Team TLC

What Team TLC does

Team TLC is a privately held residential real estate brokerage team operating in the Tampa Bay, Florida metropolitan area. Founded in 1994 by Tim and Lisa Carroll, the firm is organized as a 10-14+ agent team affiliated with Mihara & Associates (the parent brokerage providing licensing and E&O insurance) and serves five counties: Hillsborough, Pasco, Pinellas, Hernando, and Polk. The team's value proposition is relationship-driven local expertise supported by 30+ years of Tampa Bay market knowledge, with primary customer segments including first-time home buyers, retirees relocating to Florida, military/VA buyers, real estate investors, and home sellers.

The company's product surface combines traditional agent-led services with a digital property search platform built on Sierra Interactive technology. Core service offerings include buyer representation, seller representation, investment property acquisition, and property management (40 currently managed units). The digital stack includes a Property Search Tool with MLS integration and map search, a free Property Tracker account for saved searches and email alerts, dedicated local-market portals for Land O Lakes, Odessa, Lutz, and Wesley Chapel (each with 196-714+ active listings), and ancillary tools (Home Valuation, Mortgage Calculator). Marketing relies on content marketing, SEO, YouTube, Facebook, and Instagram channels, with social proof driven by 239+ five-star Google reviews.

Revenue is generated through standard residential real estate commissions (typically 5-6% of transaction value, split between buy-side and sell-side agents) on transactions in the $360K average ticket range, supplemented by property management fees on managed rentals. In 2025, the team sold 114 properties totaling $41 million in volume and served 140 families. No external funding, M&A activity, or technology acquisitions are disclosed, and the firm operates without proprietary AI/ML capabilities — relying instead on agent expertise, repeat-client referrals, and regional brand equity.

Name

Team TLC

Legal name

Team TLC

Website

https://tampateamtlc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Team TLC is a family-owned residential real estate team in Tampa Bay, Florida, founded in 1994 by Tim and Lisa Carroll, affiliated with Mihara & Associates. It serves buyers, sellers, and investors across five counties with 10-14+ licensed agents and $41M in 2025 sales volume.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property management services
• Real estate investment advisory

Headquarters

HQ city

Land O Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission structure for buying and selling residential properties. The team represents buyers and sellers in residential transactions and earns a percentage of the transaction value.
2. Property Management: Management of investment/rental properties, including tenant placement, maintenance coordination, and rent collection for 40 managed properties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Team TLC is a residential real estate brokerage team that represents buyers, sellers, and real estate investors in transactions across the Tampa Bay area. The team also manages approximately 40 rental/investment properties on behalf of owners and supports clients with property search tools, neighborhood guides, and home valuation resources. All transactions and management services are delivered by licensed agents under the Mihara & Associates brokerage umbrella.

Product overview

Team TLC – Mihara & Associates is a real estate services company operating as a 10-agent team in Tampa Bay, Florida. The company's product portfolio consists primarily of service offerings rather than software products: core real estate transaction services (buyer representation, seller representation, and investment property services) supported by online property search tools (Property Search Tool, Featured Listings, Property Tracker account), local market portals (dedicated pages for Land O Lakes, Odessa, Lutz, and Wesley Chapel), and financial tools (Home Valuation Tool, Mortgage Calculator). The Property Search Tool and Property Tracker serve as the primary digital product interfaces, enabling clients to search MLS listings, save favorites, and receive email alerts. All services are integrated through the company's main website, with no separate platform architecture or module structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service home buying representation for individuals and families purchasing residential property in the Tampa Bay area, including personalized home search, offer preparation, negotiation, and closing support. Intended for first-time buyers, relocations, VA buyers, retirees, and other residential purchasers.
• Seller Representation Services Full-service home selling representation for Tampa Bay area homeowners, including pricing strategy, marketing (HD video tours, 3-D floor plans, MLS exposure), showing management, offer evaluation, and negotiation through closing.
• Investment Property Services Specialized buyer and advisory services for real estate investors purchasing income, rehab, or rental properties in Tampa Bay, including property evaluation, renovation opportunity assessment, title issue resolution, and purchase coordination.
• Property Management Services Ongoing management of rental and investment properties for owners in the Tampa Bay area, including tenant placement, maintenance coordination, and rent collection. Currently manages approximately 40 properties.

Quantifiable outcome

• $41 million in real estate sold in 2025
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mihara & AssociatescoreStrategic or Co-development PartnerTeam TLC operates as part of Mihara & Associates, a well-established real estate brokerage in Tampa Bay. This affiliation provides brokerage licensing, E&O insurance coverage, and brand association with a top-ranked real estate company.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Tech-forward national residential brokerage with a growing Tampa Bay agent roster. Competes directly with Team TLC for buyers, sellers, and agent talent in the same Florida metros, with a platform model that mirrors Team TLC's use of digital property search and marketing tools.
• eXp Realty: Cloud-based residential brokerage with rapidly growing Florida agent count. Targets independent teams and agents, competing directly with Team TLC for talent and listings in the Tampa Bay metro through a virtual, commission-split model.

Broad incumbents

• Coldwell Banker Realty: Established national residential brokerage with strong Tampa Bay franchise presence. Competes for the same buyer/seller pool as Team TLC across Hillsborough, Pasco, and Pinellas counties, though with broader geographic reach and brand recognition.
• Keller Williams Realty: Largest U.S. residential franchise brokerage with substantial Tampa Bay market center presence. Competes for agents and clients in the same five-county region, offering team-based models comparable to Team TLC at larger scale.
• RE/MAX: Globally recognized residential real estate franchise with multiple Tampa Bay offices. Competes for the same buyer/seller market as Team TLC across Hillsborough, Pasco, Pinellas, Hernando, and Polk counties.
• Berkshire Hathaway HomeServices: Premium national residential brokerage with growing Florida presence. Competes for higher-end listings and luxury buyers in the Tampa Bay market, drawing on a well-capitalized parent brand to recruit top agents.
• Weichert, Realtors: Established residential real estate franchise with Florida affiliate offices. Competes for similar buyer/seller clients in the Tampa Bay region through agent-based franchise offices.
• Century 21 Real Estate: Global residential real estate franchise with notable Tampa Bay area presence. Competes for buyer/seller clients across the same five-county region as Team TLC, with comparable buyer representation and listing services.

Regional players

• Howard Hanna Real Estate: Large East Coast-focused residential brokerage expanding into Florida. Comparable team-based model and similar buyer/seller services, though primarily serving different geographies than Team TLC's Tampa Bay focus.

Emerging players

• Redfin: Tech-enabled residential brokerage with a discount-fee model and strong digital search platform. Competes with Team TLC for Tampa Bay buyers and sellers via a tech-first approach, though with a fundamentally different pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LivinginTampaBay813
• Facebookfacebook.com/TampaTeamTLC
• Instagraminstagram.com/tampateamtlc
• Xx.com/and_carroll

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team TLC