What MyStartupCFO does

MyStartupCFO is a privately held, for-profit professional services firm founded in 2013 and headquartered in Fremont, California. The firm provides outsourced finance services to startups and small businesses, with a service portfolio spanning CFO advisory, bookkeeping, taxation, fundraising support, financial modeling, and budgeting. The offering is positioned as an integrated finance function for resource-constrained early-stage companies that lack an in-house finance team.

The business model is services-based: revenue is generated through hourly or retainer-based professional engagements rather than software licensing or transaction fees. Delivery is led by a small partner team — co-founder and CEO Sandeep Shroff and CFO Shubha Inamdar — supported by an overall headcount of 11–50 employees. There is no disclosed proprietary technology platform, no self-serve product surface, and no evidence of software-enabled service delivery; the firm appears to operate as a traditional boutique accounting/advisory practice.

Public information about the company is limited. The corporate website was inaccessible during research (returning only a verification/CAPTCHA page), and no funding rounds, customer logos, partnerships, awards, certifications, or third-party press coverage are recorded. As a result, the verifiable footprint is narrow: a small, long-tenured Bay Area firm offering a bundled suite of startup-finance services through a partner-led engagement model.

Name

MyStartupCFO

Website

https://mystartupcfo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MyStartupCFO is a Fremont, California-based accounting firm founded in 2013 that provides outsourced CFO, bookkeeping, taxation, fundraising, financial modeling, and budgeting services to startups and small businesses through a small partner-led team.

Ownership category

akta.pro rank

Product category

Outsourced Accounting and CFO Services

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)

Keywords

• Outsourced CFO services
• Bookkeeping services
• Financial modeling
• Tax preparation
• Fundraising advisory

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

MyStartupCFO is an accounting firm that provides outsourced CFO services, bookkeeping, taxation, fundraising advisory, financial modeling, and budgeting services to startup and small-business clients. The firm functions as a fractional finance department, giving clients access to senior financial expertise on an outsourced basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced CFO Services Fractional Chief Financial Officer services providing senior financial leadership, strategic guidance, and financial oversight for startups and small businesses that do not require or cannot afford a full-time in-house CFO.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ignite Spot Accounting: Ignite Spot Accounting is an outsourced accounting, bookkeeping and CFO firm serving small businesses, directly competing with MyStartupCFO for outsourced finance engagements.
• Pilot.com: Pilot is a leading outsourced bookkeeping, accounting and CFO services firm focused on startups and venture-backed companies, directly overlapping with MyStartupCFO's core offerings and target customer.
• AcuityCFO: AcuityCFO provides outsourced and fractional CFO services to small and mid-sized companies, overlapping with MyStartupCFO's CFO and financial modeling offerings.
• Decimal: Decimal offers fractional CFO, accounting and tax services purpose-built for tech startups and SaaS companies, matching MyStartupCFO's positioning as an outsourced finance partner for startups.
• Bench (by Employer.com): Bench provides outsourced bookkeeping and small-business accounting with add-on CFO and tax services, competing head-to-head with MyStartupCFO for startup and SMB finance customers.
• Founders CPA: Founders CPA is a virtual CPA and outsourced finance firm targeting startups and small businesses, with overlapping bookkeeping, tax and advisory services.
• Kruze Consulting: Kruze Consulting is a specialized outsourced CFO, accounting and tax firm for venture-backed startups, directly comparable in service mix and target segment to MyStartupCFO.

Broad incumbents

• BDO USA: BDO is a large accounting and advisory network offering outsourced CFO, bookkeeping, tax and financial advisory services across SMB and mid-market segments, providing broader-incumbent competition to MyStartupCFO.
• RSM US: RSM US is a mid-market-focused accounting and advisory firm providing outsourced finance, tax and CFO services, competing with MyStartupCFO for growing-company clients.

Emerging players

• Botkeeper: Botkeeper combines automated bookkeeping software with human accountants, competing with MyStartupCFO's bookkeeping offering through a tech-enabled, lower-cost delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyStartupCFO