BigMamma

What BigMamma does

Big Mamma Group is a privately-held French-domiciled Italian restaurant operator founded in April 2015 by Victor Lugger and Tigrane Seydoux. The company runs 28+ trattorias and concept restaurants across more than ten countries spanning Western Europe (France, UK, Ireland, Spain, Germany, Belgium, Italy, Monaco), the Middle East (Dubai), Latin America (Mexico City), with an announced US entry planned in Juno Beach, Florida. The portfolio is structured around multiple sub-brands including Circolo Popolare (vibrant Sicilian pizzerias), Gloria Osteria (glamorous Milanese osterias), La Felicità (Italian food court and event venue at Paris Station F), and concept restaurants such as Jacuzzi (Kensington), Carlotta (Marylebone), and Barbarella (Canary Wharf), each with distinct design and positioning. The group employs 2,200+ people from 37 nationalities.

Revenue is generated primarily through dine-in restaurant transactions, supplemented by private-hire events (capacities from 45 to 2,000 guests), gift voucher sales (valid 1 year, multi-country), delivery and click-and-collect services at select locations (Sun-d.io integration), and a direct-to-consumer e-shop for Italian food products. Go-to-market is direct-to-consumer through physical restaurant locations, with reservations handled via the SevenRooms platform (and OpenTable in Mexico) and walk-in availability maintained. Customer segments are diversified across general consumers, corporate/private event hosts, pet owners (UK dog-friendly venues), halal diners, and vegetarian diners (65% of recipes vegetarian). The company emphasizes accessibility — positioning authentic Italian at the best possible value — over fine-dining premium pricing.

Underlying technology is intentionally thin and entirely third-party: SevenRooms/OpenTable for reservations, Sun-d.io for click-and-collect ordering, KMail/Lists for email marketing, Dice.fm for BIGFEST festival ticketing, and Instagram as the primary social channel. The competitive differentiation is built on operational and supply-chain assets rather than technology: direct sourcing from 170+ Italian artisanal producers without middlemen (24-month-aged Parmigiano Reggiano from Caseificio Gennari, San Marzano DOP tomatoes, Culatello from Lorenzo Bagatto), with 75% of products locally or Italian-sourced and 95% seasonal. The company has been B Corp certified since 2018 (first European restaurant group, score 96.5/200 as of 2023) and has held mission-driven company status under France's PACTE law since 2021. Expansion has been entirely bootstrapped from operating cash flow — no external funding rounds, acquisitions, or public listing are disclosed, and founder ownership remains in place.

Name

BigMamma

Legal name

Big Mamma Group

Website

https://bigmammagroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Big Mamma Group is a privately-held French-founded operator of 28+ Italian trattorias and concept restaurants across 10+ countries (Europe, Middle East, Latin America), employing 2,200+ people and generating revenue through dine-in, private events, gift cards, delivery, and an e-shop, with no external funding or technology platform.

Ownership category

akta.pro rank

Product category

Italian Restaurants

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Italian restaurant group
• Trattoria dining
• Italian cuisine hospitality
• Private event catering
• Artisanal Italian food

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at 28+ restaurant locations across Europe and international markets, featuring Italian cuisine including Neapolitan pizzas, homemade pasta, antipasti, and dolci.
2. Private Event Hire: Revenue from hosting private events including group dinners, birthday parties, family gatherings, and corporate events. Venues can accommodate up to 2,000 people in Paris or beyond.
3. Gift Cards: Sale of gift vouchers valid for 1 year across restaurants in the same country of purchase. Available for UK, Ireland, France, Belgium, Spain, and Germany.
4. Delivery and Takeaway: Delivery and click-and-collect services available at select locations including Libertino, Ober Mamma, Mamma Primi, BigLove, Pizzeria Popolare, La Bellezza Lille, and Splendido Marseille.
5. E-commerce (E-shop): Sale of Italian food products through their online e-shop at eshop.bigmammagroup.com.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Big Mamma is a privately-held European restaurant group operating 28+ trattorias across 7+ countries (France, UK, Ireland, Spain, Germany, Belgium, Italy, Monaco, UAE, Mexico) serving authentic Italian cuisine including homemade pasta, Neapolitan pizza, antipasti, and traditional dolci. The group operates multiple sub-brands such as Circolo Popolare, Gloria Osteria, La Felicità, and specialty restaurants, alongside ancillary services including gift vouchers, private event hire, an e-commerce shop, and delivery/click-and-collect at select locations.

Product overview

BigMamma is a European Italian restaurant group operating 28+ restaurants across 7 countries (France, UK, Ireland, Spain, Germany, Belgium, Italy, UAE, Mexico) under multiple distinct brands. The portfolio includes: (1) BigMamma Trattorias - the core warm, authentically Italian trattorias; (2) Circolo Popolare - popular vibrant Sicilian pizzerias in London, Manchester, Madrid, and Barcelona; (3) Gloria Osteria - glamorous Milanese osterias in London, Paris, Dublin, Dubai, Barcelona, and Milan; (4) La Felicità - Italian food court and festival venue at Paris Station F; (5) specialty restaurants including Jacuzzi (Kensington), Carlotta (Marylebone), Barbarella (Canary Wharf), and No Entry Bar (Paris speakeasy); plus ancillary services including Gift Vouchers, Private Hire events, E-shop, and Delivery/Click & Collect. The group also operates BigSquadra restaurants in Germany (Coccodrillo Berlin, Giorgia Munich, Edmondo Hamburg) and expansion planned for Florida, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Circolo Popolare

Quantifiable outcome

• B Corp score improved from 80.1 to 96.5 points between 2018 and 2023
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Caseificio GennaricoreOthersSupplier of 24-month-aged Parmigiano Reggiano from Emilia-Romagna, one of Big Mamma's signature ingredients featured on every Margherita pizza.
• Casa Marrazzo (Agro Sarnese-Nocerino)coreOthersSupplier of sun-ripened San Marzano DOP tomatoes, a key ingredient in Big Mamma's authentic Italian recipes.
• Lorenzo BagattominorOthersProducer of Culatello di Zibello, producing just 2,500 hams per year - a rare and premium Italian product sourced by Big Mamma.
• LeoncinicoreOthersSupplier of Prosciutto di Parma DOP/AOC 24-month aged, featuring delicate notes of butter and dried fruit, cured with sea salt and wind.
• Salvatore MontronecoreOthersProducer of authentic burrata and burratina made in the Puglia tradition, including the creamy stracciatella.
• Gustave RoussyminorOthersOne of Big Mamma's charitable partner organizations, receiving donations raised through the restaurant group.
• Think ForwardminorOthersOne of Big Mamma's charitable partner organizations, receiving donations raised through the restaurant group.
• AdsisminorOthersOne of Big Mamma's charitable partner organizations, receiving donations raised through the restaurant group.
• United Nations High Commissioner for Refugees (UNHCR)minorOthersInternational charitable partner of Big Mamma, receiving donations as part of the company's mission-driven initiatives.
• Better Chicken CommitmentcoreStrategic or Co-development PartnerBig Mamma aligns all chicken supplies in Europe and UK with Better Chicken Commitment specifications, working towards 100% compliance across all producers.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pizza Express: Major UK Italian pizza and casual dining chain. Comparable to Big Mamma through UK-focused Italian casual dining positioning, broad restaurant footprint, and standardized authentic Italian menus.
• Vapiano: German-based fresh-pasta Italian restaurant chain operating across Europe. Comparable as a multi-country Italian casual dining operator with central kitchen supply chain and urban-city format similar to Big Mamma's.
• L'Osteria: German-based casual Italian restaurant chain expanding across Europe. Comparable as a multi-country Italian restaurant operator with similar trattoria/pizzeria positioning and pan-European expansion strategy.
• Zizzi: UK casual Italian restaurant chain. Comparable as a UK-focused casual upscale Italian dining operator competing in the same occasion and price band as Big Mamma's Circolo Popolare.
• ASK Italian: UK casual Italian restaurant chain. Comparable as a multi-location Italian casual dining operator in the UK with similar positioning to Big Mamma's Circolo Popolare and Gloria Osteria concepts.
• Carluccio's: UK-based Italian restaurant chain serving authentic Italian cuisine. Highly comparable to Big Mamma's casual upscale Italian trattoria positioning, supply chain emphasis on Italian producers, and pan-European footprint.
• Eataly: Italian food marketplace and full-service restaurant operator with international locations. Comparable to Big Mamma through its focus on authentic Italian cuisine, direct-from-Italy artisanal sourcing, and Italian marketplace/restaurant hybrid concept.

Emerging players

• Franco Manca: UK-based Neapolitan sourdough pizza chain. Comparable as an authentic Italian pizza operator with a similar artisanal, supply-chain-focused positioning to Big Mamma's Circolo Popolare and Pizzeria Popolare concepts.

Broad incumbents

• Cipriani: Established Italian luxury hospitality group with restaurants globally (Harry's Bar, Cipriani 42nd Street, etc.). Comparable at the premium end of Big Mamma's Gloria Osteria line and similarly emphasizes direct Italian sourcing and elegant Italian dining experiences.

Regional players

• Pomodoro: US-based fast-casual Italian restaurant chain. Comparable as an Italian casual dining operator and relevant as a competitive reference for Big Mamma's planned Florida/US market entry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bigmammahospitality
• Xx.com/bigmammagroup
• Facebookfacebook.com/bigmammagroup
• LinkedInlinkedin.com/company/big-mamma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigMamma