Integrated Dealer Systems
Integrated Dealer Systems (IDS) provides cloud-based dealer management software (Astra G2) for RV, marine, and trailer dealerships across North America, unifying accounting, service, parts, sales, CRM, and payments. The company serves 1,100+ dealers and operates under Constellation Dealership Software.
- Company typePrivate
- Founded1984
- HeadquartersOldsmar, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Integrated Dealer Systems does
Integrated Dealer Systems (IDS) is a vertical-market software provider focused exclusively on dealer management systems (DMS) for the recreational vehicle (RV), marine, and trailer dealership industry across North America. Founded in 1984 and headquartered in Wake Forest, North Carolina, the company has operated in this niche for more than 40 years and serves over 1,100 dealer locations. IDS is a portfolio asset of Constellation Dealership Software, which itself sits within Constellation Software Inc. (TSX: CSU), one of the largest global acquirers of vertical-market software businesses. Reported average employee tenure of 15+ years signals a stable, experienced operating team.
The company's product centrepiece is IDS Astra G2, a cloud-native DMS platform that consolidates accounting, service management, parts inventory, sales, CRM, and payments processing into a single integrated system. Surrounding the core platform, IDS offers IDS Engage (customer engagement), IDS Pay (embedded payments), SalesCRM Online, the IDS Mobile App, the Service360 service-operations suite, and OEM-facing integrations such as the Forest River Open Recalls feed launched in 2024. The technology architecture is industry-specific: workflows, tax handling, titling/registration, and recall processing are built for the RV/marine/trailer verticals rather than generalized from a horizontal retail or automotive template, which is the core of its domain specialization.
IDS operates a vertical SaaS subscription business model, licensing Astra G2 and add-on modules to dealers on a quote-based pricing schedule that scales with dealership size, location count, and module selection. The customer base is concentrated in small-to-mid-market dealers with a layer of multi-location enterprise accounts (Traveland RV, Johnson RV, ArrKann Trailer & RV Centre, Rocky Mountain RV & Marine, The Great Outdoors RV, Village RV, Keith's Trailer Sales, Nisswa Marine, Greeneway RV, and Bradford Marine & ATV, among others). Revenue is not publicly disclosed; with 101-250 employees the implied revenue scale is sub-$100M annual. Go-to-market is direct sales supported by industry partnerships and OEM integrations, and customer expansion is driven by module upsell, multi-location rollups, and embedded payments adoption.
Integrated Dealer Systems firmographics
Firmographics- Name
- Integrated Dealer Systems
- Legal name
- IDS Software Inc.
- Website
- https://ids-astra.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Integrated Dealer Systems (IDS) provides cloud-based dealer management software (Astra G2) for RV, marine, and trailer dealerships across North America, unifying accounting, service, parts, sales, CRM, and payments. The company serves 1,100+ dealers and operates under Constellation Dealership Software.
- Ownership category
- akta.pro rank
Integrated Dealer Systems industry classification
Industry- Product category
- Dealer Management Software (DMS)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Where Integrated Dealer Systems is headquartered
LocationHeadquarters
- HQ city
- Oldsmar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Integrated Dealer Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- DMS Software Subscriptions: Subscription-based dealer management software licensing for RV, marine, and trailer dealerships. Pricing is quote-based and tailored to dealership size and module requirements.
- Professional Services: Implementation, training, and consulting services including the Professional Services Group for system deployment, data migration, and ongoing support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise dealership management - pricing based on dealership size, location count, and module selection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Integrated Dealer Systems product offering
Product offeringCore offering
Integrated Dealer Systems (IDS) develops and sells IDS Astra G2, a cloud-based dealer management system (DMS) that unifies accounting, service, parts, sales, CRM, and payments for RV, marine, and trailer dealerships. The platform is complemented by add-on modules including Leadership Insights, Service360, SalesCRM Online, IDS Engage, IDS Pay, eSign, ServiceCRM, Parts Request Online, Cloud Essentials, and the IDS Mobile App. Revenue is generated through subscription-based software licensing paired with implementation, training, and ongoing professional services.
Product overview
IDS offers a modular dealership management platform built around its core IDS Astra G2 system, which unifies accounting, service, parts, sales, CRM, and payments into a single ecosystem. The platform serves RV, marine, and trailer dealerships with a portfolio of specialized add-on modules including Leadership Insights for analytics and benchmarking, Service360 for service operations management, SalesCRM Online for cloud-based sales and customer management, ServiceCRM for service-focused customer relationship tracking, IDS Engage for dealer-specific email marketing, eSign for electronic signatures, IDS-Pay for integrated payments, Parts Request Online for digitized parts ordering, Cloud Essentials for cloud infrastructure, and the IDS Mobile App for on-the-go access to all dealership functions. The modules are designed to work together as an integrated ecosystem, with native integrations to OEM systems like Forest River Open Recalls and third-party tools like VIN decoding.
Differentiator
Problem solved
Functional benefit
Brands
- IDS Astra G2: Core dealership management system platform integrating accounting, service, parts, sales, CRM and payments.
- SalesCRM Online
- Service360
- ServiceCRM
- IDS Engage
- Leadership Insights
- IDS Pay
- eSign
Products and services
- IDS Astra G2 Dealership Management System Core cloud-based dealer management system (DMS) that brings together accounting, service, parts, sales, CRM, and payments for RV, marine, and trailer dealerships, with built-in analytics and full visibility into dealership performance.
- Leadership Insights Analytics and reporting module for the IDS Astra G2 platform that measures performance across every department, enables goal-setting, and benchmarks the dealership against industry with customizable dashboards and detailed reports.
- Service360 Service management solution integrated with IDS Astra G2 that helps dealers manage service operations, track repairs, streamline employee collaboration, and improve customer service through automated workflows.
- SalesCRM Online Cloud-based CRM and sales management platform integrated with IDS Astra G2 that provides mobile access for remote work, faster deal desking, centralized customer and unit information, and store traffic logging capabilities for dealership sales teams.
- eSign Electronic signature solution integrated with the IDS Astra G2 DMS that enables dealers to complete deal and other documents digitally.
- IDS Pay Integrated payments solution that enables dealers to process payments directly within the IDS Astra G2 dealership management system, also supporting payment processing in the IDS Mobile App.
- Cloud Essentials Cloud hosting and infrastructure service enabling dealers to access the IDS Astra G2 DMS remotely without VPN, providing seamless access to the dealership management system from anywhere.
- IDS Engage Dealer-specific email marketing platform integrated with the IDS DMS that pulls customer data to enable personalized email campaigns, customer segmentation, and dynamic lists that update automatically based on DMS and CRM data.
- ServiceCRM Customer relationship management tool for service departments that delivers 360-degree service efficiency, automated task and communication rules, and improved customer communications with follow-up reminders and complete customer records.
- Parts Request Online Digital parts ordering tool that enables technicians to submit parts requests directly from mobile devices, saving time by digitizing parts orders within the service workflow.
- IDS Mobile App Mobile application integrating with Astra G2 DMS that enables service writers, technicians, salespeople, and parts department employees to perform key daily tasks from anywhere in the dealership, including inventory control, checking-in units for service, adding images to work orders, clocking in/out of work orders, and payment processing.
- Professional Services Group Professional services offering for IDS dealer customers covering DMS implementation, training, data migration, and ongoing consulting engagements to ensure successful deployment and adoption of the Astra G2 platform and add-on modules.
- Customer Support Ongoing customer support service for IDS dealer clients providing hands-on training, proven best practices, and continuous technical assistance to ensure smooth DMS rollouts and long-term success.
Quantifiable outcome
- Reduced repair event cycle times by 10-15 days on average in first year
- +2 more outcomes
Companies that use Integrated Dealer Systems
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Integrated Dealer Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature10 records
Integrated Dealer Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forest River, Inc.coreIDS partnered with Forest River, Inc. to launch the Open Recalls integration, providing dealers seamless access to OEM recall information directly within the IDS DMS. This eliminates manual navigation between OEM portals and the DMS, providing instant alerts about open recalls during stocking and work order creation. Forest River is North America's largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, and commercial vehicles including buses, vans, and trucks. The partnership is described as the first of many OEM integrations IDS plans to build.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Integrated Dealer Systems competitors and assessment
Company assessmentDirect peers
- PBS Systems: Canadian-headquartered provider of dealer management software across multiple verticals including RV, marine, powersports, and agricultural equipment. PBS is the closest direct competitor to IDS in serving North American recreational and specialty vehicle dealerships with an integrated DMS.
- Procede Software: Provider of Excede DMS focused on commercial truck and heavy-duty dealerships. Procede competes with IDS for the same dealer-DMS budget pool in adjacent specialty vehicle verticals and represents a comparable vertical SaaS challenger.
- Dockmaster: Vertical SaaS provider serving marinas and marine dealers with boat sales, service, parts, and storage management software. Dockmaster is the most direct competitor to IDS specifically in the marine dealership segment.
Broad incumbents
- CDK Global: Largest provider of DMS software to automotive dealerships in North America. CDK represents the broad incumbent against which IDS competes for dealer-group wallet share when dealers evaluate vertical-fit versus horizontal scale.
- Reynolds and Reynolds: Long-established automotive DMS provider serving franchised auto dealers. Comparable to IDS as a multi-decade incumbent in dealership software, although its core market is automotive rather than RV/marine/trailer.
- Cox Automotive (Dealertrack): Cox Automotive operates the Dealertrack DMS platform alongside a broad portfolio of dealer software, financing, and inventory tools. It is a broader-market incumbent that competes for enterprise dealer-group contracts spanning multiple rooftops and verticals.
- DealerSocket (Higher Digital): Dealer-focused CRM, desking, and DMS platform now operating within Higher Digital. Comparable to IDS as a multi-product dealership software provider serving dealer groups with CRM, marketing, and DMS functionality.
Emerging players
- Tekion: Cloud-native, AI-enabled automotive DMS designed to displace legacy incumbents. Tekion is not yet a direct IDS competitor in RV/marine but represents the architectural direction the industry is heading and a future competitive threat to IDS's on-premise-rooted Astra G2.
- Lightspeed Commerce: Through acquisitions of DealerCenter and related retail/pos assets, Lightspeed competes in adjacent SMB retail and dealership software markets. It represents an emerging cloud-based threat to legacy vertical DMS providers like IDS.
- Dominion Enterprises: Dominion has historically operated DMS and dealer-media businesses serving marine, RV, and powersports verticals. It is a partial-overlap peer to IDS with adjacent customer segments and overlapping product surface area in dealer software and marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Integrated Dealer Systems social profiles
Digital presenceIntegrated Dealer Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Dealer Systems leadership team
Management profileNumber of profiles
Profiles6 records
Integrated Dealer Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Dealer Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Dealer Systems
What does Integrated Dealer Systems do?
Integrated Dealer Systems (IDS) develops and sells IDS Astra G2, a cloud-based dealer management system (DMS) that unifies accounting, service, parts, sales, CRM, and payments for RV, marine, and trailer dealerships. The platform is complemented by add-on modules including Leadership Insights, Service360, SalesCRM Online, IDS Engage, IDS Pay, eSign, ServiceCRM, Parts Request Online, Cloud Essentials, and the IDS Mobile App. Revenue is generated through subscription-based software licensing paired with implementation, training, and ongoing professional services.
Is Integrated Dealer Systems a public or private company?
Integrated Dealer Systems is a private company. It is classified as corporate owned and is currently operating.
When was Integrated Dealer Systems founded?
Integrated Dealer Systems was founded in 1984. It employs 101 to 250 people.
Where is Integrated Dealer Systems based?
Integrated Dealer Systems is headquartered in Oldsmar, United States, in the North America region.
How does Integrated Dealer Systems make money?
Two revenue lines are on record. DMS Software Subscriptions are the primary driver. The others are professional Services.
Who are Integrated Dealer Systems's main competitors?
Direct peers on record are PBS Systems, Procede Software and Dockmaster. Broad incumbents are CDK Global, Reynolds and Reynolds, Cox Automotive (Dealertrack) and DealerSocket (Higher Digital). Emerging players are Tekion, Lightspeed Commerce and Dominion Enterprises.
Does Integrated Dealer Systems have an API?
No public API is recorded for Integrated Dealer Systems.
What industry is Integrated Dealer Systems in?
Integrated Dealer Systems's product category is Dealer Management Software (DMS). Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAL, Lease, Warranty & Maintenance Management Services. Its NAICS code is 541511 and its SIC code is 5045.