Meow Skateboards

What Meow Skateboards does

Meow Skateboards is a US-based, privately held skateboard brand founded in 2012 by Lisa Whitaker and headquartered in Norwalk, California. The company designs and sells skateboard decks, completes, hardgoods, apparel, headwear, accessories, and youth-specific products targeted primarily at women and girls, addressing what the company describes as male dominance in the skateboarding industry. Decks are built from 7-ply North American maple and handcrafted by manufacturing partner PS Stix; complete skateboards ship ready-to-ride, and the SOFT TOP line introduces EVA-foam-topped boards aimed at children under 5.

The company operates a direct-to-consumer e-commerce storefront on Shopify, complemented by a global wholesale distribution network spanning North America (USA, Canada), Europe (UK, Germany, Austria, Belgium, Luxembourg, Netherlands), and Asia-Pacific (Japan, South Korea, Taiwan). Pricing is fixed retail across the catalog — decks at $69.95, completes at $139.95–$144.95, t-shirts at $20–$29.99, and accessories ranging from $1.50 stickers to skate tools — with free US shipping over $75.

Meow is bootstrapped and privately held with no disclosed funding rounds, an 11–50 employee footprint, and an all-female sponsored pro team of more than 11 international skateboarders, including Olympic athlete Samarria Brevard. Revenue is not publicly disclosed. The brand differentiates through original artist collaborations (Hannah Eddy, Kelley Willis, Lori D., Destructo, Corrina Chow, Tatyana Alanis, among others), an open artist-submission program, and grassroots athlete content marketing across Instagram, Facebook, and YouTube.

Name

Meow Skateboards

Legal name

Meow Skateboards

Website

https://meowskateboards.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Meow Skateboards is a female-founded, Norwalk, California-based skateboard brand designing and selling decks, completes, apparel, and accessories primarily for women, girls, and youth through a Shopify DTC storefront and global wholesale distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Sales: Meow Skateboards generates primary revenue through direct-to-consumer sales via their Shopify e-commerce platform, selling skateboard decks, completes, hardgoods, apparel, headwear, and accessories. Products are sold at fixed retail prices with free shipping over $75 for US orders.
2. Wholesale Distribution: Revenue generated through wholesale partnerships with distributors and retailers globally, with dedicated wholesale application process. Products distributed through regional distributors across USA, Canada, UK, Germany, Austria, Belgium, Luxembourg, Netherlands, Japan, South Korea, and Taiwan.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Meow Skateboards designs, manufactures, and sells skateboard decks, complete skateboards, hardgoods, apparel, headwear, accessories, and youth-specific products, with manufacturing of 7-ply North American maple decks handled by partner PS Stix. The brand is specifically focused on serving women and girls skateboarders, and products are sold via a Shopify-based direct-to-consumer store and a global wholesale distribution network.

Product overview

Meow Skateboards is a skateboard company founded in 2012 by Lisa Whitaker, designing and selling skateboards specifically for women and girls. The product portfolio consists of seven core categories: Decks (individual skateboard decks in 7-ply North American maple with pro rider graphics), Completes (pre-built skateboards ready to ride), Hardgoods (griptape and bearings), Apparel (graphic t-shirts, hoodies, jerseys featuring original artwork), Headwear (beanies and caps), Accessories (skate wax, keychains, stickers, tools), and Youth (size-appropriate products for children). The company operates primarily as an e-commerce retailer powered by Shopify, with distribution through US and international wholesale partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Skateboard Decks Skateboard decks built in 7-ply North American maple by PS Stix, featuring pro rider graphics and designs in widths from 7.00" to 8.375" and shapes (Mini, Mid, Full) to accommodate different skating styles and rider sizes. Sold individually to women, girls, and amateur and professional skateboarders worldwide.
• Complete Skateboards Pre-built, fully assembled skateboards ready to ride, featuring 7-ply maple decks paired with Meow trucks, 52mm 92A or 99A wheels, and ABEC 7 bearings. Includes youth mini sizes and SOFT TOP models for young beginners with EVA foam top layer, priced from $139.95 to $144.95.
• Hardgoods Skateboard components and accessories including graphic griptape sheets (Bar Logo Full, Big Cat, Sticker Pile OG) and ABEC 5, ABEC 7, and ABEC 9 bearings. Sold to skateboarders who need replacement parts or want to customize their setups.
• Apparel Graphic t-shirts, hoodies, jerseys, and fashion items featuring original artwork by artists including Kelley Willis, Hannah Eddy, Lori D., and Destructo, available in adult and youth sizes with Modern Fit and Classic Fit options. T-shirts priced at $20.00-$29.99 and youth hoodies at $45.99.
• Headwear Beanies and caps including Stacked Cuff Beanies (100% soft acrylic knit, available in Black, Maroon, Mustard, Teal, Heather Grey) at $19.99 and Meow Unstructured Hats (100% cotton chino twill, adjustable strap) at $25.99.
• Accessories Skate lifestyle accessories including cat-shaped Big Cat Skate Wax, Cat Keychains (soft enamel, nickel plated), Cat Lapel Pins, stickers (Stacked, Logo, Big Cat, Holographic, Heddy, Grandma), Friendship Bracelets, and T-shape multi-color Skate Tools.
• Youth Skateboard Products Youth-specific skateboard products including smaller deck sizes (7.00" to 7.50"), youth completes, youth apparel (t-shirts, hoodies, jerseys), youth accessories, and SOFT TOP beginner boards with EVA foam top layer designed for children under 5 years old.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PS StixcoreTechnology or IntegrationMeow Skateboards partners with PS Stix for deck manufacturing. All Meow skateboard decks are handcrafted by PS Stix, ensuring pro-level quality and performance. PS Stix is a well-established skateboard manufacturing company known for producing decks for professional skateboarders.
• AWH Skateboard DistributioncoreChannel Partner/ Reseller/ DistributorPrimary US distribution partner for Meow Skateboards products, handling distribution to skate shops and retailers across the United States.
• Ultimate Distribution (Canada)coreChannel Partner/ Reseller/ DistributorCanadian distribution partner for Meow Skateboards, distributing products throughout Canada to independent skate shops and retailers.
• 24/7 Distribution (Europe)coreChannel Partner/ Reseller/ DistributorEuropean distribution partner serving Germany, Austria, Belgium, Luxembourg, and Netherlands markets for Meow Skateboards products.
• Nineteen76 Distribution (UK)coreChannel Partner/ Reseller/ DistributorUK distribution partner for Meow Skateboards products, serving the United Kingdom market.
• Be'-In Works (Japan)coreChannel Partner/ Reseller/ DistributorJapanese distribution partner for Meow Skateboards, distributing products throughout Japan to skate shops and retailers.
• Kadence Distribution (South Korea)minorChannel Partner/ Reseller/ DistributorSouth Korean distribution partner for Meow Skateboards products.
• Jet Sunny (Taiwan)minorChannel Partner/ Reseller/ DistributorTaiwan distribution partner for Meow Skateboards products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toy Machine: Independent skateboard deck brand with strong graphics identity and team rider culture. Comparable in distribution model (specialty skate shops) and independent brand positioning.
• Chocolate Skateboards: Independent skateboard deck brand in the Baker/Dwindle family, similar in deck-only heritage and artist-collaboration model. Comparable as a competing brand for shelf space at independent skate shops.
• Antihero Skateboards: Independent skateboard brand with a strong artistic identity and core skate-shop distribution. Comparable as a competing independent brand targeting similar core-skateboarder customers.
• Welcome Skateboards: Independent skateboard deck brand with artist-driven graphics and a similar DTC-plus-distributor model. Most directly comparable to Meow as another independent, artistically positioned skate deck company competing for the same cultural space.
• Girl Skateboards: Iconic independent skateboard brand with strong cultural identity and artist-designed graphics, founded by Mike Ternasky. Comparable in independent positioning, premium deck construction, and brand-led market approach.
• Krooked Skateboards: Artist-driven independent skateboard brand founded by Mark Gonzales with original graphics and limited distribution model. Comparable in artist-collaboration-driven product development and independent brand positioning.

Broad incumbents

• Element Skateboards: Major global skateboard brand owned by Boardriders, with broad product portfolio including decks, apparel, and footwear. Comparable as a larger incumbent in the same category with much greater marketing and distribution resources.
• Flip Skateboards: Established skateboard brand with global distribution and a strong team, owned by Boardriders. Comparable as a competing deck brand in the broader skateboard market with greater resources.
• Plan B Skateboards: Established skateboard brand with a deep team roster and broad product range. Comparable as a larger incumbent in skateboard decks, though with substantially more scale and capital.

Emerging players

• Braille Skateboarding: Skateboarding media and education brand with strong YouTube presence and beginner-focused content, also selling completes and apparel. Comparable as a skateboarding brand targeting beginners and youth, with a different primary business model (content-first).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/meowskateboards
• Facebookfacebook.com/meowskateboards
• Instagraminstagram.com/meowskateboards
• Xx.com/MeowSkateboards
• LinkedInlinkedin.com/company/meow-skateboards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meow Skateboards