Vetstoria

What Vetstoria does

Vetstoria is a UK-based SaaS provider of real-time online scheduling and clinic marketing software for veterinary practices, founded in 2015 and operating globally from London with 100+ employees. The platform's core product is a cloud-based online booking engine that synchronizes in real time with 30+ veterinary practice management systems (including IDEXX, Covetrus, DaySmart Vet, ezyVet, Merlin, Provet Cloud, and OpenVPMS), eliminating double bookings and enabling 24/7 appointment capture without requiring pet owners to download an app or log in. Beyond booking, the platform bundles professionally designed veterinary websites (Essentials, Plus, Custom tiers), payment processing (Vetstoria Pay) for deposits and prepayments, automated email reminders, marketing campaign URL builders, peer benchmarking and dropout analytics, and Reserve with Google integration. In the United States, Vetstoria operates under the PetDesk brand.

The business runs on a subscription model with monthly recurring fees per clinic or corporate group for the booking platform and website packages, supplemented by transaction fees on Vetstoria Pay. Go-to-market combines a self-serve product-led motion for independent practices (online tours, ROI calculators, code-snippet installation) with a dedicated enterprise sales motion for large corporate veterinary groups such as NVA, IVC Evidensia, AniCura, Linnaeus, VetPartners, and Blue River PetCare. Distribution is reinforced by deep integration partnerships with PMS vendors that effectively serve as indirect sales channels. Pricing is regionally localized (GBP, USD, EUR, AUD), and bundled online-booking-plus-website plans carry a 20% discount. The platform supports 10+ languages and 24/7 support is included at no extra cost.

Vetstoria reports that 10,000+ clinics use its platform to schedule more than 900,000 appointments per month, with 41-43% of online bookings occurring outside business hours, 72% on mobile devices, and 95% pet-owner satisfaction. The company's stated differentiators are its deep PMS integration breadth, the absence of app or login requirements for pet owners, customizable scheduling rules including species-specific doctor preferences, and its ability to help UK practices meet new CMA (Competition and Markets Authority) requirements on pricing and ownership disclosure.

Name

Vetstoria

Legal name

Vetstoria

Website

https://vetstoria.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Vetstoria is a UK-based SaaS platform that provides real-time online booking, professional websites, and payment processing for veterinary clinics. It integrates with 30+ practice management systems and serves 10,000+ independent practices and corporate veterinary groups across 12+ countries, operating as PetDesk in the United States.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

akta.pro secondary industries

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

Keywords

• Veterinary online booking
• Veterinary practice software
• Veterinary websites
• Veterinary payment processing
• Practice management integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Online Booking Platform: Recurring monthly subscription for access to Vetstoria's online booking platform with real-time PMS integration, appointment scheduling, automated reminders, and reporting analytics. Priced per clinic or corporate group.
2. Website Design and Hosting: Three-tier website packages (Essentials, Plus, Custom) with monthly subscription fees and one-time setup fees. Includes professional design, mobile optimisation, SEO, hosting, and maintenance. Bundled discounts available when combined with online booking.
3. Payment Processing (Vetstoria Pay): Online payment collection during the booking process, including deposits and full prepayments. Competitive processing rates from partner providers. Reduces no-shows and bad debts while streamlining front-desk transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vetstoria provides a cloud-based online booking platform, professionally designed veterinary websites, and online payment processing for veterinary clinics. The platform synchronizes in real time with 30+ practice management systems (PMS) to enable 24/7 pet owner appointment scheduling without double bookings, while bundling automated reminders, digital forms, and analytics into a single integrated solution for independent practices and corporate veterinary groups.

Product overview

Vetstoria is a unified veterinary practice management platform offering online booking, professional websites, and payment processing as its core products. The platform integrates 30+ practice management systems for real-time synchronization. Additional modules include reporting and analytics, digital marketing with campaign building, automated appointment screening using keyword-based triaging, new client digital forms, and email reminders. The core offering consists of Vetstoria Online Booking (24/7 appointment scheduling), Vetstoria Websites (professionally designed clinic websites), and Vetstoria Pay (payment processing), all designed to work together as an integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetstoria Online Booking Real-time veterinary appointment scheduling platform enabling pet owners to book 24/7 through clinic websites; integrates directly with practice management systems to prevent double-bookings and automate confirmations and reminders.
• Vetstoria Websites Professionally designed, mobile-optimised veterinary websites with built-in SEO, integrated booking, hosting, security, and complete management; offered in three subscription tiers (Essentials, Plus, Custom).
• Vetstoria Pay Online payment processing solution enabling deposits and full prepayments during booking, plus in-clinic card processing at competitive rates; designed to reduce no-shows and bad debts for veterinary clinics.
• Reporting and Analytics Analytics dashboard providing appointment insights, anonymous peer benchmarking, dropout analysis segmented by device or origin, and marketing campaign performance tracking for veterinary practices.
• Vetstoria Digital Marketing Campaign URL builder with integrated online booking links, smart link tracking for social channel attribution, and marketing analytics to measure campaign effectiveness for veterinary clinics.

Quantifiable outcome

• Reduce phone calls by 20%
• +7 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability3 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Covetrus (Ascend, AVIMark, VisionVPM, RXWorks)coreTechnology or IntegrationVetstoria integrates with Covetrus's suite of practice management systems (Ascend, AVIMark, VisionVPM, RXWorks) to enable real-time appointment synchronisation, ensuring bookings made online are instantly reflected in the clinic's PMS without manual entry.
• IDEXX (Cornerstone, Animana, Neo)coreTechnology or IntegrationVetstoria integrates with IDEXX's practice management systems (Cornerstone, Animana, Neo) to provide real-time booking synchronisation for IDEXX clinic customers globally.
• DaySmart VetcoreTechnology or IntegrationVetstoria connects with DaySmart Vet software for real-time appointment synchronisation, allowing pet owners to book appointments directly from the clinic website into the DaySmart calendar.
• ezyVetcoreTechnology or IntegrationVetstoria integrates with ezyVet to provide seamless booking synchronisation for ezyVet clinic customers.
• Google (Calendar, Business Profile)coreTechnology or IntegrationVetstoria integrates with Google Calendar for appointment sync and Google Business Profile for Reserve with Google functionality, enabling booking buttons directly on Google Search and Maps.
• PetDeskcoreOEM/ Whitelabel/ Licensing PartnerIn the United States, Vetstoria operates under the PetDesk brand, providing veterinary marketing and booking services to US-based clinics. PetDesk serves as the US-facing commercial brand for Vetstoria's technology.
• Vetstoria Partner Program (Consultants, Agencies, Technology Providers)minorGTM or Marketing PartnerVetstoria Partner Program supports veterinary industry consultants, agencies, and technology providers with community, co-marketing, and growth opportunities to generate revenue together.
• Merlin (MWI Animal Health)coreTechnology or IntegrationVetstoria integrates with Merlin practice management software from MWI Animal Health for real-time appointment synchronisation.
• Provet CloudcoreTechnology or IntegrationVetstoria integrates with Provet Cloud to enable real-time PMS synchronisation for Provet Cloud clinic users.
• OpenVPMScoreTechnology or IntegrationVetstoria integrates with OpenVPMS for appointment synchronisation and booking automation.
• Vetstoria Integrations (30+ PMS Systems)coreTechnology or IntegrationVetstoria integrates with 30+ practice management systems including ezyVet, IDEXX Neo, IDEXX Cornerstone, IDEXX Animana, Avimark, Assisi, AssistoVet, Bourgelat, Teleos, Vetera, VetOne, VetIT, Vetocom, VetScope, VetSpire, Rhapsody, RoboVet, PetBooqz, ProvetCloud, Fuga, VisionVPM, and others. Also integrates with iRecall and Google Analytics for reminder and tracking capabilities.

Scale indicators14 records

Recent moves1 record

Expansion highlights7 records

Direct peers

• DaySmart Vet: DaySmart Vet is a veterinary practice management platform with appointment scheduling, online booking, and client communication features — a direct Vetstoria integration partner and one of the closest direct competitors in online booking workflows for independent clinics.
• ALIS Veterinary Solutions: ALIS provides veterinary practice management and electronic medical records including scheduling and client communication. Comparable to Vetstoria in offering booking and engagement functionality targeted at independent veterinary clinics.
• Hippo Manager: Hippo Manager is a cloud-based veterinary practice management platform with online booking, appointment scheduling, and client engagement features serving independent veterinary clinics — directly comparable to Vetstoria's core offering.
• ezyVet (IDEXX): ezyVet is a cloud veterinary practice management system that competes with Vetstoria on online booking and front-desk workflows while also sitting as a PMS integration partner. Direct overlap in scheduling, client engagement, and online booking functionality for veterinary clinics globally.
• PetsApp: PetsApp offers a veterinary client engagement and booking platform with two-way messaging, video consultations, and digital payments — overlapping directly with Vetstoria's online booking, client communication, and payment modules, and serving the same SMB-to-mid-market veterinary clinic segment.
• WhiskerCloud: WhiskerCloud offers veterinary website design, hosting, and SEO services with integrated online booking — directly comparable to Vetstoria's Websites product and bundled online booking offering for independent veterinary clinics.
• ProVet (Nordhealth): ProVet is a cloud veterinary practice management platform with online booking, scheduling, and client communication tools. Competes directly with Vetstoria in offering front-desk automation and digital booking to veterinary clinics across multiple markets.

Broad incumbents

• IDEXX (Cornerstone, Animana, Neo): IDEXX is the dominant global veterinary diagnostics and PIMS vendor with Cornerstone, Animana, and Neo platforms. Vetstoria integrates with all three, but IDEXX also offers competing online booking and client engagement capabilities as part of its broader suite, creating both partnership and competitive overlap.
• Covetrus (Ascend, AVIMark, RxWorks, VisionVPM): Covetrus is a large veterinary distribution and software vendor with multiple PIMS platforms (Ascend, AVIMark, RxWorks) that Vetstoria integrates with. As a broad incumbent, Covetrus offers practice management solutions that include online booking functionality alongside distribution, pharmacy, and broader services.

Others

• VetCheck: VetCheck provides digital client communication and patient handout/stay-info tools for veterinary clinics. Adjacent to Vetstoria's client engagement modules and veterinarian-targeted productivity tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetstoria
• Instagraminstagram.com/vetstoria
• LinkedInlinkedin.com/company/vetstoria
• Xx.com/vetstoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetstoria