The Working Assembly
The Working Assembly is an independent, founder-led creative and branding agency in New York that provides branding, social content, production, and experiential services to startups and Fortune 250 companies, leveraging an in-house AI-assisted production studio called AWT Studio.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Working Assembly does
The Working Assembly is an independent, founder-led creative and branding agency headquartered in New York's Flatiron district. The firm serves a client base spanning startups through Fortune 250 companies across consumer goods, financial services, insurance, media, and family/child products, with a reported 458 clients served and 328 brands created over its operating history. Service lines cover branding, social content, creative production, and experiences and environments, with named work for Amazon, MassMutual, Guardian, Bugaboo, Museum of Ice Cream, Newsela, Wild Roman, Sage + Sound, and Desert Kid Coffee.
The agency's technology and operating model centers on AWT Studio, an in-house production arm that uses AI-powered content expansion across image, video, text, and audio modalities to compress production cost and accelerate content throughput. Pricing is productized into three tiers: a Content Day engagement from $9,500, a Dedicated Content Team retainer from $25,000 per month, and branded video work from $15,000. The firm holds WBENC (Women-Owned) and NMSDC (Minority-Owned) certifications, granting access to corporate supplier diversity procurement channels.
Go-to-market is founder-led and direct, anchored by Founder and Partner Jolene Delisle, with services sold as multi-workstream engagements rather than single deliverables. Revenue mechanics combine recurring retainers with project-based fees, supplemented by a Local Works pro bono program that broadens the portfolio and referral pipeline. Reported client impact includes $795M in cumulative client funding raised across the brands the agency has supported, signaling involvement with high-growth venture-backed names alongside enterprise work.
The Working Assembly firmographics
Firmographics- Name
- The Working Assembly
- Legal name
- The Working Assembly
- Website
- https://theworkingassembly.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Working Assembly is an independent, founder-led creative and branding agency in New York that provides branding, social content, production, and experiential services to startups and Fortune 250 companies, leveraging an in-house AI-assisted production studio called AWT Studio.
- Ownership category
- akta.pro rank
The Working Assembly industry classification
Industry- Product category
- Creative Branding Agency
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)
- akta.pro secondary industry
- Workplace Experience & Concierge Services (BPABAFAG)
Keywords
Where The Working Assembly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Working Assembly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Strategy and Identity Services: Full-service branding agency providing positioning, visual identity, and brand strategy services to ambitious brands. Revenue is generated through project-based and retainer client engagements.
- Creative Production Services: AWT Studio (the in-house production arm) generates revenue through photography, video, experiential design, and content production services. Offers packaged pricing (Content Day starting at $9,500, Dedicated Content Team starting at $25,000/month, Branded Video starting at $15,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Content Day - Full day of dedicated content creation |
| Subscription | Monthly | Dedicated Content Team - Monthly retainer |
| Other | Pay-as-you-go | Branded Video - Single video deliverable |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
The Working Assembly product offering
Product offeringCore offering
The Working Assembly is a branding and content agency that helps marketers build brands, stories, and experiences. Its core offerings span four pillars: Branding (positioning, strategic foundations, and visual identity systems), Social Content (concept-to-production for social platforms), Creative Production (in-house photography and video production augmented by AI tools), and Experiences & Environments (activations, trade shows, pop-ups, and retail spaces). Service delivery is anchored by AWT Studio, the agency's in-house production arm in Manhattan.
Product overview
The Working Assembly is a branding and content agency (not a software product company) offering a portfolio of creative services. Core offerings include Branding (strategic foundations and visual identities), Social Content (culture-paced content creation), Creative Production (photography and video with AI tools), and Experiences & Environments (activations, pop-ups, retail spaces). The AWT Studio is their in-house production arm providing photography, video, AI-powered content expansion, and creator production services. They also publish Friday Fives, a weekly industry newsletter, and offer Local Works, a pro bono program for local businesses. Service delivery is structured through offerings like Content Day, Dedicated Content Team, and Branded Video packages. The company works across industries including Fintech, CPG, Experiential, Technology & Media, Health & Wellness, Fashion & Beauty, Food & Drink, Lifestyle, and Retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding
- Social Content
- Creative Production
- Experiences & Environments
- AWT Studio
Quantifiable outcome
- 458 clients served, 328 distinctive brands created, $795M in funding raised by agency clients
Companies that use The Working Assembly
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Working Assembly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
The Working Assembly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Los Angeles Beat (Pro Padel League)notableThe Working Assembly led the first phase of rebrand for the Los Angeles Beat professional padel team in the Pro Padel League, including new logos, branding, and marketing strategies. The rebrand was unveiled during the PPL City Cup Finals in New York City to elevate the team's profile as a leading franchise in the sport.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Working Assembly competitors and assessment
Company assessmentDirect peers
- Mother Design: NYC creative studio offering branding, design, and content production for consumer-facing brands. Direct peer: same positioning as a strategic and visual-identity partner for ambitious growth-stage and enterprise brands.
- Character: San Francisco-based branding and design studio serving tech-forward consumer brands. Comparable boutique model with similar mix of strategy, identity, and digital execution.
- Red Antler: Brooklyn-based branding and creative agency serving ambitious consumer brands across identity, packaging, and content. Closest direct peer — similar boutique scale, NYC roots, blue-chip CPG/tech client roster, and full-funnel positioning.
- Hyperakt: Brooklyn-based branding agency providing brand strategy, visual identity, and digital design for mission-driven organizations and ambitious brands. Similar boutique scale with comparable service mix.
- Athletics: NYC branding and design agency delivering strategy, identity, and content for culture-forward brands. Comparable on boutique scale, NYC footprint, and emphasis on brand strategy as the central offering.
- Gin & It: NYC-based creative agency offering branding, campaign, and content services for ambitious brands. Directly comparable boutique positioning and client type.
- Manual: Creative agency offering branding, content, and production services with emphasis on speed and craft. Comparable positioning to TWA's "speed, quality, scale" model.
- Mucca: Independent NYC creative studio specializing in branding, packaging, and visual identity for consumer brands. Comparable boutique scale with overlapping CPG/fintech client focus.
Broad incumbents
- Pentagram: Largest independent design firm, offering branding, identity, and creative services at greater scale. Same broad industry (branding/creative services) but significantly larger and portfolio-based rather than integrated-funnel.
- Wieden+Kennedy: Major global creative agency with strong brand-identity and campaign capabilities. Operates at significantly greater scale than TWA but competes for the same enterprise brand-build engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Working Assembly social profiles
Digital presenceThe Working Assembly compliance and trust
Trust signalCompliance2 records
The Working Assembly financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Working Assembly leadership team
Management profileNumber of profiles
Profiles1 record
The Working Assembly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Working Assembly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Working Assembly
What does The Working Assembly do?
The Working Assembly is a branding and content agency that helps marketers build brands, stories, and experiences. Its core offerings span four pillars: Branding (positioning, strategic foundations, and visual identity systems), Social Content (concept-to-production for social platforms), Creative Production (in-house photography and video production augmented by AI tools), and Experiences & Environments (activations, trade shows, pop-ups, and retail spaces). Service delivery is anchored by AWT Studio, the agency's in-house production arm in Manhattan.
Is The Working Assembly a public or private company?
The Working Assembly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Working Assembly founded?
The Working Assembly was founded in 2021. It employs 11 to 50 people.
Where is The Working Assembly based?
The Working Assembly is headquartered in New York, United States, in the North America region.
How does The Working Assembly make money?
Two revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are creative Production Services.
Who are The Working Assembly's main competitors?
Direct peers on record are Mother Design, Character, Red Antler, Hyperakt, Athletics, Gin & It, Manual and Mucca. Broad incumbents are Pentagram and Wieden+Kennedy.
Does The Working Assembly have an API?
No public API is recorded for The Working Assembly.
What industry is The Working Assembly in?
The Working Assembly's product category is Creative Branding Agency. Its primary akta.pro industry code is HSAKAMAJ, Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging), with a secondary code of BPABAFAG, Workplace Experience & Concierge Services. Its SIC code is 7311.