What Milwaukee Wave does

The Milwaukee Wave is a professional indoor soccer franchise founded in 1984 and operated as a subsidiary of ROC Ventures, LLC, a Wisconsin-based sports and entertainment holding company. The team competes in the Major Arena Soccer League (MASL) and is a seven-time Ron Newman Cup champion, making it the most decorated franchise in the league. Home games are played at the UW-Milwaukee Panther Arena in downtown Milwaukee, with a 12-game regular home season. The franchise generates revenue across five streams: ticket sales (Full Season 12-game, Half Season 6-game, 3-Game Plan packages, and single-game tickets via Ticketmaster), corporate sponsorships (headlined by Midwest Orthopedic Specialty Hospital as Title Partner, plus dasherboard, arena digital banner, and video board advertising), merchandise sold through the team store and online pop-up shop, youth soccer camps across 13+ southeastern Wisconsin locations, and group/corporate outing packages.

The franchise serves four primary customer segments: families seeking affordable entertainment (the largest segment), youth sports organizations (through camps, school day games, and the SC Wave youth development subsidiary), corporate groups (for events, team building, and sponsorships), and nonprofit organizations (through the Non-Profit of the Game program). Go-to-market is direct-to-consumer across multiple channels — the team website, social media (Facebook, Instagram, Twitter/X, YouTube, TikTok, Twitch), email/SMS marketing, community partnerships, and in-game promotions. Leadership is headed by Shan Amini (President) and Marcio Leite (Head Coach), with the team reaching the 2025-26 MASL Ron Newman Cup Finals against the San Diego Sockers — its first Finals appearance in seven seasons.

Name

Milwaukee Wave

Legal name

ROC Ventures, LLC

Website

https://milwaukeewave.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Milwaukee Wave is a seven-time MASL champion professional indoor soccer franchise founded in 1984, operating as a subsidiary of ROC Ventures. It serves Milwaukee-area families, corporate groups, youth sports organizations, and nonprofits through ticket sales, sponsorships, youth camps, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional indoor soccer
• Live sports entertainment
• Season ticket packages
• Youth soccer camps
• Corporate sponsorships

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from single game tickets, season ticket packages (Full Season 12 games, Half Season 6 games, 3-Game Plan), and group outings sold through Ticketmaster and direct sales channels.
2. Sponsorship and Branding: Revenue from corporate sponsors through dasherboard signage, arena digital banners, video board advertising, in-game promotions, presenting partner games, and live marketing activations at home games.
3. Season Ticket Holder Discounts: Season ticket holders receive 20% discount (Full Season) and 10% discount (Half Season) at team store, plus complimentary gifts valued at over $100 included with packages.
4. Merchandise Sales: Revenue from team merchandise sold at UW-Milwaukee Panther Arena team store and online pop-up shop.
5. Youth Camps: Revenue from Game Day Camps ($85), Summer Camps (Mini Kickers $350, Half Day $350, Full Day $405, Goalkeeper Camp $350) held across southeastern Wisconsin locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Milwaukee Wave is a professional indoor soccer franchise that operates home games at UW-Milwaukee Panther Arena in the Major Arena Soccer League (MASL). Core revenue comes from single-game and season ticket sales (Full Season 12 games, Half Season 6 games, 3-Game Plans), supplemented by corporate sponsorship packages (dasherboards, video board ads, presenting partner integrations), team merchandise, youth soccer camps, and community programs such as the Non-Profit of the Game.

Product overview

The Milwaukee Wave is a professional indoor soccer team offering a unified entertainment experience centered around live game events at UW-Milwaukee Panther Arena. The core product is game attendance across multiple ticketing tiers: Full Season (12 games), Half Season (6 games), and 3-Game Plan packages, plus single-game tickets sold through Ticketmaster. The offering extends through add-on modules including group outings, birthday parties, school day games with STEM education components, youth soccer camps (Game Day Camp and Summer Camps), team tryouts, corporate sponsorship packages, and community programs like Non-Profit of the Game. The company is a subsidiary of ROC Ventures and competes in the Major Arena Soccer League (MASL) as a seven-time league champion.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Season Ticket Package (12-Game Plan) Full-season ticket package offering access to all 12 home games with benefits including team store discounts (20% off), ticket exchange program, and invitation to Meet the Team party.
• Half Season Ticket Package (6-Game Plan) Half-season ticket package offering access to 6 selected home games with benefits including team store discounts (10% off) and ticket exchange program.
• 3-Game Plan Flexible 3-game ticket package allowing fans to attend 3 selected home games with ticket exchange program benefits.
• Single Game Tickets Individual game tickets for single home matches, available through Ticketmaster with additional service and processing fees.
• Group Outings Group ticket packages for teams, organizations, and gatherings with dedicated seating and group sales support.
• Birthday Parties Special birthday celebration packages at Milwaukee Wave games with on-field recognition and group accommodations.
• School Day Game Educational field trip experience combining STEM curriculum with live soccer games, featuring a STEM educational booklet connecting science to soccer.
• MKE Wave Game Day Camp Youth soccer instruction camps (ages 8-13) led by Milwaukee Wave professional players including Breno Oliveira, held on game days with two hours of training and a game ticket.
• Summer Soccer Camps Youth summer soccer camps across southeastern Wisconsin locations offering Mini-Kickers (ages 4-6), Half-Day (ages 7-14), Full-Day (ages 6-14), and Goalkeeper camps with professional player instruction.
• Team Combine/Tryouts Professional player tryouts for aspiring athletes to join the Milwaukee Wave roster, held at Uihlein Soccer Park.
• Sponsorship Packages Corporate sponsorship opportunities including dasherboard signage, arena digital banners, video board advertising, fan promotions, and presenting partner integrations.
• Non-Profit of the Game Program Community program spotlighting local nonprofits at home games to help fundraise and increase awareness for community causes.
• Partner Promotions Game-day promotions featuring partner offers including hotel stays, Chick-fil-A packages, Community Heroes recognition, and Wisconsin Lottery activities.
• Ticket Certificate Redemption Online redemption system for ticket certificates toward 2025-26 season games, requiring 3-day advance submission.

Quantifiable outcome

• 7 league championships (Ron Newman Cup)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered title partner, core and minor.

• Midwest Orthopedic Specialty Hospital (MOSH)title partnerStrategic or Co-development PartnerOfficial Healthcare Provider and Official Sports Medicine and Athletic Training Partner of the Milwaukee Wave. MOSH team provides sports medicine services, pre-game injury reports, and player athletic training at MOSH Performance and Wellness Village. Logo appears on player and replica jerseys, field dasherboards, and Halftime Coach's Corner Interviews.
• Educators Credit UnioncoreGTM or Marketing PartnerProud partner offering exclusive Milwaukee Wave debit card. Supports Community Heroes program recognizing individuals providing exemplary community service at each home game during 2025-26 season. In business since 1937 with 23 branch locations in southeastern Wisconsin.
• Wisconsin Athletic Club (WAC)coreGTM or Marketing PartnerLargest privately owned health and fitness club in Wisconsin with 8 locations across greater Milwaukee area. Founded in 1976, providing fitness equipment, group classes, aquatics, court sports, and personal training.
• ROC VenturescoreStrategic or Co-development PartnerParent company of the Milwaukee Wave. ROC Ventures operates multiple sports and entertainment venues including Ballpark Commons and The Rock Sports Complex. Intern program connects Wave opportunities with broader ROC operations.
• Chick-fil-A GlendaleminorGTM or Marketing PartnerFriends and Family Deal partner: $82 package including 4 tickets, 4 Chick-fil-A sandwiches, and 4 Wave beanies ($232 value).
• Ambassador HotelminorGTM or Marketing PartnerHotel partner offering one-night suite stay giveaways at each home game including gift card to Gin Rickey, 2 tickets, and soccer ball.
• Rocky Rococo'sminorGTM or Marketing PartnerOfficial pizza provider for Milwaukee Wave Summer Soccer Camps. Ticket stub special: complimentary order of Rocky's Famous Italian Breadsticks with any purchase.
• Wisconsin LotteryminorGTM or Marketing PartnerWisconsin Lottery Match 3 Game at select games during 2025-26 season. Virtual scratch-off game on scoreboard with prize packs for winners.
• Wisconsin VisionminorGTM or Marketing PartnerOfficial Eyewear Partner providing Wisconsin Vision Instant Replay camera for goal, save, and play replays shown on video board during home games.
• MASLtvcoreChannel Partner/ Reseller/ DistributorBroadcast partner for MASL games. Games available on YouTube MASLtv channel with replays available 24 hours after CBS Sports telecasts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Utica City FC: MASL franchise comparable in size and operational scope, with shared league economics, arena venue configuration, and community-driven marketing approach.
• Empire State Greasers: Newer MASL franchise operating in the same league with comparable ticketing, sponsorship, and single-venue arena business model.
• Empire Strykers: Competitive MASL team operating with similar team roster composition, regional sponsor base, and ticketed indoor soccer entertainment product.
• Ontario Fury: MASL team operating in the same indoor soccer league with parallel ticketing tiers, season packages, and venue-based entertainment model.
• St. Louis Ambush: Direct MASL peer competing in the same league with similar arena-based operations, sponsorship packages, and youth camps offering.
• Tacoma Stars: Long-running MASL franchise with comparable arena infrastructure, multi-tier ticket packages, and youth development programs.
• Kansas City Comets: MASL franchise with comparable Midwest sports market dynamics, mission-driven family entertainment positioning, and ticketing/camp revenue model.
• Baltimore Blast: Historic MASL team that the Milwaukee Wave defeated in the 2025-26 semifinals. Operates with the same indoor soccer franchise model, season ticketing, group sales, and community programming approach.
• San Diego Sockers: Direct MASL rival currently facing the Milwaukee Wave in the 2025-26 Ron Newman Cup Finals. Long-tenured indoor soccer franchise with similar multi-revenue stream model (tickets, sponsorships, camps, merchandise) and comparable operational scale.
• Dallas Sidekicks: Iconic indoor soccer brand in the same MASL league, offering similar season ticket structures, sponsorship inventory, and game-day fan experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/milwaukeewave
• YouTubeyoutube.com/c/milwaukeewavesoccer
• Facebookfacebook.com/MilwaukeeWaveSoccer
• Instagraminstagram.com/milwaukeewave
• TikToktiktok.com/@milwaukeewavesoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Wave