ROOTT

What ROOTT does

ROOTT (Restoring Our Own Through Transformation) is a Black women-led nonprofit organization founded in 2016 and headquartered in Columbus, Ohio, that provides full-spectrum perinatal support to Black and brown birthing people and families. Its service portfolio spans prenatal, childbirth, and extended postpartum care delivered by Nurse Practitioners, RN/LPN nurses, midwives (CPM, CNM), behavioral specialists, holistic nutritionists, and Full-Spectrum Perinatal Support Specialists. Core offerings include Clinical & Wellness Care (midwifery, OB/GYN, lactation, nutrition, behavioral and home health), Education & Training Programs (childbirth education, lactation webinars, doula training, and PSS certification reserved for People of Color), Community-Based Research under a Critical Participatory Action model, Consult Services, Fatherhood Focus, Policy & Advocacy (in collaboration with Black Mamas Matter Alliance), and the ROOTT Family Tree community program.

The organization is extending its clinical footprint through the pre-opening ROOTT Holistic Health and Wellness Clinic, a midwifery-based community care model that adds integrated behavioral health and nutrition services to its existing support offerings. There is no proprietary technology platform; service delivery is human-led, community-based, and accessed through a website intake form followed by team follow-up. The organization's analytical differentiator is its proprietary "Web of Causation" framework (developed in 2016), which addresses structural and social determinants of health and positions birth outcomes as products of systemic and institutional racism rather than individual behavior.

ROOTT is a nonprofit funded primarily through donations (via PayPal) and fee-for-service perinatal support. Distribution is direct-to-family, with services delivered in Columbus, OH and the surrounding region and the tagline "serving families locally and beyond." It has no parent company, no disclosed institutional or venture funding, and no public listing. The organization is governed by a board of directors and led by founder/CEO Jessica Roach, LPN, MPH, with Dorian Wingard as COO.

Name

ROOTT

Legal name

Restoring Our Own Through Transformation (ROOTT)

Website

https://roottrj.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ROOTT is a Black women-led, Columbus, Ohio-based nonprofit providing full-spectrum perinatal support (prenatal through extended postpartum), clinical care, doula/PSS training, and advocacy for Black and brown birthing people, funded by donations and service fees.

Ownership category

akta.pro rank

Product category

Maternal & Perinatal Health Services

NAICS

Individual and Family Services (6241), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Perinatal support services
• Maternal health programs
• Doula certification training
• Community health advocacy
• Reproductive justice services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: ROOTT accepts donations through PayPal, described as a nonprofit organization dedicated to reproductive and birthing justice. The website includes a donate button linking to paypal.com/us/fundraiser/charity/2459134.
2. Perinatal Support Services: The organization provides fee-for-service perinatal support including doula care, clinical services, and training programs. Families contact the organization through an intake process to receive services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ROOTT provides full-spectrum perinatal support services spanning prenatal, childbirth, and postpartum care through trained Perinatal Support Specialists, with culturally responsive and trauma-informed care. Its offerings include midwifery and OB/GYN clinical care, lactation and nutrition support, childbirth education and doula/PSS certification training, community-based research, and policy advocacy in partnership with Black Mamas Matter Alliance. The organization targets Black and brown birthing people and families, addressing maternal and infant health disparities through direct service, education, and advocacy.

Product overview

ROOTT (Restoring Our Own Through Transformation) is a Black women-led reproductive and birthing justice organization offering a portfolio of community-based healthcare and support services. The organization operates primarily as a service provider rather than a technology product company. Its core offerings include Full-Spectrum Perinatal Support Services providing wraparound prenatal, childbirth, and postpartum care through trained Perinatal Support Specialists. The ROOTT Holistic Health and Wellness Clinic represents an upcoming midwifery-based clinical model. Additional offerings encompass Clinical & Wellness Care (midwifery, OB/GYN, lactation, nutrition, behavioral health), Education & Training Programs (childbirth education, doula certification, PSS certification reserved for POC), Community-Based Research, Consult Services, Fatherhood Focus, Policy & Advocacy work with Black Mamas Matter Alliance, and ROOTT Family Tree community support activities.

Differentiator

Problem solved

Functional benefit

Brands

• ROOTT Holistic Health and Wellness Clinic: Comprehensive, community care centering Perinatal Support Specialists, Behavioral Health Support, Holistic Nutrition, and Family through a midwifery based model of care.

Products and services

• Full-Spectrum Perinatal Support Services

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Black Mamas Matter AlliancecoreStrategic or Co-development PartnerROOTT acts as a local arm of the Black Mamas Matter Alliance in policy development and advocacy centered around Reproductive Justice, with priority given to Black Maternal and Infant health. This is a key strategic partnership for policy and advocacy efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Birthing Beautiful Communities: Cleveland-based Black-led nonprofit providing perinatal support, doula services, and maternal health programming to Black families in Ohio — the closest geographic and mission analog to ROOTT.
• Ancient Song: Black-led reproductive justice organization providing doula services, childbirth education, and advocacy for Black and brown birthing people — directly comparable mission and service mix to ROOTT.
• Commonsense Childbirth: Founded by midwife Jennie Joseph, Commonsense Childbirth operates midwifery-led clinical care and training programs targeting maternal health disparities — comparable to ROOTT's midwifery-based clinic and PSS training.
• Mama Glow: Mama Glow runs a doula training program and perinatal support services for BIPOC birthing people — directly comparable to ROOTT's PSS certification and full-spectrum perinatal support.
• HealthConnect One: National organization operating community-based doula and home-visiting programs in underserved communities — analogous to ROOTT's perinatal support specialist model and home-based care components.
• Village Birth International: Black-women-led organization providing full-spectrum perinatal support, doula training, and advocacy for Black and Indigenous families — close match to ROOTT's service and training portfolio.

Broad incumbents

• Black Mamas Matter Alliance: National Black-women-led alliance advancing Black maternal health policy and advocacy; ROOTT explicitly operates as a local arm of BMMA, making it both a partner and a structurally adjacent peer.
• National Birth Equity Collaborative (NBEC): National nonprofit focused on Black maternal-infant health through research, training, and policy — overlaps with ROOTT's community-based research, training, and advocacy portfolio.
• Commons Clinic (formerly Every Mother Counts): High-profile nonprofit addressing maternal mortality globally through grantmaking and advocacy — comparable in mission and earned-media presence, though operating at a much larger scale.

Emerging players

• Sista Midwife Productions: Black midwife-led network offering doula training, lactation support, and perinatal resources for Black families — a smaller-scope but mission-aligned peer to ROOTT's training work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ROOTTRJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOTT