Genesis Health Clubs

What Genesis Health Clubs does

Genesis Health Clubs is a privately held, multi-sport health club operator headquartered in Wichita, Kansas, founded by Rodney Steven II in 1994 through the acquisition of a single Wichita location that has since expanded to 86 gyms across 14 states, making it the largest privately owned health club organization in the United States. The company operates a vertically integrated club model offering strength training, cardio, group exercise, personal training, tennis, pickleball, aquatics, Pilates reformer, recovery amenities (cold plunge, sauna, hydrotherapy), youth programming (Kids Club and Mighty Camp ages 3-15), corporate wellness packages, and ancillary lines including Genesis Health Meals and a Genesis Rewards loyalty program, with facility intensity varying by membership tier across Gold, Platinum, Premier, Diamond, and Yellow Diamond levels.

The business is a recurring-subscription model monetized primarily through multi-tier monthly memberships sold direct-to-consumer via walk-in club traffic, online signup, and a free 3-day pass funnel, supplemented by corporate wellness B2B contracts and paid youth camp programming. Distribution spans 14 states across the Midwest, Southeast, Mountain West, and now Northeast, achieved through an aggressive roll-up acquisition strategy rather than greenfield development, highlighted by the 2016 acquisition of 23 Gold's Gym and 24-Hour Fitness locations and the April 2026 acquisition of nine clubs from Wellbridge Company. The Steven family (Rodney Steven II and Brandon Steven) controls the company with no disclosed institutional or PE ownership. No proprietary technology platform, app, or AI/ML capability is disclosed; the operating model is fundamentally physical-asset-driven with light digital tooling (WordPress site, member portal, online signup). Recent liabilities include a $1M lawsuit from Kansas City's Power & Light District for unpaid rent and a $219,000 Wichita Ice Center settlement, both indicative of working capital pressure in a capital-intensive roll-up.

Name

Genesis Health Clubs

Legal name

Genesis Health Clubs

Website

https://genesishealthclubs.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Genesis Health Clubs is a privately held, multi-sport health club operator headquartered in Wichita, Kansas, operating 86 premium fitness facilities across 14 states, serving individual consumers, families, seniors, and corporate wellness clients with strength training, racquet sports, aquatics, recovery, and youth programming.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness club memberships
• Personal training services
• Group fitness classes
• Corporate wellness programs
• Youth sports camps

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Genesis Health Clubs generates revenue primarily through recurring gym membership subscriptions. Membership tiers include Gold, Platinum, Premier, Diamond, and Yellow Diamond, each offering different levels of club access and amenities. Memberships provide unlimited access to included clubs, group fitness classes, and select amenities.
2. Corporate Wellness Programs: Genesis offers corporate wellness partnerships where employers sponsor employee memberships, providing companies access to fitness facilities as an employee benefit.
3. Mighty Camp (Youth Programs): Genesis Mighty Camp provides paid summer camps, day camps, and holiday programs for children ages 3-15, available to both members and non-members at varying rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Genesis Health Clubs operates a network of multi-sport fitness clubs across 14 states, selling tiered monthly memberships (Gold, Platinum, Premier, Diamond, Yellow Diamond) that grant access to strength training equipment, group fitness classes, aquatics, tennis, pickleball, racquet sports, recovery amenities, and family programming. The company also sells standalone paid services including personal training, Pilates Reformer studio classes, youth summer camps, weight loss programs with GLP-1 certified trainers, and corporate wellness packages for employer-sponsored memberships. Genesis Health Meals and the Genesis Rewards loyalty program serve as supporting ancillary offerings.

Product overview

Genesis Health Clubs is a major US fitness provider offering a comprehensive multi-sport health club platform with nearly 90 locations across 14 states. The core offering centers on state-of-the-art fitness facilities with extensive strength training equipment, cardio zones, and functional training spaces. The company provides integrated fitness programs including Personal Training (one-on-one and small group), Group Exercise (hundreds of weekly classes), and specialized offerings such as Tennis, Pickleball, Aquatics, and Pilates Studio Training. Additional services include Recovery Amenities (cold plunge, saunas, steam rooms), Kids Club childcare and Mighty Camp youth programs, Corporate Wellness packages for employers, and Weight Loss Programs with GLP-1 Support. Ancillary offerings include Genesis Health Meals nutrition products, Genesis Rewards loyalty program, and the Genesis Foundation for Fitness & Tennis community initiative. The platform operates across multiple membership tiers (Platinum, Premier, Gold, Diamond, Yellow Diamond) with amenities varying by location.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty Camp: Youth fitness summer camps and activities program for children ages 3-15, including Mini Camp (ages 3-5), Mighty Camp (ages 5-12), and C.I.L.T. Program (ages 12-15).
• Genesis Foundation for Fitness & Tennis
• Genesis Health Meals

Products and services

• Genesis Health Clubs Membership Recurring subscription memberships offering access to the Genesis multi-sport fitness club network across 14 states, including strength training equipment, group fitness classes, aquatics, tennis, pickleball, racquet sports, recovery amenities (sauna, steam, cold plunge, massage chairs), and family amenities. Available in five tiered levels (Gold, Platinum, Premier, Diamond, Yellow Diamond) with amenity access varying by tier.
• Personal Training One-on-one and small group personal training delivered by certified personal trainers, including personalized programming, fitness assessments, technique coaching, weight loss coaching, sports performance training, mobility training, and the Results Based Training framework. Targeted at members seeking structured, accountable fitness programming.
• Group Exercise Classes Group fitness classes in formats including All-American Training, Barre, Strength, Aerobics, Yoga, Zumba, Cycle, Pilates Mat, Aqua Fitness, and Bootcamp, with over 5,000 classes offered weekly across the Genesis network. Offered to members at Genesis club locations.
• Tennis Programs Tennis instruction and programming including courts, professional coaching, private and semi-private lessons, clinics, leagues, tournaments, cardio tennis, and junior development at select Genesis locations.
• Pickleball Pickleball programming on dedicated indoor and outdoor courts with structured open play, leagues, lessons, clinics, mixers, and tournaments for all skill levels at select Genesis locations.
• Aquatics Aquatics programming at indoor and outdoor heated pools including swim lessons for all ages, aqua fitness classes, swim teams, therapy pools, and lifeguard certification programs at select Genesis locations.
• Pilates Reformer Studio Training Reformer-based Pilates studio training with certified instructors offering foundations, strength and control, flexibility and mobility, core and stability, and recovery and restore classes at select Genesis clubs.
• Mighty Camp Youth Programs Paid summer camps, day camps, and holiday programs for children ages 3-15, including Mini Camp (ages 3-5), Mighty Camp (ages 5-12), and the C.I.L.T. leadership program (ages 12-15) featuring sports, swimming, games, creative activities, and leadership training. Available to both members and non-members at varying rates.
• Recovery Amenities Recovery and wellness amenities available at select Genesis locations, including cold plunge, hydrotherapy, saunas, steam rooms, whirlpools, massage chairs, stretching areas, and spa services.
• Corporate Wellness Employer-sponsored wellness programs providing employees access to Genesis club facilities, group fitness, personal training, corporate health assessments, and wellness consulting services. Marketed to HR and benefits leaders with ROI data supporting healthcare and absenteeism cost savings.
• Weight Loss Programs Structured weight loss programs combining personal fitness assessments, personal training, group fitness, nutrition guidance, and access to GLP-1 certified personal trainers for members using weight loss medications, focusing on muscle retention and lifestyle habits.
• Genesis Health Meals Health-focused meal service offering nutrition products and programs supporting member nutrition and wellness goals as an ancillary offering to Genesis club members.

Quantifiable outcome

• Members who start a complimentary Results Based Training program are 3x more likely to still be committed to their health and fitness after one year
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wellbridge CompanycoreStrategic or Co-development PartnerGenesis Health Clubs acquired nine fitness clubs from the Wellbridge Company on April 16, 2026. The transaction included five New Mexico Sports & Wellness locations in Albuquerque and four Colorado Athletic Club locations. This acquisition marked Genesis's first entry into New Mexico and expanded its Colorado presence, growing the portfolio to 86 gyms across 14 states. All employees at the acquired clubs were offered roles with Genesis.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 24 Hour Fitness: Mid-market fitness chain offering broad amenity, multi-state membership. Genesis acquired 24 Hour Fitness clubs in 2016, indicating direct product/market overlap on price, amenity mix, and member demographic.
• Life Time Fitness: Largest publicly traded U.S. premium fitness club operator with a comparable multi-amenity, multi-tier membership model (group fitness, aquatics, racquet sports, recovery, kids clubs). Closest scale-and-strategy comparable to Genesis.
• Gold's Gym: Iconic multi-unit fitness chain. Genesis actually absorbed 23 Gold's Gym/24-Hour Fitness locations in 2016, making it a direct precedent for the kind of regional clubs Genesis acquires and rebrands.
• LA Fitness / Esporta Fitness: Mid-market multi-state club operator with full-service amenity model (racquet sports, pools, group fitness). Genesis acquired Esporta locations in 2025, evidencing direct competitive and operational overlap.
• Crunch Fitness: Multi-unit, multi-tier fitness chain offering group fitness, personal training, and recovery amenities. Closely comparable in mid-market positioning and membership tiering strategy.

Broad incumbents

• Equinox Holdings: Luxury fitness incumbent operating premium clubs (Equinox, SoulCycle, Blink). Comparable at the high end of Genesis's Diamond/Yellow Diamond tiers and a benchmark for premium ASP capture.
• Planet Fitness: Largest U.S. budget fitness chain. Not a direct premium competitor but the dominant low-cost alternative; its $10–$25 positioning defines the price ceiling for entry-level Genesis Gold tier.

Regional players

• Vasa Fitness: Regional multi-club operator in the Midwest/Plains states. Overlaps with Genesis in Kansas-adjacent markets with a similar mid-market, multi-amenity model.
• Edge Fitness Clubs: East Coast regional fitness chain with full-service clubs. Comparable premium-to-mid positioning and multi-tier pricing overlap, though not in Genesis's Midwest core.

Emerging players

• Chuze Fitness: Growing California-based fitness chain targeting the same value-plus-amenity niche as Genesis. Useful emerging comparable for unit economics and tiering strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg4b64pPvRh1uoblDApKsXg
• Facebookfacebook.com/genesishealthclubs
• LinkedInlinkedin.com/company/genesis-health-clubs
• Instagraminstagram.com/genesishealthclubs
• TikToktiktok.com/@genesishealthclubs?lang=en
• Xx.com/genesisclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Health Clubs