Flamenco Vivo Carlota Santana

What Flamenco Vivo Carlota Santana does

Flamenco Vivo Carlota Santana is a 501(c)(3) nonprofit performing arts organization founded in 1983 by Carlota Santana and Roberto Lorca, headquartered in New York City with a second operational base in Durham, North Carolina. The organization presents flamenco and Spanish dance performances, runs artist development programming for emerging flamenco talent, and delivers K-12 arts education in public schools. Its work is structured around three program pillars: Experiencias (performances and events, including the annual Tablao Flamenco season), Evolución (artist development, including the AiRE program, Developing Artists cohorts, and the Flamenco Certamen USA competition), and Comunidad (K-12 education, including a partnership with the New York City Department of Education).

The organization operates a touring model alongside its home programming, with a historical footprint of 73 venues across 27 states, and reaches an estimated 30,000 to 40,000 people annually. Its underlying operational technology is conventional nonprofit SaaS: Shopify for ticketing/e-commerce, Salesforce for CRM, and Google Analytics for web measurement. There is no evidence of proprietary AI, ML, or platform technology; the production model is fundamentally live performance and in-person instruction.

The revenue model is a typical performing arts nonprofit blend of earned and contributed income: ticket sales and subscriptions across price points from roughly $20/month to $2,225/year, tuition and fees from K-12 education contracts (including NYC DOE), foundation and government grants, individual and corporate donations, and historically studio rental income (divested as of May 28, 2026). Customer and funder relationships span individual ticket-buyers, schools, foundations, government arts funders, and corporate sponsors — a diversified base anchored by long-tenured institutional partnerships.

Name

Flamenco Vivo Carlota Santana

Legal name

Spanish Dance Arts Company, Inc.

Website

https://flamenco-vivo.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Flamenco Vivo Carlota Santana is a 501(c)(3) nonprofit founded in 1983 that presents flamenco performances, develops emerging flamenco artists, and delivers K-12 arts education in NYC and North Carolina public schools, serving 30,000–40,000 people annually across 27 states.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Flamenco dance performances
• Arts education programs
• Performing arts company
• Spanish dance instruction
• Artist development residencies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Performance and Event Tickets: Revenue from ticket sales for company performances at major NYC venues (Joyce Theater, BAM), tablao shows, and special events.
2. NYC Flamenco Pass Membership: Monthly subscription membership ($20 single, $30 double) providing all-access pass to monthly flamenco events, supporting the art form and offering priority seating and experiences.
3. Arts Education Programs: In-school residencies, lecture demonstrations, and teaching artist programs for K-12 students, funded by NYC Department of Education, NC Arts Council grants, and school district budgets. Serves over 20,000 students annually.
4. Artist Development Programs: Revenue from paid programs including Developing Artists ($2,250/year or $900/trimester), Cuadro intensives ($750), and Flamenco Certamen USA competition fees ($200-$500).
5. Studio Rentals: Revenue from renting studio space to external dance artists, instructors, and companies. Note: studios closed May 28, 2026 and company is seeking new space.
6. Donations and Grants: Tax-deductible donations from individuals and institutional supporters (foundations, government agencies, corporations). Registered 501(c)(3) nonprofit under legal name Spanish Dance Arts Company (EIN 13-3286419).
7. Touring and Booking Fees: Revenue from touring productions including QUINTO ELEMENTO and Tablao Flamenco at theaters and venues across the US. Managed through tour booking contact Cathy Pruzan at Pruzan Dance Arts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Flamenco Vivo Carlota Santana is a non-profit performing arts organization that produces and presents live flamenco and Spanish dance performances at major venues and through nationwide touring. It operates a comprehensive portfolio of flamenco dance classes, artist development programs (Evolución), K-12 arts education residencies, and community engagement initiatives from bases in New York City and Durham, North Carolina. The organization reaches over 40,000 people annually through its performances, educational programs, and artist training initiatives.

Product overview

Flamenco Vivo Carlota Santana is a nonprofit performing arts organization founded in 1983 with home bases in New York City and Durham, NC. The company offers a multi-faceted portfolio spanning live performances and productions (Performances & Events, QUINTO ELEMENTO, Tablao Flamenco, 6Hilos), artist development programs under the Evolución framework (Flamenco Certamen USA competition, Artist in Residence Exchange/AiRE, Developing Artists Program, Cuadro Intensives), K-12 Arts Education Programs with educator resources, and the NYC Flamenco Pass subscription membership. Additional offerings include studio facilities, event series (Peña Flamenca NYC, Feria NYC, Encuentro Flamenco), and flamenco dance classes. The organization reaches 30,000-40,000 people annually through performances, education programs, and touring.

Differentiator

Problem solved

Functional benefit

Products and services

• Performances & Events Live flamenco performances ranging from evening-length commissions on major NYC stages to intimate traditional flamenco venues and family-friendly events. Includes annual home seasons in NYC and Durham, NC.
• NYC Flamenco Pass Monthly subscription membership providing all-access passes to flamenco experiences in NYC. Single pass at $20/month, double pass at $30/month. Includes free monthly events, priority seating, and support for flamenco in the USA.
• Flamenco Classes Dance classes from beginner to professional levels focusing on musicality, creativity, and cultural background of flamenco. Offered as class packages or drop-in options.
• Flamenco Certamen USA Annual national flamenco competition providing spotlight for emerging talent. Three categories (Estudio, Tablao, Escenario) with finalists receiving mentorship and competing for scholarships to study in Spain and cash prizes. The first competition of its kind in the US.
• Artist in Residence Exchange (AiRE) 3-month residency program for early career flamenco choreographers offering one-on-one coaching, 100 hours of free studio space, and culminating informal studio showing. Residents complete with resources to develop and produce their own work.
• Developing Artists Program Year-long virtual program for artists committed to artistic growth. Focus areas include flamenco technique, structure, professional best practices, and preparation for cuadro work and Certamen competition. Divided into trimesters with mentorship, masterclasses, and technique tutorials.
• Cuadro Intensives 3-day in-person intensive programs focused on building essential skills for working in a cuadro (traditional flamenco ensemble). Participants refine dances with live music studying compás, palmas, improvisation, and play. $750/intensive, limit of 15 dancers.
• K-12 Arts Education Programs In-school flamenco education programs including lecture demonstrations and teaching artist residencies. Programs align with BluePrint and Common Core Standards in Dance, ELA, Literacy, History, and Social Science. Services include programs for Multilingual Learners and Students with Disabilities.
• QUINTO ELEMENTO Evening-length production choreographed by Patricia Guerrero exploring the fifth element of earth (ether). Original score by Francis Gomez. Made possible by NEFA's National Dance Project with funding from Doris Duke and Mellon Foundations.
• Tablao Flamenco Intimate flamenco performance format featuring improvisational interplay between dancers, guitarist, and singer. Named after the wooden floor used by dancers, tablaos showcase flamenco at its rawest and most creative.
• Peña Flamenca NYC Casual NYC-take on traditional flamenco club with rotating experiences including flamenco jam sessions and living room style concerts. Family-friendly atmosphere.
• Feria NYC Annual spring celebration recreating Sevilla's famous festival with NYC flair. Family-friendly event featuring color, lights, and Spanish cultural celebration.
• Encuentro Flamenco Part-performance, part-conversation series bringing audiences closer to flamenco artists. Features intimate conversations and hands-on exploration with renowned flamenco artists. General admission typically $25-28.
• 6Hilos Virtual streaming production addressing living through the pandemic, paying homage to singers of the Golden Generation. Collaborative digital performance where individual artist threads are combined into a unified work. Concept and direction by Emilio Ochando.

Quantifiable outcome

• 40,000+ people served annually nationwide
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NY Public Library for the Performing Arts at Lincoln CentercoreStrategic or Co-development PartnerFive-month partnership on '100 Years of Flamenco in New York' exhibition at The Vincent Astor Gallery at Lincoln Center (2013), the first-ever curated museum exhibition on flamenco in the US. Flamenco Vivo co-curated with Ninotchka Bennahum and K. Meira Goldberg, providing documents, photographs, and objects from Carmen Amaya to José Greco. New York Times chief dance critic Alastair Macaulay reviewed the exhibit.
• Joyce TheatercoreStrategic or Co-development PartnerAnnual home season performances staged at the Joyce Theater in NYC, one of the company's primary performance venues.
• BAM (Brooklyn Academy of Music)coreStrategic or Co-development PartnerAnnual home season performances staged at BAM, one of the company's primary NYC performance venues.
• New York City Department of EducationcoreOthersApproved vendor relationship for K-12 arts education programs. Flamenco Vivo is listed under its legal name Spanish Dance Arts Company, Inc. in the NYC DOE vendor registry.
• Saratoga Performing Arts CentercoreStrategic or Co-development PartnerHost venue for the Flamenco Certamen USA week-long residency intensive for finalists (October 11-15, 2026), including housing, technique classes, mentor sessions, and rehearsals with musicians.
• Symphony Space / Leonard Nimoy Thalia TheatercoreStrategic or Co-development PartnerNYC venue hosting the annual Flamenco Certamen USA finals competition (Saturday, October 17, 2026).
• The Consulate General of Spain in New YorkminorStrategic or Co-development PartnerConsular institution providing support for Flamenco Vivo's mission to promote flamenco and Spanish culture in the US.
• New York State DanceForceminorStrategic or Co-development PartnerStatewide dance service organization providing support and resources. Hanaah Bates serves as a member of the New York State DanceForce.
• Duke University Dance DepartmentminorStrategic or Co-development PartnerAcademic partner for two flamenco symposia produced in collaboration with Duke's Dance Department (2012, 2015). Founder Carlota Santana serves on the Duke University faculty.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• National Dance Institute: National Dance Institute is a NYC-based nonprofit focused on in-school dance education for K-12 students, with similar arts education revenue streams and school-district relationships to Flamenco Vivo's Comunidad program, though it focuses on general dance rather than flamenco specifically.

Direct peers

• Pilobolus: Pilobolus is a US dance company with a similar combination of original commissioned work, intensive national touring, and education/outreach programs. Its small core company and reliance on touring and workshop revenue parallels Flamenco Vivo's operational structure.
• Mark Morris Dance Group: Mark Morris Dance Group is a US dance company with a strong education and community programming arm (Dance for PD, school programs), national touring, and a New York home season. Its mixed revenue model of performances, education, and donations is directly comparable to Flamenco Vivo's.
• Dance Theatre of Harlem: Dance Theatre of Harlem is a NYC-based nonprofit dance company combining professional performances, national touring, a school (DTH School), and community education programs. Its blended performance/education/community model is highly comparable to Flamenco Vivo's structure.
• Ballet Hispánico: Ballet Hispánico is a NYC-based Latin/Hispanic dance company that combines professional performances with a robust K-12 arts education program and community outreach — closely mirroring Flamenco Vivo's model of touring productions, school residencies, and artist training within the US Hispanic dance ecosystem.
• Luna Negra Dance Theater: Luna Negra is a US contemporary dance company with national touring, original commissions, and educational outreach. While contemporary-focused rather than flamenco, it shares Flamenco Vivo's nonprofit touring company structure and reliance on multiple revenue streams.

Broad incumbents

• Alvin Ailey American Dance Theater: Alvin Ailey is a much larger, broader-based modern dance company with national and international touring, an Ailey Extension education program, and school partnerships. It operates as a broader incumbent in the same US nonprofit dance company category as Flamenco Vivo, with overlapping education and touring mechanics.
• Martha Graham Dance Company: A legacy US modern dance company with a comparable nonprofit structure, commissioning of original works, school and community education programs, and national touring — making it a structural and operational comparable even though the dance style (modern vs. flamenco) differs.

Regional players

• Compañía Nacional de Danza (Spain): Spain's national dance company presents Spanish dance and contemporary works internationally, including in the US. It is a regional (Spanish) counterpart that shapes the talent pool and competitive context for US-based flamenco companies like Flamenco Vivo.

Others

• American Dance Festival: American Dance Festival is a presenting and educational organization for contemporary dance that operates festivals, residencies, and school programs. It is not a direct competitor but a peer in the US nonprofit dance ecosystem — sharing funder sources and education programming structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flamencovivo
• Instagraminstagram.com/flamencovivo
• Xx.com/flamencovivo
• LinkedInlinkedin.com/company/flamenco-vivo-carlota-santana

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flamenco Vivo Carlota Santana