Verathon
Verathon is a global medical device company, wholly-owned by Roper Technologies, that designs and manufactures video laryngoscopes, single-use bronchoscopes, bladder scanners, and cystoscopes for hospitals, EMS providers, and urology departments across 70+ countries.
- Company typePrivate
- Founded1984
- HeadquartersBothell, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verathon does
Verathon is a global medical device company headquartered in Bothell, Washington, founded in 1984 and operating as a wholly-owned subsidiary of Roper Technologies (NYSE: ROP) since December 2009. The company designs, manufactures, and markets visualization devices across two core franchises: airway management and urology. Its airway portfolio spans the GlideScope video laryngoscope family (Spectrum single-use blades, Titanium reusable blades, ClearFit cover-based system, GlideRite stylets), the GlideScope Core cart-based and Go 2 portable visualization systems, and the BFlex single-use bronchoscope line with the SamplePro specimen collection accessory. Its urology portfolio centers on the BladderScan i10 ultrasound bladder scanner with proprietary ImageSense AI technology, and was extended in May 2026 into cystoscopy with the FDA 510(k)-cleared CFlex single-use flexible cystoscope. Verathon pioneered the first video laryngoscope in 1999 and the first AI-enabled bladder scanner, and its products are deployed across hospitals, health systems, EMS providers, ambulatory surgical centers, and urology departments in over 70 countries.
Verathon's business model is hardware-centric, generating revenue primarily through capital equipment sales of visualization systems and recurring single-use consumables (blades, bronchoscopes, cystoscopes, specimen collection systems) to enterprise healthcare institutions. Distribution is direct via a global field sales force with regional headquarters in Bothell, Burnaby, Amsterdam, Sydney, and Hong Kong. Pricing is quote-based under multi-year enterprise contracts; no public pricing exists. The go-to-market combines enterprise field sales with event-driven demand generation at major conferences (AANA, EMS World, ASA, EBME Expo, World Health Expo), supported by clinical education, peer-reviewed publications in JAMA and Anesthesiology, webinars, and an active social media presence. Notable technical differentiators include the integrated Total Airway Solution (simultaneous video laryngoscopy and bronchoscopy on a single platform), QuickConnect magnetic interoperability, IEC 60601-1-12:2014 EMS certification for the Go 2, and the Spectrum QC eco bio-based plastic blade with a 74% lower carbon footprint.
Verathon firmographics
Firmographics- Name
- Verathon
- Legal name
- Verathon Inc.
- Website
- https://verathon.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Verathon is a global medical device company, wholly-owned by Roper Technologies, that designs and manufactures video laryngoscopes, single-use bronchoscopes, bladder scanners, and cystoscopes for hospitals, EMS providers, and urology departments across 70+ countries.
- Ownership category
- akta.pro rank
Verathon industry classification
Industry- Product category
- Airway Management and Urology Medical Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industry
- Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)
Keywords
Where Verathon is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Verathon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medical Device Sales: Sale of proprietary medical devices including video laryngoscopes, bronchoscopes, bladder scanners, and cystoscopes. Products sold in single-use and reusable formats. Revenue generated from device sales to healthcare institutions including hospitals, EMS services, and ambulatory surgical centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise healthcare institutions - direct sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Verathon product offering
Product offeringCore offering
Verathon designs, manufactures, and markets specialized medical devices in two primary areas: airway management (video laryngoscopes, single-use bronchoscopes, and visualization systems under the GlideScope and BFlex brands) and urology (ultrasound bladder volume scanners under the BladderScan brand and single-use flexible cystoscopes under the CFlex brand). Products are sold globally to hospitals, healthcare systems, EMS providers, ambulatory surgical centers, and physician offices through an enterprise field sales model.
Product overview
Verathon is a medical device company offering specialized products in two primary areas: Airway Management and Urology. The airway portfolio includes the GlideScope video laryngoscope family (Spectrum single-use blades, Titanium reusable blades, ClearFit baton/covers), BFlex single-use bronchoscopes, GlideScope Core cart-based and Go 2 portable visualization systems, and GlideRite stylets - all designed to enable first-pass intubation success. The urology portfolio includes BladderScan i10 with ImageSense AI technology for ultrasound bladder volume measurement and the recently launched CFlex single-use flexible cystoscope with CystoView workstation. Products feature proprietary technologies including Dynamic Light Control, QuickConnect magnetic connectors, anti-fog Reveal technology, and integrated dual-view capabilities for combined laryngoscopy and bronchoscopy.
Differentiator
Problem solved
Functional benefit
Brands
- GlideScope: Video laryngoscope solutions for airway management, including visualization systems, single-use and reusable blades, stylets, and video batons.
- BFlex
- BladderScan
- CFlex
- Total Airway Solution
Quantifiable outcome
- 55% reduction in lift force on patients during intubation with GlideScope hyperangulated blades
- +6 more outcomes
Companies that use Verathon
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Verathon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Verathon partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Verathon competitors and assessment
Company assessmentDirect peers
- Ambu: Danish specialist in single-use endoscopes (bronchoscopes, rhinolaryngoscopes) and a King Vision video laryngoscope that competes directly with GlideScope. Most direct single-use endoscopy and VL competitor to Verathon's BFlex and Spectrum lines.
- Intersurgical: UK-based airway management specialist offering a wide range of airway devices and consumables to hospitals and EMS. Comparable in customer base (anesthesia, ICU, EMS) and in the procurement dynamics surrounding video laryngoscope and bronchoscopy adoption.
- Pentax Medical (Hoya): Endoscopy division of Hoya Corporation, manufacturing flexible bronchoscopes and cystoscopes used in the same pulmonology and urology departments as Verathon's BFlex and CFlex. Direct competition in reusable visualization capital equipment.
- Laborie Medical Technologies: Specialist in urology and gastroenterology diagnostics, including urodynamics and bladder assessment devices. Direct overlap with Verathon's BladderScan and CFlex lines in the urology customer segment.
- Flexicare: UK-based manufacturer of airway management, anesthesia, and critical care devices for hospitals and EMS. Competes with Verathon's GlideScope and bronchoscopy portfolio through overlapping distribution and clinical procurement relationships.
Broad incumbents
- Medtronic: Diversified medtech incumbent that sells the McGrath MAC video laryngoscope, directly competing with GlideScope in airway management. Broader portfolio includes patient monitoring and surgical solutions that overlap with Verathon's hospital customer base.
- Olympus: Global endoscopy leader with a large installed base of reusable and single-use bronchoscopes and cystoscopes that compete directly with BFlex and CFlex. Significantly broader portfolio but overlaps on Verathon's core visualization product lines.
- Karl Storz: German endoscopy specialist with broad urology and bronchoscopy portfolios (rigid and flexible endoscopes, visualization systems). Competes with Verathon in single-use cystoscopy and in OR-based visualization workflows.
- Stryker: Diversified medtech incumbent with surgical visualization, endoscopy, and ENT/airway adjacencies. Overlaps with Verathon in OR visualization and single-use endoscopy procurement decisions at the same hospital accounts.
- Boston Scientific: Diversified medtech incumbent with urology (single-use scopes, stone management) and endoscopy franchises. Directly comparable in single-use cystoscopy, bronchoscopy, and capital equipment sold to the same hospital departments as Verathon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Verathon social profiles
Digital presenceVerathon compliance and trust
Trust signalCompliance3 records
Verathon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verathon leadership team
Management profileNumber of profiles
Profiles12 records
Verathon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verathon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verathon
What does Verathon do?
Verathon designs, manufactures, and markets specialized medical devices in two primary areas: airway management (video laryngoscopes, single-use bronchoscopes, and visualization systems under the GlideScope and BFlex brands) and urology (ultrasound bladder volume scanners under the BladderScan brand and single-use flexible cystoscopes under the CFlex brand). Products are sold globally to hospitals, healthcare systems, EMS providers, ambulatory surgical centers, and physician offices through an enterprise field sales model.
Is Verathon a public or private company?
Verathon is a private company. It is classified as corporate owned and is currently operating.
When was Verathon founded?
Verathon was founded in 1984. It employs 501 to 1,000 people.
Where is Verathon based?
Verathon is headquartered in Bothell, United States, in the North America region.
How does Verathon make money?
One revenue line is on record: medical Device Sales.
Who are Verathon's main competitors?
Direct peers on record are Ambu, Intersurgical, Pentax Medical (Hoya), Laborie Medical Technologies and Flexicare. Broad incumbents are Medtronic, Olympus, Karl Storz, Stryker and Boston Scientific.
Does Verathon have an API?
No public API is recorded for Verathon.
What industry is Verathon in?
Verathon's product category is Airway Management and Urology Medical Devices. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HLAHADAJ, Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts). Its NAICS code is 339112 and its SIC code is 3841.