Modern Market
Modern Market Eatery is a farm-to-table fast-casual restaurant chain operating in Colorado, Texas, Kansas, Denver International Airport, and Notre Dame, serving scratch-made bowls, salads, sandwiches, and pizzas to health-conscious consumers and corporate catering customers under Thrive Restaurant Group.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Modern Market does
Modern Market Eatery, operating as Modmarket LLC and headquartered in Denver, Colorado, is a farm-to-table fast-casual restaurant chain founded in 2009. The company operates dine-in restaurants across Colorado, Texas, Kansas, Denver International Airport, and the University of Notre Dame campus, serving chef-crafted bowls, salads, toasted sandwiches, and artisan pizzas made from scratch daily without microwaves or fryers and using whole, clean ingredients without artificial additives. Its customer base is segmented between individual health-conscious consumers seeking quick-service meals and corporate/organization buyers placing catering orders for meetings, team lunches, and events.
The business operates a multi-channel revenue model: dine-in and takeout transactions, a catering platform (packages from $129.95 to $479.95 serving 10–30 guests), beverage sales, and a Thanx-powered loyalty program that drives repeat visits. Distribution occurs through direct restaurant storefronts, an owned iOS/Android mobile ordering app and website, third-party delivery partnerships, and a MonkeyMedia Software-powered catering/group ordering system. Technology integrations are predominantly commercial SaaS — Google Analytics, FullStory, Sentry.io, Thanx, and MonkeyMedia — with no proprietary AI/ML systems disclosed.
Since 2024, Modern Market has operated as a brand within Thrive Restaurant Group, a Wichita-based strategic parent operating more than 200 locations across 18 states that also owns Applebee's, Carlos O'Kelly's, HomeGrown, and Qdoba. The brand has continued a steady cadence of seasonal product launches (Winter Menu 2025, Hot Honey Pizza, universal gluten-free bread, Lemongrass Tuna Bowl, Fall Aleppo Lineup, Kids' Dippers, Spring Menu 2026) and channel expansion via group ordering and a fundraising program donating 25% of sales to community organizations.
Modern Market firmographics
Firmographics- Name
- Modern Market
- Legal name
- Modmarket LLC
- Website
- https://modernmarket.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Modern Market Eatery is a farm-to-table fast-casual restaurant chain operating in Colorado, Texas, Kansas, Denver International Airport, and Notre Dame, serving scratch-made bowls, salads, sandwiches, and pizzas to health-conscious consumers and corporate catering customers under Thrive Restaurant Group.
- Ownership category
- akta.pro rank
Modern Market industry classification
Industry- Product category
- Fast Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Modern Market is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modern Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and Takeout Sales: One-time transaction revenue from customers dining in restaurants or taking food to go. Prices range from $2.50 for kettle chips to $16.45 for full sandwich lunchboxes.
- Catering Services: Corporate and event catering orders with packages ranging from $159.95 for Summer Fiesta for 10 to $479.95 for 30 guests, plus individual items like proteins, sides, salads, and desserts.
- Beverage Sales: Individual and bulk beverage sales including lemonades, iced teas, cold brew, kombucha, water, sparkling water, and Olipop sodas priced from $3.00 to $20.00.
- Loyalty Program Engagement: Rewards program driving customer retention and repeat purchases through points accumulation and redemption for free food and exclusive offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering Packages - Summer Fiesta for 10-30 guests |
| Unit Pricing | Pay-as-you-go | Catering Buffets and Bundles |
| Unit Pricing | Pay-as-you-go | Lunchboxes |
| Unit Pricing | Pay-as-you-go | Catering Proteins (Half Pan) |
| Unit Pricing | Pay-as-you-go | Soups, Sides and Add-ons |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Desserts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Modern Market product offering
Product offeringCore offering
Modern Market Eatery is a fast-casual restaurant chain that sells chef-crafted bowls, crisp salads, toasted sandwiches, and handcrafted pizzas cooked from scratch throughout the day without microwaves or fryers. Menu items are built from whole ingredients, whole grains, and high-quality proteins, with extensive options for gluten-free, dairy-free, nut-free, vegan, vegetarian, and pescatarian diners. The company also operates a catering business offering package meals, lunchboxes, proteins, sides, and desserts for corporate events and group gatherings.
Product overview
Modern Market Eatery is a fast-casual restaurant chain that operates as a single unified brand offering chef-crafted, from-scratch meals. The core product portfolio centers on the restaurant menu featuring bowls, salads, sandwiches, and artisan pizzas made with real, clean ingredients. Supporting the core restaurant experience are several add-on services: a Rewards loyalty program (powered by Thanx), mobile ordering apps for iOS and Android, group ordering functionality for team meals, catering services with specialized menu options, gift cards, and a fundraising program. The company also operates a catering division with packages ranging from individual lunchboxes to full buffets for events. Kitchen teams cook fresh food from scratch throughout the day without microwaves or fryers, and the menu accommodates most dietary preferences including gluten-free options, vegan, and allergen-conscious choices.
Differentiator
Problem solved
Functional benefit
Companies that use Modern Market
Customer profileSegments3 records
Ideal customer profiles2 records
Modern Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Modern Market partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thrive Restaurant GroupcoreModern Market Eatery is operated as a brand under Thrive Restaurant Group, a restaurant company operating more than 200 locations across 18 states. Thrive Restaurant Group's portfolio includes Modern Market Eatery, Applebee's, Carlos O'Kelly's, HomeGrown, and Qdoba. The organization has served guests for more than 45 years.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Modern Market competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Direct competitor in the healthy fast-casual segment, offering chef-crafted salads, bowls, and warm plates targeting health-conscious consumers with clean ingredients and tech-forward ordering — directly comparable to Modern Market's core menu and positioning.
- CAVA: Public fast-casual Mediterranean brand with bowls, salads, and pitas emphasizing fresh, customizable meals. Overlaps Modern Market on chef-crafted customizable bowls, digital ordering, and loyalty-driven retention.
- Salad and Go: Fast-growing healthy fast-casual brand focused on affordable salads, wraps, and bowls with drive-thru and digital ordering. Comparable on value-oriented healthy positioning and operational expansion into multiple US states.
- Dig (Dig Inn): East Coast fast-casual concept serving seasonal, scratch-cooked bowls and plates with a focus on whole ingredients. Mirrors Modern Market's farm-to-table culinary philosophy and customizable bowl/sandwich model.
Broad incumbents
- Panera Bread: Established fast-casual chain with a broad clean-ingredient menu, strong catering business, and loyalty program. Comparable to Modern Market on positioning, allergen accommodations, and group/corporate catering.
- Chipotle Mexican Grill: Largest US fast-casual brand with build-your-own bowls and a stated commitment to real, clean ingredients. Competes with Modern Market for the same health-conscious fast-casual customer and defines category expectations.
- Noodles & Company: Fast-casual chain with a varied globally-inspired menu of bowls, salads, and sandwiches. Comparable on customization model, digital ordering, and serving similar health-conscious fast-casual occasions.
Regional players
- MAD Greens: Regional healthy fast-casual chain operating primarily in Colorado, Texas, and surrounding states — a near-perfect geographic overlap with Modern Market and a directly comparable menu of salads, bowls, and wraps.
Emerging players
- CoreLife Eatery: Emerging fast-casual concept offering build-your-own bowls, salads, and grain plates with a focus on clean, functional ingredients. Comparable to Modern Market's health-and-wellness positioning and macro-forward menu.
Others
- Qdoba Mexican Eats: Sister brand under Thrive Restaurant Group's portfolio; comparable as a fast-casual concept sharing parent's operational infrastructure, distribution, and supply chain with Modern Market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Modern Market social profiles
Digital presenceModern Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Market leadership team
Management profileNumber of profiles
Profiles3 records
Modern Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Market M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Market
What does Modern Market do?
Modern Market Eatery is a fast-casual restaurant chain that sells chef-crafted bowls, crisp salads, toasted sandwiches, and handcrafted pizzas cooked from scratch throughout the day without microwaves or fryers. Menu items are built from whole ingredients, whole grains, and high-quality proteins, with extensive options for gluten-free, dairy-free, nut-free, vegan, vegetarian, and pescatarian diners. The company also operates a catering business offering package meals, lunchboxes, proteins, sides, and desserts for corporate events and group gatherings.
Is Modern Market a public or private company?
Modern Market is a private company. It is classified as corporate owned and is currently operating.
When was Modern Market founded?
Modern Market was founded in 2009. It employs 501 to 1,000 people.
Where is Modern Market based?
Modern Market is headquartered in Scottsdale, United States, in the North America region.
How does Modern Market make money?
Four revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are catering Services, beverage Sales and loyalty Program Engagement.
Who are Modern Market's main competitors?
Direct peers on record are Sweetgreen, CAVA, Salad and Go and Dig (Dig Inn). Broad incumbents are Panera Bread, Chipotle Mexican Grill and Noodles & Company. MAD Greens is listed as a regional player. CoreLife Eatery is listed as an emerging player. Qdoba Mexican Eats is listed as an others.
Does Modern Market have an API?
No public API is recorded for Modern Market.
What industry is Modern Market in?
Modern Market's product category is Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722513 and its SIC code is 5810.