What Joshua Tree Experts does

Joshua Tree Experts is a US franchise network delivering residential and commercial tree care, lawn care, and pest control services across 26+ independently owned locations spanning the Northeast, Mid-Atlantic, Southeast, Midwest, Southwest, and Mountain West. Founded in 2005 by Joshua Malik in Stockertown, Pennsylvania, the company operates through owner-operated franchisees who meet brand standards for certification (ISA Certified Arborists, TCIA membership, CTSP), insurance (general liability and workers' compensation), and service quality. Corporate headquarters sit at 310 Center Street, Stockertown, with regional offices in Souderton, PA and Waverly, alongside 27+ SingleOps-hosted franchise client portals.

The core service offering is organized around three pillars — Tree Care (trimming, pruning, removal, stump grinding, emergency service, cabling and bracing, land clearing), Lawn Care (fertilization, weed and crabgrass control, insect control, aeration, overseeding, soil amendments), and Pest Control (indoor and outdoor treatments, Mosquito/Flea/Tick programs). Recurring revenue is generated through tiered annual subscription programs: Plant Health Care ($410-$820/year for 4-8 visits), Lawn Care programs ($299-$649/year), and Pest Shield Barrier and Premium ($470-$645/year), often with prepayment discounts and cross-product bundling. One-time tree services, emergency response, and commercial contracts provide transactional top-of-funnel volume that converts customers into annual programs.

The technology backbone is SingleOps, used across all franchise locations for scheduling, customer management, billing, and client portal access; the company does not disclose proprietary software or AI/ML systems. Marketing combines content (educational blog, tip sheets), organic social (Facebook, Instagram, LinkedIn, YouTube, X), a $50-each Refer-a-Friend program, free consultations, and the Guaran-TREE community initiative (1,000+ trees donated since 2023 in partnership with the Arbor Day Foundation, Tractor Supply, ACE Hardware, and local schools). Revenue figures are not publicly disclosed, and the company is privately held with no institutional or PE investment indicated in the source material.

Name

Joshua Tree Experts

Legal name

Joshua Tree Inc.

Website

https://joshuatreeexperts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Joshua Tree Experts is a US franchise network of 26+ locations delivering residential and commercial tree care, lawn care, and pest control services through tiered annual subscription programs and one-time jobs.

Ownership category

akta.pro rank

Product category

Tree Care and Lawn Care Services

NAICS

Support Activities for Forestry (1153)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Cabling, Bracing & Structural Support (HSAIADAF), Emergency Storm Damage Response & Hazard Mitigation (HSAIADAG)

Keywords

• Tree care services
• Lawn care programs
• Pest control services
• Plant health care
• Certified arborist services

Headquarters

HQ city

Stockertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Plant Health Care Programs: Annual subscription-based programs offering proactive tree and shrub care with multiple service visits per year. Programs include Fundamental, Standard, and Advanced tiers with 4-8 visits annually. Customers can pay-as-you-go or prepay for a 5% discount.
2. Pest Control Services: Annual pest control programs including Pest Shield Barrier, Pest Shield Premium, and Mosquito/Flea/Tick services. Programs are subscription-based with quarterly or seasonal visits. Bundle discounts available when combining indoor and outdoor pest control.
3. Lawn Care Programs: Annual lawn care subscription programs (Basic, Traditional, Premium) covering fertilization, weed control, aeration, and overseeding services. Programs range from basic coverage at $299/year to premium comprehensive care at $649/year.
4. Tree Services: One-time services including tree removal, tree trimming/pruning, stump grinding, emergency tree service, tree health assessment, cabling and bracing, and land clearing. Pricing varies by project scope and is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Joshua Tree Experts operates a national franchise network providing professional tree care, lawn care, and pest control services to residential and commercial customers across 26+ U.S. locations. Core offerings include annual subscription programs (Plant Health Care, Lawn Care, Pest Control) and one-time tree services (removal, trimming, pruning, stump grinding, emergency response, cabling and bracing). All services are delivered by ISA-certified arborists and franchise locations maintain TCIA membership and full insurance coverage.

Product overview

Joshua Tree Experts operates as a franchise network providing professional tree care, lawn care, and pest control services across 26+ locations in the United States. The core offerings are Tree Care Services (including trimming, removal, stump grinding, and emergency service), Lawn Care Services (fertilization, weed control, aeration, and overseeding), and Pest Control (Pest Shield Premium and Pest Shield Barrier programs). Additional offerings include Plant Health Care Programs (with Fundamental, Standard, and Advanced tiers), Mosquito/Flea/Tick Control, and the Guaran-TREE community initiative. The company also offers franchise opportunities and operates commercial property services.

Differentiator

Problem solved

Functional benefit

Brands

• Guaran-TREE: Community initiative donating tree saplings on Arbor Day for every tree removal performed the previous year.
• Pest Shield Premium
• Lawn Shield
• Arbor Shield

Products and services

• Tree Care Services Professional tree care including trimming, pruning, removal, stump grinding, emergency and same-day service, tree health assessment, cabling and bracing, and land clearing for residential and commercial customers.
• Lawn Care Services Comprehensive lawn maintenance including fertilization, crabgrass and weed control, lawn insect control, aeration, overseeding, and soil amendments, delivered through subscription programs (Basic, Traditional, Premium) for residential properties.
• Pest Control Indoor and outdoor pest management covering household pests and rodents, delivered through annual subscription programs (Pest Shield Barrier and Pest Shield Premium) with quarterly visits and bundled indoor/outdoor discounts.
• Plant Health Care Programs Proactive annual subscription programs for tree and shrub care including deep root fertilization, insect and disease treatment, horticultural oil applications, and mature tree inspection, offered in tiered packages of 4-8 visits per year.
• Mosquito, Flea and Tick Control Outdoor biting pest control delivered through an annual subscription of approximately five visits from spring through fall, targeting mosquitoes, fleas, and ticks on residential properties.
• Commercial Property Services Tree care, lawn maintenance, and pest control services tailored to commercial properties requiring ongoing landscape maintenance, safety compliance, and professional appearance.

Quantifiable outcome

• 76% of homes have pests
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Tractor Supply (Nazareth & Harleysville locations)minorStrategic or Co-development Partner · 1 January 2023Community partnership for Arbor Day Guaran-TREE initiative. Tree saplings acquired from Arbor Day Foundation and distributed through Tractor Supply store locations for community tree donations.
• ACE Hardware (Easton)minorStrategic or Co-development Partner · 1 January 2023Community partnership for Arbor Day Guaran-TREE initiative. Tree saplings distributed through ACE Hardware for community tree donation events.
• Spring Hanover TownshipminorStrategic or Co-development Partner · 1 January 2023Community partnership for local Arbor Day event and tree donation initiative.
• Franconia Elementary SchoolminorStrategic or Co-development Partner · 1 January 2023Educational partnership for Arbor Day celebration and tree donation program involving local school community.
• Arbor Day FoundationcoreStrategic or Co-development Partner · 1 January 2023Tree sapling supplier for Guaran-TREE initiative. Saplings suited for Pennsylvania's climate are acquired from the Arbor Day Foundation for annual tree donation program.
• Joshua Tree Inc.coreOthersAffiliate company of Joshua Tree Experts. Joshua Malik serves as both Founder & CEO of Joshua Tree Experts and Founder and CEO of Joshua Tree Inc.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• TruGreen: The largest US lawn care franchise, offering fertilization, weed control, and pest management subscription programs to residential customers. Directly comparable to Joshua Tree's Lawn Care and Pest Shield subscription tiers, with broader national brand awareness.
• Davey Tree Expert Company: The largest employee-owned tree care company in North America, offering residential and commercial tree, lawn, and pest management services. Directly comparable as the dominant incumbent in the same residential arborist services category Joshua Tree competes in, but with substantially larger scale and a broader geographic footprint.
• Asplundh Tree Expert Company: Family-owned, employee-staffed utility and residential tree care company with a national footprint and storm-response capabilities. Comparable emergency tree service and right-of-way capabilities to Joshua Tree's emergency response offering, but with substantially larger commercial/utility scale.

Others

• Authority Brands: PE-backed (Apax Partners) multi-brand franchisor of home services including Mosquito Joe, The Grounds Guys, and others. Comparable as a holding-company peer that acquires and scales franchise home-services brands, with substantially more capital and a broader brand portfolio than Joshua Tree.

Direct peers

• SavATree: National tree, shrub, and lawn care company offering subscription-based Plant Health Care, lawn fertilization, and pest management to residential and commercial clients. Highly comparable subscription program structure and target customer base to Joshua Tree's bundled tree/lawn/pest services.
• Mosquito Joe: Franchise-based outdoor pest control provider offering subscription mosquito, flea, and tick treatments to residential customers. Comparable franchise model and Mosquito/Flea/Tick subscription program to Joshua Tree's seasonal pest offering.
• Lawn Doctor: National lawn care franchise offering fertilization, weed control, and pest management subscription programs. Comparable franchise-led model and subscription pricing structure ($300–$650/yr) to Joshua Tree's lawn and pest programs.
• Spring-Green Lawn Care: Franchise-based lawn care provider offering fertilization, weed control, and tree and shrub care subscriptions. Comparable franchise model and multi-service subscription structure to Joshua Tree's bundled offerings.
• The Grounds Guys: Neighborly-owned franchise offering residential and commercial lawn care, landscape maintenance, and tree/shrub services via subscription programs. Comparable franchise model and bundled service positioning to Joshua Tree.
• Bartlett Tree Experts: National residential and commercial tree care service franchise supporting ISA-certified arborists across the US. Directly comparable to Joshua Tree's Plant Health Care and arborist service offering, with deeper geographic reach and a similarly certified workforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JoshuaTreeUSA
• YouTubeyoutube.com/channel/UCa3HB7JKRv-bP-bMVO9tZNw
• Facebookfacebook.com/JoshuaTreeExperts
• LinkedInlinkedin.com/company/joshuatreexperts
• Instagraminstagram.com/joshuatreeexperts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joshua Tree Experts