NiceRink
NiceRink is a Wisconsin-based e-commerce company that designs, manufactures, and sells backyard and indoor ice rink systems, liners, brackets, and accessories to homeowners and recreational facilities across the Northern United States and Canada.
- Company typePrivate
- Founded-
- HeadquartersGenoa City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
NiceRink firmographics
Firmographics- Name
- NiceRink
- Legal name
- NiceRink
- Website
- https://nicerink.com
- Company type
- Private
- Headcount range
- 51–100 employees
- Short description
- NiceRink is a Wisconsin-based e-commerce company that designs, manufactures, and sells backyard and indoor ice rink systems, liners, brackets, and accessories to homeowners and recreational facilities across the Northern United States and Canada.
- Ownership category
- akta.pro rank
NiceRink industry classification
Industry- Product category
- Ice Rink Systems & Equipment
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industry
- Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)
Keywords
Where NiceRink is headquartered
LocationHeadquarters
- HQ city
- Genoa City
- HQ country
- United States
- HQ region
- North America
Markets served
NiceRink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
NiceRink product offering
Product offeringCore offering
NiceRink manufactures and sells backyard ice rink systems and indoor ice rink systems, along with related accessories such as hockey rings, liners, brackets, and sideboards. The company delivers complete rink solutions directly to customers through its online store, targeting homeowners in northern climates and indoor recreational facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Backyard Ice Rinks
- Indoor Ice Rinks
Companies that use NiceRink
Customer profileSegments1 record
Ideal customer profiles2 records
NiceRink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NiceRink competitors and assessment
Company assessmentDirect peers
- KwikRink: KwikRink designs, manufactures, and installs permanent and seasonal ice rink systems for both residential backyard and commercial/indoor facility customers — the closest like-for-like competitor across NiceRink's full backyard-plus-indoor portfolio.
- Iron Sleek: Iron Sleek manufactures and ships custom and standard backyard ice rink kits, brackets, and liners to homeowners in North America, overlapping directly with NiceRink's core backyard product offering and channel approach.
- EZ Ice: EZ Ice is one of the most prominent direct-to-consumer backyard ice rink kit brands in North America, offering rink frames, liners, and accessories — directly competing with NiceRink's residential product line in the same Northern US/Canada geography.
Emerging players
- Glice: Glice produces high-density polyethylene synthetic ice surfaces marketed to commercial venues, athletes, and high-end residential users — competing for the same facility buyers considering NiceRink's indoor rink solutions.
- PolyGlide Ice: PolyGlide Ice sells self-lubricating synthetic ice tiles to both consumer and commercial customers as a year-round skating surface alternative, providing indirect competition to NiceRink's indoor/private-rink installations.
- Xtraice: Xtraice specializes in synthetic ice rink panels sold to both commercial facilities and households globally, offering a year-round alternative to refrigerated or natural backyard rinks — adjacent to NiceRink's indoor rink offering but with a different underlying technology.
Broad incumbents
- Cabela's / Bass Pro: Bass Pro Shops is a national outdoor and sporting goods retailer that occasionally stocks winter/recreational skating products, representing a broad incumbent retail channel that competes for the same discretionary winter recreation dollar as NiceRink's kits.
- Rink Systems / Rinkmaster (recreational ice rink builders): Rink Systems is an established ice rink builder focused primarily on municipal and commercial refrigerated rinks across North America — a broader incumbent that competes with NiceRink for any commercial/indoor facility contracts and adjacent B2B opportunities.
- PlayCore: PlayCore is a broad outdoor recreation and park-equipment manufacturer with product lines spanning playground, sports, and aquatic facilities — a large portfolio incumbent whose ice-adjacent product scope (winter recreation / skating surfaces) touches NiceRink's addressable market.
Others
- HockeyStickMan / hockey specialty retailers: Online hockey equipment retailers like HockeyStickMan serve the same residential and recreational skating/hockey buyer in North America and overlap on NiceRink's hockey ring and accessory customers as a competing channel for hobbyists' winter sports spend.
Market position
Customer concentration
NiceRink social profiles
Digital presenceNiceRink financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiceRink leadership team
Management profileNumber of profiles
Profiles1 record
NiceRink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiceRink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiceRink
What does NiceRink do?
NiceRink manufactures and sells backyard ice rink systems and indoor ice rink systems, along with related accessories such as hockey rings, liners, brackets, and sideboards. The company delivers complete rink solutions directly to customers through its online store, targeting homeowners in northern climates and indoor recreational facilities.
When was NiceRink founded?
NiceRink was founded in -1. It employs 51 to 100 people.
Where is NiceRink based?
NiceRink is headquartered in Genoa City, United States, in the North America region.
Who are NiceRink's main competitors?
Direct peers on record are KwikRink, Iron Sleek and EZ Ice. Emerging players are Glice, PolyGlide Ice and Xtraice. Broad incumbents are Cabela's / Bass Pro, Rink Systems / Rinkmaster (recreational ice rink builders) and PlayCore. HockeyStickMan / hockey specialty retailers is listed as an others.
Does NiceRink have an API?
No public API is recorded for NiceRink.
What industry is NiceRink in?
NiceRink's product category is Ice Rink Systems & Equipment. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of CRAMAEAE, Ice Hockey & Field Hockey Equipment Retail. Its SIC code is 3949.