What Xtraice does

Xtraice (legal name Extraice S.L.) is a privately held Spanish manufacturer and global distributor of synthetic ice rinks, headquartered in Salteras, Seville. Founded in 2012, the company designs and produces high-density polyethylene panels with proprietary self-lubricating technology developed in its in-house laboratories, where lubricant is embedded in the panel structure and gradually migrates to the surface across the product lifespan. The company markets nine product lines spanning leisure, hockey, figure skating, curling, ice slopes, interactive installations, residential kits, refurbished panels, and a recently launched roller rink category, supported by a 12-year warranty and a catalog of more than 500 SKUs across two main panel tiers (PRO with extended 10-year warranty and LITE with extended 4-year warranty).

Xtraice monetizes the asset through three channels: one-time sale of permanent installations with bespoke project design (enterprises, theme parks, malls, hotels, sports facilities), recurring rental of temporary installations (Christmas attractions, corporate activations, seasonal events), and direct-to-consumer home rink kits for residential use. Go-to-market is sales-led and direct, with no intermediaries or resellers; customers engage through a quote-based sales process, regional phone support across North America, Europe, Latin America, and Asia, multilingual support in 13 languages, and a self-service e-commerce storefront for smaller orders. The company sells and rents globally across 95 countries on five continents, and has accumulated over 2,500 rink installations referencing brand-name customers that include the NHL, Washington Capitals, Red Wings, Legoland, Disneyland, Cirque du Soleil, Coca-Cola, Samsung, Hilton, Peninsula Hotel, Liberty Science Center, Galerias Lafayette, Unibail Rodamco, and John Hancock.

Manufacturing is centralized at 5,000+ m2 of facilities in Spain, with the company employing 50+ people representing more than 20 nationalities. Xtraice has received only one disclosed institutional funding round (~$1M from Criteria Venture Tech in 2012) and remains founder/owner-operated with no parent company or institutional capital structure reported. Its strategic positioning rests on proprietary panel chemistry, NHL validation as the only synthetic ice manufacturer to have worked with the league, an enterprise customer roster spanning entertainment, sports, hospitality, retail, and corporate event verticals, and a diversification push into roller rinks, interactive installations, and refurbished units.

Name

Xtraice

Legal name

Extraice S.L.

Website

https://xtraice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Xtraice (Extraice S.L.) is a Spanish manufacturer and global distributor of proprietary self-lubricating synthetic ice rinks, serving entertainment venues, sports facilities, hotels, theme parks, and residential customers across 95 countries with both purchase and rental models.

Ownership category

akta.pro rank

Product category

Synthetic Ice Rinks

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE)

Keywords

• Synthetic ice rinks
• Polyethylene ice panels
• Ice rink manufacturing
• Ice rink rental
• Skating surfaces

Headquarters

HQ city

Wyckoff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Synthetic Ice Rink Sales: Direct sale of synthetic ice rinks with customized project design for each installation. Each project is designed to fit specific space, purpose, and audience. Orders can be placed through their online store or via quote requests. The company sells PRO and LITE panel variants with different warranty periods.
2. Synthetic Ice Rink Rental: Flexible rental solutions for temporary installations including Christmas attractions, winter events, corporate activations, shopping malls, and seasonal experiences. Renting is a cost-effective solution for temporary setups that still deliver premium skating experience.
3. Home Ice Rink Kits: Direct-to-consumer sales of residential synthetic ice rink kits for home use, enabling customers to train 365 days a year both indoors and outdoors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Xtraice manufactures and distributes self-lubricating, high-density polyethylene synthetic ice rink panels configured into complete rink systems for sale or rental globally. The company serves entertainment venues, professional sports teams, hotels, shopping malls, and residential customers across 95 countries, with projects including leisure, hockey, figure skating, curling, ice slope, interactive, and roller applications.

Product overview

Xtraice is a synthetic ice rink manufacturer offering a comprehensive portfolio of ice rink solutions. The product line includes core synthetic ice rink categories (Leisure, Hockey, Figure Skating, Curling, Interactive, and Ice Slope) alongside specialized offerings (Home Rink Kits for residential use, Refurbished rinks for cost-conscious buyers, and Roller Rinks as a recent diversification). All products utilize high-density polyethylene panels with self-lubricating properties developed in Xtraice Laboratories. The company operates on a platform model offering two service types: Sale (for permanent installations with full customization) and Rental (for temporary/seasonal needs). The product portfolio is complemented by a product catalog of over 500 products and is backed by a 12-year warranty on panels.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Synthetic Ice Rink Synthetic ice rink system designed for leisure and entertainment applications such as shopping malls, events, hotels, and entertainment venues, intended to operate as a profitable attraction.
• Curling Rink Synthetic ice rink configured for curling, available in embedded curling and interactive curling variants for sports and entertainment use.
• Hockey Synthetic Ice Rink High-performance synthetic ice rink designed specifically for hockey training and play; supplied to NHL teams and is the only synthetic ice manufacturer to have worked with the NHL.
• Figure Skating Rink Premium synthetic ice surface designed for figure skating practice and performance, positioned as a top training option for figure skaters.
• Ice Slope High-speed recreational attraction featuring synthetic ice slopes for sledding and sliding activities.
• Interactive Ice Rink Synthetic ice rink that allows clients to engage and interact with the ice surface through digital elements.
• Home Rink Kits Residential synthetic ice rink kits enabling year-round ice skating and hockey training in home settings, both indoors and outdoors, 365 days a year.
• Refurbished Synthetic Ice Rinks Semi-new or refurbished synthetic ice rinks offered at reduced prices for customers seeking cost-effective rink solutions.
• Roller Rinks Roller rinks for inline skating and roller activities, recently launched as a diversification from the company's traditional ice products.
• Synthetic Ice Rink Sale Service Sale of new synthetic ice rinks with full customization options for long-term business investments, allowing customers to own permanent installations.
• Synthetic Ice Rink Rental Service Rental of synthetic ice rinks for temporary installations including Christmas attractions, events, corporate activations, and seasonal experiences.

Quantifiable outcome

• No energy costs required - no cooling machines needed
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KwikRink: KwikRink designs and sells portable and permanent ice rink systems (both real and synthetic) for events, hockey training, and entertainment, targeting the same enterprise and municipal customers as Xtraice.
• Glice: Glice is a direct competitor manufacturing synthetic ice rinks using polymer panels for hockey training, leisure, and event installations worldwide, with a comparable product line, target customers (entertainment venues, sports training, homes), and global sales model.
• PolyGlide Ice: PolyGlide Ice produces self-lubricating synthetic ice panels and full rink systems for hockey, figure skating, and commercial installations, directly overlapping Xtraice on core product technology, customer base, and sales channels.
• SmartRink: SmartRink manufactures synthetic ice rink panels and accessories for residential, commercial, and training use, competing directly with Xtraice on hockey and leisure rink offerings, particularly in North America.

Emerging players

• Ice Rink Events: Ice Rink Events provides temporary and seasonal ice rink installations for Christmas events, shopping malls, and corporate activations, overlapping with Xtraice's rental and event-installation business in the entertainment channel.
• Roller Skate Rink Manufacturers (e.g., Rink Systems Inc.): Established roller rink builders and equipment providers represent both competitors and complementors to Xtraice's newly launched roller rink line, addressing the same entertainment-venue customers across an adjacent category.

Broad incumbents

• Industrial Refrigeration (Ice Rink Refrigeration Systems): Industrial refrigeration firms that design and install real ice rink refrigeration systems compete indirectly with Xtraice's energy-free synthetic alternative at the facility-construction decision point for new rinks and renovations.
• NICE Rinks: NICE Rinks (Natural Ice Center Equipment) is an established ice rink equipment supplier focused primarily on real ice systems but increasingly serving the synthetic/portable rink market, making it a broader incumbent competitor to Xtraice's enterprise venue customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/xtraiceofficial
• YouTubeyoutube.com/user/XTRAICECompany
• Facebookfacebook.com/XtraiceOfficial
• LinkedInlinkedin.com/company/xtraice
• Instagraminstagram.com/xtraice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtraice