Verathon

What Verathon does

Verathon is a global medical device company headquartered in Bothell, Washington, founded in 1984 and operating as a wholly-owned subsidiary of Roper Technologies (NYSE: ROP) since December 2009. The company designs, manufactures, and markets visualization devices across two core franchises: airway management and urology. Its airway portfolio spans the GlideScope video laryngoscope family (Spectrum single-use blades, Titanium reusable blades, ClearFit cover-based system, GlideRite stylets), the GlideScope Core cart-based and Go 2 portable visualization systems, and the BFlex single-use bronchoscope line with the SamplePro specimen collection accessory. Its urology portfolio centers on the BladderScan i10 ultrasound bladder scanner with proprietary ImageSense AI technology, and was extended in May 2026 into cystoscopy with the FDA 510(k)-cleared CFlex single-use flexible cystoscope. Verathon pioneered the first video laryngoscope in 1999 and the first AI-enabled bladder scanner, and its products are deployed across hospitals, health systems, EMS providers, ambulatory surgical centers, and urology departments in over 70 countries.

Verathon's business model is hardware-centric, generating revenue primarily through capital equipment sales of visualization systems and recurring single-use consumables (blades, bronchoscopes, cystoscopes, specimen collection systems) to enterprise healthcare institutions. Distribution is direct via a global field sales force with regional headquarters in Bothell, Burnaby, Amsterdam, Sydney, and Hong Kong. Pricing is quote-based under multi-year enterprise contracts; no public pricing exists. The go-to-market combines enterprise field sales with event-driven demand generation at major conferences (AANA, EMS World, ASA, EBME Expo, World Health Expo), supported by clinical education, peer-reviewed publications in JAMA and Anesthesiology, webinars, and an active social media presence. Notable technical differentiators include the integrated Total Airway Solution (simultaneous video laryngoscopy and bronchoscopy on a single platform), QuickConnect magnetic interoperability, IEC 60601-1-12:2014 EMS certification for the Go 2, and the Spectrum QC eco bio-based plastic blade with a 74% lower carbon footprint.

Name

Verathon

Legal name

Verathon Inc.

Website

https://verathon.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verathon is a global medical device company, wholly-owned by Roper Technologies, that designs and manufactures video laryngoscopes, single-use bronchoscopes, bladder scanners, and cystoscopes for hospitals, EMS providers, and urology departments across 70+ countries.

Ownership category

akta.pro rank

Product category

Airway Management and Urology Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)

akta.pro secondary industry

Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)

Keywords

• Video laryngoscopes
• Bronchoscopy devices
• Bladder ultrasound scanners
• Airway management equipment
• Single-use medical devices

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Medical Device Sales: Sale of proprietary medical devices including video laryngoscopes, bronchoscopes, bladder scanners, and cystoscopes. Products sold in single-use and reusable formats. Revenue generated from device sales to healthcare institutions including hospitals, EMS services, and ambulatory surgical centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Verathon designs, manufactures, and markets specialized medical devices in two primary areas: airway management (video laryngoscopes, single-use bronchoscopes, and visualization systems under the GlideScope and BFlex brands) and urology (ultrasound bladder volume scanners under the BladderScan brand and single-use flexible cystoscopes under the CFlex brand). Products are sold globally to hospitals, healthcare systems, EMS providers, ambulatory surgical centers, and physician offices through an enterprise field sales model.

Product overview

Verathon is a medical device company offering specialized products in two primary areas: Airway Management and Urology. The airway portfolio includes the GlideScope video laryngoscope family (Spectrum single-use blades, Titanium reusable blades, ClearFit baton/covers), BFlex single-use bronchoscopes, GlideScope Core cart-based and Go 2 portable visualization systems, and GlideRite stylets - all designed to enable first-pass intubation success. The urology portfolio includes BladderScan i10 with ImageSense AI technology for ultrasound bladder volume measurement and the recently launched CFlex single-use flexible cystoscope with CystoView workstation. Products feature proprietary technologies including Dynamic Light Control, QuickConnect magnetic connectors, anti-fog Reveal technology, and integrated dual-view capabilities for combined laryngoscopy and bronchoscopy.

Differentiator

Problem solved

Functional benefit

Brands

• GlideScope: Video laryngoscope solutions for airway management, including visualization systems, single-use and reusable blades, stylets, and video batons.
• BFlex
• BladderScan
• CFlex
• Total Airway Solution

Quantifiable outcome

• 55% reduction in lift force on patients during intubation with GlideScope hyperangulated blades
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ambu: Danish specialist in single-use endoscopes (bronchoscopes, rhinolaryngoscopes) and a King Vision video laryngoscope that competes directly with GlideScope. Most direct single-use endoscopy and VL competitor to Verathon's BFlex and Spectrum lines.
• Intersurgical: UK-based airway management specialist offering a wide range of airway devices and consumables to hospitals and EMS. Comparable in customer base (anesthesia, ICU, EMS) and in the procurement dynamics surrounding video laryngoscope and bronchoscopy adoption.
• Pentax Medical (Hoya): Endoscopy division of Hoya Corporation, manufacturing flexible bronchoscopes and cystoscopes used in the same pulmonology and urology departments as Verathon's BFlex and CFlex. Direct competition in reusable visualization capital equipment.
• Laborie Medical Technologies: Specialist in urology and gastroenterology diagnostics, including urodynamics and bladder assessment devices. Direct overlap with Verathon's BladderScan and CFlex lines in the urology customer segment.
• Flexicare: UK-based manufacturer of airway management, anesthesia, and critical care devices for hospitals and EMS. Competes with Verathon's GlideScope and bronchoscopy portfolio through overlapping distribution and clinical procurement relationships.

Broad incumbents

• Medtronic: Diversified medtech incumbent that sells the McGrath MAC video laryngoscope, directly competing with GlideScope in airway management. Broader portfolio includes patient monitoring and surgical solutions that overlap with Verathon's hospital customer base.
• Olympus: Global endoscopy leader with a large installed base of reusable and single-use bronchoscopes and cystoscopes that compete directly with BFlex and CFlex. Significantly broader portfolio but overlaps on Verathon's core visualization product lines.
• Karl Storz: German endoscopy specialist with broad urology and bronchoscopy portfolios (rigid and flexible endoscopes, visualization systems). Competes with Verathon in single-use cystoscopy and in OR-based visualization workflows.
• Stryker: Diversified medtech incumbent with surgical visualization, endoscopy, and ENT/airway adjacencies. Overlaps with Verathon in OR visualization and single-use endoscopy procurement decisions at the same hospital accounts.
• Boston Scientific: Diversified medtech incumbent with urology (single-use scopes, stone management) and endoscopy franchises. Directly comparable in single-use cystoscopy, bronchoscopy, and capital equipment sold to the same hospital departments as Verathon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/verathon
• YouTubeyoutube.com/@GlideScope
• Facebookfacebook.com/verathon
• LinkedInlinkedin.com/company/61562
• Instagraminstagram.com/lifeatverathon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verathon