Miles & More Intl

What Miles & More Intl does

Miles & More GmbH operates Europe's largest frequent flyer and awards programme, launched in 1993 and headquartered in Frankfurt, Germany, as a wholly-owned subsidiary of Deutsche Lufthansa AG. The program serves 39 million members across Europe and globally, enabling individuals to earn miles and Points on flights, hotel stays, car rentals, credit card spend, retail purchases, and lifestyle services, and to redeem them for award flights, upgrades, hotel nights, merchandise, gift cards, and experiences. The product surface spans a multi-language iOS/Android app, a web-based booking engine, a Travel Calculator, retroactive mileage credit via boarding-pass scanning, an Uptrip gamification sub-brand, mileage pooling, lifetime status tiers (Frequent Traveller, Senator, HON Circle), and co-brand credit cards issued by Deutsche Bank in Germany and Barclays in the US.

The underlying platform connects 35+ airline partners (including the Lufthansa Group carriers and Star Alliance members) with 300+ commercial partners across hospitality, mobility, retail, and financial services. Notable recent integrations include ITA Airways (April 2026), Marriott Bonvoy (September 2025), and a three-way Wolt/Deutsche Bank partnership (May 2026). The program monetizes primarily through three streams: (1) partner-network commissions from airlines, hotels, car rental firms, and retailers paying for access to the 39-million-member base; (2) co-brand credit card economics (interchange and acquisition bonuses) via Deutsche Bank and Barclays; and (3) award redemption processing, including Cash & Miles hybrid transactions and surcharges. Subsidiary operations include Worldshop, an online and airport-store retail marketplace redeemable in miles.

Name

Miles & More Intl

Legal name

Miles & More GmbH

Website

https://miles-and-more.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Miles & More GmbH operates Europe's largest frequent flyer and awards programme, serving 39 million members with airline, hotel, retail, and credit card partners as a wholly-owned subsidiary of Deutsche Lufthansa AG.

Ownership category

akta.pro rank

Product category

Travel Loyalty Program

NAICS

Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG)

akta.pro secondary industries

Ancillary & Paid Loyalty Products (Subscriptions, Paid Status) (THABAKAN), Earning Partnerships (Retail, Travel, Lifestyle) (THABAKAC), Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Frequent flyer program
• Travel loyalty rewards
• Airline mileage program
• Coalition loyalty platform
• Co-branded credit cards

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Co-brand Credit Card Partnerships: Partnership revenue from co-brand credit cards (Deutsche Bank, Barclays) where Miles & More earns interchange fees and receives compensation for miles issued to cardholders. Airlines and financial institutions share economics.
2. Partner Network Commissions: Revenue from partner relationships with airlines, hotels, car rental companies, and retailers who pay for access to Miles & More's 39 million member base through earning and redemption programs
3. Award Redemption Processing: Processing fees and surcharges collected when members redeem miles for award flights, upgrades, hotels, and merchandise through Worldshop and partner networks

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Miles & More is Europe's largest frequent flyer and loyalty program, operated by Miles & More GmbH, a wholly-owned subsidiary of Deutsche Lufthansa AG. Members earn miles and Points through flights with 35+ airline partners, hotel stays, car rentals, retail purchases, and partner transactions, then redeem them for award flights, upgrades, hotel stays, merchandise, gift cards, and exclusive experiences. The coalition program connects 300+ partners across airlines, hospitality, mobility, retail, and financial services to a member base of 39 million across Europe.

Product overview

Miles & More is a coalition loyalty programme operated by Miles & More GmbH for the Lufthansa Group. It operates as a multi-layered platform centred on the Miles & More Loyalty Programme, which encompasses frequent flyer status tiers (Frequent Traveller, Senator, HON Circle), a network of 300+ partner integrations, and a digital service ecosystem comprising the Miles & More App, Travel Calculator, Award Flight Booking, Upgrade Award, Cash & Miles, and Mileage Pooling. The programme also extends through co-branded financial products (Miles & More Credit Cards issued by Barclays and Deutsche Bank, including the World Elite Mastercard), a retail marketplace (Worldshop with airport stores), the Uptrip gamification app, and a monthly newsletter. Members can earn miles across airlines, hotels, car rental, shopping, travel, and finance categories, and redeem them for flights, upgrades, gift cards, merchandise, events, and hotel stays.

Differentiator

Problem solved

Functional benefit

Brands

• Uptrip: A digital collection app where members can collect digital cards for flights and win prizes, including Frequent Traveller status and flight vouchers.
• Worldshop

Products and services

• Miles & More Loyalty Programme Free-to-join loyalty programme allowing individual consumers to earn miles/Points through flights with 35+ airline partners and 300+ commercial partners, and redeem them for award flights, upgrades, hotel stays, merchandise, gift cards, and exclusive experiences.
• Miles & More App Mobile application for iOS and Android offered in 6 languages, providing members with digital membership card, award search and booking, mileage balance, status overview, retroactive mileage credit, and trip management.
• Miles & More Credit Cards Co-branded credit card portfolio issued in partnership with Deutsche Bank (Germany), Barclays Bank Ireland (Austria) and other regional partners, allowing cardholders to earn miles on everyday spending with bonus mile sign-up offers.
• Miles & More World Elite Mastercard Premium World Elite Mastercard co-branded with Barclays issued to U.S. residents, offering elevated earn rates, travel insurance, lounge access and Status Points toward elite tiers.
• Miles & More Worldshop Online redemption shop where members can spend miles on electronics, lifestyle goods, gift cards, hotel bookings, car rentals and exclusive experiences.
• Uptrip Free gamification mobile app for travellers that distributes digital collectible cards, raffle entries, and additional mileage rewards, extending engagement beyond traditional loyalty touchpoints.
• Award Flight Booking Redemption mechanism allowing members to book flights across the Lufthansa Group and partner airlines using accumulated miles, including one-way and round-trip awards and upgrade awards.
• Frequent Flyer Status Programme Tiered elite status programme offering Frequent Traveller, Senator and HON Circle tiers with priority services, lounge access, exclusive rewards, status miles and unlimited mileage validity for qualifying members.

Quantifiable outcome

• 39 million members in the loyalty program
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• WoltcoreGTM or Marketing Partner · 13 May 2026Partnership offering Wolt+ membership benefits to Miles & More credit card holders and Deutsche Bank customers. Lufthansa Miles & More Gold and Status Credit Card holders receive Wolt+ free of charge. Blue Credit Card holders receive six months free. Deutsche Bank customers receive three-month trial. Initial launch in Germany targeting millions of potential users.
• Deutsche BankcoreChannel Partner/ Reseller/ Distributor · 13 May 2026Deutsche Bank offers Miles & More credit cards to its customers. Gold and Status Credit Card holders receive complimentary Wolt+ membership. Blue Credit Card holders receive six months free Wolt+ trial. All Deutsche Bank customers eligible for three-month Wolt+ trial.
• ITA AirwayscoreStrategic or Co-development Partner · 20 March 2026ITA Airways integration into Miles & More loyalty program starting April 1, 2026. ITA Airways passengers gain access to Lufthansa Group's global partner network for earning and redeeming miles. This marks a significant milestone in ITA Airways' inclusion into Lufthansa Group, expanding Miles & More's reach with new earning and redemption opportunities.
• Marriott BonvoycoreStrategic or Co-development Partner · 15 September 2025Preferred partnership enabling Marriott Bonvoy members to earn 40 Miles & More Points per qualified stay (up to 120 points per year). Miles & More Senator and HON Circle Members receive complimentary Marriott Bonvoy Gold Elite status. Partnership combines Marriott's 30+ hotel brands spanning 10,000+ destinations with Lufthansa Group's airline network.
• Star Alliance AirlinescoreStrategic or Co-development PartnerStar Alliance network of 35+ airline partners enables Miles & More members to earn and redeem miles across global route network. Partner airlines include Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, United, Air Canada, Singapore Airlines, and others.
• Lufthansa Group AirlinescoreStrategic or Co-development PartnerCore airline partners including Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, Eurowings, Discover Airlines, Lufthansa City Airlines, Air Dolomiti, Luxair, and Croatia Airlines. ITA Airways joining in 2026.
• GetYourGuideminorGTM or Marketing PartnerTravel experience booking platform where members earn 5 miles per EUR 1 spent on bookings. Over 190,000 experiences available in 10,000+ cities worldwide.
• HertzminorGTM or Marketing PartnerCar rental partnership offering miles on rentals. Members earn miles per day or per rental with promotional bonuses available.
• AvisminorGTM or Marketing PartnerCar rental partner with promotional offers for earning additional miles on rentals. Up to 10,000 bonus miles available on summer trips.
• Booking.comminorGTM or Marketing PartnerHotel booking platform with over 28 million listings in 150,000+ destinations. Members earn miles on hotel bookings through the partnership.
• HRSminorGTM or Marketing PartnerHotel reservation service partner enabling members to earn miles on hotel stays.
• Hyatt HotelsminorGTM or Marketing PartnerLuxury hotel partner where members earn miles on stays at Hyatt properties worldwide.
• IHG Hotels & ResortsminorGTM or Marketing PartnerInternational hotel group partner for earning miles on stays across IHG's global portfolio.
• Marriott InternationalminorGTM or Marketing PartnerHotel partner with 30+ brands spanning 10,000+ destinations. Earn miles per stay with promotional bonus offers.
• WorldshopminorGTM or Marketing PartnerAirport and online retail partner offering merchandise awards redeemable with miles. Includes airport stores at Frankfurt and Munich, plus online shop.
• BarclayscoreChannel Partner/ Reseller/ DistributorBarclays issues the Miles & More World Elite Mastercard in the US. Card offers 50,000 miles welcome bonus, 2 miles per USD 1 on airline tickets, lounge vouchers, companion tickets, and no foreign transaction fees. USD 89 annual fee (waived for Senators and HON Circle Members).
• Heathrow RewardsminorGTM or Marketing PartnerAirport shopping rewards program at Heathrow Airport where members earn miles while shopping in duty-free and retail outlets.
• Munich AirportminorGTM or Marketing PartnerAirport partner offering miles for shopping at Munich Airport retail locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Emirates Skywards: Emirates Skywards is the loyalty program of Emirates, a non-Star Alliance carrier; relevant as a comparable premium-tier airline loyalty program outside Europe with its own co-brand card dynamics, useful as a benchmark for intercontinental aspirational-redemption value.
• Etihad Guest: Etihad Guest is the loyalty program of Etihad Airways and a current Miles & More partner; comparable in coalition-style earn/redemption structure with regional Gulf-carrier dynamics - useful as a smaller-scale peer to gauge partner-side economics rather than direct head-to-head competition.

Direct peers

• Delta SkyMiles: Delta SkyMiles is a major US global airline loyalty program with dynamic award pricing and a multi-billion-dollar co-brand partnership with American Express; its monetisation playbook around miles-as-currency informs industry benchmarks relevant to Miles & More.
• United MileagePlus: United's MileagePlus is the largest Star Alliance loyalty program and Miles & More's deepest peer in terms of alliance overlap, program structure (status tiers, award chart, partner network), and co-brand credit-card economics through Chase.
• American Airlines AAdvantage: AAdvantage is the largest US-based airline loyalty program, with comparable scale (100M+ members), an extensive partner network, and signature co-brand card revenue with Citi - serving as the primary analog for valuing Miles & More's economics.
• IAG Avios (British Airways Executive Club / Iberia Plus): Avios is the shared loyalty currency of International Airlines Group (British Airways, Iberia, Aer Lingus, Vueling), giving it the closest competitive analogy to Miles & More as a European airline-coalition program with multi-airline earning/redemption and co-brand credit-card economics.
• Singapore KrisFlyer: KrisFlyer is the loyalty program of Singapore Airlines and a core Star Alliance carrier, making it a fellow Star Alliance earn-and-burn peer with significant premium-tier redemption economics and cross-program status recognition relevant to Miles & More Senator/HON Circle members.
• Air France-KLM Flying Blue: Flying Blue is the SkyTeam-aligned coalition loyalty program of Air France and KLM, operating a comparable earn-and-burn model across multiple European carriers, partner-network redemption, and cobranded credit cards - directly comparable in scale, geography, and product breadth.

Emerging players

• Hilton Honors: Hilton Honors is a global hotel loyalty program with co-brand credit card economics via American Express; comparable in member scale dynamics but operating primarily in the lodging vertical rather than aviation, making it a broader-incumbent analog for Miles & More's lifestyle-expansion ambitions.
• Marriott Bonvoy: Marriott Bonvoy is the world's largest hospitality loyalty program and a current preferred partner of Miles & More; its scale and cross-brand earning/redemption mechanics make it an adjacent (rather than direct) peer - relevant for understanding the cross-vertical coalition model Miles & More is increasingly emulating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoqF9Ma1CG9e6i3ENhvZ3nw
• Facebookfacebook.com/profile.php?id=61582683843442
• Instagraminstagram.com/milesandmore_official
• Xx.com/MilesandMore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miles & More Intl