Zizzi
Zizzi is a UK and Ireland Italian casual-dining chain operating more than 130 restaurants, serving families, students, NHS and emergency-services staff, and corporate groups through dine-in, takeaway, third-party delivery, a Tesco-distributed frozen pasta retail range, and a mobile loyalty programme.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Zizzi does
Zizzi is a UK and Ireland casual-dining Italian restaurant chain operating more than 130 sites under the legal entity Zizzi Restaurants Limited, a private limited company registered in England and Wales (Company No: 10404211) and a trading brand of parent group Azzurri Central Limited. Founded in 1999 in Chiswick, London, the business has scaled over 26 years into a national multi-site operator with a headcount in the 1,001-5,000 band and a headquarters at Capital House, London. Its core proposition centres on signature 18-inch hand-stretched Rustica pizzas and fresh Mafaldine pasta made with free-range eggs and British flour, augmented by dedicated vegan, non-gluten, high-protein, and Bambini (children's) menus.
Distribution is multi-channel: dine-in across 130+ restaurants in the UK and Republic of Ireland (including Dublin, Belfast, and other regional cities); takeaway and Click & Collect; third-party delivery via Deliveroo, Just Eat, and Uber Eats; physical and digital gift cards sold online; and a frozen pasta retail sub-brand, Zizzi Cook At Home, distributed through Tesco supermarkets. Operational technology includes the proprietary Speedy digital table-ordering platform (with allergen filtering), SpeedyPay mobile bill payment, and a native Zillionaires' Club loyalty application on iOS and Android that supports points accumulation ('Zs') and digital perk redemption. Marketing integrates paid social across Meta, Google, TikTok, Snapchat, LinkedIn, and Pinterest with referral partnerships through Tesco Clubcard (3x value), Blue Light Card (NHS/emergency services), UNiDAYS and Student Beans (students), and Tastecard (2-for-1).
The business model is predominantly transactional — food, beverage, and ancillary spend at restaurants and through delivery aggregators — supplemented by gift card sales, loyalty engagement, and an emerging retail-grocery revenue stream via the Tesco partnership. Customer segmentation spans general family/casual diners, students, NHS and emergency-services personnel, corporate and group event clients, and shoppers reached through the Tesco grocery crossover. Sustainability positioning (Sedex membership in 2025, Better Chicken Commitment, net-zero-by-2040 target, dairy carbon reduction with Zero Carbon Forum, and used-cooking-oil-to-biodiesel partnership with Olleco) is increasingly central to brand narrative, alongside a £1 million charitable partnership with the Mental Health Foundation entered in 2020.
Zizzi firmographics
Firmographics- Name
- Zizzi
- Legal name
- Zizzi Restaurants Limited
- Website
- https://zizzi.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Zizzi is a UK and Ireland Italian casual-dining chain operating more than 130 restaurants, serving families, students, NHS and emergency-services staff, and corporate groups through dine-in, takeaway, third-party delivery, a Tesco-distributed frozen pasta retail range, and a mobile loyalty programme.
- Ownership category
- akta.pro rank
Zizzi industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Zizzi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Zizzi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain
Revenue model
- Restaurant Dine-In: Revenue from customers dining in at one of 130+ UK and Ireland locations. Includes food, beverages, cocktails, and desserts.
- Takeaway and Delivery: Click & Collect and delivery orders through Deliveroo, Just Eat, and Uber Eats partnerships.
- Gift Cards and eGifts: Physical gift cards and digital eGift cards sold online, redeemable at any UK Zizzi restaurant. Valid for 12 months from purchase.
- Loyalty Program (Zillionaires' Club): Points-based loyalty scheme where members earn 'Zs' on visits, with perks including free birthday treats, surprise rewards every 4th visit, and exclusive discounts.
- Retail/Grocery (Zizzi at Home): Frozen pasta dishes sold through Tesco supermarkets including Chorizo Spaghetti Carbonara, Spicy Chicken Rigatoni, Beef Brisket Ragu, Spaghetti Meatball Arrabbiata, and Lentil & Sundried Tomato Ragu.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Two Dine for £25 midweek deal |
| Transaction based/ take rate | Pay-as-you-go | Gift Cards and eGifts |
| Transaction based/ take rate | Pay-as-you-go | Tastecard 2-for-1 offer |
| Subscription | Pay-as-you-go | Zillionaires' Club loyalty rewards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels13 records
Zizzi product offering
Product offeringCore offering
Zizzi operates a casual Italian dining restaurant chain with 130+ locations across the UK and Ireland, serving stone-baked Rustica pizzas, fresh pasta, starters, salads, signature dishes, cocktails, and desserts. The offering extends beyond dine-in to include Click & Collect takeaway, delivery via third-party aggregators, a loyalty programme (Zillionaires' Club), gift cards and eGifts, private dining and venue hire, and a frozen pasta retail line sold through Tesco.
Product overview
Zizzi is a UK & Ireland Italian restaurant chain operating 130+ casual-dining locations. The core offering comprises stone-baked Rustica pizzas (signature extra-long, hand-stretched style), fresh Mafaldine pasta made with free-range eggs and British flour, starters, salads, signature dishes, cocktails, and desserts. The product portfolio extends across dine-in (full-service restaurants), takeaway and delivery (via Deliveroo, Just Eat, and Uber Eats), a loyalty programme (Zillionaires' Club, accessible via iOS/Android app or website), gift cards and eGifts, a frozen pasta retail line (Zizzi Cook At Home, sold exclusively at Tesco), and group/ private dining and venue hire services. Dietary accommodations include dedicated vegan and non-gluten menus, alongside a Bambini children's menu.
Differentiator
Problem solved
Functional benefit
Brands
- Zillionaires' Club: Zizzi's loyalty rewards programme where members earn points (Zs) on visits and can redeem perks for free food and drinks.
- Viaggio
- Planet Zizzi
Products and services
- Zizzi Italian Restaurants (Dine-In) Italian casual-dining restaurant chain offering stone-baked Rustica pizzas, fresh Mafaldine pasta, starters, salads, signature dishes, cocktails, and desserts across 130+ UK and Ireland locations. Includes outdoor dining and dedicated vegan, non-gluten, allergy-friendly, and Bambini (children's) menus.
- Zizzi Takeaway & Delivery
Quantifiable outcome
- 97% of Azzurri premises hold the highest Food Hygiene Rating
- +5 more outcomes
Companies that use Zizzi
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Zizzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Zizzi partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- SedexcoreJoined Sedex in 2025 as a global leader in supply chain sustainability. Supports understanding and addressing supply chain risks, driving meaningful sustainability and fair labour practices, and transparent responsible sourcing.
- OllecocorePartnership to turn used cooking oil into biodiesel, saving 537t of CO2e.
- Compassion in World FarmingcorePartnership with NGO to create a full transition roadmap for the supply chain in support of Better Chicken Commitment.
- Zero Carbon ForumminorCo-created the industry's first-ever Dairy Industry Standard Interventions resource.
- Mental Health FoundationcoreCharitable partnership since 2020 to help raise £1 million. Mental Health Foundation helps people understand, protect and sustain their mental health.
- PenniesminorCharity donations collected at point of sale, reaching £1.5m since 2011.
- Natasha Allergy Research FoundationcoreFour-year partnership to help #MakeAllergyHistory, supporting allergy research and awareness. Includes stepped-up allergen processes with Allergen Management audits.
- FourthminorExternal recruitment partner for hiring staff. Uses Fourth ATS platform for careers and recruitment management.
- DeliveroocoreDelivery partner for takeaway and delivery orders. Uses cookies for tracking usage and storing basic information.
- Just EatcoreDelivery partner for takeaway orders where available.
- Uber EatscoreDelivery partner for takeaway and delivery orders.
- Facebook (Meta)minorFacebook Customer Audiences for targeted advertising and Facebook federated log-in as authentication option.
- GoogleminorGoogle Customer Match and Google Similar Audiences for advertising. Google federated log-in and analytics.
- TikTokminorSocial media advertising partner for online advertising.
- SnapchatminorSocial media advertising partner for online advertising.
- LinkedInminorSocial media advertising partner for online advertising.
- PinterestminorSocial media advertising partner for online advertising.
- Tesco ClubcardcoreReward Partner - customers can 3x the value of Tesco Clubcard vouchers at Zizzi. £10 of Tesco points gets £30 Zizzi reward voucher.
- Blue Light CardcoreDiscount partner for NHS staff and emergency services (army, police, fire). NHS discounts only available through Blue Light Card.
- Tastecardcore2-for-1 dining offer available Sunday to Thursday on main meals including pizzas, pasta, salads, and more.
- Student BeanscoreStudent discount partner for Student Beans members at 130+ UK restaurants.
- UNiDAYScoreStudent discount partner for UNiDAYS members at 130+ UK restaurants.
- BuyagiftminorVoucher partner - Buyagift vouchers can be activated online and redeemed at Zizzi restaurants.
- Dairy Action GroupminorIndustry group working with dairy farmers and producers to reduce greenhouse gas emissions for lower carbon cheese.
- Better Chicken Business Network (BCBN)coreNetwork supporting Better Chicken Commitment implementation for improved chicken welfare standards.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Zizzi competitors and assessment
Company assessmentDirect peers
- Bella Italia: UK-wide Italian casual dining operator with pizza, pasta, and grill-focused menus under The Restaurant Group. Competes head-to-head with Zizzi on Italian family dining occasions and value-led promotions.
- ASK Italian: UK Italian casual dining chain owned by The Restaurant Group, serving pizza, pasta, and Italian mains in a comparable dine-in model with similar student/family value positioning.
- Prezzo: UK Italian casual dining chain offering pizza, pasta, and grilled dishes. Closely comparable on menu structure, mid-market positioning, and UK high-street/site economics.
- Pizza Express: Long-established UK Italian casual dining chain focused on pizza and pasta with comparable dine-in, takeaway, and loyalty mechanics. Most directly comparable competitor by cuisine, service model, and UK footprint.
- Franco Manca: UK sourdough pizza-focused casual dining chain under Fulham Shore. Competes with Zizzi's Rustica pizza positioning in the Italian dining occasion, particularly in London and the South East.
Broad incumbents
- Nando's: UK high-street casual dining incumbent with a comparable scale of sites and quick-casual / casual dining service model. Competes for mid-market dine-in occasions, family meals, and student/family value occasions.
- Wagamama: UK casual dining chain under The Restaurant Group serving Asian-inspired noodle and rice dishes. Competes with Zizzi on the casual dining occasion (mid-market, group bookings, loyalty) rather than cuisine.
- Pizza Hut UK: Large UK pizza QSR/dine-in incumbent offering dine-in restaurants plus delivery. Overlaps with Zizzi on pizza dine-in occasions and delivery, but operates at lower price points and a more standardised menu.
- Domino's Pizza UK: UK's leading pizza delivery operator. Overlaps with Zizzi primarily on delivery and takeaway occasions rather than dine-in, but competes for the same at-home pizza occasions.
Others
- Tesco (Grocery Retail Channel): Distribution and channel partner for the Zizzi Cook At Home frozen pasta range. Relevant as the retail grocery partner enabling Zizzi's at-home brand extension and as a reference point for own-label Italian competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Zizzi social profiles
Digital presenceZizzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zizzi leadership team
Management profileNumber of profiles
Profiles2 records
Zizzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zizzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zizzi
What does Zizzi do?
Zizzi operates a casual Italian dining restaurant chain with 130+ locations across the UK and Ireland, serving stone-baked Rustica pizzas, fresh pasta, starters, salads, signature dishes, cocktails, and desserts. The offering extends beyond dine-in to include Click & Collect takeaway, delivery via third-party aggregators, a loyalty programme (Zillionaires' Club), gift cards and eGifts, private dining and venue hire, and a frozen pasta retail line sold through Tesco.
Is Zizzi a public or private company?
Zizzi is a private company. It is classified as corporate owned and is currently operating.
When was Zizzi founded?
Zizzi was founded in 1999. It employs 1,001 to 5,000 people.
Where is Zizzi based?
Zizzi is headquartered in London, United Kingdom, in the Europe region.
How does Zizzi make money?
Five revenue lines are on record. Restaurant Dine-In is the primary driver. The others are takeaway and Delivery, gift Cards and eGifts, loyalty Program (Zillionaires' Club) and retail/Grocery (Zizzi at Home).
Who are Zizzi's main competitors?
Direct peers on record are Bella Italia, ASK Italian, Prezzo, Pizza Express and Franco Manca. Broad incumbents are Nando's, Wagamama, Pizza Hut UK and Domino's Pizza UK. Tesco (Grocery Retail Channel) is listed as an others.
Does Zizzi have an API?
No public API is recorded for Zizzi.
What industry is Zizzi in?
Zizzi's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 72251 and its SIC code is 5810.