What easyauto123 does

easyauto123 is an Australian digital-first used vehicle retailer operating a dual-channel model combining 14+ physical superstores across NSW, VIC, QLD, SA, WA, and TAS with a full end-to-end online purchasing platform at easyauto123.com.au. The company serves individual consumers, EV/hybrid buyers, trades/commercial operators, and value-conscious premium buyers through three principal product lines: the core Quality Verified used vehicle program (with 7-day money back guarantee, 12-month roadside assistance, and haggle-free fixed pricing), the Factory Fresh sub-brand offering near-new vehicles with retained new-car warranty, and the easyEV sub-brand positioning the largest pre-owned EV/hybrid inventory in Australia. Revenue is generated through unit sales of used and near-new vehicles, trade-in acquisitions, and commission income from vehicle financing facilitated through a core partnership with Taurus Motor Finance.

The technology platform integrates online vehicle browsing, finance pre-approval, trade-in valuations, and nationwide delivery, supported by a proprietary Quality Verified inspection and certification process. Distribution is anchored by large-format superstores in Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney, Newcastle, Maitland, and Devonport, alongside sub-brand-specific inventory partnerships such as Performax for right-hand-drive Ford F-150 Lightning conversions. Marketing is multi-channel across Facebook, LinkedIn, YouTube, SEO, content, and Google Reviews, with the company reporting over 100,000 cumulative customers and a 4.7-star average Google rating.

easyauto123 operates as a subsidiary within Eagers Automotive (ASX: APE), Australia's largest automotive retail group, which provides capital backing, OEM relationships, and operational infrastructure. In October 2025, Mitsubishi Motors Australia acquired a 20% minority stake through a strategic partnership with Eagers Automotive, embedding an OEM into the ownership structure and validating the platform's strategic value. The company's go-to-market emphasizes price transparency, online convenience, and quality assurance as the principal points of differentiation from traditional franchised and independent used-car dealers.

Name

easyauto123

Legal name

easyauto123

Website

https://easyauto123.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

easyauto123 is an Australian digital-first used vehicle retailer operating 14+ superstores nationwide alongside a full online purchase platform, serving individual consumers with Quality Verified used cars, Factory Fresh near-new vehicles, and pre-owned EVs under Eagers Automotive ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling Quality Verified used vehicles to consumers. Vehicles range from budget options under $10,000 to premium luxury vehicles exceeding $80,000. Sales occur through both physical superstores and online platform.
2. Vehicle Finance: Commission revenue from facilitating vehicle financing through partnered lenders including Taurus Motor Finance. Offers personal finance, novated leases, and fleet financing options with competitive interest rates (8.59% p.a. variable).
3. Trade-in Vehicle Purchases: Acquisition revenue from purchasing used vehicles from consumers as trade-ins against vehicle purchases or as standalone sales.
4. Factory Fresh Near-New Vehicles: Specialized segment selling nearly-new vehicles with very low kilometres secured through bulk purchasing opportunities, including converted right-hand drive vehicles like Ford F-150 Lightning Pro.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

easyauto123 buys and sells used vehicles through 14+ physical superstores and a full online purchasing platform across Australia. It sells Quality Verified pre-owned cars, Factory Fresh near-new vehicles, and easyEV electric/hybrid cars, with haggle-free fixed pricing, financing through partnered lenders, trade-in valuations, and nationwide delivery.

Product overview

easyauto123 operates as a multi-channel used car retail platform combining an online marketplace with physical superstore locations across Australia. The core offering is the easyauto123 platform for buying and selling Quality Verified used cars with haggle-free pricing. The product portfolio includes Factory Fresh (almost-new vehicles sub-brand with retained new-car warranties), easyEV (electric and hybrid vehicle category), and integrated finance services through Taurus Motor Finance. The company operates nationwide superstores in Adelaide, Brisbane, Hobart, Melbourne, Perth, Maitland, Newcastle, and Sydney, with additional locations for Factory Fresh vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Factory Fresh: Exclusive range of near-new vehicles with crazy-low kilometres and all the latest technology. A smarter way to buy almost-new cars.
• easyEV

Quantifiable outcome

• Over 100,000 happy customers served with 4.7 star average Google Review rating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Taurus Motor FinancecoreChannel Partner/ Reseller/ DistributorExclusive finance partner providing vehicle financing solutions including personal loans, novated leases, and fleet financing. Taurus handles credit assessment, loan approval, and ongoing loan servicing with online application capability.
• PerformaxminorImplementation/ SI/ Consulting PartnerSpecialist automotive conversion partner responsible for converting left-hand drive Ford F-150 Lightning Pro vehicles to right-hand drive for Australian market compliance. Work is carried out to manufacturer standards with documentation provided.
• Cars for GoodminorOthersCorporate social responsibility initiative that donates a quality used car monthly to families doing it tough, local community groups, or individuals quietly making a difference in their communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Carvana: US online-first used car retailer offering home delivery, 7-day return policy, and integrated financing. Highly comparable omnichannel model and customer experience focus, though geographically limited to the US.
• Auto Trader UK: UK's largest automotive marketplace for new and used vehicles. Comparable marketplace business model with similar role in used car discovery, though operating in a different geography.
• EchoPark Automotive: US used car retailer owned by Sonic Automotive operating multi-brand superstores with haggle-free pricing and quality certification. Closely aligned business model with easyauto123's superstore + Quality Verified approach, but US-only.
• CarMax: Largest US used car retailer operating omnichannel superstores with fixed no-haggle pricing, 7-day money back guarantee, and transfer of inventory nationwide. Closest global comparable business model to easyauto123, though operating exclusively in the US.

Others

• Pickles Auctions: Australia's largest auction house with significant vehicle auction operations supplying used car inventory to dealers. Adjacent ecosystem participant supporting Australian used car supply rather than a direct retail competitor.
• Manheim: Global wholesale used vehicle auction platform operating dealer-to-dealer sales channels. Functions as an inventory supply ecosystem participant for used car retailers including easyauto123, rather than a direct retail competitor.

Direct peers

• Carsguide: Australian automotive marketplace owned by News Corp Australia, providing used car listings, expert reviews, and price guides. Comparable online used car research and discovery platform competing for the same Australian shopper audience.
• Drive.com.au: Australian automotive content and marketplace platform owned by Carsales, covering used car listings, reviews, and buying guides. Directly comparable online used car discovery and research destination within Australia.
• Auto Trader Australia: Australian online automotive marketplace operated by Cox Automotive, providing used car listings and dealer connections. Competes with easyauto123 for online used car shopper attention in Australia.
• Carsales.com: Australia's largest online automotive marketplace, dominant in used car listings and dealer advertising. Directly comparable to easyauto123's online used car discovery and transactional platform within the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpn--j_kYytibvlPVMSlJTw
• Facebookfacebook.com/easyauto123
• LinkedInlinkedin.com/company/easyauto123

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyauto123