Organically Green

What Organically Green does

Organically Green Horticultural Services is a privately held plant, tree, and turf health care company founded in 1988 by Diana Aronica and headquartered in Port Jefferson, New York. The company delivers on-site horticultural services across Long Island — from Montauk to Manhattan — through a direct-to-consumer field service model in which customers initiate engagement via phone or website contact form and services are rendered at the customer property. Its service portfolio spans four core categories: Plant Health Care (including tree spraying, deep root fertilization, insect and disease control, diagnostic consulting, and specialized treatments for pests such as spongy moths, inchworms, aphids, scale, and mites), Tick Control, Mosquito Control and Spotted Lanternfly Management (delivered as seasonal recurring programs), and Landscape Services (including design and installation, ornamental and mature tree pruning, fruit tree management, emergency response, holiday lighting, and specialty soil treatments such as air spading, radial trenching, and vertical mulching).

The underlying technology is human-delivered organic horticultural practice rather than software. Differentiated offerings include organic deep root fertilization with beneficial fungi, organic tick and mosquito control that protects beneficial insects, and a diagnostic consulting process that combines field assessment with monitored treatment outcomes. Staff certifications — ISA Certified Arborists and NOFA Organic Land Care Accredited Business status — anchor the company's organic and environmentally responsible positioning.

The business model is a hybrid of recurring subscription services (pest control and plant health care programs) and project-based professional services (landscape design, installation, pruning, and emergency response). Services are billed weekly to customer debit or credit cards the day after each visit, with prepay discounts available on certain programs and a $75 cancellation fee applied to terminated service programs. Pricing is quote-based and not publicly disclosed. The customer base is primarily residential property owners on Long Island, with secondary exposure to commercial properties and property managers. The company employs 11–50 staff across two offices in Port Jefferson and Calverton, NY.

Name

Organically Green

Legal name

Organically Green Horticultural Services

Website

https://organicallygreen.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Organically Green is a Long Island horticultural services company, founded in 1988, providing organic plant health care, pest control, and landscape services to residential and commercial property owners from Montauk to Manhattan.

Ownership category

akta.pro rank

Product category

Horticultural Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Seasonal Color, Planting & Horticultural Services (BPABADAL), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)

Keywords

• Organic plant health care
• Tree and shrub care
• Tick and mosquito control
• Landscape maintenance services
• Arborist services

Headquarters

HQ city

Port Jefferson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Health Care Services: Recurring services including tree spraying, deep root fertilization, insect and disease control, and diagnostic consulting. Billed weekly after service completion.
2. Pest Control Services: Tick control, mosquito control, and spotted lanternfly management services. Offered as seasonal programs with regular treatment schedules throughout the season.
3. Landscape Services: Design and installation, tree pruning and care, emergency response, and holiday lighting services. One-time project work combined with ongoing maintenance programs.
4. Weekly Service Billing: Payment for services is billed to customer debit or credit card weekly, the day after service is rendered. Prepay discounts available for certain programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Organically Green delivers on-site horticultural care for residential and commercial properties on Long Island, offering plant health care (tree spraying, deep root fertilization, insect and disease control, diagnostic consulting), tick control, mosquito control, spotted lanternfly management, and landscape services (design, installation, pruning, emergency response, holiday lighting). Services are rendered by ISA Certified Arborists using organic and environmentally responsible methods, billed weekly after each service visit.

Product overview

Organically Green Horticultural Services operates as a single, unified service company offering comprehensive plant, tree, and turf health care on Long Island. The core offering consists of four main service categories: Plant Health Care (encompassing tree spraying, deep root fertilization, diagnostic consulting, and treatments for specific pests and diseases), Tick Control, Mosquito Control, and Landscape Services (including design, installation, pruning, and emergency services). The company has been operating since 1988 and emphasizes organic and environmentally responsible approaches to horticultural care.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Health Care Comprehensive plant health care program including tree spraying, insect and disease control, deep root fertilization, and diagnostic consulting services for residential and commercial property owners seeking to maintain healthy trees, shrubs, and plants on Long Island.
• Tick Control Year-round tick control services using organic and pet-friendly treatments to reduce tick populations and prevent tick-borne diseases such as Lyme disease for residential and commercial customers.
• Mosquito Control Professional mosquito control services including spraying treatments and habitat management to reduce mosquito populations and prevent mosquito-borne diseases for residential and commercial properties.
• Spotted Lanternfly Management Specialized spotted lanternfly treatment and management services to control this invasive pest species on residential and commercial properties.
• Landscape Services Full-service landscape maintenance and design including design and installation, ornamental and mature tree pruning, fruit tree management, emergency response, holiday lighting, air spading, and specialized treatments such as burlapping, radial trenching, and vertical mulching for residential and commercial customers.
• Tree Spraying Professional tree spraying services for pest and disease prevention including treatments for spongy moths, inchworms, aphids, scale, mites, and specialized diseases affecting trees and shrubs.
• Deep Root Fertilization State-of-the-art organic fertilization program using liquid fertilizers fortified with essential nutrients and beneficial fungi to increase root system uptake and ensure short and long-term health of trees and shrubs.
• Diagnostic Consulting Professional diagnostic services to identify plant health issues, pest infestations, and disease problems, followed by customized organic treatment plans tailored to specific plant needs.
• Emergency Response Emergency tree removal and storm damage response services for hazardous situations requiring immediate professional attention at residential and commercial properties.
• Holiday Lighting Professional holiday lighting installation and maintenance services for residential and commercial properties on Long Island.

Quantifiable outcome

• 177 customer reviews with 5-star excellent rating
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Hampton ClassicminorGTM or Marketing PartnerOfficial sponsor of The Hampton Classic horse show, a prestigious equestrian event held annually in the Hamptons. This sponsorship provides brand visibility among affluent equestrian community and Long Island residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Davey Tree Expert Company: Davey is a broad, established incumbent in residential and commercial tree care, plant health, and landscape services, offering the same organic and integrated pest management capabilities as Organically Green but at national scale.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, providing landscape design, maintenance, and tree care to commercial and HOA customers — a competitor for Organically Green's commercial segment and landscape services.
• TruGreen: TruGreen is the largest U.S. residential lawn and tree care provider with national scale, broad agronomic service lines, and an emerging organic/eco-friendly treatment offering that competes for the same Long Island homeowners.

Direct peers

• Mosquito Joe: Mosquito Joe is a franchise pest control brand specializing in outdoor mosquito, tick, and flea barrier sprays, overlapping with Organically Green's tick/mosquito control offerings and increasingly competing in eco-friendly formulations.
• Mosquito Squad: Mosquito Squad is a national franchise focused on mosquito and tick control with seasonal recurring treatment programs — directly comparable to Organically Green's organic tick and mosquito service lines.
• SavATree: SavATree is a national tree, shrub, and lawn care company offering plant health care, tick/mosquito control, and landscape services — a near-direct overlap with Organically Green's core offerings, just at much larger scale and broader geography.
• Bartlett Tree Experts: Bartlett is one of the largest U.S. tree care specialists, employing ISA Certified Arborists and offering deep root fertilization, plant health care, and pest management services comparable to Organically Green's portfolio.

Others

• Northeast Organic Farming Association (NOFA): NOFA is the certifying body whose Organic Land Care accreditation Organically Green holds; it is ecosystem-adjacent, governing the credibility of the company's organic positioning rather than competing commercially.
• International Society of Arboriculture (ISA): ISA is the professional body that certifies the arborists Organically Green employs; it is a credentialing ecosystem participant rather than a competitor, but defines the talent and standards moat for the company's tree care services.

Emerging players

• Joshua Tree Experts: Joshua Tree Experts is a regional tree care and plant health provider in the Northeast offering arborist services, fertilization, and pest management — a smaller-scope peer illustrating the regional roll-up thesis around Organically Green's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/organicgreenli
• Facebookfacebook.com/OrganicGreenLI
• LinkedInlinkedin.com/company/organically-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organically Green