Synetro Group

What Synetro Group does

Synetro Group is a private investment and strategic advisory firm founded in 2000 and headquartered in Chicago with a secondary office in Park City, Utah. The firm is structured as Synetro Group, LLC and operates without the deployment and exit pressures of traditional venture funds, deploying flexible capital on a 'pull' basis alongside hands-on operational involvement from its leadership team.

The firm pursues three distinct investment strategies. The Early Stage practice targets seed and Series A rounds in B2B SaaS, tech-enabled services, and health-tech companies, typically with initial investments under $1M and follow-on capacity up to $5M, focused on Chicago, Salt Lake City, and the SF Bay Area. The Growth and Advisory practice provides co-investments of $1-20M alongside board service and operational coaching for category-shaping technology companies seeking hyper-scaling. The Turnarounds practice invests in founder-run or family-held B2B technology, business services, and manufacturing companies with revenues of $10-75M, through minority investments under $10M or control transactions under $50M, primarily in the Midwest and Utah.

Synetro has invested in more than 40 companies across its three practices, with current holdings spanning AI-enabled healthtech (Aidoc, Montai Health), consumer health platforms (Ro, LetsGetChecked, DelfinaCare), vertical SaaS (dScout, Curebase, Cartwheel), fintech (BridgeMoney), and operations platforms (Interos). Realized exits include Insurance Noodle (sold to Willis Holdings, 2007), Knowledge Advisors (sold to CEB, 2014), BOB.tv (sold to PCMA, 2016), Corporate Synergies (sold to Foundation Risk Partners, 2017), Promisec (sold to a public Israeli holding company, 2018), and Gennev (sold to Unified Women's Healthcare, 2022). The firm has also acquired and operationally transformed companies such as Kalamazoo Outdoor Gourmet (2005) and Urban Bonfire (2022). Revenue is generated through investment returns and strategic advisory fees; the firm has no public revenue disclosure and does not raise external fund capital.

Name

Synetro Group

Legal name

Synetro Group, LLC

Website

https://synetro.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Synetro Group is a private investment and strategic advisory firm founded in 2000 that provides flexible capital and hands-on operational support to early-stage B2B SaaS, health-tech, and tech-enabled services companies, as well as growth-stage and turnaround investments in B2B technology, business services, and manufacturing.

Ownership category

akta.pro rank

Product category

Private Equity and Venture Capital Advisory

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Small-Cap / Micro-Buyout (FSANABAD)

Keywords

• Private equity investment
• Venture capital advisory
• Growth stage investing
• Turnaround management
• Strategic advisory services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Investment Returns: Synetro generates returns through equity investments in early stage, growth, and turnaround opportunities. The firm invests in companies with initial investments less than $1MM with follow-on capacity up to $5MM for early stage, co-investments of $1-20M for growth, and minority investments under $10MM or control transactions under $50MM for turnarounds.
2. Strategic Advisory Fees: The firm provides advisory services to portfolio companies including board service, leadership team coaching and mentoring, organizational alignment, and operationalizing growth. Revenue is generated through advisory retainers and engagement fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Synetro Group is a private investment and strategic advisory firm that deploys capital and operator expertise into three service lines: Early Stage seed/Series A investing in B2B SaaS, tech-enabled services, and health tech; Growth and Advisory engagements for category-shaping technology companies seeking to scale and expand globally; and Turnaround investments in founder-run/family-owned B2B technology, business services, distribution, and manufacturing companies with $10–75MM in revenue. The firm provides board service, leadership coaching, GTM strategy, partnership structuring, deal structuring, capital raising, and governance development to portfolio companies.

Product overview

Synetro Group is a non-traditional private investment and strategic advisory firm that offers investment and advisory services across three primary areas: Early Stage investment (Seed/Series A for technology and tech-enabled services companies with initial investments under $1MM and follow-on capacity up to $5MM), Growth and Advisory services for category-shaping technology companies seeking to scale, and Turnaround investments for B2B technology, business services, and manufacturing companies with revenues of $10-75MM. The firm does not offer standalone software products or technology platforms as part of its core service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Stage Investment Seed and Series A investment and advisory support for distinctive startup or early stage B2B SaaS, tech-enabled services, and health tech companies with sustainable value propositions in niche regional or national markets. Includes board service, business model refinement, go-to-market strategy shaping, leadership team building, partnership/alliance creation, deal structuring, capital raising, and governance process development. Initial investments typically up to $1MM with follow-on capacity up to $5MM, for companies with $1MM+ revenue at breakeven or better, across Chicago, Salt Lake City, and SF Bay area geographies.
• Growth and Advisory Investment and advisory support to help category-shaping technology companies rapidly scale and maximize opportunities. Includes board service, leadership team coaching and mentoring, organizational alignment, and operationalizing growth for tech entrepreneurs with proven business models seeking to hyper-scale, expand into adjacent categories, and operate globally. Capital deployed through alignment-of-interest co-investments of $1–20M, focused on category shapers in B2B and B2C internet and marketplaces.
• Turnarounds Investment Investment in and revitalization of founder-run and family-owned B2B technology, business services, distribution, and manufacturing companies with revenues of $10–75MM that are below benchmark performance or lack earnings. Synetro typically makes a control or strategic minority investment and assumes an ongoing advisory role. Minority investments are under $10MM and control transactions under $50MM, focused on Chicagoland/Midwest and Salt Lake City/Utah geographies.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wind Point Partners: Chicago-based private equity firm making control and strategic minority investments in lower-middle-market B2B services, distribution, and technology-enabled businesses. Closely mirrors Synetro's turnaround practice in check size, sector focus, and operating-partner model.
• Pritzker Group Private Capital: Chicago-based family-office-affiliated investment firm that makes direct equity investments across stages and operates with flexible, patient capital unencumbered by traditional fund deployment pressures. Most structurally comparable peer to Synetro given shared Chicago base, family-office-style capital, and operating-partner orientation.
• Origin Ventures: Chicago-based early-stage venture capital firm focused on B2B SaaS, marketplaces, and tech-enabled services with active board involvement. Directly comparable to Synetro's early-stage thesis on geography, stage, and sector.
• Hyde Park Venture Partners: Chicago-based early-stage venture capital firm investing in B2B SaaS and enterprise software companies out of the Midwest, with hands-on operating support and board engagement. Closely overlaps with Synetro's early-stage practice in geography, sector focus, and stage.
• Baird Capital: Midwest-based private equity and venture capital arm of Robert W. Baird, investing across stages in B2B technology and services. Overlaps with Synetro in geography, stage breadth (early stage through lower middle market), and sector focus.

Regional players

• Signal Peak Ventures: Salt Lake City-based early-stage venture capital firm investing in SaaS, AI, and enterprise software, primarily in the Mountain West. Comparable to Synetro's Park City-anchored early-stage practice in geography and sector.
• Equity Group Investments: Chicago-based private investment firm founded by Sam Zell making flexible, opportunistic investments across stages and asset classes with patient capital. Comparable to Synetro in non-traditional structure, Chicago base, and flexible mandate.
• CHS Capital: Chicago-based private equity firm focused on family- and founder-led lower-middle-market businesses across services, consumer, and industrial sectors. Comparable to Synetro's turnaround practice in check size, target company profile, and Chicago/Midwest geographic focus.

Broad incumbents

• Levine Leichtman Capital Partners: Lower-middle-market private equity firm investing across consumer, business services, and technology with both control and structured minority investments. Comparable to Synetro's turnaround practice in check size and operating-partner orientation, though at a larger AUM scale.
• Sterling Investment Partners: Lower-middle-market private equity firm focused on founder- and family-led businesses in business services, consumer, and technology-enabled sectors. Comparable to Synetro's turnaround thesis in sector focus, deal structure, and family-business orientation.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/861844

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments51 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synetro Group