Comprehensive Rehab Consultants

What Comprehensive Rehab Consultants does

Comprehensive Rehab Consultants (CRC) is a national physician-owned medical group founded in 2020 by Dr. Omar Osman and headquartered in Oakbrook Terrace, Illinois (operating under registered entity Medina Health LLC). The company delivers dedicated, in-person physiatry (Physical Medicine & Rehabilitation) and psychiatry specialty clinicians to skilled nursing facilities (SNFs) and assisted living facilities (ALFs) across 38+ US states, currently serving 500+ facilities with 400+ clinicians and 1M+ cumulative facility visits.

CRC's service platform centers on two core clinical products — Physiatry (PM&R) and Psychiatry — delivered by dedicated physiatrists, psychiatrists, nurse practitioners, and physician assistants who are scheduled on-site at partner facilities. Clinicians document directly within facility EMRs, attend Medicare/insurance/PDPM meetings, support case-mix index and audit defense, and manage post-discharge continuity to reduce re-hospitalization. The company provides services at zero direct cost to facilities; CRC bills patient insurance (Medicare, Medicaid, and commercial payers) under professional Part B medical services, while facilities continue to bill under Part A with no billing overlap. A separate "For Clinicians" offering functions as a recruiting channel providing competitive compensation, benefits, scribes, RN documentation support, and a technology package (iPad, RX Pads, lab coats).

The business model is a B2B enterprise sales motion targeting SNF administrators, directors of nursing, and medical directors, with a 4-6 week onboarding cycle from partnership to clinician presence. The go-to-market is anchored on quantified clinical outcomes (98% 4-5 star SNF-leader satisfaction, 25% reduction in major falls with injury, 31% increase in Discharge Mobility Score, 5% decline in re-hospitalization) and on the "Physician-Led Rehab Program" positioning that lets partner facilities differentiate on quality measures. The company is private, was founded in 2020, received a strategic growth investment from York Capital Management's private equity group in November 2023, and added Mark Parkinson (former AHCA/NCAL CEO) to its board in March 2025. Compliance footprint includes HIPAA/HITECH as a Covered Entity and an AICPA SOC logo in the website footer.

Name

Comprehensive Rehab Consultants

Legal name

Medina Health LLC

Website

https://crehabconsultants.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Comprehensive Rehab Consultants is a physician-owned medical group that places dedicated physiatry and psychiatry clinicians in 500+ skilled nursing and assisted living facilities across 38+ US states, billing Medicare, Medicaid, and commercial insurers under Part B while charging facilities zero.

Ownership category

akta.pro rank

Product category

Post-Acute Rehabilitation and Specialty Medical Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH)

Keywords

• Post-acute rehabilitation services
• Skilled nursing facility care
• Physiatry consulting services
• Psychiatric care programs
• Nursing home specialty medicine

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Medical Billing (Part B): CRC provides specialty care services at zero cost to skilled nursing facilities. Like all other clinicians, CRC bills insurance directly under professional ('Part B') medical services. Patient services are covered by patient insurance (Medicare, Medicaid, and other payers). The facility's billings remain under Part A services with no overlap or conflict.
2. Specialty Care Services: CRC generates revenue by providing physiatry and psychiatry clinicians who assess patients, develop treatment plans, manage medications, conduct procedures (joint injections, trigger point injections), and provide ongoing care coordination. Services are billed per encounter or through standard medical billing codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

CRC places dedicated physiatry and psychiatry clinicians inside skilled nursing and assisted living facilities, providing on-site specialty care including rehabilitation oversight, pain management, injections, medication management, behavioral health treatment, clinical documentation in facility EMRs, and post-discharge monitoring. Services are billed through patient insurance under Part B, with no cost to the partner facility.

Product overview

Comprehensive Rehab Consultants (CRC) is a national physician-owned medical group operating a platform of post-acute care services for skilled nursing facilities. The company offers two core clinical services: Physiatry (PM&R) and Psychiatry, delivered by dedicated in-house clinicians. CRC provides services at zero cost to partner facilities, billing insurance directly under professional (Part B) medical services. The platform also includes a For Facilities service offering that provides dedicated clinicians for comprehensive rehab programs, and a For Clinicians recruitment service that offers career opportunities with competitive compensation and professional growth. Together, these services aim to improve patient outcomes, reduce hospital readmissions, and enhance quality of life for post-acute patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiatry (PM&R) Physical Medicine and Rehabilitation (PM&R) services delivered by dedicated physiatrists and physiatry-certified nurse practitioners embedded in skilled nursing facilities. Services address barriers to therapy, pain management, joint and trigger point injections, functional goal-setting, and safe discharge planning for post-acute patients.
• Psychiatry Psychiatric services delivered by dedicated psychiatrists and psychiatry-trained clinicians to skilled nursing and assisted living facility residents. Includes initial assessments, treatment plan development, medication management, regular treatment reviews, and gradual dose reduction (GDR) compliance support for behavioral health conditions such as anxiety, depression, trauma, PTSD, sleep changes, and memory challenges.
• For Facilities - Dedicated Clinician Partnership Partnership program that places dedicated CRC physiatry and psychiatry clinicians inside skilled nursing and assisted living facilities at zero cost to the facility. Includes weekly Medicare/insurance/PDPM meetings, clinical documentation in facility EMRs, peer-to-peer insurance reviews, audit support, and a tech package (iPad, RX Pads, Lab Coats) for clinicians.

Quantifiable outcome

• 98% of SNF leaders give 4 or 5-star reviews for CRC services
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mark ParkinsoncoreStrategic or Co-development Partner · 26 March 2024Mark Parkinson, former President and CEO of AHCA/NCAL for 14 years and former 45th Governor of Kansas, joined CRC's Board of Directors. He brings extensive healthcare leadership experience and will help CRC advance its mission of delivering top-class care to patients in skilled nursing facilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Genesis HealthCare: Major U.S. operator of skilled nursing facilities and senior living communities. Comparable as a large SNF operator that is both a potential customer and a bellwether for SNF industry economics that affect CRC's addressable market.
• National HealthCare Corporation: Operator of skilled nursing facilities, assisted living, and home care programs. Comparable as a multi-state SNF operator whose facility footprint and clinical service needs overlap with CRC's target customer base.
• Amedisys: Large provider of home health, hospice, and post-acute care services across the U.S. Comparable as an established post-acute care services platform that, like CRC, monetizes care delivered to recovering/post-acute patients under Medicare reimbursement.
• Sound Physicians: National medical group delivering hospitalist, emergency medicine, and post-acute care across the continuum. Comparable to CRC in its physician-group model serving post-acute and facility-based settings at national scale.
• Ensign Group: Large operator of skilled nursing and assisted living facilities across the U.S. Comparable as both customer set for CRC's services and as a broad incumbent that influences how specialty physician services are procured in the SNF market.
• TeamHealth: One of the largest physician staffing and clinical services organizations in the U.S., with post-acute and skilled nursing coverage. Broad incumbent that overlaps with CRC in deploying clinicians to SNFs across many states.

Direct peers

• Curana Health: Physician group providing on-site primary care and specialty services (including behavioral health) to residents of senior living, skilled nursing, and assisted living facilities. Direct competitor to CRC in the facility-based specialty physician model serving post-acute populations.
• HealthPRO Heritage: Therapy and rehabilitation management company providing contract rehab services (PT/OT/SLP) to skilled nursing and senior living facilities. Direct peer in the embedded rehab services model for SNFs, complementing CRC's physiatry offering.
• Functional Pathways: Therapy and rehabilitation services provider dedicated to skilled nursing facilities, offering physical, occupational, and speech therapy. Highly comparable to CRC's physiatry services as both deliver rehab specialty care embedded within SNFs.

Regional players

• Cantex Continuing Care Network: Texas-based operator of skilled nursing and rehabilitation facilities. Comparable as a regional SNF operator whose procurement decisions and clinical priorities mirror CRC's target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/comprehensive-rehab-consultants-crc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comprehensive Rehab Consultants