What Grassburger does

Grassburger is a privately-held fast-casual restaurant chain founded in 2014 (marketing claim: "Award Winning Burgers and Fries Since 2015") and headquartered in Durango, Colorado. The company operates four company-owned locations—two in Albuquerque, New Mexico (ABQ NE / Heights and ABQ NW / Coors) and two in Durango (Downtown and South)—serving a menu centered on 100% USA grass-fed beef burgers, bowls, avocado-oil fries prepared in dedicated gluten-free fryers, shakes, and limited vegan options, alongside catering, gift cards, and branded merchandise.

The business model is purely transactional and direct-to-consumer: revenue is generated through dine-in, pickup, and catering transactions at company-operated units, with online ordering facilitated by the Toasttab platform and a Squarespace website. A points-based loyalty program (1 point per $1 spent, 100 points = $10 reward) supports repeat visitation. The technology stack is commodity (Toasttab POS, Squarespace CMS, Google Reviews and TripAdvisor for reputation), with no proprietary software, no app, and no AI/ML components.

Grassburger appears to be a bootstrapped, founder-led operator with no disclosed institutional funding, M&A activity, or outside investors. Its competitive position rests on a quality-sourcing narrative (grass-fed beef, organic non-GMO buns, avocado oil, GF-dedicated fryers) and regional brand recognition in the Southwest, targeting health-conscious consumers and diners with dietary restrictions who are underserved by mainstream fast-food chains.

Name

Grassburger

Legal name

Grassburger

Website

https://eatgrassburger.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Grassburger is a privately-held, bootstrapped fast-casual restaurant chain operating four locations in Albuquerque, NM and Durango, CO, serving grass-fed beef burgers, bowls, fries, and shakes with gluten-free and vegan options to health-conscious diners in the American Southwest.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Grass-fed beef burgers
• Fast-casual dining
• Burger restaurant chain
• Gluten-free menu options
• Catering services

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Revenue is generated through the sale of food and beverages at four restaurant locations. Customers purchase burgers, bowls, fries, shakes, and other menu items through dine-in, takeout, and catering orders. The business operates on a transaction-based model where each customer visit generates one-time revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grassburger operates a regional fast-casual restaurant chain selling made-to-order grass-fed beef burgers, bowls, fries, shakes, and complementary items at four dine-in locations in Albuquerque, NM and Durango, CO. The menu is differentiated by 100% USA grass-fed beef, organic non-GMO brioche buns, avocado oil cooked in dedicated gluten-free fryers, vegan and gluten-free options, and New Mexico green chile toppings. The company also offers catering, a points-based loyalty program, gift cards, and branded merchandise.

Product overview

Grassburger is a fast-casual restaurant chain offering a unified menu of grass-fed beef burgers, bowls, fries, and shakes. The core product lineup includes burgers with various toppings (mushroom swiss, New Mexico green chile), bowls as a low-carb alternative, avocado oil fries cooked in dedicated gluten-free fryers, and ice cream or non-dairy shakes. The company also provides catering services, a loyalty/rewards program (1 point per dollar, 100 points = $10 reward), gift cards, and branded merchandise. All locations offer vegan and gluten-free options with organic non-GMO brioche buns. The company operates four locations in Albuquerque and Durango, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Handcrafted burgers made with 100% USA grass-fed beef, offered with toppings such as mushroom swiss and New Mexico green chile on organic non-GMO brioche buns, served to dine-in and pickup customers at Grassburger locations.
• Bowls Burger bowls offering a low-carb alternative to traditional burgers, allowing customers to enjoy grass-fed beef without the bun.
• Fries French fries cooked in avocado oil in dedicated gluten-free fryers, providing a gluten-free side option for customers with allergen sensitivities.
• Shakes Ice cream shakes and non-dairy shakes paired with Zuberfizz craft fountain sodas, formulated corn syrup free.
• Vegan Menu Options Plant-based burger alternatives offered for vegan and plant-forward customers at Grassburger locations.
• Gluten-Free Menu Options Gluten-free menu items including dedicated fryers for gluten-free fries and organic non-GMO brioche buns available for gluten-sensitive diners.
• Catering Services Catering menu and service available for events and gatherings in the Albuquerque and Durango service area.
• Loyalty/Rewards Program Grassburger rewards program offering 1 point per dollar spent, redeemable for a $10 reward once 100 points are accumulated.
• Gift Cards Prepaid gift cards redeemable at Grassburger locations, sold online through the Toasttab platform.
• Branded Merchandise Grassburger-branded merchandise (apparel and accessories) sold online through the company's storefront.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Modern Market Eatery: Modern Market is a smaller fast-casual chain built around scratch cooking and clean ingredients, including grass-fed beef and bowls. It overlaps with Grassburger on better-for-you sourcing and limited-service format at a smaller scale.

Direct peers

• The Habit Burger Grill: The Habit is a fast-casual chain known for charburgers and a California-inspired menu with several dietary-accommodating options. It is highly comparable to Grassburger in service model, menu architecture, and price point.
• Smashburger: Smashburger is a fast-casual chain specializing in smashed-style burgers with regional menu variations. It targets a similar health-aware customer with localized and customizable offerings.
• Wayback Burgers: Wayback is a fast-casual burger franchise serving classic American burgers and shakes with an emphasis on quality ingredients. It competes for the same counter-service burger customer in smaller markets.
• BurgerFi: BurgerFi is a fast-casual better-burger chain built around natural, grass-fed beef and antibiotic-free ingredients. It is the closest direct competitor to Grassburger in both product (premium grass-fed burgers) and positioning (clean-label, sustainable sourcing).
• Bareburger: Bareburger is a fast-casual chain emphasizing organic, grass-fed, and free-range proteins with extensive vegan and gluten-free options. It is nearly identical to Grassburger in better-for-you burger positioning and dietary-inclusivity messaging.
• Hopdoddy Burger Bar: Hopdoddy is a premium fast-casual burger concept built around quality proteins, house-made buns, and chef-driven toppings. It directly competes for the same premium-burger occasion Grassburger targets.

Broad incumbents

• Five Guys: Five Guys is a national fast-casual burger chain operating on a simple, customizable menu. While not positioned around grass-fed beef, it competes directly for the same burger-centric, counter-service customer occasion.
• Sweetgreen: Sweetgreen is a publicly-traded fast-casual chain centered on healthy, sustainably sourced menu items (salads and bowls). It is a broader-incumbent comparable for the health-conscious fast-casual occasion Grassburger competes for.
• Shake Shack: Shake Shack is a publicly-traded fast-casual chain serving premium burgers, fries, and shakes. It overlaps directly with Grassburger's core menu and brand positioning but operates at vastly greater scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassburger