Red Antler
Red Antler is a Brooklyn-based branding and design agency founded in 2007 that builds and repositions brands for venture-backed and enterprise clients across consumer tech, deep tech, and consumer products. The firm serves founders and category leaders through strategy, identity, and content engagements under the Red Antler Group.
- Company typePrivate
- Founded2007
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Red Antler does
Red Antler is a Brooklyn-based branding and design agency founded in 2007 that builds brands for venture-backed and enterprise clients, with notable depth in consumer-facing technology, direct-to-consumer, and increasingly deep-tech and enterprise categories. The firm operates as a privately held LLC with 51-100 employees and has assembled a portfolio of category-defining launches including Hinge, Casper, Allbirds, Burrow, Folx, AllTrails, Ramp, McKinsey, Google Fiber, Consumer Reports, and Anduril. Its core capabilities span brand strategy, identity design, naming, packaging, and content production, with adjacent capabilities in branded content (Wild Fruit) and brand experience design (Fat Earth) brought in-house through acquisition.
The business model is premium agency billing on retainer and project engagements, with pricing not publicly disclosed but consistent with category-leading creative shops. Go-to-market relies heavily on venture capital and founder referral networks, supplemented by an annual State of Brand publication and industry recognition (Adweek Agency of the Year, Emmy-winning branded content) that sustain inbound demand at low acquisition cost. Revenue is generated primarily through brand strategy and identity projects, with growing contributions from content (Wild Fruit) and experience (Fat Earth) under the new Red Antler Group structure.
The firm has shifted from a single-studio creative agency into a multi-discipline group following the acquisitions of Wild Fruit and Fat Earth in 2024. Leadership comprises co-founders Emily Heyward (Chief Brand Officer) and JB Osborne (CEO), alongside Partner and Chief Creative Officer Kiser Barnes, recognized on Adweek's Agency Innovator 50 list, signaling a founder-led creative culture that is the firm's principal competitive lever in a relationship-driven category.
Red Antler firmographics
Firmographics- Name
- Red Antler
- Legal name
- Red Antler, LLC
- Website
- https://redantler.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Antler is a Brooklyn-based branding and design agency founded in 2007 that builds and repositions brands for venture-backed and enterprise clients across consumer tech, deep tech, and consumer products. The firm serves founders and category leaders through strategy, identity, and content engagements under the Red Antler Group.
- Ownership category
- akta.pro rank
Red Antler industry classification
Industry- Product category
- Branding and Advertising Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Red Antler is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Antler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Branding and Advertising Services: Red Antler generates revenue by providing paid branding strategy, identity design, campaign development, advertising, and creative services to startups, mid-market, and enterprise clients. Services span brand strategy, naming, visual identity, packaging, digital experience, and campaign execution. Revenue is project-based and retainer-based for ongoing client relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Red Antler product offering
Product offeringCore offering
Red Antler is a Brooklyn-based creative branding and advertising agency that provides brand strategy, visual identity, naming, packaging, digital experience design, and integrated campaign development for startups, growth-stage companies, and established enterprises. Through Red Antler Group, it also offers creative performance marketing (Fat Earth) and presentation design (Wild Fruit) services.
Product overview
Red Antler is a New York-based branding and advertising agency that operates as a creative partner for brands. The company offers core services in branding and advertising, with specialized expertise in AI branding solutions. The agency formed Red Antler Group which encompasses the core Red Antler agency plus acquired entities Fat Earth (creative performance marketing) and Wild Fruit (presentation design). Services span brand strategy, identity development, campaign creation across digital and traditional channels, and specialized support for AI-driven companies. The agency's client portfolio spans consumer technology, healthcare, finance, food & beverage, transportation, retail, and beauty sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Full-service branding including brand strategy, brand identity, brand messaging, naming, packaging, and visual identity design for startups and established brands. End-to-end work from pre-launch through established brand evolution.
- Advertising Services Integrated advertising campaign development across digital, social, connected TV, linear, and out-of-home channels. Includes campaign strategy, creative development, media planning support, and execution.
- AI Branding Solutions Specialized branding services for AI-driven companies, helping them develop brand architecture, tell stories of innovative optimism, balance technology with humanity, and showcase innovation across visual identity, messaging, and digital experiences.
Quantifiable outcome
- AllTrails won iPhone App of the Year after Red Antler's rebrand
- +5 more outcomes
Companies that use Red Antler
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Red Antler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Red Antler partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fat EarthcoreRed Antler acquired a majority stake in Austin-based creative performance marketing agency Fat Earth. This acquisition formed the Red Antler Group, combining Red Antler's branding and advertising expertise with Fat Earth's performance marketing and media capabilities, alongside existing partner Wild Fruit (presentation design).
- Wild FruitcoreWild Fruit is an expert in presentation design for funds, founders, and B2B marketing materials, and is part of the Red Antler Group alongside Red Antler and Fat Earth.
- Kepler (Agency)minorKepler is an agency partner co-developing the $3M Consumer Reports brand campaign ('We Never Stop Questioning') alongside Red Antler. The campaign runs through May across digital, social, CTV, linear, and out-of-home in eight test markets.
- Consumer ReportsminorConsumer Reports engaged Red Antler and Kepler for its largest ad push in five years — a $3M repositioning campaign to shift from ratings publisher to independent consumer advocate, targeting consumers 55+ and 35-54 cohorts.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Red Antler competitors and assessment
Company assessmentBroad incumbents
- R/GA: Global experience design and advertising network with strong startup and tech practice. Competes for enterprise brand and product experience work, though with much broader capabilities and scale.
- Huge: Global experience agency providing brand, design, and digital product work for enterprise and growth-stage clients. Overlaps with Red Antler on brand identity and digital experience for large accounts.
- Anomaly: Larger independent creative company offering brand strategy, advertising, and content across consumer and enterprise. Overlaps with Red Antler on integrated brand-build but operates as a broader portfolio player.
Others
- Buck: Specialized design and motion studio with deep brand and experience design expertise. Adjacent rather than direct competitor; collaborates with brand agencies like Red Antler on motion, identity systems, and campaign content.
Direct peers
- Pentagram: The most recognized independent design and branding agency, with a similar model of partner-led brand strategy, identity, and naming work for high-profile consumer and enterprise clients. Direct competitor for premium brand-build engagements.
- Collins (now Meanwhile): Brand strategy and design firm known for category-defining consumer brand work (Spotify, Sweetgreen, Equinox). Direct competitor for startup and growth-stage branding engagements with a similar creative reputation.
- Mother Design: NYC-based design and branding sister agency to Mother, offering brand identity, strategy, and campaign work for consumer and culture-led brands. Closely comparable in client type, geography, and service mix.
- Work-Order: Brooklyn/NYC-based brand design studio working with startups and challenger brands on identity, packaging, and digital experience. Direct peer in geography, stage-focus, and service scope.
- Manual: Brand design and strategy studio serving venture-backed startups across consumer tech, health, and fintech. Comparable positioning as a premium startup-focused branding partner.
- &Walsh: Independent brand and design agency led by Jessica Walsh, working with consumer, beauty, and culture-led brands on identity and campaign work. Direct competitor in premium NYC brand design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Antler social profiles
Digital presenceRed Antler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Antler leadership team
Management profileNumber of profiles
Profiles6 records
Red Antler subsidiaries and ownership
Company hierarchySubsidiaries2 records
Red Antler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Antler M&A and investment
M&A and investmentM&A1 record
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Antler
What does Red Antler do?
Red Antler is a Brooklyn-based creative branding and advertising agency that provides brand strategy, visual identity, naming, packaging, digital experience design, and integrated campaign development for startups, growth-stage companies, and established enterprises. Through Red Antler Group, it also offers creative performance marketing (Fat Earth) and presentation design (Wild Fruit) services.
Is Red Antler a public or private company?
Red Antler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Antler founded?
Red Antler was founded in 2007. It employs 51 to 100 people.
Where is Red Antler based?
Red Antler is headquartered in Brooklyn, United States, in the North America region.
How does Red Antler make money?
One revenue line is on record: professional Branding and Advertising Services.
Who are Red Antler's main competitors?
Broad incumbents on record are R/GA, Huge and Anomaly. Buck is listed as an others. Direct peers are Pentagram, Collins (now Meanwhile), Mother Design, Work-Order, Manual and &Walsh.
Does Red Antler have an API?
No public API is recorded for Red Antler.
What industry is Red Antler in?
Red Antler's product category is Branding and Advertising Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its SIC code is 7311.