Foxtel Group

What Foxtel Group does

Foxtel Group is an Australian subscription television, sports streaming, and entertainment company founded in 1995 and headquartered in Sydney. Following its April 2025 acquisition by DAZN Group Limited for approximately US$2.2 billion (AU$3.4 billion), Foxtel Group operates as a wholly-owned subsidiary of the global sports streaming company, with News Corp retaining a 6% equity stake in DAZN. The company operates a portfolio of six core brands: Foxtel (premium pay-TV aggregated with third-party streaming apps), Kayo Sports (sports streaming across 50+ sports including AFL, NRL, cricket, F1, Supercars), BINGE (entertainment and now news/lifestyle streaming with 10,000+ hours of content), Fox Sports (Australia's largest live sports production house), Foxtel Media (advertising sales), and Hubbl (a streaming aggregation platform backed by Comcast USA and Sky UK, integrating 18+ global and local apps including Netflix, Stan, Paramount+, and Optus Sport).

The business generates revenue through four primary streams: subscription recurring (Foxtel pay-TV, Kayo Sports tiered plans, BINGE, Foxtel Business iQ commercial subscriptions across 60,000+ rooms), advertising sales (Foxtel Media with programmatic capabilities via The Trade Desk), hardware sales (Hubbl Hub at $99, Hubbl Glass TV), and commercial B2B services (mining camps, hotels, hospitals, aged care). Notable technical components include the Kayo Sports proprietary viewing features (SplitView, Key Moments, No Spoilers, Interactive Stats, Kayo Minis), Hubbl aggregation OS, and AWS Elemental MediaTailor integration for dynamic ad insertion. The company has secured long-dated content rights including a $5.3 billion / 7-year NRL deal through 2034 and renewed F1 near-exclusive rights from 2027, and invests approximately AU$1 billion annually in sports rights and production.

Foxtel Group reaches almost one in two Australian households through its combined product portfolio, with 1.4 million residential subscribers reported as of Q1 FY25. Go-to-market operates across multiple channels: direct-to-consumer streaming subscriptions, retail device sales (Harvey Norman, JB Hi-Fi, Vodafone), telco bundling (Vodafone NBN/5G plans), commercial B2B direct sales, and loyalty partnerships (McDonald's MyMacca's Rewards with 5M+ members). Leadership is headed by CEO Patrick Delany, with Hilary Perchard as CEO of the Foxtel, Kayo, and BINGE brands, Mark Frain as CEO of Foxtel Media, and Steve Crawley as Managing Director of Fox Sports.

Name

Foxtel Group

Legal name

Foxtel Management Pty Ltd ACN 068 671 938

Website

https://foxtelgroup.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Foxtel Group is Australia's leading subscription TV and streaming company, operating the Foxtel, Kayo Sports, BINGE, Fox Sports, Foxtel Media, and Hubbl brands to reach nearly half of all Australian households across consumer, commercial, and advertising segments.

Ownership category

akta.pro rank

Product category

Subscription Television and Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industries

General Entertainment Cable Networks (MPABAFAA), League/Team-Owned Digital Broadcast Networks (MPAKAOAC), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG), News & Business Information Cable Networks (MPABAFAE)

Keywords

• Subscription television
• Sports streaming service
• Entertainment streaming
• Streaming aggregation platform
• Connected TV advertising

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Television (Foxtel): Premium pay-TV service providing live channels and on-demand content from major Hollywood and international studios, including Australian Foxtel Originals, with flexible access via set-top boxes and streaming devices.
2. Kayo Sports Subscription: Sports streaming service offering over 50 sports with game-changing viewing features. Revenue generated through tiered subscription plans including Kayo One, Kayo Basic, and premium options.
3. BINGE Entertainment Streaming: Entertainment streaming platform offering over 10,000 hours of ad-free on-demand content including Australian and international movies, TV series, documentaries, reality and lifestyle content with no lock-in contracts.
4. Foxtel Media Advertising: Award-winning advertising sales business providing innovative ad solutions across subscription TV, websites, apps, catch-up TV services, and Digital Out-Of-Home screens, with programmatic capabilities via The Trade Desk partnership.
5. Hubbl Device Sales: Sale of Hubbl streaming aggregation devices (Hubbl Hub and Hubbl Glass TV) through retail partners including Harvey Norman, JB Hi-Fi, and Vodafone stores, as well as hubbl.com.au.
6. Foxtel Business (Commercial): B2B services providing entertainment content to commercial premises including licensed pubs, clubs, hotel and motel rooms, mining camps, hospitals, aged-care facilities, and small businesses through the Foxtel Business iQ platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Foxtel Group is Australia's technology-led subscription streaming company, delivering premium pay-TV, live sports, and on-demand entertainment through consumer brands Foxtel, Kayo Sports, and BINGE, plus the Hubbl streaming-aggregation platform/device, while monetising audiences via its Foxtel Media advertising business and serving commercial premises through Foxtel Business iQ. Its revenue is driven primarily by recurring consumer subscriptions, supported by advertising sales and hardware (Hubbl) and B2B commercial deployments.

Product overview

Foxtel Group operates a portfolio of distinctive entertainment brands as a technology-led streaming company. The portfolio comprises multiple interconnected products: Foxtel (premium pay-TV aggregating entertainment and third-party streaming apps), Kayo Sports (dedicated sports streaming with 50+ sports), BINGE (entertainment streaming with 10,000+ hours of content), and Hubbl (transformative TV technology/aggregation platform that unifies streaming services). Fox Sports produces live sports content distributed across Foxtel and Kayo platforms, while Foxtel Media handles advertising sales. Hubbl serves as both a device (Hubbl Hub/Hubbl Glass) and aggregation layer integrating Netflix, Paramount+, Stan, Optus Sport, and other streaming services. The portfolio reaches almost one in two Australian households.

Differentiator

Problem solved

Functional benefit

Brands

• Fox Sports: Australia's largest producer of live sports and sports shows, known for quality and innovation in its production and outstanding commentary and on-air talent. Productions include every game of the AFL and NRL season, every ball of the Australian summer of cricket, every game of Super Netball and every race of the V8 Supercars.
• Kayo Sports
• BINGE
• Hubbl
• Foxtel Media
• Foxtel

Products and services

• Foxtel (Pay-TV and Streaming Subscription) Premium subscription pay-TV and streaming service providing live channels, on-demand libraries, and aggregation of third-party streaming apps (Netflix, Prime Video, ABC iView, SBS OnDemand) for Australian households; delivered via iQ3/iQ4/iQ5 set-top boxes and the Foxtel GO streaming app with 4K UHD and voice-control capability.
• Kayo Sports Subscription sports streaming service streaming over 50 sports live or on demand with proprietary features including SplitView, Key Moments, No Spoilers, Interactive Stats, and Kayo Minis; tiered subscriptions (Kayo One, Kayo Basic, premium) plus a free Kayo Freebies ad-supported tier; integrates Fox Sports Australia, ESPN, and beIN Sports content.
• BINGE Ad-free entertainment streaming service offering 10,000+ hours of Australian and international movies, TV series, documentaries, reality, and lifestyle programming; available on connected TVs, mobile, and web with no lock-in contracts; partnered with Warner Bros. Discovery's Max and available via MyMacca's Rewards points redemption.
• Hubbl Transformative TV technology platform aggregating paid and free streaming apps (Netflix, Stan, Paramount+, Optus Sport, Prime Video, Kayo Freebies, ABC iView, SBS OnDemand, YouTube, Max) into a unified user interface, delivered via the Hubbl Hub ($99) device or built into Hubbl Glass TV; backed by Comcast USA and Sky UK.
• Foxtel Business iQ B2B subscription platform delivering licensed live and on-demand sports and entertainment to commercial premises including licensed pubs, clubs, hotel and motel rooms, mining camps, hospitals, aged-care facilities, and small businesses across Australia; deployed across 60,000+ rooms with verified use case at MinRes's Western Australia accommodation network.
• Foxtel Media Advertising sales business providing cross-screen ad solutions across subscription TV, Foxtel Group websites and apps, catch-up TV services, and Digital Out-Of-Home screens; includes programmatic buying via The Trade Desk integration and dynamic ad insertion optimised through AWS Elemental MediaTailor for Kayo Sports live streams.
• BINGE Basic via MyMacca's Rewards Standalone BINGE Basic subscription distributed through the McDonald's Australia MyMacca's Rewards loyalty programme, accessible to over 5 million members via points redemption.
• Vodafone + Hubbl + BINGE Bundle Telco-bundled subscription combining a Hubbl device with six months of BINGE Standard for NBN/Home Internet customers ($4.12/month over 24 months) and three months BINGE Standard for new/upgrading postpaid mobile customers.
• Hubbl + Netflix + Kayo Sports Bundle Cross-platform subscription bundle combining Kayo Sports (Kayo One or Kayo Basic) with Netflix Standard or Premium plans plus a Hubbl Hub device, sold direct via hubbl.com.au and retail partners.

Quantifiable outcome

• Nearly 1 in 2 Australian households have a Foxtel Group product
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• McDonald's AustraliaminorGTM or Marketing Partner · 9 July 2026Australian first partnership allowing MyMacca's Rewards members (5 million+) to redeem 10,000 points for 6 months of BINGE Basic subscription. McDonald's first long-term Australian loyalty partnership with a streaming service, supported by digitally led marketing campaign. Partnership also extends to Kayo Sports.
• National Rugby League (NRL)coreStrategic or Co-development Partner · 7 July 2026Foxtel Group and Kayo Sports extended 30-year broadcast partnership with NRL through 2034. Deal covers every home-and-away match, finals games (except Grand Final), exclusive NRLW matches, expanded coverage as league expands to 20 teams. Worth $5.3 billion over 7 years starting 2028. Includes 4K coverage, innovation in coverage, and international reach through DAZN to 200+ markets.
• Formula 1coreStrategic or Co-development Partner · 3 March 2026Kayo Sports extended F1 rights deal for near-exclusive broadcasting of every race, qualifying, and practice session from 2027 season onwards. Network 10 remains free-to-air partner for Australian Grand Prix under anti-siphoning laws. 2025 was Foxtel's most-watched F1 season ever, maintaining position as 'Home of Motorsports' against Stan Sports competition.
• Mineral Resources Limited (MinRes)minorStrategic or Co-development Partner · 4 December 2025Foxtel Group expanded partnership with MinRes to install Foxtel Business iQ platform across MinRes's 3,000-room accommodation network in Western Australia. System provides live and on-demand sports and entertainment content for workers in remote regions. Follows other recent commercial rollouts with 60,000+ rooms nationwide.
• AWS (Amazon Web Services)coreTechnology or Integration · 2 July 2025Foxtel Group enhanced Kayo Sports live sports streaming using AWS Elemental MediaTailor's prefetch feature. Collaboration with AWS specialists optimized dynamic ad insertion process, improving live sports ad fill rates to over 95% and boosting advertising revenue.
• Warner Bros. DiscoverycoreStrategic or Co-development Partner · 26 February 2025Foxtel Group became launch partner for Warner Bros. Discovery's Max streaming app in Australia on 31 March 2025. Foxtel's 1.4 million residential subscribers receive Max at no additional cost to their Foxtel subscription (Basic with Ads plan). Max app also available on Hubbl platform with seamless integration. Partnership includes content from HBO Originals, Max Originals, Warner Bros., Discovery, Cartoon Network, Harry Potter, and DC Universe franchises.
• NetflixcoreGTM or Marketing Partner · 17 October 2024Hubbl launched Australian-first bundle combining Netflix and Kayo Sports for $25/month for 12 months (with Hubbl Hub). Multiple tiers offered including Kayo One + Netflix Standard with Ads, Kayo One + Netflix Standard, and Kayo Basic + Netflix Premium combinations.
• Vodafone AustraliaminorChannel Partner/ Reseller/ Distributor · 2 July 2024Vodafone became first telco in Australia to make Hubbl and premium entertainment experience available to customers. Partnership includes bundling with NBN and 5G Home Internet plans, offering six months of BINGE Standard with Hubbl device, and three months BINGE Standard for mobile customers.
• Comcast USA and Sky UKcoreTechnology or IntegrationHubbl is backed by global leaders in entertainment technology - Comcast USA and Sky UK. These partnerships provide world scale and technology expertise for Hubbl's streaming aggregation platform, designed specifically for the Australian market.
• Matchroom BoxingminorStrategic or Co-development PartnerDAZN partnered with Matchroom Boxing for five-year deal until 2031 covering UK and US markets with 30+ shows annually. DAZN separately partnered with Foxtel Group in Australia bringing seven major Matchroom Boxing events to Kayo Sports, featuring fighters including Anthony Joshua, Katie Taylor, Conor Benn.
• Raise FoundationminorOthersFoxtel Group partnership supporting mental health and wellbeing of Australians through corporate volunteers, Community Service Airtime, and creative support to help Raise expand its reach and connect young people with life-changing volunteer mentors.
• Clontarf FoundationminorOthersFox Sports partnership with Clontarf Foundation using sport to help young Aboriginal and Torres Strait Islander men improve education, discipline, life skills, and employment prospects. Includes Fox Sports and Clontarf OzTag Challenge and Clontarf Foundation Interstate Challenge showcasing rugby league talent.
• BBC Studios Australia ProductionsminorStrategic or Co-development PartnerThe Great Australian Bake Off is produced by BBC Studios Australia Productions for Foxtel Group. Format devised by Love Productions and licensed by BBC Studios. Series airs exclusively on Foxtel and BINGE as Foxtel Original Series.
• Warner Bros. International Television Production AustraliaminorStrategic or Co-development PartnerInside Selling Houses Australia: New Beginnings produced by Warner Bros. International Television Production Australia exclusively for Foxtel Group. Format devised by Ricochet and licensed by Warner Bros. International Television Production Limited.
• ESPN AustraliacoreStrategic or Co-development PartnerKayo Sports provides access to Fox Sports Australia, ESPN, and beIN Sports content, delivering comprehensive sports coverage including Australian National Basketball League and wide range of sports documentaries.
• beIN SportscoreStrategic or Co-development PartnerKayo Sports provides access to beIN Sports content as part of its comprehensive sports streaming offering alongside Fox Sports Australia and ESPN.
• Fox Sports AustraliacoreStrategic or Co-development PartnerFox Sports is Australia's largest producer of live sports and sports shows, part of Foxtel Group. Produces AFL, NRL, cricket, Super Netball coverage with expert commentators, personalities, and journalists. Fox Sports is also Australia's number one sports website.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foxtelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxtel Group