St. Louis Ambush

What St. Louis Ambush does

St. Louis Ambush is a privately held professional indoor soccer franchise competing in the Major Arena Soccer League (MASL), playing home games at Family Arena in St. Charles, Missouri. The organization was founded around 2013-2014 and operates a dual-entity structure: the professional MASL indoor team and FC Ambush, a wholly-owned pre-professional outdoor soccer program competing in USL League Two at Missouri Baptist University's Spartan Field. The franchise is co-owned by Jeff Locker and Shelly Clark (CEO), with a headcount of 11-50 employees.

The business model is diversified across live event ticketing, experiential add-ons, youth development, sponsorships, and merchandise. Revenue streams include single-game tickets, season tickets (full, half, and 3-game packages), group tickets (10+ attendees), premium suite rentals, birthday experience packages ($75-$875), youth summer camps and gameday clinics, USL League Two tryout fees ($50-$60), corporate sponsorships, and merchandise sales. The team uses Hometown Ticketing as its digital ticketing platform, with group bookings handled through a dedicated phone-based sales channel and direct email contact. Marketing is primarily organic social (X, Facebook, Instagram, YouTube, TikTok, MASL TV) supplemented by email newsletter and website content.

The organization serves three primary customer segments: local St. Louis-area families seeking family entertainment and youth sports engagement; corporate groups seeking team-building, client entertainment, and event hosting options; and aspiring youth/amateur soccer players seeking competitive development pathways through FC Ambush youth club, camps, clinics, and 3v3 programs. Core "products" are live event experiences (games, halftime mini-games, Benchwarmers, High-Five Line, Walk of Champions), with the on-field MASL product and FC Ambush youth pipeline as the principal offerings.

Name

St. Louis Ambush

Legal name

St. Louis Ambush

Website

https://stlambush.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Louis Ambush is a privately held professional indoor soccer franchise competing in the Major Arena Soccer League (MASL), playing home games at Family Arena in St. Charles, Missouri. The organization operates the professional MASL team alongside FC Ambush, a pre-professional USL League Two outdoor program and youth development club serving St. Louis families, corporate groups, and youth players.

Ownership category

akta.pro rank

Product category

Professional Indoor Soccer Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Indoor soccer team
• Arena soccer league
• Professional sports entertainment
• Youth soccer development
• Soccer camps and clinics

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

St. Louis Ambush operates a professional indoor soccer franchise in the Major Arena Soccer League (MASL), playing home games at Family Arena in St. Charles, Missouri. The organization sells game tickets (single game, season, half-season, 3-game packages, group tickets, and suite rentals) and a range of in-arena experiences such as Birthday Packages, Benchwarmers, Halftime Mini Game, High-Five Line, Walk of Champions, Performance Groups, and Pre-game Scrimmage. It also runs FC Ambush, a USL League Two pre-professional program, complemented by youth offerings including the Kids Club, gameday clinics, summer camps, the 3v3 Turkey Bowl, and open tryouts.

Product overview

St. Louis Ambush operates as a dual-entity sports organization consisting of a professional Major Arena Soccer League (MASL) indoor soccer team playing at Family Arena, and FC Ambush, a youth soccer program competing in USL League Two with home games at Missouri Baptist University's Spartan Field. The product portfolio centers on live sports entertainment experiences, with the MASL team and FC Ambush as the core offerings. Supporting these are ticket products across multiple tiers (single game, season, group, suites) and experiential add-ons including Birthday Packages, Benchwarmers Experience, Halftime Mini Games, High-Five Line, and Walk of Champions. Youth development extends through Kids Club, Gameday Clinics, Summer Camps, and 3v3 Turkey Bowl tournaments. Game Notes provide detailed statistical programs for each professional game.

Differentiator

Problem solved

Functional benefit

Brands

• FC Ambush: Pre-professional outdoor soccer team competing in USL League Two, serving as the youth development arm of the St. Louis Ambush organization.

Products and services

• St. Louis Ambush MASL Professional Indoor Soccer Team Professional indoor soccer franchise competing in the Major Arena Soccer League (MASL), playing home games at Family Arena in St. Charles, Missouri. The franchise is the core competitive and entertainment offering of the organization.
• FC Ambush USL League Two Soccer Program Pre-professional outdoor soccer team and youth development program operating under the St. Louis Ambush brand, competing in USL League Two with home games at Missouri Baptist University's Spartan Field. Includes competitive teams, camps, clinics, and 3v3 programs as the development arm of the organization.
• MASL Game Tickets (Single Game, Season, Half Season, 3-Game, Group) Tiered ticket products for St. Louis Ambush MASL home games at Family Arena, including single game tickets, full and half season ticket packages, a 3-game mini-plan, and bulk group tickets for 10+ attendees, with reserved/premium season options and playoff priority for full-season holders.
• Family Arena Suite Rentals Premium suite rentals at Family Arena for private group viewing of St. Louis Ambush MASL home games, available for corporate events, group outings, and special occasions such as birthday celebrations.
• FC Ambush Game Tickets Single game, season, and group ticket packages for FC Ambush USL League Two matches at Missouri Baptist University's Spartan Field, with general admission and reserved/premium season tier options.
• Birthday Packages Birthday celebration packages at St. Louis Ambush home games, including a $75 Birthday Experience add-on (birthday gift for the celebrant, video board shoutout, High 5 Line participation) and an $875 Birthday Suite Package (12 tickets, 3 parking passes, food, beverages, cookies, and a mascot visit).
• Benchwarmers Experience Group experience for up to 30 participants to sit on the St. Louis Ambush bench during pre-game warmups and observe team preparations, available as an optional $100 upgrade subject to availability.
• Halftime Mini Game Youth or community teams play a 7-10 minute mini-game on the same field as the professional team during halftime entertainment at St. Louis Ambush home matches.
• High-Five Line Group participants high-five or fist-bump St. Louis Ambush players during player introductions and remain on the field for the National Anthem, included as part of Birthday Packages and available as a group experience.
• Walk of Champions Group on-field walkthrough experience for participants at St. Louis Ambush home games, allowing groups to be introduced onto the field in a stadium-style player walk.
• Performance Groups In-arena performance opportunities for dance, cheer, and community groups to perform during St. Louis Ambush home games.
• Pre-game Scrimmage Pre-game scrimmage opportunity allowing youth or community teams to play on the Family Arena field prior to St. Louis Ambush MASL matches.
• Kids Club (Presented by Alliance Credit Union) Youth fan club presented by Alliance Credit Union offering exclusive experiences and giveaways for young St. Louis Ambush fans throughout the season.
• Ambush Soccer Camps and Gameday Clinics Multi-day summer soccer training camps and gameday skills clinics operated by St. Louis Ambush for youth players, including 2025-2026 Ambush Gameday Clinics and the Ambush Summer Camp Schedule.
• 3v3 Turkey Bowl Tournament Tournament-style 3v3 soccer event typically held around Thanksgiving for youth and community teams, organized by St. Louis Ambush.
• FC Ambush USL League Two Open Tryouts Open tryouts for the FC Ambush USL League Two pre-professional team, held as paid registration events (2025: $50; 2026: $60, walkups welcome non-refundable) at venues including Missouri Baptist University Spartan Field and Sport 360 Soccer Zone in St. Charles, Missouri.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Baltimore Blast: Long-standing MASL indoor soccer franchise and one of the league's flagship teams, directly comparable in league, sport format, and arena-based operating model to St. Louis Ambush.
• Kansas City Comets: MASL franchise in nearby Kansas City, directly comparable as a regional indoor soccer competitor for ticket buyers, sponsors, and youth soccer talent in the Midwest corridor.
• San Diego Sockers: Historic MASL franchise on the West Coast, comparable as a multi-title-winning indoor soccer operator with similar ticket, group, and sponsorship revenue motions.
• Tacoma Stars: MASL indoor soccer franchise in the Pacific Northwest, comparable in team size, arena economics, and reliance on group ticketing and youth engagement to drive revenue.
• Milwaukee Wave: Long-tenured MASL indoor soccer team in the upper Midwest, directly comparable in market size, fan base profile, and the need to differentiate from outdoor soccer options.
• Utica City FC: MASL indoor soccer franchise in New York state, comparable as a smaller-market MASL operator running ticket packages, group sales, and community-facing youth programs.
• Empire Strykers: MASL indoor soccer franchise in the Empire/New York region, comparable in operating model and reliance on arena-based ticket, suite, and sponsorship revenue.

Broad incumbents

• St. Louis CITY SC: MLS expansion club based in St. Louis; a much larger broad incumbent in the same metro that competes with St. Louis Ambush for soccer fans, corporate sponsors, and youth participation.

Regional players

• Lou Fusz Athletic: Large St. Louis-area youth soccer club; comparable to FC Ambush's youth development arm and a regional competitor for youth players, camps, and clinics in the same metro.
• Springfield Demize: Missouri-based pre-professional and youth soccer program (USL League Two adjacent); comparable to FC Ambush as a regional player in the same Missouri soccer development ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stlouisambush
• YouTubeyoutube.com/user/StLouisAmbush
• Facebookfacebook.com/stlouisambush
• Instagraminstagram.com/stlouisambush
• TikToktiktok.com/@stlouisambush
• LinkedInlinkedin.com/company/st.-louis-ambush

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Ambush