What Feiyu Technology does

Feiyu Technology (operating commercially as FeiyuTech) is a China-based hardware manufacturer specializing in camera and motion stabilization technology, founded in 2007 in Guilin by graduates of Guilin University of Electronic Technology and headquartered at the Feiyu Intelligent Industry Park in the Guilin National High and New Tech Industry Park. The company was built on inertial attitude measurement and AHRS (Attitude Heading Reference System) technology originally developed for fixed-wing flight control and multi-rotor drones; in 2013 it adapted its drone gyro stabilization IP to produce the world's first two-axis handheld gimbal for GoPro, and by 2014 its GoPro gimbals reportedly held 70% of global market share in that sub-category. The company serves content creators, professional videographers, and smartphone users across consumer and prosumer segments with handheld and integrated stabilization products.

Its product portfolio spans three core categories — smartphone gimbals (SCORP Mini series, VB4, Vimble 3 SE), DSLR/mirrorless gimbals (SCORP 2/3, SCORP-C 2, SCORP Mini 3 Pro, AK2000C/S, AK4500 with up to 2,500g payload), and integrated gimbal cameras (Feiyu Pocket, Pocket 2, Pocket 2S, Pocket 3) — supplemented by accessories (Hyperlink wireless remote, MIC, smartphone video rig) and three wholly-owned sub-brands: KiCA (massage guns and sports/health products launched in 2020), RICCA (an ultralight aluminum action camera with six-axis hybrid stabilization), and Feiyu UAV (drone products). Underlying technical IP includes proprietary AHRS (registered 2008), six-axis hybrid stabilization algorithms, no-sensor field-orientated motor control, and Feiyu ON / SCORP companion apps for iOS and Android.

The company operates a hybrid, product-led go-to-market spanning direct-to-consumer e-commerce (feiyu-tech.com store), global marketplaces (Amazon, AliExpress, Alibaba), premium physical retail (notably Apple Stores, since a 2015 co-launch of the G4 Pro smartphone gimbal), and localized regional websites in Canada, Japan, Poland, Russia, Brazil, and India. Revenue derives primarily from hardware sales of gimbals and integrated cameras, with no disclosed SaaS, subscription, or licensing streams and no disclosed external funding rounds — the company appears bootstrapped and founder-owned. Marketing is supported by an influencer recruitment program and brand ambassador initiative targeted at content creators and vloggers.

Name

Feiyu Technology

Legal name

Guilin Feiyu Technology Incorporated Company

Website

https://feiyu-tech.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Feiyu Technology (FeiyuTech) is a China-based gimbal manufacturer that designs and sells handheld and integrated camera stabilizers for smartphones, action cameras, and DSLR/mirrorless cameras, serving content creators, professional videographers, and consumer videography users globally through DTC, marketplaces, and retail.

Ownership category

akta.pro rank

Product category

Camera Stabilization Equipment

NAICS

Electronics and Appliance Retailers (44921)

akta.pro primary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

akta.pro secondary industries

Consumer Drones for Imaging (Camera Drones) (CRACAPAD), Action Cameras & Adventure Imaging Retail (CRACAHAD), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC), Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)

Keywords

• Handheld gimbal stabilizers
• Smartphone gimbal stabilizers
• Camera stabilization equipment
• DSLR mirrorless gimbals
• Integrated gimbal cameras

Headquarters

HQ city

Guilin

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gimbal Hardware Sales: Primary revenue stream from manufacturing and selling handheld gimbal stabilizers for smartphones, action cameras, and DSLR/mirrorless cameras, along with accessories and replacement parts.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Feiyu Technology designs, manufactures, and sells motorized handheld gimbal stabilizers for content creators and videographers. The catalog spans three product families: smartphone gimbals, DSLR/mirrorless camera gimbals, and integrated gimbal cameras (Pocket series). It also distributes the KiCA sub-brand for massage/health devices and the RICCA subsidiary action camera line, with sales through its own web store, Amazon, AliExpress, Alibaba, Apple Stores, and regional distributors.

Product overview

Feiyu Technology is a gimbal and stabilized camera manufacturer offering three main product categories: Smartphone Gimbals (SCORP Mini, VB, Vimble series), DSLR/Mirrorless Gimbals (SCORP, AK series), and Gimbal Cameras (Pocket series). The company also produces camera accessories (MIC, Hyperlink, Video Rig) and holds a sub-brand KiCA for massage and health products. The product lineup is supported by Feiyu ON and Feiyu SCORP companion apps for iOS and Android. The company evolved from drone technology to become a specialist in stabilization solutions for action cameras, smartphones, and professional cameras.

Differentiator

Problem solved

Functional benefit

Brands

• KiCA: Sports and health sub-brand producing massage guns including KiCA K1, KiCA Mini, KiCA Pro, and foldable massage guns; also includes KiCA JetFan with blow and suction functions
• Vcam Series
• RICCA

Products and services

• Feiyu SCORP Mini 3 Foldable motorized 3-axis handheld gimbal stabilizer designed for smartphones, intended for vloggers and content creators seeking compact everyday stabilization.
• Feiyu VB4 3-axis motorized handheld gimbal stabilizer for smartphones, marketed as a creator-focused phone stabilization tool.
• Feiyu SCORP Mini-P Compact 3-axis smartphone gimbal for content creators needing portable handheld stabilization.
• Vimble 3 SE Entry-level 3-axis smartphone gimbal designed for casual videographers and beginner creators.
• Feiyu SCORP 3 3-axis gimbal stabilizer sized for DSLR and mirrorless cameras, intended for professional and prosumer videographers.
• Feiyu SCORP-C 2 3-axis gimbal stabilizer for DSLR and mirrorless cameras, targeting creative professionals who need higher payload capacity.
• Feiyu SCORP Mini 3 Pro Compact 3-axis gimbal stabilizer for DSLR/mirrorless cameras, combining portability with payload capacity for prosumer videographers.
• Feiyu SCORP 2 3-axis DSLR/mirrorless camera gimbal stabilizer with advanced controls for professional video production workflows.
• Feiyu Pocket 3 Integrated 3-axis gimbal camera combining sensor, lens, and stabilization into a single handheld device for vloggers and on-the-go creators.
• Feiyu Pocket 2S Integrated 3-axis gimbal camera designed for pocketable handheld video capture by travel vloggers and content creators.
• Feiyu Pocket 2 Integrated 3-axis gimbal pocket camera for entry-level creators needing an all-in-one stabilized video device.
• Feiyu Pocket First-generation Feiyu integrated 3-axis gimbal camera that established the Pocket product line for handheld stabilized video.
• RICCA Action Camera Action camera offered by Feiyu's RICCA subsidiary brand for action and adventure videography use cases.

Quantifiable outcome

• 70% global GoPro gimbal market share achieved in 2014

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ApplecoreChannel Partner/ Reseller/ DistributorFeiyuTech cooperated with Apple to launch the 360-degree-no-limit G4 Pro smartphone gimbal in 2015. Consumers could buy the gimbals from both online and offline Apple Stores, providing premium retail distribution through Apple's established channel.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DJI: DJI is the dominant player in consumer and prosumer gimbals (Osmo Mobile/OM series, Ronin cinema gimbals) and also produces consumer drones and stabilized cameras (Osmo Pocket, Osmo Action). DJI competes directly with FeiyuTech across nearly every product category and is the principal competitive benchmark.
• Zhiyun (Guilin Zhishen Information Technology): Zhiyun is a leading gimbal manufacturer offering the Smooth series (smartphone) and Crane series (DSLR/mirrorless), directly competing with FeiyuTech's SCORP Mini and SCORP product lines. Headquartered in China with similar target customers (content creators, videographers).
• MOZA (Gudsen Technology): MOZA produces handheld gimbals for cameras and smartphones (MOZA Mini series, Air series) as well as professional cinema stabilizers, directly overlapping with FeiyuTech's smartphone and DSLR/mirrorless gimbal product lines.
• Hohem: Hohem specializes in smartphone gimbals (iSteady series) targeting entry-level and mid-range content creators, directly competing with FeiyuTech's smartphone gimbal lineup (VB4, Vimble, SCORP Mini).
• Tilta: Tilta manufactures camera rigs, cages, and gimbals for professional cinema and DSLR/mirrorless setups, competing with FeiyuTech's SCORP and AK series in the professional creator segment.
• Therabody: Therabody is the leading massage gun brand (Theragun), directly competing with FeiyuTech's KiCA sub-brand massage gun line. Both target sports/recovery and personal wellness consumers.

Emerging players

• Insta360: Insta360 produces action cameras and 360-degree cameras with built-in stabilization (Flow smartphone gimbal), competing with both FeiyuTech's Pocket series gimbal cameras and action camera gimbal segments. Increasingly aggressive in the content creator segment.

Broad incumbents

• GoPro: GoPro is the dominant action camera brand whose ecosystem historically drove FeiyuTech's largest market share (70% in GoPro gimbals in 2014). With GoPro's own built-in HyperSmooth stabilization reducing third-party gimbal demand, GoPro is both an ecosystem anchor and a competitive threat.
• Freefly Systems: Freefly produces high-end professional cinema stabilizers (MoVI series) used in film production. While more high-end, Freefly competes in the professional stabilization category that includes FeiyuTech's higher-end SCORP models.

Regional players

• Autel Robotics: Autel is a competitor to FeiyuTech's Feiyu UAV subsidiary in the consumer and prosumer drone market, and also produces the Evo Nano series competing with stabilized imaging products. Comparable as a Chinese-headquartered drone/imagining peer with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/683125008550280

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feiyu Technology