girls in skateboarding.
- College Skateboarding Education Foundation (CSEF)coreExposure Skate partners with CSEF to administer two annual $5,000 college scholarships for skateboarders who identify as female or non-binary and contribute to their communities. The inaugural scholarships were awarded for Fall 2021 enrollment. CSEF handles application processing while Exposure provides funding and branding. The partnership was featured by Red Bull.
- Braille SkateboardingcoreExposure Skate and Braille Skateboarding co-created the 'Mini Ramp Champ' contest — a head-to-head game-of-SKATE competition for female mini ramp skaters, livestreamed on YouTube. Braille Skateboarding provided the $500 prize purse sponsorship and raffled off a Keen Ramps Quarter Pipe to donors. The collaboration extended reach to Braille's large YouTube audience.
- Thrasher MagazinecoreIn 2020 and 2021, Exposure Skate partnered with Thrasher Magazine to create the first-of-its-kind women's video part competition, with a $50,000 prize purse. A field of 230 submissions from 23 different countries was judged by skateboarding legends Vanessa Torres, Elissa Steamer, Alex White, Mimi Knoop, and Jamie Reyes. For the 10th anniversary (Exposure X), the partnership featured a red-carpet premiere of the video competition and awards ceremony.
- Community Resource Center (CRC)coreCRC is the primary beneficiary of Exposure Skate's major annual events. CRC operates Carol's House, an emergency domestic violence shelter in North San Diego County. Exposure Skate has helped raise $300,000 for CRC's domestic violence programs. Skate Rising and Sesh(E) events collect hygiene items, blankets, empowerment journals, and other supplies for CRC clients. During COVID-19, CRC reported a 37% increase in DV-related calls, and Exposure mobilized donations.
- Woodward WestcoreExposure Skate conducts 'Exposure Week' programming at Woodward West in Tehachapi, California. Week 8 (August 2-8) celebrates community, progression, and girl power. Activities include skateboarding instruction, crafts, skate jams, and community building. The partnership provides facilities and programming support for girls ages 7-17. Promo code 'exposure' provides a $150 discount on any week.
- X GamesmajorExposure Skate partners with X Games for skatepark activations and free clinics. Exposure co-founder Amelia Brodka appears on mic at X Games Ventura events calling out tricks. Exposure has a presence at the X Fest area with a mini ramp for beginner learn-to-skate clinics. X Games' YouTube channel provides global livestream coverage of Exposure's pro divisions. Skaters from Exposure compete at X Games.
- Monster Skatepark (Sydney, Australia)minorExposure Skate has worked with Monster Skatepark in Sydney, Australia to develop inclusive skateboarding events and clinics for women and girls in the region, extending the organization's global community programming beyond the U.S.
- Waikato University (New Zealand)minorExposure Skate co-founder Amelia Brodka has delivered speaking engagements at Waikato University in New Zealand as part of international outreach and empowerment programming.
- LVLUP USA (Vista, CA)minorLVLUP USA in Vista, CA (1410 Vantage Ct, 92081) serves as a venue for Sesh(E) adult skate clinics. The location hosts free skateboarding lessons for women and nonbinary adults, extending Exposure Skate's programming beyond its main Encinitas venue.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Exposure Skate competitors and assessment
Company assessmentDirect peers
- Skateistan: International nonprofit using skateboarding as a tool for youth empowerment and education in developing countries. Closely comparable mission (skateboarding + SEL/outcome focus), global program delivery, and donor-funded operating model.
- Boarding for Breast Cancer: Nonprofit that engages action-sports communities (skateboarding, snowboarding, surfing) for breast cancer awareness and youth education. Comparable as a cause-marketing nonprofit leveraging action-sports culture to drive fundraising and programming.
- Skate Like a Girl: Nonprofit organization that empowers women, girls, and trans/nonbinary individuals through skateboarding instruction, events, and community programming. Direct peer to Exposure Skate in mission, programming model, and target demographic, though based in the Pacific Northwest.
- Women's Skateboarding Alliance: Advocacy organization advancing equity and opportunity for women in skateboarding. Comparable mission focus on women's skateboarding development; operates more as an advocacy/coalition body rather than direct program delivery.
- The Skatepark Project: Tony Hawk-founded nonprofit dedicated to supporting public skateparks and the communities that use them. Comparable as an action-sports nonprofit driving youth access to skateboarding infrastructure and programming.
- Meow Skateboards: Skateboard brand and community platform dedicated to women, trans, and nonbinary skateboarders. Comparable as a women's-skateboarding focused brand/community with events and apparel; operates commercially rather than as a nonprofit.
- Braille Skateboarding: Large YouTube-driven skateboarding instruction brand that co-created the Mini Ramp Champ with Exposure. Comparable in instruction focus and audience reach via digital video; operates as a for-profit, unlike Exposure.
Broad incumbents
- Woodward: Established action-sports camp operator (Woodward West) that hosts Exposure's summer programming. Comparable as a youth action-sports instruction and camp provider at significantly larger scale and broader sport coverage.
- X Games: Premier action-sports competition property owned by MSG Sports that broadcasts Exposure's pro divisions and runs co-branded activations. Comparable as a large-scale skateboarding competition and media platform, though broader across action sports.
Emerging players
- Girls Riders Organization: Nonprofit supporting girls and women in board sports (skateboarding, snowboarding, surfing). Comparable as an action-sports nonprofit serving the same demographic, though broader across board-sport categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exposure Skate social profiles
Digital presenceExposure Skate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure Skate leadership team
Management profileNumber of profiles
Profiles3 records
Exposure Skate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure Skate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure Skate
What does Exposure Skate do?
Exposure Skate is a 501(c)(3) nonprofit organization that runs free skateboarding competitions, youth clinics (Skate Rising for girls ages 4-18), adult clinics (Sesh(E) for women and nonbinary individuals ages 16+), summer camps, college scholarships, and merchandise sales. All programs integrate skateboarding instruction with social-emotional learning, mindfulness, and community service, primarily serving women, girls, and nonbinary individuals in the skateboarding community.
Is Exposure Skate a public or private company?
Exposure Skate is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Exposure Skate founded?
Exposure Skate was founded in 2012. It employs 11 to 50 people.
Where is Exposure Skate based?
Exposure Skate is headquartered in Vista, United States, in the North America region.
How does Exposure Skate make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise and Apparel Sales, event Revenue and Sponsorships and scholarship Partnerships.
Who are Exposure Skate's main competitors?
Direct peers on record are Skateistan, Boarding for Breast Cancer, Skate Like a Girl, Women's Skateboarding Alliance, The Skatepark Project, Meow Skateboards and Braille Skateboarding. Broad incumbents are Woodward and X Games. Girls Riders Organization is listed as an emerging player.
Does Exposure Skate have an API?
No public API is recorded for Exposure Skate.
What industry is Exposure Skate in?
Exposure Skate's product category is Community Sports Programs. Its primary akta.pro industry code is THAAAOAI, Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools), with a secondary code of THAAAOAB, Youth Adventure Camps & Summer Programs. Its NAICS code is 611620 and its SIC code is 7900.