Diario AS
Diario AS is a Spanish, digital-first sports news publisher (AS.com) covering football, basketball, NFL, NBA, MLB, tennis, and motorsports across seven regional editions in Spain, the USA, Mexico, Chile, Colombia, and Latin America, monetized through digital advertising and affiliate partnerships.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Diario AS firmographics
Firmographics- Name
- Diario AS
- Legal name
- DIARIO AS, S.L.
- Website
- https://as.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Diario AS is a Spanish, digital-first sports news publisher (AS.com) covering football, basketball, NFL, NBA, MLB, tennis, and motorsports across seven regional editions in Spain, the USA, Mexico, Chile, Colombia, and Latin America, monetized through digital advertising and affiliate partnerships.
- Ownership category
- akta.pro rank
Diario AS industry classification
Industry- Product category
- Digital Sports Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industries
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where Diario AS is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Diario AS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Advertising: The site monetizes through third-party advertising placements, including display ads, sponsored content, and affiliate product recommendations (e.g., Amazon, DAZN). The Aviso Legal explicitly notes that third parties may advertise products or services through the website.
Distribution channels1 record
Marketing channels12 records
Diario AS product offering
Product offeringCore offering
Diario AS operates a digital sports newspaper platform delivering real-time sports journalism, live scores, match analysis, video highlights, and editorial coverage across football, basketball, NFL, NBA, MLB, tennis, motorsports, and cycling. The company distributes this content through AS.com and multiple regional editions (Spain, USA English, US Latino, Mexico, Chile, Colombia, and America), supplemented by sub-brands such as MeriStation (gaming/entertainment) and LOS40 USA (music), and supported by live scores, visual storytelling, and newsletter products.
Product overview
Diario AS operates as a multi-platform sports and entertainment media company with AS.com as its core news portal. The main site provides comprehensive sports journalism across soccer (LaLiga, Premier League, World Cup 2026), NFL, NBA, MLB, tennis, and motorsports, featuring live scores and breaking news. Supporting the core product are specialized verticals including MeriStation (gaming and entertainment), Stories (visual storytelling), Videos (multimedia content), and Resultados (live scores platform). Regional variants include AS USA (English-language US-focused edition) and LOS40 USA (music/entertainment for US Latino audiences), while the Ciencia y Salud section extends coverage into science journalism. The portfolio also includes a games feature and podcast content.
Differentiator
Problem solved
Functional benefit
Brands
- MeriStation: Video game, movie and series news section of AS.com
- Los40
Products and services
- AS.com Main Site
Companies that use Diario AS
Customer profileSegments1 record
Ideal customer profiles2 records
Diario AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diario AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DAZNminorDAZN is referenced as a broadcasting partner on the AS.com World Cup 2026 coverage pages, where match listings show DAZN as the broadcaster for certain World Cup 2026 matches (e.g., Germany vs Paraguay, Brazil vs Japan). AS.com functions as a media partner and promotional platform for DAZN's sports streaming coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Diario AS competitors and assessment
Company assessmentDirect peers
- Marca: Spain's flagship daily sports newspaper and the dominant direct competitor to Diario AS in the Spanish sports media market, covering football (especially LaLiga, Champions League, Real Madrid, Atlético) and broader sports with parallel regional and digital editions.
- Mundo Deportivo: Barcelona-based Spanish daily sports newspaper and direct rival to Diario AS, with strong football (especially FC Barcelona) coverage and a similar digital news + multimedia + live scores product structure.
- Sport (Diario Sport): Catalan sports daily and another major Spanish-language sports newspaper competitor to AS, sharing the digital sports publishing model with regional editorial focus and live scores coverage.
- Bleacher Report: Digital-first, mobile-first sports media publisher that pioneered the youth-oriented, short-form sports content model that AS.com is now replicating across social platforms like TikTok and Instagram.
- The Athletic: Subscription-supported digital sports journalism company (acquired by The New York Times), comparable to Diario AS as a digital-native sports publisher competing for premium sports audience attention, though differentiated by its subscription model.
- Goal.com: Global football-focused digital media platform with multi-language editions, comparable to AS.com in football-centric coverage, live scores, and international/localized editorial strategy across Latin America and beyond.
Regional players
- Olé: Argentina's leading sports newspaper and a comparable Spanish-language sports daily, useful as a peer for understanding Latin American sports media dynamics that AS.com targets through its Chile/Colombia/Latin America editions.
- L'Équipe: France's flagship daily sports newspaper — the closest structural analogue to Diario AS in another major European football market, providing a useful peer reference for digital sports publishing economics and content strategy.
Broad incumbents
- ESPN Digital: Global sports media powerhouse with comprehensive Spanish-language coverage via ESPN Deportes, comparable to Diario AS in sports content breadth but with substantially larger scale, original video production, and rights portfolio.
Others
- DAZN: Global sports streaming platform that is both a distribution partner (cited as AS.com World Cup 2026 broadcaster) and an adjacent player in the sports media value chain; comparable as a digital sports audience monetization platform but with different core business (live streaming vs. editorial publishing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diario AS social profiles
Digital presenceDiario AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diario AS leadership team
Management profileNumber of profiles
Profiles1 record
Diario AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diario AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diario AS
What does Diario AS do?
Diario AS operates a digital sports newspaper platform delivering real-time sports journalism, live scores, match analysis, video highlights, and editorial coverage across football, basketball, NFL, NBA, MLB, tennis, motorsports, and cycling. The company distributes this content through AS.com and multiple regional editions (Spain, USA English, US Latino, Mexico, Chile, Colombia, and America), supplemented by sub-brands such as MeriStation (gaming/entertainment) and LOS40 USA (music), and supported by live scores, visual storytelling, and newsletter products.
Is Diario AS a public or private company?
Diario AS is a private company. It is classified as corporate owned and is currently operating.
When was Diario AS founded?
Diario AS was founded in 2008. It employs 51 to 100 people.
Where is Diario AS based?
Diario AS is headquartered in Madrid, Spain, in the Europe region.
How does Diario AS make money?
One revenue line is on record: digital Advertising.
Who are Diario AS's main competitors?
Direct peers on record are Marca, Mundo Deportivo, Sport (Diario Sport), Bleacher Report, The Athletic and Goal.com. Regional players are Olé and L'Équipe. ESPN Digital is listed as a broad incumbent. DAZN is listed as an others.
Does Diario AS have an API?
No public API is recorded for Diario AS.
What industry is Diario AS in?
Diario AS's product category is Digital Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 5131.