What Ballet Hispanico does

Ballet Hispanico of New York is a nonprofit cultural organization founded in 1970 by Tina Ramirez and headquartered at 167 West 89th Street, New York, NY. It operates three integrated lines of activity: a professional dance company performing at prestige venues including New York City Center, Lincoln Center, and Jacob's Pillow, with over 100 commissioned works in repertory and a cumulative audience reach of more than 2 million; an NASD-accredited School of Dance delivering year-round programs from early childhood (Los Pasitos, ages 2-5) through pre-professional and professional study (La Academia, BH2, and the tuition-free Pa'lante Scholars program), plus summer, winter, junior, and adult offerings; and a Community Arts Partnerships arm delivering programs to schools, corporations, and community organizations, anchored by a multi-year partnership with JPMorganChase.

Revenue is generated across five streams: tuition and program fees (e.g., $1,315-$2,625 for intensives), performance ticket sales and group sales, corporate sponsorships and brand activations, individual giving plus foundation and government grants (Thompson Family Foundation, RBC Foundation USA, Miranda Family Fund, Steven & Alexandra Cohen Foundation, Jerome L. Greene Foundation, NY Community Trust Van Lier, NYC Department of Cultural Affairs, Bloomberg Philanthropies), and studio rentals at the Upper West Side facility. Eduardo Vilaro has served as Artistic Director since 2009 and CEO since 2015 — only the second leader in the organization's history — overseeing a roster of approximately 13 company dancers and a staff of roughly 101-250.

The organization's proprietary assets include its 100+ work repertory, the Instituto Coreográfico choreographic institute, and a talent pipeline that has placed alumni at Alvin Ailey, San Francisco Ballet, ABT II, Paul Taylor, Juilliard, and Fiorello H. LaGuardia. It has been recognized as one of America's Cultural Treasures by the Ford Foundation and operates a national touring program and audition tour across cities including Philadelphia, St. Louis, Denver, Durham, Pittsburgh, and Minneapolis.

Name

Ballet Hispanico

Legal name

Ballet Hispánico of New York

Website

https://ballethispanico.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Ballet Hispanico is a New York-based nonprofit founded in 1970, operating the nation's leading Hispanic/Latine professional dance company, an NASD-accredited school of dance serving ages 2 through pre-professional, community arts partnerships, and corporate engagement programs. It earns revenue through tuition, ticket and group sales, sponsorships, foundation grants, and studio rentals.

Ownership category

akta.pro rank

Product category

Performing Arts Education and Dance Company

NAICS

Dance Companies (711120), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Hispanic dance company
• Pre-professional dance training
• Cultural arts education
• Community dance programs
• Performing arts productions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dance Education/Tuition: Revenue from school year programs, summer intensives, winter programs, adult classes, and audition fees. Programs include Los Pasitos, Encuentros, La Academia, and various summer/winter intensives.
2. Performance Ticket Sales: Revenue from performances at venues including New York City Center, Lincoln Center, and touring performances. Gala performances and En Familia Matinee events generate ticket revenue.
3. Corporate Partnerships & Sponsorships: Corporate sponsorships, brand activations, Hispanic Heritage Month employee experiences, and corporate entertainment/hospitality generate revenue through partnerships with companies like JPMorganChase.
4. Individual Giving & Donations: Member & Patron Program, school scholarships donations, and foundation/government support through annual giving campaigns and major gift fundraising.
5. Studio Rentals: Revenue from renting Ballet Hispánico's studio spaces to external dance companies, choreographers, and organizations for rehearsals and performances.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ballet Hispanico operates as a professional Hispanic/Latine dance company and accredited school of dance. It delivers live performances, pre-professional dance training programs from early childhood through adult, community arts partnerships, and corporate sponsorship opportunities. Revenue is generated through performance ticket sales, tuition-based school programs, donations, corporate sponsorships, and studio rentals.

Product overview

Ballet Hispánico is the nation's leading Hispanic/Latine dance company and the largest cultural institution of its kind in the United States. The organization operates as a unified performing arts organization consisting of: (1) the Professional Dance Company presenting bold repertory works at major venues; (2) the School of Dance offering accredited programs from early childhood (Los Pasitos ages 2-5) through pre-professional training (La Academia ages 7-23) including the Pa'lante Scholars tuition-free professional program; (3) Summer and Winter intensives for young dancers; (4) Adult Class Series for community fitness; (5) Community Arts Partnerships bringing dance to schools and corporations; and (6) Corporate Partnerships including galas and sponsorships. The Company has commissioned over 100 original works and reached over 2 million audience members since its founding in 1970.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Hispanico Company Performances Live dance performances by the professional company at major venues including Lincoln Center and Jacob's Pillow, presenting bold repertory exploring Hispanic/Latino diasporas for arts audiences and group buyers.
• Ballet Hispanico School of Dance NASD-accredited dance school providing programs from Los Pasitos (Ages 2-5) through Encuentros (Ages 6-18) and La Academia Pre-Professional (Ages 7-23) for aspiring young dancers and their families.
• Los Explorers Summer Camps

Quantifiable outcome

• Reached over 2 million audience members since founding
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• JPMorganChasecoreStrategic or Co-development Partner · 1 January 2011JPMorganChase has partnered with Ballet Hispánico since 2011, sponsoring galas and collaborating on community outreach. Through this partnership, JPMorganChase and the Victor Cruz Foundation have delivered financial education and STEM programs to underserved communities, reaching thousands of students since 2012.
• Victor Cruz FoundationcoreStrategic or Co-development Partner · 1 January 2011Victor Cruz Foundation collaborates with JPMorganChase and Ballet Hispánico to deliver financial education and STEM programs to underserved communities, including the Boys and Girls Clubs and Paterson Public Schools, reaching thousands of students since 2012.
• Boys and Girls ClubscoreStrategic or Co-development PartnerCommunity partner receiving financial education and STEM programs through the JPMorganChase and Victor Cruz Foundation partnership with Ballet Hispánico.
• Paterson Public SchoolscoreStrategic or Co-development PartnerEducational partner receiving financial education and STEM programs through the JPMorganChase and Victor Cruz Foundation partnership with Ballet Hispánico, reaching thousands of students since 2012.
• Jacob's PillowcoreStrategic or Co-development PartnerBallet Hispánico performs annually at Jacob's Pillow Dance Festival in Becket, MA, at the Ted Shawn Theatre, reaching national audiences.
• Lincoln CentercoreStrategic or Co-development PartnerBallet Hispánico performs at Lincoln Center venues including the David H. Koch Theater and David Rubenstein Atrium for the BAAND Together Dance Festival and Summer for the City programming.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pilobolus: Repurposed repertory dance company with strong corporate and branded content licensing. Comparable as a dance company that monetizes both live touring and corporate/brand partnership channels.
• Mark Morris Dance Group: Major US dance company operating a combined performance, education (school and community programs), and touring organization out of a Brooklyn base. Comparable multi-revenue-stream nonprofit structure and education company integration.
• New York City Ballet: Largest US classical ballet organization running a Lincoln Center residence, school (School of American Ballet alliance), and major touring. Comparable as a flagship NYC dance institution with multi-program operating model.
• American Ballet Theatre: One of the largest US classical ballet companies with a major affiliated school (ABT Studio Company/JKO School). Comparable as a high-tier professional dance company that runs large-scale touring, an accredited training academy, and corporate programming.
• Paul Taylor Dance Company: New York–based modern dance company presenting an original repertory touring nationally. Comparable as a repertory-focused mid-size US dance company that supplements earned ticket revenue with foundation and donor support.
• Joffrey Ballet: Mid-large US ballet company with an accredited school (Joffrey Academy), corporate partnerships, and Chicago/NYC presence. Comparable in combining professional repertory with a community training pipeline.
• Parsons Dance: Touring contemporary dance company with an educational mission. Comparable as a mid-size US company scaling through touring, education, and outreach.
• Martha Graham Dance Company: Historic US modern dance company with an educational arm (Martha Graham School) and a large original-works catalog. Comparable scale of repertory, school program, and reliance on foundation and donor funding.
• Alvin Ailey American Dance Theater: Premier US modern dance company with a parallel educational mission (Ailey School) and corporate/foundation sponsorship model. Closely comparable in delivering a professional repertory company, a pre-professional training pipeline, and a national/ international touring footprint.

Emerging players

• National Dance Institute: NYC-based nonprofit dance education organization focused on school and community programs. Comparable on the educational/community-program side, though more limited on the professional touring company dimension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeBVCPHnWSLKF4c53fAqDRw
• Facebookfacebook.com/182186686472
• LinkedInlinkedin.com/company/ballet-hispanico-of-new-york
• Instagraminstagram.com/ballethispanico
• Xx.com/ballethispanico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballet Hispanico