Diario AS

Digital Sports Mediaas.com

Diario AS is a Spanish, digital-first sports news publisher (AS.com) covering football, basketball, NFL, NBA, MLB, tennis, and motorsports across seven regional editions in Spain, the USA, Mexico, Chile, Colombia, and Latin America, monetized through digital advertising and affiliate partnerships.

Company typePrivate
Founded2008
HeadquartersMadrid, Spain
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

Diario AS firmographics

Firmographics

Name: Diario AS
Legal name: DIARIO AS, S.L.
Website: https://as.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 51–100 employees
Short description: Diario AS is a Spanish, digital-first sports news publisher (AS.com) covering football, basketball, NFL, NBA, MLB, tennis, and motorsports across seven regional editions in Spain, the USA, Mexico, Chile, Colombia, and Latin America, monetized through digital advertising and affiliate partnerships.
Ownership category
akta.pro rank

Diario AS industry classification

Industry

Product category: Digital Sports Media
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
akta.pro primary industry: Sports & Recreation Magazines (MPAJAEAJ)
akta.pro secondary industries: Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

Digital sports journalism
Sports news website
Live score tracking
Multimedia sports content
Spanish-language sports media

Where Diario AS is headquartered

Location

Headquarters

HQ city: Madrid
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

Diario AS business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Digital Advertising: The site monetizes through third-party advertising placements, including display ads, sponsored content, and affiliate product recommendations (e.g., Amazon, DAZN). The Aviso Legal explicitly notes that third parties may advertise products or services through the website.

Distribution channels1 record

Marketing channels12 records

Diario AS product offering

Product offering

Core offering

Diario AS operates a digital sports newspaper platform delivering real-time sports journalism, live scores, match analysis, video highlights, and editorial coverage across football, basketball, NFL, NBA, MLB, tennis, motorsports, and cycling. The company distributes this content through AS.com and multiple regional editions (Spain, USA English, US Latino, Mexico, Chile, Colombia, and America), supplemented by sub-brands such as MeriStation (gaming/entertainment) and LOS40 USA (music), and supported by live scores, visual storytelling, and newsletter products.

Product overview

Diario AS operates as a multi-platform sports and entertainment media company with AS.com as its core news portal. The main site provides comprehensive sports journalism across soccer (LaLiga, Premier League, World Cup 2026), NFL, NBA, MLB, tennis, and motorsports, featuring live scores and breaking news. Supporting the core product are specialized verticals including MeriStation (gaming and entertainment), Stories (visual storytelling), Videos (multimedia content), and Resultados (live scores platform). Regional variants include AS USA (English-language US-focused edition) and LOS40 USA (music/entertainment for US Latino audiences), while the Ciencia y Salud section extends coverage into science journalism. The portfolio also includes a games feature and podcast content.

Differentiator

Problem solved

Functional benefit

Brands

MeriStation: Video game, movie and series news section of AS.com
Los40

Products and services

AS.com Main Site

Companies that use Diario AS

Customer profile

Segments1 record

Ideal customer profiles2 records

Diario AS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Diario AS partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DAZNminorChannel Partner/ Reseller/ DistributorDAZN is referenced as a broadcasting partner on the AS.com World Cup 2026 coverage pages, where match listings show DAZN as the broadcaster for certain World Cup 2026 matches (e.g., Germany vs Paraguay, Brazil vs Japan). AS.com functions as a media partner and promotional platform for DAZN's sports streaming coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Diario AS competitors and assessment

Company assessment

Direct peers

Marca: Spain's flagship daily sports newspaper and the dominant direct competitor to Diario AS in the Spanish sports media market, covering football (especially LaLiga, Champions League, Real Madrid, Atlético) and broader sports with parallel regional and digital editions.
Mundo Deportivo: Barcelona-based Spanish daily sports newspaper and direct rival to Diario AS, with strong football (especially FC Barcelona) coverage and a similar digital news + multimedia + live scores product structure.
Sport (Diario Sport): Catalan sports daily and another major Spanish-language sports newspaper competitor to AS, sharing the digital sports publishing model with regional editorial focus and live scores coverage.
Bleacher Report: Digital-first, mobile-first sports media publisher that pioneered the youth-oriented, short-form sports content model that AS.com is now replicating across social platforms like TikTok and Instagram.
The Athletic: Subscription-supported digital sports journalism company (acquired by The New York Times), comparable to Diario AS as a digital-native sports publisher competing for premium sports audience attention, though differentiated by its subscription model.
Goal.com: Global football-focused digital media platform with multi-language editions, comparable to AS.com in football-centric coverage, live scores, and international/localized editorial strategy across Latin America and beyond.

Regional players

Olé: Argentina's leading sports newspaper and a comparable Spanish-language sports daily, useful as a peer for understanding Latin American sports media dynamics that AS.com targets through its Chile/Colombia/Latin America editions.
L'Équipe: France's flagship daily sports newspaper — the closest structural analogue to Diario AS in another major European football market, providing a useful peer reference for digital sports publishing economics and content strategy.

Broad incumbents

ESPN Digital: Global sports media powerhouse with comprehensive Spanish-language coverage via ESPN Deportes, comparable to Diario AS in sports content breadth but with substantially larger scale, original video production, and rights portfolio.

Others

DAZN: Global sports streaming platform that is both a distribution partner (cited as AS.com World Cup 2026 broadcaster) and an adjacent player in the sports media value chain; comparable as a digital sports audience monetization platform but with different core business (live streaming vs. editorial publishing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Diario AS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Diario AS leadership team

Management profile

Number of profiles

Profiles1 record

Diario AS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Diario AS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diario AS

What does Diario AS do?

Is Diario AS a public or private company?

Diario AS is a private company. It is classified as corporate owned and is currently operating.

When was Diario AS founded?

Diario AS was founded in 2008. It employs 51 to 100 people.

Where is Diario AS based?

Diario AS is headquartered in Madrid, Spain, in the Europe region.

How does Diario AS make money?

One revenue line is on record: digital Advertising.

Who are Diario AS's main competitors?

Direct peers on record are Marca, Mundo Deportivo, Sport (Diario Sport), Bleacher Report, The Athletic and Goal.com. Regional players are Olé and L'Équipe. ESPN Digital is listed as a broad incumbent. DAZN is listed as an others.

Does Diario AS have an API?

No public API is recorded for Diario AS.

What industry is Diario AS in?

Diario AS's product category is Digital Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 5131.