Didit
Didit is a US-based, privately held full-service advertising and marketing agency providing online advertising, marketing, and communication solutions to clients across digital and traditional channels, founded in 1996 and headquartered in Melville, New York.
- Company typePrivate
- Founded1996
- HeadquartersMelville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Didit does
Didit is a US-based, privately held, full-service advertising and marketing agency headquartered in Melville, New York. Founded in 1996, the company provides online advertising, marketing, and communication solutions to clients seeking integrated campaign execution across digital and traditional channels. With 101–250 employees and a dual-founder leadership structure (Dave Pasterneck as President and Kevin Lee as Executive Chairman), Didit operates as a long-tenured mid-market agency serving clients whose marketing needs span creative, media, search, and production disciplines.
The company's capabilities have been built primarily through inorganic expansion. Between 2012 and 2019, Didit executed at least twelve disclosed acquisitions absorbing SEO and digital firms (SEOPledge in 2013, Bridge Global Strategies and Didit DM in 2015), creative shops (Harrison Leifer DiMarco in 2013, Berwald Creative in 2015, JB Cumberland in 2015), and print/production businesses (LVM Group in 2014, Laser Image Corp. in 2016, Freshbrick in 2016, The Halo Group in 2017, Print Digital Plus in 2019). This roll-up pattern indicates a deliberate strategy of stitching together a full-stack service offering rather than building capabilities organically.
The business model is a classic professional-services agency construct: project- and retainer-based fees for advertising, marketing, and communications work delivered to external clients. Pricing is not publicly disclosed, and no customer logos, segment mix, or revenue figures are available in the source data. The firm is privately held with no parent company or disclosed funding rounds, and there are no reported product launches, AI/ML capabilities, or strategic actions documented after the January 2019 Print Digital Plus acquisition, leaving the current operating picture under-observed.
Didit firmographics
Firmographics- Name
- Didit
- Website
- https://didit.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 51–100 employees
- Short description
- Didit is a US-based, privately held full-service advertising and marketing agency providing online advertising, marketing, and communication solutions to clients across digital and traditional channels, founded in 1996 and headquartered in Melville, New York.
- Ownership category
- akta.pro rank
Where Didit is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- United States
- HQ region
- North America
Markets served
Didit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Didit product offering
Product offeringCore offering
Didit provides full-service online advertising, marketing, and communication solutions to business clients, combining digital advertising, creative production, search engine optimization, direct marketing, and print services under an integrated agency model. Its offerings are delivered through a portfolio of capabilities assembled via acquisitions of SEO, creative, print, and direct marketing firms since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-service online advertising and marketing solutions Integrated advertising, marketing, and communication services delivered to business clients, combining digital, creative, SEO, direct marketing, and print execution as an outsourced agency offering.
Companies that use Didit
Customer profileIdeal customer profiles1 record
Didit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Didit partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Didit competitors and assessment
Company assessmentDirect peers
- 360i: Mid-size data-driven digital marketing agency offering integrated media, creative, and SEO services; directly comparable to Didit's acquired capabilities (SEOPledge, Freshbrick).
- Code and Theory: Creative and digital agency blending strategy, design, and technology; competes with Didit for full-service mandates, particularly with brand storytelling and digital transformation engagements.
- R/GA: Digital creative and marketing agency of comparable size offering integrated advertising, brand, and technology services to enterprise clients; competes head-to-head for digital and full-service mandates similar to Didit's offering.
- Bounteous: Digital experience agency providing strategy, design, analytics, and technology services; comparable in size, service mix, and mid-market enterprise client focus to Didit.
- Digitas: Publicis-owned digital marketing agency focused on data, technology, and creative services; competes with Didit in digital campaign management and multi-channel marketing for mid-market and enterprise clients.
- Merkle: Dentsu-owned data-driven performance marketing agency with strong CRM, analytics, and direct marketing heritage; competes with Didit's traditional and digital direct marketing capabilities.
Broad incumbents
- WPP: World's largest advertising holding company with agencies spanning creative, media, digital, and PR; competes with Didit for enterprise client mandates and offers scale advantages Didit cannot match.
- Publicis Groupe: Global advertising holding company operating Digitas, Saatchi & Saatchi, Leo Burnett and others; competing incumbent with both broad portfolio reach and digital-specialist assets that overlap with Didit's positioning.
- Dentsu: Global advertising holding company with significant US presence through Merkle, dentsu X, and other agencies; competes with Didit across full-service and data-driven marketing engagements.
- Omnicom Group: Global advertising holding company with BBDO, DDB, TBWA and other networks; competes in the same full-service marketing space as Didit but with significantly greater geographic and capability reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Didit social profiles
Digital presenceDidit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Didit leadership team
Management profileNumber of profiles
Profiles3 records
Didit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Didit M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Didit
What does Didit do?
Didit provides full-service online advertising, marketing, and communication solutions to business clients, combining digital advertising, creative production, search engine optimization, direct marketing, and print services under an integrated agency model. Its offerings are delivered through a portfolio of capabilities assembled via acquisitions of SEO, creative, print, and direct marketing firms since 2012.
When was Didit founded?
Didit was founded in 1996. It employs 51 to 100 people.
Where is Didit based?
Didit is headquartered in Melville, United States, in the North America region.
Who are Didit's main competitors?
Direct peers on record are 360i, Code and Theory, R/GA, Bounteous, Digitas and Merkle. Broad incumbents are WPP, Publicis Groupe, Dentsu and Omnicom Group.
Does Didit have an API?
No public API is recorded for Didit.