Bluestone Tree

What Bluestone Tree does

Bluestone Tree is a vertically integrated arboriculture services company founded in 2010 and headquartered at 3090 S Walnut St., Bloomington, Indiana. The company delivers a full suite of residential and commercial tree care services - including tree removal, trimming and pruning, plant health care, stump grinding, land clearing and forestry mulching, arborist consulting, and 24/7 emergency storm response - across Bloomington and the broader Southern Indiana footprint (Ellettsville, Bedford, Martinsville, plus Bartholomew, Brown, Johnson counties), and has extended storm response operations into the wider Midwest including Augusta, GA and St. Louis, MO. Underlying technology is operational rather than digital: a capital-intensive fleet of Sennebogen material handlers, TreeMek grapple-saw cranes, bucket trucks, log trucks, horizontal grinders, whole-tree chippers, tracked lifts, and dump trucks, complemented by science-driven arborist techniques such as a 31-point soil health assessment and trunk injection treatments for Emerald Ash Borer, plus an on-site recycling operation that converts removed biomass into mulch sold wholesale and online.

The business is family-owned and operated by principals Jerad Oren, Tiffany Oren (President), and Grayden Bloxham (Chief Integration Officer), with Matt Baldwin serving as Chief Revenue Officer; the leadership team holds ISA Certified Arborist, Board Certified Master Arborist, ISA Tree Risk Assessment Qualified, and OISC Certified Applicator credentials. Revenue is generated primarily through per-job professional services billings sized to tree height, complexity, and equipment needs (basic trimming $200-$600, small removals $300-$800, medium removals $800-$2,500, large removals $2,500-$7,500+, multi-tree crane projects $3,000-$10,000+, with 25-50% after-hours surcharges), plus fixed-price arborist consulting ($125 on-site evaluation, $450 per-tree Level 3 Tree Risk Assessment), annual subscription-style tree health maintenance plans ($300-$1,500/year), wholesale and online mulch sales, and episodic government/utility contract revenue through INDOT, FEMA, USDA, and NRCS-funded clearing projects for county, city, highway, and emergency management agency clients. Customer acquisition combines direct phone/online request capture, Google Business Profile-led local SEO (4.9 stars across 452+ reviews), content marketing via a blog and podcast, email newsletter, and community outreach with Purdue Extension and Monroe County Farm Bureau.

Name

Bluestone Tree

Legal name

Bluestone Tree

Website

https://bluestonetree.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluestone Tree is a family-owned arboriculture services company headquartered in Bloomington, Indiana that delivers residential and commercial tree removal, pruning, plant health care, land clearing, and 24/7 emergency storm response across Southern Indiana and the broader Midwest, recycling removed biomass into mulch sold via its online store.

Ownership category

akta.pro rank

Product category

Arboriculture and Tree Care Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Cabling, Bracing & Structural Support (HSAIADAF), Stump Grinding & Stump Removal (HSAIADAC)

Keywords

• Tree removal services
• Arborist consulting
• Tree health care
• Land clearing services
• Emergency storm response

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tree Services: Professional tree care services including tree removal, trimming, pruning, stump grinding, tree cabling and bracing, emergency storm response, and land clearing. Services are quoted per job based on tree size, accessibility, and complexity.
2. Mulch Sales: Sale of organic mulch products including premium whole tree mulch, regular mulch, and natural wood chips made from locally recycled trees. Products available for bulk delivery or pickup in Monroe County.
3. Arborist Consulting: Certified arborist consultation services including $125 on-site evaluation with Level 2 Tree Risk Assessment, and $450 per tree for Level 3 Tree Risk Assessment with written report.
4. Tree Health Care Programs: Ongoing tree health care programs including soil treatments, disease and pest management, and customized treatment plans designed for long-term tree health.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bluestone Tree provides professional tree care services for residential and commercial customers in Bloomington and Southern Indiana. Core offerings include tree removal, trimming and pruning, stump grinding, tree health care programs, arborist consulting with formal risk assessments, land clearing and forestry mulching, and 24/7 emergency storm response. The company also sells organic mulch products made from recycled trees at its on-site recycling center.

Product overview

Bluestone Tree is a tree services company offering a comprehensive portfolio of residential and commercial tree care services throughout Bloomington and Southern Indiana. The core offerings include Tree Removal Services (for hazardous, diseased, and storm-damaged trees including crane-assisted removals), Tree Trimming & Pruning, Tree Health Care (plant health care programs with soil assessment and pest management), Stump Grinding, Emergency Tree Service (24/7 response), Land Clearing & Forestry Mulching, Arborist Consulting (with Level 2/3 Tree Risk Assessments), Debris Management, Mulch Sales (organic mulch from recycled trees), Soil Injections, and Tree Cabling & Bracing. Services are organized into Residential Tree Services and Commercial Tree Services categories. The company operates with ISA Certified Arborists and operates from a single-location service model without a software platform or digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal Services Professional tree removal for hazardous, diseased, storm-damaged, or structurally unstable trees of all sizes, including crane-assisted removal for large or dangerous projects.
• Tree Trimming and Pruning Expert tree trimming and pruning services to improve tree structure, remove hazardous limbs, and promote long-term tree health using professional pruning techniques.
• Tree Health Care Comprehensive plant health care (PHC) services including 31-Point Soil Health Assessment, disease diagnosis, insect prevention and control, trunk injection for Emerald Ash Borer, and customized treatment plans for long-term tree vitality.
• Stump Grinding Professional stump grinding services that completely remove stumps below ground level, eliminating tripping hazards, preventing pest infestations, and restoring a clean landscape.
• Emergency Tree Service 24/7 rapid-response emergency tree services for storm damage, fallen trees, and hazardous situations with fast mobilization and full debris removal.
• Land Clearing and Forestry Mulching Large-scale land clearing services including forestry mowing, brush removal, invasive species removal, and site preparation for construction, agricultural, or conservation projects.
• Arborist Consulting Professional arborist consulting services including on-site tree evaluations ($125), Level 2 Tree Risk Assessments, Level 3 Tree Risk Assessments with written report ($450 per tree), tree preservation planning, and expert recommendations for property planning.
• Mulch Sales Sale of organic mulch made from locally recycled trees removed during service jobs, available in premium whole tree mulch, regular mulch, and natural wood chips with delivery and pickup options in Monroe County.
• Storm Response and Emergency Services

Quantifiable outcome

• 4.9 star Google rating based on 452+ reviews
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MC-IRISminorGTM or Marketing PartnerPartnership offering discounts on invasive tree removal services, providing value-added service to customers dealing with invasive species like tree of heaven.
• Purdue ExtensionminorOthersCollaboration through Monroe County 4-H Junior Leaders for community education events like the Children's Farm Festival.
• Monroe County Indiana Farm BureauminorOthersCollaboration for community educational events including Children's Farm Festival teaching kids about tree care.
• SCI-REMCminorOthersParticipating organization in community events like the Children's Farm Festival at Peden Farm.
• INDOT, FEMA, USDA, NRCScoreChannel Partner/ Reseller/ DistributorFederal and state funding programs that enable tree clearing projects for infrastructure, drainage, and utility work. Bat window restrictions (April 1 - September 30) apply to projects involving these funding sources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bartlett Tree Experts: Scientific tree care company with 100+ offices across the U.S., offering pruning, removal, plant health care, and consulting. Directly comparable to Bluestone in ISA-certified arborist-led PHC programs and risk assessments, with a much larger geographic footprint.
• Wright Tree Service: Large U.S. tree care and vegetation management provider serving utilities, municipalities, and commercial customers. Comparable to Bluestone's commercial and government segment, particularly around right-of-way clearing and storm response.
• SavATree / SavATree Consulting Group: National tree, shrub, and lawn care company offering arborist services, plant health care, and consulting. Overlaps with Bluestone across removal, pruning, PHC subscriptions, and arborist consulting — the closest scaled analog to Bluestone's residential-plus-commercial model.
• Asplundh Tree Expert Company: Major U.S. utility vegetation management and tree service contractor. Comparable to Bluestone in equipment-intensive tree removal, storm response, and right-of-way clearing work for government and utility clients, but at vastly greater scale.
• Davey Tree Expert Company: Largest employee-owned tree care company in North America offering residential and commercial tree services, utility line clearing, and environmental consulting. Comparable to Bluestone across the full arborist service stack, but operating at a national scale with institutional resources that Bluestone lacks.
• TruGreen: Largest U.S. lawn care company with adjacent tree and shrub services offered as add-ons. Comparable to Bluestone in residential customer acquisition and recurring service contracts, though TruGreen's core competency is lawn rather than arborist-led tree care.

Direct peers

• Monster Tree Service: Franchise-based residential and commercial tree service company with a national footprint of owner-operated locations. Closest direct peer to Bluestone in terms of service mix, customer segments, and locally-branded operating model — though distributed via franchising rather than family ownership.
• Nelson Tree Service: Regional tree and vegetation management company serving the Midwest with utility and municipal contracts. Comparable to Bluestone's Southern Indiana / Midwest storm-response positioning, particularly around emergency storm work and right-of-way clearing.

Regional players

• Heartland Industries: Indiana-based company providing vegetation management and land clearing services in the Midwest. Direct competitor for Bluestone's commercial land clearing and forestry mulching work in the same geographic market.

Others

• Arbor Day Foundation: Nonprofit tree planting and education organization. Not a direct competitor but adjacent — Bluestone's community education programming (Children's Farm Festival, Purdue Extension partnership) overlaps with the Arbor Day Foundation's mission and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BluestoneTree
• Facebookfacebook.com/bluestonetree
• LinkedInlinkedin.com/company/bluestonetree

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestone Tree