What Commonsense Childbirth Inc. does

Commonsense Childbirth Inc. is a 501(c)(3) nonprofit operating a single-site maternal-health clinic in Winter Garden, Florida, founded in 1997 by midwife Jennie Joseph, LM, CPM. The organization provides prenatal, birth, postpartum, and well-woman care primarily to under-insured and Medicaid populations, and served 439 patients in 2024 across roughly 30 staff.

The clinical offering is anchored by The JJ Way®, a registered, trademarked maternal-care methodology that has been associated with zero maternal deaths over 28 years and a roughly 5% cesarean rate against a national average of approximately 32%. The organization is now extending the underlying clinical model — branded as the Easy Access Clinic (EAC) — into a licensable package for adoption by other providers and birth centers, while also operating the Commonsense Childbirth School of Midwifery to train credentialed practitioners.

Revenue is generated from four streams: fee-for-service clinical care, donations and grant funding (including a Safety Net Fund campaign backed by a partnership with the Robert Wood Johnson Foundation), EAC model licensing fees, and midwifery-school tuition. The organization also convenes the National Perinatal Task Force, a coalition of more than 50 collaborators working on maternal-health disparities, and holds a Candid Platinum Seal of Transparency.

Name

Commonsense Childbirth Inc.

Legal name

Commonsense Childbirth Inc.

Website

https://commonsensechildbirth.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Commonsense Childbirth Inc. is a 501(c)(3) nonprofit operating a Winter Garden, Florida maternal-health clinic that serves low-income and Medicaid pregnant people via The JJ Way® methodology, with adjacent revenues from EAC model licensing and a school of midwifery.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Healthcare Services

NAICS

All Other Outpatient Care Centers (621498), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Maternal healthcare services
• Midwifery education
• Prenatal care clinics
• Perinatal support programs
• Birth center services

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Health Services: Revenue from Easy Access Clinic and The Birth Place providing prenatal and postpartum care, midwifery services, and birth center deliveries. Services billed to Medicaid and private insurance.
2. Donations and Safety Net Fund: Charitable donations through Safety Net Fund: Circle of Support campaign targeting $100,000 goal. Donations support operations ensuring no patient is turned away regardless of ability to pay.
3. Easy Access Clinic Licensing: Licensing of Easy Access Clinic model and The JJ Way® training to other healthcare providers and organizations seeking to replicate the care model.
4. Midwifery Education: Revenue from Commonsense Childbirth School of Midwifery providing midwifery education and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Commonsense Childbirth Inc. delivers maternity and perinatal care services through its Easy Access Clinic and The Birth Place, applying The JJ Way® model — a no-cost, no-wait, relationship-based prenatal care system. It extends this approach externally by licensing the Easy Access Clinic framework to other providers, training Perinatal Health Workers, operating the National Perinatal Task Force, and running the Commonsense Childbirth School of Midwifery.

Product overview

Commonsense Childbirth Inc. operates a unified portfolio of maternal health programs centered around The JJ Way® model of care. The core offerings include Easy Access Clinic™ (prenatal/postpartum outpatient care) and The Birth Place (birth center services), which provide direct patient care in Central Florida. These are supported by the National Perinatal Task Force (grassroots movement for Perinatal Safe Spots) and the Commonsense Childbirth School of Midwifery (midwifery education). The organization also offers Easy Access Clinic™ Licensing to enable replication of its care model elsewhere. The JJ Way® serves as the foundational methodology across all programs, emphasizing prenatal bonding, team-based care, and equity-focused outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• The JJ Way®: A patient-centered model of maternal health care designed by founder Jennie Joseph, focusing on prenatal bonding, Easy Access, Freedom of Choice, Connection Creation, Gap Management, Team Approach, and Education.
• Commonsense Childbirth Health Services (CCHS)
• National Perinatal Task Force (NPTF)
• Commonsense Childbirth School of Midwifery (CCSM)
• Easy Access Clinic™
• The Birth Place
• Perinatal Safe Spot™

Products and services

• The JJ Way® Prenatal Care Model A proprietary, evidence-informed maternity care framework emphasizing immediate access, no-cost entry, and relationship-based engagement for pregnant patients; offered through Commonsense Childbirth's clinics and licensed to external providers.
• Easy Access Clinic Walk-in, no-wait prenatal care clinic delivering The JJ Way® model to uninsured, Medicaid, and underserved pregnant patients in Central Florida.
• The Birth Place Midwifery-led birthing center offering labor, delivery, and postpartum services for mothers choosing out-of-hospital birth with continuous, relationship-based support.
• Easy Access Clinic Licensing Licensing package for hospitals, health systems, and provider groups to implement the Easy Access Clinic and The JJ Way® model within their own maternal care services, including training and implementation support.
• Commonsense Childbirth School of Midwifery Midwifery education program training the next generation of midwives with curricula grounded in The JJ Way® philosophy and clinical practice.
• National Perinatal Task Force Advocacy and network-building initiative that connects perinatal professionals, community organizations, and stakeholders to promote equitable maternal and infant health outcomes nationwide.
• Perinatal Health Worker (PHW) Training Structured training program preparing Perinatal Health Workers (PHWs) to provide community-based pregnancy support and care coordination consistent with The JJ Way® model.

Quantifiable outcome

• Zero maternal deaths in 28 years of clinical practice
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Robert Wood Johnson Foundation (RWJF)coreStrategic or Co-development PartnerCollaboration on Birth Justice project with RWJF, featuring video content and grantee story highlighting Commonsense Childbirth's work in respectful childbirth and maternal health equity. RWJF is a prominent philanthropy organization focused on health equity.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ancient Song Doula Services: Brooklyn-based doula and childbirth education organization serving women of color and marginalized communities. Overlapping mission of equitable perinatal care and workforce development for community-based providers.
• National Association to Advance Black Birth: National nonprofit advocating for Black birth equity through policy, education, and provider networks. Operates in the same birth-equity advocacy ecosystem as Commonsense Childbirth's National Perinatal Task Force.
• HealthConnect One: Chicago-based nonprofit operating the nation's largest community-based doula and midwifery training programs for underserved communities. Directly comparable model of training community perinatal workers and replicating equitable care practices.
• Black Mamas Matter Alliance: National alliance advancing Black maternal health, rights, and justice through research, advocacy, and community-based programs. Operates in the same birth-equity ecosystem with overlapping target population and policy goals.
• National Birth Equity Collaborative (NBEC): National nonprofit focused on eliminating Black maternal health disparities through training, policy advocacy, and provider collaboration. Highly comparable mission, community-led model, and birth-equity lens targeting the same underserved populations Commonsense Childbirth serves.
• Breath of My Heart Birthplace: New Mexico birth center serving indigenous and rural underserved communities with midwifery-led care. Comparable as a small birth center targeting safety-net populations with culturally centered care.
• Roots Community Birth Center: Minneapolis birth center providing midwifery care to predominantly Black and low-income families. Comparable as a community-embedded birth center addressing racial disparities with documented outcome focus.
• Mercy In Action: Nonprofit operating free-standing birth centers and mobile maternity clinics for underserved populations in the U.S. and internationally. Comparable as a mission-driven midwifery care provider for safety-net populations.

Broad incumbents

• March of Dimes: Established national nonprofit addressing maternal and infant health through research, advocacy, and programs. Operates in the same maternal health space with vastly greater resources, broader geographic reach, and institutional influence.
• Every Mother Counts: Large maternal health nonprofit founded by Christy Turlington Burns focused on maternal mortality globally through grantmaking, storytelling, and policy. Comparable mission and advocacy posture, but with substantially greater funding scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Commonsense-Childbirth-Inc-100069578665887
• Instagraminstagram.com/commonsensechildbirth
• LinkedInlinkedin.com/company/commonsense-child-birth-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commonsense Childbirth Inc.