What hellotax does

hellotax (legally hellotax Global S.L.) is a Spanish-founded, Alicante-headquartered SaaS company that automates EU VAT compliance for cross-border eCommerce sellers. Founded in 2016 by Cristian Noguera and Christoph Prokes, the platform delivers a self-developed VAT automation dashboard covering VAT registration, recurring filings, threshold and storage-limit monitoring, OSS/IOSS reporting, proforma invoicing, and dropshipping VAT handling across 12 EU/EEA jurisdictions (Belgium, Czech Republic, France, Germany, Italy, Netherlands, Poland, Slovakia, Spain, Sweden, UK, Ireland). Native integrations with Amazon, eBay, Shopify, WooCommerce, Cdiscount, and Magento ingest transaction data automatically, while a Tax Letter Inbox module applies OCR and AI-based recognition to translate and summarize tax authority correspondence into English. A DATEV integration and a Berlin correspondence address deepen the company's German market presence.

The company's commercial model combines a freemium SaaS layer with tiered subscriptions (New Seller at €49/month, Established Seller at €119/month, and 5 Countries Package at €470/month), supplemented by one-time fees for VAT registration/takeover (€300 per country) and OSS submission (€89, plus €149 for registration). Distribution is primarily product-led and direct-to-customer via the website, with sales-assisted engagement for Established Seller and 5 Countries Package tiers that include dedicated account managers. Go-to-market is anchored on content marketing, SEO targeting long-tail country-specific VAT queries, a 10K+ subscriber newsletter, organic social, and a 1,500+ member Facebook VAT community. Hellotax employs 51–100 people, operates no disclosed subsidiaries, holds an EU trademark, and has no disclosed external funding, indicating founder/management-controlled ownership.

Name

hellotax

Legal name

hellotax Global S.L.

Website

https://hellotax.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

hellotax (hellotax Global S.L.) is a Spanish SaaS company that automates EU VAT registration, filings, and OSS/IOSS compliance for cross-border eCommerce sellers across 12 EU/EEA countries via a freemium dashboard with native marketplace integrations.

Ownership category

akta.pro rank

Product category

VAT Compliance Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

• VAT compliance software
• ECommerce tax automation
• EU VAT registration
• VAT return filings
• One-Stop-Shop reporting

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly recurring subscription revenue from three service tiers (New Seller €49/month, Established Seller €119/month, 5 Countries Package €470/month). Includes software access, transaction processing, integrations, and support.
2. One-Time VAT Registration Services: One-time fees for VAT registration or takeover at €300 per country. OSS registration at €149 one-time. These are setup/onboarding fees separate from recurring subscriptions.
3. OSS Reporting Services: One-time fee of €89 for One-Stop-Shop (OSS) service covering software access, tax letter inbox, quality control, ready-to-file reports, and submission assistance for physical and digital goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

hellotax provides a self-developed EU VAT automation SaaS platform that enables eCommerce sellers to manage multi-country VAT compliance, including VAT registration, recurring filings, threshold monitoring, OSS/IOSS reporting, and processing of tax authority correspondence. The software integrates natively with major marketplaces (Amazon, eBay, Shopify, WooCommerce, Cdiscount, Magento) and is paired with specialized local tax accountant services across 12 EU countries.

Product overview

hellotax offers a platform-plus-modules architecture centered on its self-developed VAT automation software. The core offering consists of VAT Software that serves as the compliance dashboard, complemented by VAT Registration & VAT Returns for obtaining and managing VAT numbers across EU countries, One-Stop-Shop (OSS) for simplified cross-border EU VAT reporting, and IOSS Registration for import compliance. Additional specialized services include Digital Services, Proforma Invoicing, and Dropshipping VAT Services. The Tax Letter Inbox is an AI-powered add-on that automates processing and translation of tax authority correspondence. The company operates on a tiered pricing model: New Seller (49€/month) for up to 500 transactions with 1 integration, Established Seller (119€/month) with unlimited transactions and dedicated account management, and 5 Countries Package (470€/month) for larger operations. The software integrates natively with major marketplaces including Amazon, eBay, Shopify, WooCommerce, Cdiscount, and Magento.

Differentiator

Problem solved

Functional benefit

Products and services

• VAT Software Self-developed EU VAT compliance automation software providing a comprehensive overview of business data, deadlines, and regulatory requirements across multiple countries and companies from a single dashboard. Includes real-time data validation, automatic VAT rate detection, threshold and storage limit monitoring, and goods movement oversight for eCommerce sellers.
• VAT Registration & VAT Returns Digital VAT registration service enabling eCommerce sellers to obtain VAT numbers across EU countries, with optional local accountant management of VAT filings and returns.
• One-Stop-Shop (OSS) OSS registration and reporting service that enables sellers to manage all EU VAT duties through a single registration in one country, simplifying VAT compliance across Europe for physical and digital goods.
• IOSS Registration & Compliance Import One-Stop-Shop service for managing VAT compliance on low-value imported goods (≤ €150) shipped from outside the EU.
• Digital Services VAT Compliance VAT compliance solutions tailored for sellers of digital services operating in the European digital market, addressing cross-border B2C distance sales reporting.
• Dropshipping VAT Services Specialized VAT compliance services for managing dropshipping and multi-leg supply chain structures across the EU, addressing scenarios where OSS cannot be used and country-by-country registrations are required.
• Proforma Invoicing Services Proforma invoicing service providing clear cost breakdowns, multi-currency support, and compliance verification for cross-border transactions.
• Tax Letter Inbox AI-powered feature that receives, translates, and processes tax letters from EU tax authorities. Uses OCR and AI-based recognition to convert documents to editable format, translate them into English, summarize content, and extract key information including deadlines, duties, and payment requirements.
• Tax Consultation Professional tax consultation services including free consultation calls with VAT experts and bundled accounting consultation hours included in established seller packages (1 hour/year for Established Seller, 3 hours/year for 5 Countries Package).

Quantifiable outcome

• Free VAT Registration/Takeover valued at €149 included with New Seller plan
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationMarketplace integration for automated transaction data import and VAT compliance monitoring for Amazon sellers. Enables FBA sellers to manage multi-country VAT obligations through hellotax dashboard.
• eBaycoreTechnology or IntegrationMarketplace integration enabling eBay sellers to automate VAT compliance data collection and monitoring across EU countries.
• ShopifycoreTechnology or IntegrationPlatform integration allowing Shopify merchants to connect online stores for automated VAT compliance tracking and threshold monitoring.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration for automated VAT compliance data import from online stores using WooCommerce platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hellotax1
• YouTubeyoutube.com/c/hellotaxvat-software
• Facebookfacebook.com/VATinEurope
• LinkedInlinkedin.com/company/hellotax1
• Instagraminstagram.com/hellotax1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hellotax